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An encyclopedic resource on contemporary design for packaging worldwide, from Coca-Cola to the Apple iPhone to De Beers diamonds

No other book on the market explores global contemporary packaging to the extent and detail that Package Design Now! does. Practically everything you buy comes in some sort of package - some are just functional, while others strive to be as innovative, elegant, and eye-catching as possible. This book features eye-catching package icons from Apple iPhone to De Beers diamonds, that reveal the hard work dedicated to deliver these products with intense appeal, including in-depth case studies about package design developments, giving readers a peek at the way packaging is made and designed.

This encyclopedic resource, divided into chapters by type (beverages, electronics, food, health & beauty, homecare & hygiene, luxury, pharmaceutical, and store & retail) explores the work of top design and branding offices from all around the world. Also included are chapters on material and processes. This unique tome is indispensable for design and marketing professionals, as well as anyone who wants to know more about what makes a great package.

Приведенные в Package Design Now! образцы упаковки различных мировых брендов, от Coca-Cola и Apple до De Beers,
дают читателям представление о том, как они были разработаны и воплощены, и показывают, что упаковка может быть не только функциональной, но также инновационной, изящной и привлекательной.

Книга разделена на главы по типам - напитки и продукты питания, электроника, здоровье и красота, гигиена и уход за домом, фармацевтическая продукция, магазины и розничная продажа, предметы роскоши.
Также включены главы о материалах и процессах.
Эта уникальная книга будет полезной как дизайнеров так для и маркетинговых специалистов.

In local supermarkets one is not only aware of eating habits and flavour preferences but also of the choice in the different categories. The mixture of international and local brands informs about consumption patterns. Packaging doesn't conceal but rather reveals a country's culture. In this book the culture of totally different countries from almost all continents is presented with day to day products available at the local supermarket.

This book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution. This book is a quick reference and primer on package design and the principles that make design projects successful. Highly visual and appealing to beginning designers, students, and working designers as a resource.

The content helps to establish the rules and guides designers in knowing when and where to bend them. Visual examples demonstrate each principle so readers can see the principle at work in applied design.

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Пролистать книгу Packaging Essentials: 100 Design Principles for Creating Packages на Google Books.

A book filled with surprises: packaging to drink, to eat, to listen, for your home, for your job and for you. Packaging Identity is, with no doubt, an invaluable reference piece for the world of packaging design.

This volume brings together the most innovative packaging designs, distinguished by their great originality and ingenuity. Each project is presented with full colour photographs of the final product together with a scale drawing of the structural pattern. The accompanying CD-ROM contains the patterns of all the designs featured, ready to be printed, cut out and assembled.

Packaging the Brand: Exploring the Relationship between Packaging Design and Brand Identity introduces readers to the most overtly commercial area of graphic design. While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product.

This book discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.

This highly visual and comprehensive book includes contributions and discussions from acclaimed designers.

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Пролистать книгу Packaging the Brand: The Relationship Between Packaging Design and Brand Identity на Google Books

DemoGraphics is the first series of design books to examine how successful designs target specific audiences.

Where other design books explore the what? and why? of design, DemoGraphics: Packaging dissects the who?

Through a huge selection of diverse examples, the authors examine how packaging is designed to appeal to specific groups based on gender, age, socio-economic group, disposable income, profession and shopping habits.

Case studies and interviews with designers and brand owners explain how and why specific choices have been made, why it works and how it evolved from a prototype or concept to form successful user-centred design.

DemoGraphics: Packaging also offers designers a palette of ideas, materials, and inspirations with which to design their own targeted packaging.

This is a vital text for both designers and brand, advertising, and marketing professionals and students.

Catalogues , books, covers, magazines, newspapers...
A small homage to all those soulful publications that provide us with so much inspiration.

This book of Pepin Press Wrapping Paper contains 12 beautiful sheets, each an original design, that you can use to wrap gifts or as an embellishment to your journal, scrapbook or album. They are really high quality and especially beautiful, making them great posters for your wall too!

The book is 25 x 35cm and contains 12 fold out sheets. Each sheet is 50 x 70cm unfolded and is perforated for easy removal. The paper stock is chosen to accentuate the design and ink used, sometimes thin for shiny gold or silver, or thick and creamy for antique inspired design.

Expertly curated by Pantone, the international colour authority, these 35 palettes make colour selection for home decor easy for anyone.

Brief text describes and contextualises each palette, offering fun and practical application for colour combos. A follow-up to the beloved first fan deck, these palettes are the perfect go-to guide for decorating living rooms, kitchens, nurseries or any other room in the house.

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Home decorators rejoice! Interiors can now be brightened with confidence using color combos from the international color experts at Pantone. Selected specifically for décor, these palettes are perfect for color coordinating every room in the house.

Outstanding creative work with paper.

Paper is arguably the most influential material in human civilization. In our digital age, paper has become less important as a medium for the immediate transmission of information. As this shift occurred, designers and artists increasingly discovered the creative possibilities of paper’s endurance. Today, designing with paper continues to be a trend.

