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À travers de nombreux schémas et reproductions, l’auteur présente l’évolution des fenêtres et appuis au cours des siècles. Sommaire : La fonction. Les matériaux. Évolution de la fenêtre. Appuis et fermetures. Chronologie. Exemples suivants les époques : Du Moyen Âge à l’Art Déco.

Pattern design is booming in the craft, textile, fashion and graphic design worlds. This is a much-needed book on simple and more advanced ways of creating pattern with a source of 2000 colourful combinations that you can use for further creative work.

The simplest pattern is a repeat of a motif. You can make that more interesting by creating a brickwork grid when repeating motifs. Make it different again by rotating the image, or by mirroring it. Taking the reader through various pattern developments thoroughly, it shows how one motif can lead to inexhaustible pattern interpretations. All these techniques are explained and illustrated, making the book an ideal way of learning about pattern design basics as well as finding an inspirational pattern.

This is a visually rich book that has application for any kind of designer, whether working on fabric, the web or the world of graphics.

A Century’s Worth of Pleasure and Pause. Selling the most delicious vices

The quest to affirm Americans’ need for alcohol and tobacco is a tale of 100 years of advertising intended to seduce consumers to partake in these delicious vices. This catalogue of ads showcases the extensive and abundant campaigns and trends of drinking and smoking in the United States that, for better or worse, explore a vibrant chapter of advertising history.

Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale.

Each era’s alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to a perverse version of propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success.

Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant — and sometimes controversial — chapter of advertising history.

The editor:

Jim Heimann is the Executive Editor for TASCHEN America. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’S Surfing, Los Angeles. Portrait of a City, and the best-selling All American Ads series.

The authors:

Steven Heller is the co-chair of the School of Visual Arts MFA Designer as Author Program. For 33 years he was an art director for The New York Times, and currently writes the “Visuals” column for The New York Times Book Review. He is the author of 120 books on graphic design, illustration, and satiric art.

Allison Silver is a writer and editor based in New York City. A former contributing editor to Culture & Travel magazine, she was editor of The Los Angeles Times Sunday "Opinion" section, an editor of The New York Times "Week in Review," and a founding editor of The Washington Independent.
 

Henry Ford jump-started the age of the automobile with the first assembly-line car in 1908: the Model T. Over the next century the automobile evolved from chugging workhorse to tailfin-era showboat to a sleek status symbol, complete with sleek hood ornament. Initially a novelty item, the car grew into a necessity of the modern age, and a vector of freedom on the open road.

20th Century Classic Cars offers a lush visual history of the automobile, decade-by-decade, via 400-plus print advertisements from the Jim Heimann Collection. Using imagery culled from a century of auto advertising, this book traces the evolution of the auto from horseless carriage to rocket on wheels - and beyond. With an introduction and chapter text by New York Times automotive writer Phil Patton, as well as an illustrated timeline, this volume highlights the technological innovations, major manufacturers and dealers, historical events, and influence of popular culture on car design. Here are car trends as reflection of the zeitgeist, from the thrifty VW Beetle to the lumbering, gas-guzzling Hummer. Time travel through the Automobile Age, with a collection that puts you in the driver's seat.

Wheels of history. From the Model T and DB5 to the VW Beetle and the Hummer.

Henry Ford jump-started the age of the automobile with the first assembly-line car in 1908: the Model T. Over the next century the automobile evolved from chugging workhorse to tail fin era showboat to sleek status symbol, complete with sleek hood ornament. Initially a novelty item, the car grew into a necessity of the modern age, and a vector of freedom on the open road.

20th Century Classic Cars offers a lush visual history of the automobile, decade by decade, via 400-plus print advertisements from the Jim Heimann Collection. Using imagery culled from a century of auto advertising, this book traces the evolution of the auto from horseless carriage to rocket on wheels and beyond. With an introduction and chapter text by New York Times automotive writer Phil Patton, as well as an illustrated timeline, this volume highlights the technological innovations, major manufacturers and dealers, historical events, and influence of popular culture on car design. Time-travel through the Automobile Age with a collection that puts you in the driver s seat. A TASCHEN classic, now in a new size at an irresistible price!

About the series:

Bibliotheca Universalis — Compact cultural companions celebrating the eclectic TASCHEN universe at an unbeatable, democratic price!

Since we started our work as cultural archaeologists in 1980, TASCHEN has become synonymous with accessible, open-minded publishing. Bibliotheca Universalis brings together more than 100 of our all-time favourite titles in a neat new format so you can curate your own affordable library of art, anthropology, and aphrodisia.

Bookworm’s delight — never bore, always excite!

The way we wore. The story of modern fashion — from couture to mass market

The 20th century saw fashion evolve from an exclusive Parisian salon business catering to a wealthy elite, into a global industry employing millions, with new trends whisked into stores before the last model has left the catwalk. Along the way, the signature feminine silhouettes of each era evolved beyond recognition: House of Worth crinolines gave way to Vionnet's bias-cut gowns, Dior's New Look to Quant's Chelsea Look, Halston's white suit to Frankie B.'s low-rise jeans. In menswear, ready-made suits signalled the demise of bespoke tailoring, long before Hawaiian shirts, skinny ties or baggy pants entered the fore.

