Дизайн

This unique, go-to guide for designers fully details the essential layout and design skills needed to succeed in this competitive industry. With fun and practical application, it offers valuable insight into strategy and business when working in the real world with real clients, starting with basic information on layout principles before delving more deeply into theory and application on a project-by-project basis. Illustrated with real-world assignments and case studies, this guide offers a behind-the-scenes take on the entire process and steps necessary to go from concept to final outcome, including how to overcome challenges presented along the way.

Enter the world of high fashion with the creative legend who designed and directed the greatest spectacles in fashion with hundreds of unpublished behind-the-scenes images.

The New York Times describes Alexandre de Betak as 'the Fellini of fashion and the Cecil B. DeMille of the runways'. For 25 years, Betak has produced many of the fashion world's most memorable shows and events for brands as diverse as Dior and Victoria's Secret. This stunning, lavishly produced volume celebrates his career via set and show photography, as well as hundreds of unpublished behind-the-scenes images. Structured thematically to bring readers inside Betak's creative process, the book provides unrivalled insight into how fashion becomes art as well as commerce.

About the Authors:

From his offices in New York, Paris, and Shanghai, Alexandre de Betak has produced over 1,000 runway shows, installations, events, and exhibits for clients such as Dior, Hussein Chalayan, Rodarte, Raf Simons for Calvin Klein, Michael Kors, Berluti, H&M, and Victoria's Secret, including its webcast that famously 'broke' the internet in 2000.

Sally Singer is the digital creative director of Vogue.com and the former features director of Vogue US. She was formerly an editor at British Vogue and the London Review of Books.

- A monograph marking Betak's 25 years at the helm of fashion-show culture and presentation
- Includes Betak's intricate staging designs for clients as wide-ranging as Dior, Michael Kors, Victoria's Secret, Viktor & Rolf, and Raf Simons for Calvin Klein
- Organized by the four key components of a fashion event - Venue, Set, Lighting, and Performance
- Features an in-depth round-table discussion with Betak, the Rodarte fashion designers Laura and Kate Mulleavy, and art-world figure Jeffrey Deitch about Betak's work and the art of presenting fashion in the 21st century

The book features outstanding illustration design works from all over the world. The introduction of the application of the illustrations on the latest business design works is an important part of this publication. The special edition session of this book contains several detailed analyses and interviews on the art of illustration as well as its applications in cross-disciplinary cooperation with fields such as advertising, publishing, catering, fashion, ACG, and social culture, etc.

Bibliographic: 100 Classic Graphic Design Books is a unique, absorbing compilation of the best design books of the last 100 years. Covering a huge range of material – from historic titles by pioneering type foundries to the best of recent monographs from today’s leading studios – it provides a striking insight into the evolution of graphic design in the twentieth century.

Classic graphic design manuals by László Moholy-Nagy and Josef Müller-Brockmann are included, alongside groundbreaking instructional titles on advertising and corporate identity. Monographs designed by and covering the major individuals and studios of the era – from A.M. Cassandre and Alexey Brodovitch to Stefan Sagmeister and Peter Saville – are explored, along with seminal anthologies on trademark design, Polish film posters, the impact of the avant-garde and more.

All titles, whether classic histories of Bauhaus design or rarely seen sourcebooks of symbols and type, are illustrated with a wide selection of spreads and their covers, all in colour.

In addition, top international designers have provided lists of favourite books from their own libraries. Bibliographic will be a rich source of ideas for graphic designers and a fascinating series of histories of great design books, and should find a place in any studio’s library.

Jason Godfrey, director of Godfrey Design, London, studied at the Royal College of Art before pursuing a career in print and digital media in London, New York and Austin, Texas. His work has been shown in the annuals of D&AD and the New York Type Directors Club.

Approximately 400 exquisite paintings, drawings, furniture, decorative objects, and clothing, with commentaries by leading scholars in the field. Biedermeier describes a kind of factual art that very closely corresponds to sensory perception. Its basic characteristics became apparent even before 1800, and up until around 1830 it continued to develop through simplification, the natural beauty of materials, and clarity of form. Biedermeier: The Invention of Simplicity is an elegant publication concentrating upon a core group of artistic works from this period of time, which were predominated by these formal elements and also gave shape to the new, central European aesthetic vision. More than three hundred examples from all genres of art from Germany, Austria, Bohemia, and Denmark are featured: paintings, prints, furniture, glass and porcelain objects, silver, interior decoration, and fashion from the trendsetting, stylish metropolises. This is an attractive presentation of this period’s innovative character, which permitted it to play a pioneering role in the modern era.

300 attractive packaging solutions, to keep you sorted out at home and at work!

This book of templates can also serve as a reference work. It offers not only creative and original ideas for boxes and cartons from A to Z, but also for cardboard containers suitable for festive occasions of all kinds. Detailed drawings, which can either be copied directly or, using the accompanying CD, enlarged, reduced or modified in any way you like, allow all the models to be easily reconstructed.

Thais Caballero, founder and director of LaSocia Comunicacion Grafica, teaches at the Elisava School of Design in Barcelona, where she co-ordinates the master's course in graphic design, for which she is director of studies. In addition, she works as Art Director for Filloy Associats, and is regularly commissioned by various agencies to create designs for clients from the fields of the media, telecommunications and the public sector.

The accompanying CD is Windows and MAC compatible.

