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Successful sales result from effective promotion. In the fashion industry, we can find a lot of shiny graphics on tags, packages, invitations, look books, advertising and other collaterals. Fashion brand communication is all about tactility. As the product itself relies on feeling, especially the touch and smell of the fabric, so the graphic or packaging representation of these values must have the same properties. It is crucially important to choose carefully the materials, to innovate with printing processes such as with die cutting, foil blocking, thermo-graphic print and push the boundaries of the unexpected. When we unwrap our purchases, or take them out of the bag, we want to be reminded by the feeling between our fingertips of the values that are embroidered in the label. This collection presents over 100 fashionable brands which have excellent promo graphics. 'Fashion Graphics' demonstrates why designing for the fashion industry is one of the most exciting and demanding creative challenges in branding, communication and visual expression.

Dress Codes. The ultimate compendium of clothing from the 18th to the 20th century

Take a trip through three centuries of trend. In this spectacular collection from the Kyoto Costume Institute, one of the world’s most extensive clothing collections, the smartest minds and sharpest eyes in fashion studies walk us through the outer- and underwear, shoes, and accessories that have defined people around the world.

Clothes define people. A person’s attire, whether it’s a sari, kimono, or business suit, is an essential code to his or her culture, class, personality, even faith. Founded in 1978, the Kyoto Costume Institute recognizes the importance of understanding clothes from sociological, historical, and artistic perspectives. With one of the world’s most extensive clothing collections, the KCI has amassed a wide range of historical garments, underwear, shoes, and fashion accessories dating from the 18th century to the present day.

Showcasing the Institute’s vast collection, Fashion History is a fascinating excursion through clothing trends from the 18th to the 20th century. Featuring impeccable photography of clothing expertly displayed and arranged on custom-made mannequins, it is a testimony to attire as “an essential manifestation of our very being” and to the Institute’s passion for fashion as a complex and intricate art form.

The authors include some of the smartest minds and sharpest eyes in fashion studies: Akiko Fukai (Director and Curator Emeritus of the Kyoto Costume Institute), Tamami Suoh (Curator of The Kyoto Costume Institute), Miki Iwagami (Lecturer of fashion history at Bunka Gakuen University, Tokyo), Reiko Koga (former professor of fashion history at Bunka Gakuen University, Tokyo), and Rie Nii (Curator of The Kyoto Costume Institute).
The Kyoto Costume Institute (KCI) collects and preserves outstanding examples of fashion through the centuries. It is one of the leading centers of fashion research, sharing its findings in both exhibitions and publications.

Three centuries of women's clothing

Founded in 1978, the Kyoto Costume Institute holds one of the world`s most extensive clothing collections and has curated many exhibitions worldwide. Showcasing highlights from the Institute`s archives of skilled photographs depicting the clothing expertly displayed and arranged on custom-made mannequins, Fashion History is a fascinating excursion through the last three centuries of clothing trends.

When it comes to trends no segment of the design world is more powerful, more influential or more closely watched than fashion. From what's hot in type to the coolest new colour, to the style and mood of the moment, the fashion world sets the tone and the look for the wider design community. This volume presents a diverse portfolio of innovative design work inspired by cutting-edge fashion trends. It features fashion examples from print advertising (magazines), retail space (store displays), packaging (boxes and bags) and more. Each photograph is accompanied by a description of materials used in the design and sidebar features explore the role of industry players such as art directors, photographers, models, magazine editors and stylists.

This book brings together an extensive collection of models and poses which serve as a primary source of inspiration to develop personal style. In the form of a collection of outfits, styles, prints and accessories, this exceptional range of articles take on their own personal shape when applied to a silhouette. Beginning with a simple 2D sketch of the garment, its subsequent use in the fashion sketch is seen to reveal some unexpected and sudden changes: the perception of weight changes when the model is standing, the volume is projected by movement and shading highlights hitherto unnoticed details. Only in a dynamic pose can we perceive the different angles visible in reality. Likewise, the ever present illustrations of semi-naked figures represent the human anatomy for which the garments are to be designed.