20th Century Fashion offers a stylish retrospective of the last hundred years, via 400 fashion advertisements from the Jim Heimann Collection. Using imagery culled from a century of advertising, this book documents the unrelenting pace of fashion as it was adopted into the mass culture, decade by decade. An in-depth introduction, chapter text, and illustrated timeline detail the style-makers and trendsetters, from couture to the mass market; and how the historic events, design houses, retailers, films, magazines, and celebrities shaped the way we dressed — then and now.

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О книге 20th Century Fashion: 100 Years of Apparel Ads

20th Century Fashion: 100 Years of Apparel Ads - это книга о моде 20-го века, целых 100 годах культа и рекламы дизайнерской одежды. Увлекательный рассказ о том, как создавались наряды и что принято было носить в прошлом веке.

20th Century Fashion повествует о формировании современной моды – от кутюр и до массового рынка. Развитие моды в 20-ом веке начиналось в эксклюзивных Парижских салонах, которые были созданы для элиты. А превратилось в настоящую мировую индустрию, в которой работают миллионы, с новыми тенденциями и большими массовыми магазинами. Одежда стала не только подиумной.

Фирменные женские образы разных эпох менялись кардинально: кринолины Houseof Worth сдали позиции платьям Vionnet с разрезом, Dior's NewLook-уступил Quant´s Chelsea Look, белый костюм Halston сменили невысокие джинсы от Frankie B. Мужская одежда, костюмы перестали шить на заказ. Задолго до того, как вошли в моду рубашки - гавайки, тонкие галстуки и мешковатые брюки.

20th Century Fashion: 100 Yearsof Apparel Ads предлагает взглянуть в прошлый век, на примере 400 fashion объявлений из коллекции Джима Хеймана. Используя образы, навеянные веком рекламы, эта книга от издательства Taschen, описывает неуклонный темп моды. То, как она была принята массами, от десятилетия, к десятилетию.

Фолиант содержит подробное введение, много глав и большое количество иллюстраций, подробно описывают создателей стиля и законодателей моды, от кутюр и до массового рынка. А также то, как исторические события, дизайн модных домов, ритейлеры, фильмы, журналы и знаменитости формировали то, как мы одевались тогда и одеваемся сейчас.

For many centuries the collecting of precious jewels was the preserve of kings and queens, emperors and maharajahs. But in the aftermath of the First World War, with the fall of several European monarchies, royal gems passed into the hands of a different kind of elite that included celebrities from the silver screen and a coterie which revelled in a new-rich social whirl.

This book profiles eleven of these rich and glamorous women, all of whom built up astonishing jewelry collections in the early and mid-20th century. The authors, both international jewelry experts, bring to life the worlds in which these women moved, as well as describing the gems in detail and providing a portrait of the work of the leading jewelers of the day.

The book is illustrated with close-up shots of the jewels as well as wonderful drawings of the original designs, and includes portraits of the women by Beaton, Horst and other leading photographers of the time.

The most comprehensive and detailed history and sourcebook of twentieth-century jewellery ever published

John Peacock charts the development of every kind and style of twentieth-century jewellery for both women and men: earrings, necklaces, pendants, bracelets, and bangles, brooches, rings, buckles and clasps, dress clips, hair and hat ornaments, watches, cufflinks, tiepins. . . Precious jewellery, costume and novelty jewellery are all included, and every style from Art Nouveau to Pop Art and retro.

John Peacock’s research, using not only paintings and photographs but also the jewellery itself, has allowed him to reproduce in meticulous detail a host of representative pieces from every year of the century. All the great twentieth-century designers and houses are featured – among them Lalique, Cartier, Chaumet, Georg Jensen, Fulco di Verdura, Schlumberger, Miriam Haskell, Harry Winston, Van Cleef & Arpels and Tiffany & Co. – as well as the mass-produced jewellery their designs inspired.

The pictures are accompanied by full descriptions, including details of materials, stones, designs, fastenings, mounts and surrounds.

An invaluable reference section includes a time chart summarizing the development of jewellery through the century, biographies of the leading international jewellers, and a concise bibliography.

This encyclopaedic survey is destined to become the unrivalled reference work in its field, indispensable to any jewellery enthusiast, designer, student or collector.

About the Author:

John Peacock has worked as a fashion and costume designer and lecturer in fashion history. He was for several years senior costume designer for BBC Television, and is the author of many books on costume.

Ticket to ride, fly, or sail. The golden age of global adventure

Over the course of the twentieth century, travel experienced an unprecedented boom. As ocean liners broke speed records, aerodynamic trains roared down tracks, and stylish boat-plane clippers evolved into jumbo jets, travel transformed from a cushioned journey of the elite into a convenient pastime for the general public.

With the mass production of automobiles, invention of airplanes, freeways and motels, America led the wanderlust phenomenon. With nearly 400 vintage print advertisements from the Jim Heimann Collection, this book documents the exponential expansion of American tourism, through the domestic and global, exclusive and popular, exotic and standardized adventure.