In the last three years, a broad range of creative disciplines including scenography, fashion design, and advertising have discovered the versatility of this basic material. These new areas have contributed fresh ideas and perfected existing techniques. The areas of application and forms of expression for working with paper have now reached an unforeseen breadth and level of quality.

With an unparalleled collection of new and groundbreaking projects, Papercraft 2 presents current developments in contemporary design with paper and cardboard. The book documents how techniques such as cutting, folding, gluing, and collage help designers craft innovative communication design, products, and artwork from these materials that reach new creative heights. Recent examples include illustration, sculpture, and 3D graphic design as well as complex spatial installations, fashion, and objets d’art. Clearly advancing the handicraft used in earlier pieces, these are setting prevailing trends and inspiring the future evolution of work with paper in ever more creative disciplines.

Its more than 250 pages and additional bonus video material on the included DVD make Papercraft 2 a comprehensive documentation of the creative potential that can be realized with the traits of what was once our

A collection of creations crafted from paper as material for innovative art and design including bonus DVD.

Paper is arguably the most important material of our civilisation and has continued to serve as a medium for documenting information and ideas. Today, paper is enjoying something of a renaissance among young artists and designers worldwide as an experimental material for design. There is also an insatiable concurrent trend for designing three-dimensional handcrafted objects as documented in the books Tangible, Tactile and Hidden Track.

Papercraft is an extensive and timely survey of innovative art and design work crafted from paper. It explores the astounding possibilities of papercraft in all shapes and sizes – some are playful, whimsical and quick to produce while others are far more intricate and created in painstaking detail. From the most basic techniques including cutting, folding, gluing and collage to the use of cutting-edge technology like embossing and laser cutting, paper and cardboard-crafted works are reaching new artistic heights.

The book gathers the most extraordinary creations from small objects and figures to large-scale art installations and urban interventions as well as three-dimensional graphic sculptures from a vast spectrum of artistic disciplines ranging from character design, urban art, fine art, graphic design, illustration, fashion, animation and film. Adding even more value, this illustrated book also includes a DVD with printable templates for creating your own paper characters and toys as well as a curated selection of the best stop-motion animations.

This book provides a comprehensive insight into the enormous creative potential of this multifaceted material and reveals how paper is firing up the imaginations of today’s designers and artists.

Without a doubt, Gilles Pothier is the only French florist of world renown. In between demonstrations in all corners of the world, he works and lives in the heart of Paris. The most beautiful Parisian interiors are often the setting for his majestic floral compositions. Whether it is a luxurious salon, giving testimony of an ancient history, or minimalist spaces, Gilles Pothier creates his vegetal and floral compositions in perfect harmony with their surroundings. Every space is a new challenge to this artist, because architecture and design have always fascinated him. Working in prestigious interiors is no longer an assignment, but far more a reward. In this book Pothier does not only show us his true masterpieces of floral art, but also situates them in extraordinary settings that have never been shown to the public.

A comprehensive history of high fashion in Paris from Madame Grès and Balenciaga to Yves Saint Laurent and Yohji Yamamoto, spanning all aspects from clothing and accessories to perfume.

Ever since Charles Frederick Worth dressed the Empress Eugénie in the 1860s, launching a golden century of dressmaking, Parisian haute couture has been a source of endless admiration and fascination. Its emphasis on exquisite design and meticulous craftsmanship has put it at the forefront of the fashion industry, in terms of its influence and its indisputable sublimation of fashion to an art form.

The relevance and practices of haute couture may have evolved over time, but the work of many contemporary couturiers reveals a strong sense of continuity with the achievements of their predecessors, from the creations of Paul Poiret, Jeanne Lanvin, and Christian Dior, through to their modern counterparts in Christian Lacroix, Jean-Paul Gaultier, or Viktor & Rolf.

This chronological study traces the history of the esteemed couture houses of Paris, examining the role of the designer and the extraordinary craftsmanship behind the finished creations, the importance of haute couture in Parisian culture, and its influence in the wider international fashion industry. Particular attention is paid to the relationship between haute couture and the client, as well as the dualities present in modern haute couture sense of exclusivity and quasi-mythical aura countered by an ever-increasing reach into popular consciousness and attainability, through perfumes, branding, and the media spectacle of fashion shows.

This volume is richly illustrated with images of the most superb pieces created by truly exceptional designers. Various incarnations of Chanel's timeless, classic quilted handbag, Fath's charmingly-patterned silk scarves, and Poirot's elegant perfume bottles demonstrate that haute couture encompasses far more than just clothing. From the delicate embroidery on a Worth garment to the graceful silhouette of Dior's ballgowns, to the sculptural creations of Madame Grès and their modern echoes in the work of Yohji Yamamoto, Parisian haute couture is a constantly evolving art.

Fascinating archival photographs invite the reader through the doors of these exclusive Paris establishments into the showrooms and ateliers of the master couturiers, allowing us to glimpse the alluring, refined, and rarely-seen world that is Parisian haute couture.

About the Author:

Anne Zazzo is an art historian and curator at the Musée Galliera in Paris. She has published several works on fashion, including Chantelle (Assouline, 2010) and a book in French on the history of undergarments.