Fashion is another name for vogue. It stands at the forefront of the avant-garde trends. Illustration is the most flexible graphic design which could convey designers' inspirations freely. What if fashion meets illustration? When fashion is illustrated with diverse illustration approaches, the passionate images would enhance the fascinating charm of fashion. In the book, pencil, watercolour, colour pen, marker pen, software, collage and synthesis approaches are introduced in detail. The trendy elements in fashion are illustrated in a fresh way.

TABLE OF CONTENTS

004 | Pencil & Line
032 | Dip Pen
050 | Coloured Pencil
098 | Water Colour
142 | Marker Pen
148 | Computer Software
198 | Collage
220 | Synthetical Techniques
304 | Index

Посмотреть избранные развороты книги Fashion Illustration

Посмотреть ролик издательства о книге  Fashion Illustration

The world of fashion illustration has had a sensational renaissance in the last 5 years, but the art form goes back to the beginning of the 20th century and today's exponents are still benefiting from some of the styles, shapes and colours of fashion illustrators from decades ago.

Whether they work with traditional pencils, crayons and watercolours or with a digital pen, fashion illustrators today will find inspiration from these 200 images.

This volume collates the best fashion illustration that was captured in the pages of the iconic Harper's Bazaar magazine from the 1920s to 1970. The publication has been at the forefront of fashion since the 19th century and it is no surprise that it published the best work in this art form.

From the mannered shapes of Leon Benigni of the 1930s to the looser outlines of the late 1960s, the book is a beautiful resource for all illustrators.

This is the ultimate in fashion illustration: 280 stunning sketches by a galaxy of international fashion designers – a must-have for anyone interested in fashion or the art of illustration.

Sixty celebrated contemporary designers, from all the major fashion capitals, showcase their extraordinary artworks – many produced exclusively for this book.

From the world-famous such as Christian Lacroix, Sonia Rykiel and Yves Saint Laurent to up-and-coming visionaries including Jens Laugesen, Rodarte and Roksanda Ilincic, all the designers display artworks that are guaranteed to amaze and inspire. Refined and elegant, cartoon-like and colourful, or edgy and graphic, they highlight the unique creative impulse behind each designer’s work and an astonishing variety of media, techniques and approaches.

Complete with contact details and concise texts introducing each designer, this book gives a rare glimpse into the world of fashion design.

Contents List:

Phillip Lim • Aitor Throup • Alena Akmhadullina • Anna Molinari by Rossella Tarabini Antonio Berardi • Antonio Ciutto • Badgley Mischka • Bas Kosters • Basso & Brooke Betsey Johnson • Boudicca • Bruno Frisoni • Bruno Pieters • Burfitt • Chapurin Christian Lacroix • Christian Wijnants • Christopher Kane • Costello Tagliapietra Denis Simachëv • Doo.ri • Elise Øverland • Gary Graham • Generra by Pinaferlisi Giambattista Valli • Gianfranco Ferré • Giles • Gilles Rosier • Givenchy by Riccardo Tisci • Gustavo Arango • Hall Ohara • Hanuk • Hervé Leroux • Isaac Mizrahi • James Thomas • Jens Laugesen • Jørgen Simonsen • Karl Lagerfeld • Michael Vollbracht Molly Grad • Peter Som • Ramírez • Richard Chai • Rodarte • Roksanda Ilincic • Sonia Rykiel • Stephen Burrows • Susan Cianciolo • Terexov • Tibi • Tsumori Chiasto • Tuleh VéroniqueLeroy• WaltervanBeirendonck • WunderkindbyWolffgangJoop • Y&Kei Water the Earth • Yoshikazu Yamagata • Yves Saint Laurent • Zandra Rhodes • Zang Toi

About the Author:

Laird Borrelli is Archive Editor at Condé Nast. She is the bestselling author of seven books on fashion, including Fashion Illustration Now, Fashion Illustration Next and Handbags: A Lexicon of Style, all published by Thames & Hudson.

A few years ago, when Laird Borrelli’s bestselling Fashion Illustration Now was published, few commentators predicted the great renaissance in illustration that has now taken place.
Now, fuelled by the book’s publication, illustration is booming as never before.

Fashion Illustration Next focuses on the most innovative and exciting of the newly established names and a host of stars in the making, showing the highly distinctive styles of more than
40 international illustrators from 15 countries. It represents work not only from the world’s most influential fashion and style magazines, but also includes unpublished work either specially commissioned for Fashion Illustration Next or drawn from the artists’ own collections.

