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A successful layout will captivate the target audience immediately in commercial design. How to make a successful design that attracts consumers? You will find answers in this book. This book equips readers with a good grounding of layout design principles, including proximity, alignment, repetition, and contrast, etc. It also features a range of outstanding layout design cases with visual guide map, giving a wide perspective on the methods in layout design.

Designing a captivating creature simply for it to exist against a white background and going no further is a purely academic exercise. Designing a creature that can survive in a world, interact with its own and other species, and go on to make an impact, is designing with intent. This is the end goal of creature design and what you will witness in this latest book from industry expert Terryl Whitlatch.

With decades of experience in the entertainment industry, developing creatures for Star Wars: Episode I — The Phantom Menace and Beowulf, among other films, Whitlatch offers an abundance of valuable advice throughout the Principles of Creature Design. For Whitlatch, there’s no limit to what can be imagined with an open mind, though the journey may not always be an easy one. It’s what she calls “chasing the unicorn.” We will surely enjoy joining her on her journey, filled with creatures so vivid, whimsical, and elaborate that we will wish — or wonder if — they are real.

About the Author:

Terryl Whitlatch is an accomplished, scientifically and academically trained illustrator who extensively studied vertebrate zoology and animal anatomy. She has worked for various zoos and museums in the United States and as senior consultant on Wildlife Art and Animal Anatomy for the World Wildlife Fund. She is considered to be one of the top creature designers and animal anatomists working in the field today. In a career spanning more than 25 years, Whitlatch has many projects to her credit, including Star Wars: The Phantom Menace, Star Wars: The Special Edition, Jumanji, Men in Black, Brother Bear, Dragonheart, Alvin and the Chipmunks, Curious George, The Polar Express, and Beowulf. For over seven years, she worked for Lucasfilm, Industrial Light & Magic, and George Lucas's JAK Films. Her illustration skills and comprehensive knowledge of animal anatomy and movement are essential in the development of believable creature creation.

400 photos/illustrations

With informative text and specially commissioned full-color photographs, Print and Production Finishes for Bags, Labels, and Point of Purchase shows the different effects that can be created, and the key print and production techniques used to achieve them. Work across all budgets and production/print runs is explored, revealing the skills and techniques that work to grab the target audience’s attention.

Print and Production Finishes for Bags, Labels, and Point of Purchase is an indispensable ideas sourcebook and practical guide to the finishes, surface graphics, detailing, and materials that help make bags and labels stand out from the crowd--including foil blocking, pigment blocking, thermography, varnishing, laminating, embossing, debossing, die-cutting and laser-cutting; specialist inks, including metallics and fluorescents; different paper stocks and other materials; lenticular printing, and so on. By analyzing the best in the business, this book gives readers a thorough understanding of materials, and of the print and production finishes that can be applied to any job.

400 photos/illustrations

Print and Production Finishes for Brochures and Catalogs demystifies the production process for graphic designers, enabling them to achieve the best possible work.

At some point, every graphic designer is commissioned to design a brochure or catalogue. While other books offer inspiration for design, this book focuses on the materials and finishing techniques needed to create the desired effect for those jobs, exploring their creation from a production and manufacturing point of view. Roger Fawcett-Tang has selected world-class work across all areas, from high fashion to mail order, and reveals the skills and techniques needed to meet any requirement. There’s also an illustrated glossary of materials (both standard and innovative) and processes.

From producing the latest aspirational publication to making the mundane look desirable, Print and Production Finishes for Brochures and Catalogs is both an indispensable practical guide and a sourcebook for ideas.

"Print and Production Finishes for CD and DVD Packaging" delves into the physical packaging for CDs and DVDs, exploring formats, bindings, casings, materials, textures and finishes. From movie to music packaging, the book explores the creative inspiration behind the package, including artwork, typography, materials, printing techniques and formats. It also goes into detail about practical considerations and restrictions, such as record company stipulations and the inclusion of essential materials and budgets.

Award-winning work from the last decade is presented, showing how designers have exploited the qualities of CD and DVD packaging to create highly collectible works of art, making it essential reading for anyone with an interest in this exciting area of design.

Paul Burgess is the Creative Director of Loewy, which was established in 1929 as the first ever design agency. It has since been responsible for such iconic designs as the Coca-Cola bottle, identities for Shell, and the interiors of Concorde. Paul Burgess has built his reputation over many years working across design disciplines for clients including Channel 4, Hitachi, Eurostar, BP, Oxford University, and Diageo.