With an introduction, decade-by-decade analysis, and an illustrated timeline, rediscover the thrilling energy of this new age of mobility in which Americans climbed aboard locomotives or ships, jets or Greyhound buses to explore distant lands, or to see whole new sides to their own country.

About the series:

Bibliotheca Universalis — Compact cultural companions celebrating the eclectic TASCHEN universe at an unbeatable, democratic price!

Since we started our work as cultural archaeologists in 1980, TASCHEN has become synonymous with accessible, open-minded publishing. Bibliotheca Universalis brings together more than 100 of our all-time favourite titles in a neat new format so you can curate your own affordable library of art, anthropology, and aphrodisia.

Bookworm’s delight — never bore, always excite!

The metabolism of travel changed more in the last century than in the previous half-millennium, a stunning transformation triggered by American wanderlust. In less than 100 years, the U.S. mass-produced the automobile, invented airplanes, freeways, motels, even sent men to the Moon. Travel grew ever faster and easier. Above all, it was democratized — enabling millions to explore distant lands, or see their own more fully.

At the start of the 20th century, only people with extensive disposable income and time to spare could enjoy leisure travel. By the century’s end, journeys took hours, not days, and mass travel — especially brief air flights — became the new normal. Along the way, ocean liners broke speed records, aerodynamic trains roared down the tracks, stylish boat-plane clippers evolved into jumbo jets. Whether aboard high-speed locomotives or ships, jets, or Greyhound buses — or when setting their own schedule on the open road — Americans demanded ever greater mobility and wider choice of destinations, thereby setting a new standard for travelers around the world.

A lush visual history of international wanderlust, this volume features 400-plus print advertisements from the Jim Heimann Collection, that illustrate the evolution of leisure travel — from domestic to global, exclusive to popular, exotic to standardized — and its crucial role in American culture.

With an introduction, decade-by-decade analysis, and an illustrated timeline, this book highlights the cultural and technological developments that transformed travel from a cushioned journey of the elite into a convenient leisure pastime for the general public. 20th Century Travel takes us on a grand tour of travel’s golden age.

The Way We Wore. The story of modern fashion from couture to mass market

The 20th century saw fashion evolve from an exclusive Parisian salon business catering to a wealthy elite into a global industry employing millions, with new trends whisked into stores before the last model has left the catwalk. Along the way, the signature silhouettes of each era evolved beyond recognition. For women, House of Worth crinolines gave way to Vionnet’s bias-cut gowns, Dior’s New Look to Quant’s Chelsea Look, Halston’s white suit to Frankie B.’s low-rise jeans. In menswear, ready-made suits signalled the demise of bespoke tailoring, long before Hawaiian shirts or skinny jeans entered the fore.

20th-Century Fashion offers a retrospective of the last hundred years of style via 400 fashion advertisements from the Jim Heimann Collection. The images trace not only the changing trends but also the evolution in their marketing and audience, as fashion was adopted into popular culture and the mass market, decade by decade. An in-depth introduction and illustrated timeline detail the style-makers and trendsetters and how the historic events, design houses, retailers, films, magazines, and celebrities shaped the way we dressed — then and now.

About the series:

Bibliotheca Universalis — Compact cultural companions celebrating the eclectic TASCHEN universe at an unbeatable, democratic price!

Since we started our work as cultural archaeologists in 1980, TASCHEN has become synonymous with accessible, open-minded publishing. Bibliotheca Universalis brings together more than 100 of our all-time favourite titles in a neat new format so you can curate your own affordable library of art, anthropology, and aphrodisia.

Bookworm’s delight — never bore, always excite!

21 | TWENTY ONE showcases designers living and working in Britain who have come to prominence since the millennium.

They lead public taste and critical debate; they are the innovators and the explorers of new materials or processes; they are establishing new ways of working, and redefining what that work might be. Combining interviews with commentary and evaluation, Gareth Williams examines what design means and has meant to Britain and British identity, looking at the roles of government, museums, galleries, studios, the public, and the designers.

Designers include El Ultimo Grito, Industrial Facility, Jaime Hayon, Troika and rAndom International, who have worked for brands such as British Airways, Camper, Droog, Muji, The Science Museum and MoMA.

Globalization in the fashion world has taken many forms. An increasing number of the world's fashion dynasties outsource their finishing work, and many of them are turning to the embroidery artisans of Mumbai.

The embroidery of India traces its history to the region's Mogul emperors of the twelfth century. These days much of the handiwork is done in clean, well-lit studios in Mumbai, usually by men from villages outside the large city. Aurore Belkin's thoughtful photographs of these workers depict their daily labors and the careful work that has gone into each piece. A large section of close-up photographs examines the intricate details of the embroidery.

The book rounds off with a section on how the handiwork is incorporated into the latest fashion designs.

Through this book, readers are introduced to an art form that is centuries old, but adapting itself to twenty-first-century realities.

Reproduced from a rare turn-of-the-century German catalog, these royalty-free frames, headpieces, tailpieces, title pages, spot art, scrollwork, and other ornamental motifs include bold Art Nouveau designs along with a wealth of detailed, evocative images of couples dancing, placid landscapes, sailing ships, fairies and elves, beautiful young ladies, floral borders, and much more.