Complete with a self-portrait by each artist to accompany biographies and contact details, the result is one of the most irresistible and indispensable fashion publications of recent years.

A practical compendium of all-media techniques for the fashion illustrator

Fashion illustration is an important part of the design process: doing it well will give you an edge in today’s hyper-competitive market

Fashion Illustration School sample
• Teaches the key techniques in all media, enabling you to communicate your ideas deftly and clearly, and to find your own unique style
• Learn to depict fabric surface textures and folds, as well as how best to work with colour and tone to create the illusion of form in your figures
• Transform real-life model poses into stylized figures

This title presents the work of some of the top international illustrators from 26 countries and organizes it into three styles. Some are sensualists who work in ink or acrylic, using brushstrokes, layered colour, and textured papers and paints. Others focus on characters: gamine girls with eyes a la Twiggy; or sophisticated elegant figures who carry on the tradition of the 50s diva. Also included in the book is the work of technocrats - designers who work on the computer - as well as work from artists private collections, and international fashion magazines. This work is designed to be a reference guide for media and fashion industry professionals and a textbook for students.

Learn the basics of fashion illustration and all the necessary tools and techniques from the field with Fashion Illustration Techniques! Filled with step-by-step drawings and covering all the fundamentals such as drawing head and body proportions, choosing colours, and much more, this complete guide is the only reference book you’ll need to start designing for the world of fashion. Zeshu Takamura has based this book on the curriculum of the beginner's course at the fashion design school that he teaches in and lends his years of experience and skills to this comprehensive resource.

Inside, you'll find each skill set broken down by week:

- The 1st Week: Let's Master Basic Drawing

- The 2nd Week: Let's Master Body Parts and Garment Items Drawing

- The 3rd Week: Let's Try Coloring

- The 4th Week: Master Design Drawing and Make Your Own Design

With easy-to-follow instructions that will prepare you for this creative field, Fashion Illustration Techniques is a must-have for all fashion design students who require a basic knowledge of drawing and illustration techniques.

Featuring more than 1500 design skecthes, this book is a detailed visual catalogue of current trands and styles in the world of fashion accessories. Divided into themed chapters - Bags, Shoes, Gloves, Sunglasses, Hats, Scarves, etc - it is aimed at both fashion followers and professionals and students in the sector.

A comprehensive, visually-led overview that covers all areas of fashion drawing, presentation and illustration, Fashion Illustrator (2e) both teaches students how to draw the fashion figure and provides an extended showcase of established and emerging illustrators.

From initial inspiration through to finished illustration, the book teaches the student how to draw from life and accurately depict body proportions, but also includes advice on exaggerating proportions for effect. A technical chapter outlines the use of different media, showing students how to use colour, and features techniques for rendering different materials and patterns.

Dedicated tutorials explore both digital and traditional media (Illustrator, Photoshop, photo-montage, mixed media, drawing, ink, embroidery) though the work of leading fashion illustrators, giving the student the confidence to experiment with different illustrative styles.

Later chapters outline the history of both 20th-century and contemporary fashion illustration, and profile influential fashion illustrators and other industry professionals, with interviews providing an insight into life after graduation. There is also guidance on careers for the fashion illustrator, portfolio presentation and working with an agent.

This is an informative, visually led overview of fashion drawing, presentation and illustration. It teaches students how to draw the fashion figure as well as feature the work of established illustrators - both past and present - encouraging readers not only to observe but also to develop their confidence and skills as an illustrator.

Accompanied by case studies, examples, practical exercises and tips, the book covers all aspects of fashion illustration, including step-by-step exploration of different media (collage, drawing, computer-imaging and embroidery); understanding the figure; and how to experiment with different illustrative styles. Influential fashion illustrators and other industry professionals are profiled and interviewed to provide an insight into life after graduation. There is guidance on portfolio presentation and interview procedures, and careers for the fashion illustrator are outlined in a series of discussions with industry specialists.

Contents:
Introduction
1. Inspiration
2. The Figure
3. Artistic Techniques
4. Presentation for Fashion Design
5. Historical and Contemporary Fashion Illustration
6. Tutorials
7. The Future: Guidance
Further reading
Glossary
Index