400 photos/illustrations

Print and Production Finishes for Promotional Items, the third title in this series, explores the creation of promotional items from a production and manufacturing point of view.

With succinct text and specially commissioned photos it shows, at one glance, the effects that can be created and the printing and production techniques used to achieve them. Work across all budgets and production/print runs is showcased, revealing the skills and techniques that allow creative solutions that grab the audience’s attention.

For ideas on everything from mass-mail flyers, billboard posters, lavish catalogs and calendars, to customized clothing, toys, badges, and bottles, Print and Production Finishes for Promotional Items is an indispensable ideas sourcebook and practical guide. By analyzing the best in the business, it gives readers a thorough understanding of materials, and of print and production processes than can be applied to any job.

The relationship between print and high fashion has never been more potent. Fashion is fuelled by the desire for change, and developments in print, texture and finishes are lending themselves to a radical shift in fashion in the 21st century. Marnie Fogg explores cutting-edge print design for fashion through the eyes of the designer by investigating the design process, looking at sources of inspiration and the effects of innovative developments in print technology. With interviews and exclusive archive material from renowned fashion and textile designers such as Eley Kushimoto, Jonathan Saunders, Paul Smith and Consuelo Castiglioni for ltalian fashion label Marni, this book explores the synergy between garment and print, From the perennial influence of nature on print design, through folkloric and fantasy inspired print to graphic and abstract designs and finally the power of vintage, this is an essential guide to understanding print in fashion today.

Printmaking introduces the student to fundamental printmaking techniques including relief, intaglio, collagraph, lithography, screen print and monoprint and shows how they can be used to achieve cutting-edge results. Since many students are now interested in combining digital media with traditional methods, this book will demonstrate how to use the computer as an image-making tool and translate digital images into tangible works of art.

Each chapter features clear, step-by-step illustrations plus expanded case studies, which help the student understand the technical aspects of each printmaking technique. Also, each chapter features a profile with an international contemporary printmaker, including an interview as well as examples of their work.
Useful appendices featuring troubleshooting charts, which cover the common problems the beginning printmaker might face, as well as sources for further information, complete this useful textbook for beginners.

Bill Fick is a printmaker and Visiting Assistant Professor in the Art Department at Duke University who has exhibited his work internationally. He is also the director of Cockeyed Press, which specializes in the production of satirical linocut prints.

Beth Grabowski is a printmaker and a Professor of Art at the University of North Carolina, Chapel Hill. Most recently her work was exhibited in Berlin at an exhibition honouring Käthe Kollowitz. She is the author of 'A Printshop Handbook' (1991).

Monuments and Marvels. A defining record of Islamic art and architecture

Émile Prisse d’Avennes (1807–1879), a French Orientalist, author, and artist, was one of the greatest pre-20th-century Egyptologists. As a youth he dreamed of exploring the Orient and at 19 began traveling to Greece, India, and Palestine. Over the next 40 years he explored Syria, Arabia, Persia, and also spent long periods living in Egypt and Algeria. Having converted to Islam, he traveled under the Arabic name Idris Effendi.

With a keen eye for the symmetry, opulence, and complexity of local visual cultures, Prisse d’Avennes recorded the art and architecture which he encountered on his travels. His work would later become one of the most outstanding surveys on Islamic art and architecture, with Arab Art (L’Art arabe d’après les monuments du Kaire) being published between 1869 and 1877 in Paris.

This TASCHEN edition revives Prisse d’Avennes’s magisterial chromolithograph survey in all its attention to detail, as well as to historical, social, and religious contexts. For further situational understanding, it includes his supplementary studies of the people and costumes of the Nile Valley, which he published in the Oriental Album (Oriental Album: Characters, Costumes, and Modes of Life, the Valley of the Nile, London, 1848). It is a precious record not only of Arabic, Persian, and Ottoman heritage but also of the history of thought and imagination between Europe and the Middle East.

About the series:

Bibliotheca Universalis — Compact cultural companions celebrating the eclectic TASCHEN universe at an unbeatable, democratic price!

Since we started our work as cultural archaeologists in 1980, TASCHEN has become synonymous with accessible, open-minded publishing. Bibliotheca Universalis brings together more than 100 of our all-time favourite titles in a neat new format so you can curate your own affordable library of art, anthropology, and aphrodisia.

Bookworm’s delight — never bore, always excite!