The Big Book of Business Cards showcases 2,500 business card designs, providing plenty of inspiration for every taste and type of business. With its robust visual gallery and detailed information, this book provides a thorough look at what goes into an effective business card design. For anyone looking to brand a company or product, The Big Book of Business Cards is an ideal, time-saving tool.

Following on from the hugely successful Big Book of Fashion Illustration, the Big Book of Contemporary Illustration covers the broadest range of illustration today from digital drawing, pixelated pictures, Photoshop fantasies to the traditional techniques of sketching and painting from over 160 international artists. With close to 1000 illustrations, the categories covered range from technical, architectural through nature, people to fantasy, fashion and pop culture. This is an essential sourcebook for any creative professional or student and all those who appreciate the world's best illustration.

About the Author:

Martin Dawber is the Principal Lecturer in Fashion at the Liverpool John Moores University where he has taught for the last 30 years. He is the author of New Fashion Illustration, New Fashion Prints and the bestselling Big Book of Fashion Illustration. He lives in Southport, Merseyside.

The bestselling visual bible for fashion illustrators and graphic designers now in a mini edition. It provides an unprecedented variety of approaches for illustrating fashion with hundreds of stunning images. the work ranges from pencil drawing and use of stitch-through watercolour, oils, collage and the latest digital techniques. The book covers Womenswear, Menswear, Youth culture, Children, Sport, Accessories and Beauty. Illustrators from all over the world show a range of techniques and styles. With illustrators from Singapore to Italy, America to New Zealand, it is the ultimate resource for fashion expression.

About the Author:

Martin Dawber is an internationally acclaimed author on contemporary fashion, style and image. A graduate of the prestigious Royal College of Art, he was the Principal Lecturer in Fashion at John Moores University for over 30 years and continues to be globally in demand as a recognised authority on fashion and illustration. He is the best-selling author of New Fashion Illustration, New Fashion Prints and Big Book of Fashion Illustration.

The Big Book of Logos 5 is an inspiring collection of the most innovative, clever, and aesthetically pleasing logos and trademarks designed in recent years. Selected from a competition in 2007, this volume showcases the work of both international and American firms, creating a cornucopia of images and styles seen (but rarely catalogued) from all over the world.

This colorful guide will provide endless inspiration and helpful research for professionals and aspiring designers, illustrating the vast spectrum of typography, image shapes, and techniques visible in today’s market.

The Big Book of Packaging Prototypes is both a source of inspiration and an invaluable reference tool. It provides a visual catalyst for the creation of exciting packaging designs. The diverse range of carton templates, which are also included on the accompanying CD, demonstrates the huge variety of packaging possibilities, and the beautifully photographed finished models inspire the imagination. Product suitability and distinguishing characteristics are included for each design, and a system of icons provides easy access to information on every aspect of the designs, from their ecological implications through to their material suitability.

Authoritative essays detail the principles of packaging, along with the issues and challenges faced by contemporary packaging designers. A handy guide covers all the major types of closure, and a quick reference list summarizes common packaging materials and their typical uses.

Edward Denison is an award-winning design and planning consultant, with an expertise in packaging and sustainable design. He is the author of Print and Production Finishes for Packaging and Print and Production Finishes for Sustainable Design

Пролистать книгу Big Book of Packaging Prototypes + CD на Google Books

More than 100 examples of big format structures, form billboards to adshels, containing some of the most creative outdoor and ambient campaigns from allover the world.

A fully illustrated book featuring unique jewellery masterpieces, paying attention to the creators, designers and manufacturers

This book starts from those periods in history (18th and 19th centuries) when the concept of costume jewellery, which is considered to be something that puts the finishing touches on fashion, did not as yet exist. The custom in the past was to make copies of real jewels with precious or semi-precious materials; moreover, great effort was made to invent material to replace precious stones and gold (strass, marcasite, pinchbeck, pomponne, etc.)

The volume ends with an attempt to define the styles of the decades close to the contemporary period - as yet never examined - with particular interest in the '60s,'70s,'80s and '90s and in the names of creators, designers and manufacturers who are still unknown to us.

Contents:
The Different Types of Costume Jewellery: Definitions
Imitation Jewellery, Bijoux de Couture, Costume Jewellery, Fashion Jewellery.

Major Technological Innovations
Paste/Rhinestone, Gold Alloys and Similar, Steel Jewellery, The Brilliant Cut, Marcasite Stones, The Mechanised Production of Costume Jewellery, Berlin Iron Ornaments, Electro-galvanic Gold, Plating, Hair Jewellery, Daniel Swarovski and the Mechanised Finishing of Rhinestones, Ivory, Tortoiseshell, Amber, Coral, Mother-of-pearl, Rock Crystal, Horn.

Styles
Victorian Jewellery, Edwardian Costume Jewellery, The Costume Jewellery of Avant-garde Artistic Movements, Art Deco Costume Jewellery, Costume Jewellery of the 1930s, Costume Jewellery of the 1940s (Cocktail style), Costume Jewellery of the 1950s, Costume Jewellery of the 1960s, Costume Jewellery of the 1970s, Costume Jewellery of the 1980s, Costume Jewellery of the 1990s.

About the Author:

Deanna Farneti Cera, an international expert on European and American costume jewellery, lives and works in Milan. She is an author, a leading researcher in the history of jewellery in fashion, and has curated exhibitions for several museums worldwide. In 2006, she opened the gallery Ornamento d'Autore in Milan, whose programmes include historical exhibitions on the history of costume jewellery and others on international trends in the field