Assouline presents the autobiography of Giancarlo Giammetti, Valentino s trusted business partner for fifty years.

Beginning with his childhood in Rome under Nazi occupation and his chance meeting at a café with a certain rising fashion designer, Giammetti shares stories from his remarkable life.his beautiful collector s volume features in-depth interviews, recollections from his personal journals, and a curated selection of exclusive images from Giammetti s archive of 50,000 photos, vividly portraying the exciting world of fashion.

ДЖАММЕТТИ GOES PRIVATE: КНИГА ВОСПОМИНАНИЙ О VALENTINO

Джанкарло Джамметти, бизнес-партнер и, как его часто называют, альтер эго дизайнера Валентино Гаравани, собрал в книгу личный фотоархив за последние полвека.

СЛОВО АВТОРА

Мало кто в курсе, но я всю жизнь занимался фотографией и насобирал около 50 тысяч снимков. Недавно я их пересмотрел и понял: в нашей с Валентино жизни была уйма интересного — таким надо делиться. Лучшее я публикую в книге Private: Giancarlo Giammetti.

Describes more than 30 manufacturing processes, from the traditional and established to cutting edge technologies

Product and Furniture Design is a vital resource for product designers, 3D designers, engineers and architects who must be fully informed about how their designs can be produced efficiently and effectively.

Part of a new series built on the authority of the highly acclaimed Manufacturing Processes for Design Professionals, this is the essential reference guide to creating product and furniture designs for mass production in a wide range of design disciplines.

With 430 specially commissioned photographs and technical illustrations, it describes more than 30 manufacturing processes, from the traditional and established to cutting-edge technologies.

Clearly presented explanations of each manufacturing process include
• a full technical description
• analysis of typical applications and design opportunities
• information on cost, speed and environmental impact
• detailed step-by-step case studies with a leading international supplier

Photographs of geometry, detail, colour and surface finish complete the practical information designers need to select the right process to realize their designs.

FORMING technology
Compression Molding • Thermoforming • Rotation Molding • Plastic Extrusion
Injection Molding • Metal Injection Molding • Foam Molding • Dip Molding 
High pressure Die Casting • Investment Casting • Metal Press Forming • Punching and Blanking 
Metal Spinning • Tube and Section Bending • Swaging • Superplastic Forming 
Ceramic Press Molding • Ceramic Slip Casting • Steam Bending 
CNC Machining • Loom Weaving • Laser Cutting

JOINING technology
Hot plate Welding • Ultrasonic Welding • Vibration Welding • Staking
CNC Joinery • Assembly • Upholstery

FINISHING technology
Tampo Printing • Screen Printing • Anodizing
Automated Spray Painting • Electroplating • Vacuum Metalizing

Sustainability is not a passing fashion, and people are constantly searching for more information, products and innovations in this area. Designers, in turn, are responding with elegant, efficient, low-impact products that look towards a sustainable future. This book brings together over 180 such innovative and award-winning projects from over 20 countries, launched by leading design offices and companies worldwide, including IDEO, IBM, and New Deal Design.

Featuring reusable products from water bottles and diapers to solar- and wind-powered goods; clocks that run by reacting with soil; air and water purifiers; coffins and urns for sustainable funerals; paper made from elephant and sheep dung—as well as eco-friendly chocolates, bikinis, guitars, energy efficient appliances and much more—this is a state-of-the-art update on the sustainable revolution in product design.

Product designers are faced with the challenge of designing merchandise, which is not only functional and easy to use, but attractive and eye-catching to the consumer. Product Design Now showcases the best products designed in recent years -- with a special focus on electronics -- categorized by size: small, medium, large, and extra large. Emphasizing the design process step-by-step, this book shows all of the creative work-from handmade drawings and sketches to diagrams and computer renderings -- that go into the development of a product before it hits the assembly line. With beautiful images of innovative and cutting edge product design, this book is a perfect resource for consumers and designers alike.

All great products begin with a rough sketch. This book is an outstanding compilation of the work of the world's most innovative product designers. It showcases thousands of hand drawings and 3D renderings of amazing products, ranging from the very smallest to tree-houses and road vehicles.

The book includes photographs and digital protoypes - sketches which offer the reader a detailed look at the creative process from start to finish. Descriptive captions and contact details for every designer are also featured. Products features include kitchen gadgets (eg, coffee machines), office equipment (desktop accessories, and ballpoint pens), footwear (rrainers and sandals), and technology gadgets (speakers and futuristic hand-held scanners).