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With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade’s ads touted perceived progress (such as Tang-“just add water”) while striving to reinforce good old American values. Stars like Raquel Welch, Sean Connery, Woody Allen, and Sammy Davis Jr. endorsed everything from sunglasses to bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. From forgotten cars such as the Studebaker Avanti, to cigarettes (“Marlboro... a man’s world of flavor”) to food, clothing, consumer products, furniture, travel, and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.

Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials (even VW ads, known for their witty, ironic statements and minimalist designs, lost some of their punch in the 1970s). All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. By the end of the decade, print ads had begun to recoup, gaining in originality and creativity as they focused on target audiences through carefully chosen placement in smaller publications.

A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.

Jean-Paul Goude is one of the world’s most brilliant and unorthodox image-makers.

This book assembles a collection of advertising artwork he created over a ten-year period for Galeries Lafayette – Paris’s most celebrated department store.

Around 200 works, including over 100 working documents, are on show here: drawings, sketches and final images that sparkle with creative vigour. Selected and arranged by Goude himself, they present a gallery of artworks that have not only defined a brand, but have redefined advertising and brand photography as we 
know them.

Sexy, irreverent and often very funny, this book sizzles with Goude’s frequently risqué sense of humour. He is the enfant terrible behind some of the wittiest billboards in Paris, in perfect control of his medium and with an intuitive sense of chic. Goude has created a modern classic of commercial art. In an inspired moment, Galeries Lafayette gave Goude a rare degree of creative freedom, and Goude responded with some of the best work he has ever made.

Patrick Mauriès sets Goude’s work in context – alongside the great artists associated with advertising, fashion and publicity, such as René Gruau for Dior – and as a vital asset in the history of France’s greatest store.

This book is a celebration of Goude’s creative zest and perfectionism, and his unique affinity for making fresh and engaging commercial artworks. It will inform and instruct all those concerned about the art of image-making, whether design professionals or simply those prepared to be delighted and entertained by chic, witty images that work.

Альбом на английском языке. Издание выпущено в Париже, издательством "L'Aventurine". В альбоме широко представлены различные стили орнаментов, множество черно-белых и цветных иллюстраций.

This comprehensive resource for graphic designers will help you merge traditional print design skills with new technology to create imaginative, informative, and useful online experiences for clients and ultimately the end-users.

The Graphic Designer’s Electronic-Media Manual focuses on reigning in the specific skills and tools necessary for creating design projects for the web and beyond. You'll also find a rich collection of sound design examples for the web from studios around the world. Unlike other books on web and electronic media, this book is not a technical manual, but a visual resource packed with real-world examples of design for the web.

Graphic designers have a unique way of looking at the world. Detail oriented and aesthetically demanding, they are denizens of popular culture, intrepid travellers, and avid collectors. As visual creatives, graphic designers are well informed about photography. They often carry around a camera, but rarely share the same concerns as professional photographers. As a result, the photographs they produce are distinctly unconventional and often appear in their design work—in fact, a glance at a designer’s personal photography will offer vital clues into their working methods and obsessions.

Selected from the personal portfolios of the world’s most innovative and creative graphic designers, The Graphic Eye includes every type of photographic image, from macro details and funny moments, to found type, street scenes, rare objects, and monumental vistas. The book also includes personal portraits, quirky fashions, and organic and manmade colours, textures, and environments. Featuring work from big name international designers such as Ed Fella, Marian Bantjes, Bryony Gomez-Palacio, Deanne Cheuk, Rodrigo Corral, Julia Hoffman, Colin Metcalf, Debbie Millman, Paul Sahre, Jakob Trollbäck, Rick Valicenti, and Henry Sene Yee, this is a unique and inspirational reference library of innovative imagery.

About The Author
Stefan Bucher is the Art Director of 344 Design, and has designed CD packages for a range of well-known recording artists. He designed the award-winning American Photography 17 annual and his work has been recognized by the D&AD, AIGA, the Art Directors Club, the American Center for Design, the One Show, the Type Directors Club, HOW, PRINT, STEP Inside Design, novum, and Communication Arts. He is a frequent speaker at professional and student design events, and is the author of All Access and 100 Days of Monsters.

For burgeoning dressmakers the vast array of fabrics is what both entices the would-be sewer to dress handmade, but it is also what intimidates the first-time sewist when stepping into the haberdashery. Reflecting the episode themes of the third series of The Great British Sewing Bee, each chapter focuses on a type of fabric and demystifies its properties, suitability and uses as well as providing all the instructions and pattern pieces needed to make a collection of universally appealing garments from that fabric type.

Many of the 30 garments in the book appear on screen, either as technical challenges faced by the contestants and designed by Claire-Louise Hardie or as projects devised and made by the contestants. The chapter on Cottons explains the properties of this common fabric and gives a variety of designs including a sleeveless shell top, capri trousers, summer dress and beach shorts. This is followed by chapters on wool and natural fibres, knits and stretch fabrics and then luxury fabrics, including lace and sheers.

With womenswear sizes ranging from 8 to 20 and menswear sizes ranging from XS to XL, as well as the core garment instructions, this book includes all the information you need to get started with your sewing machine and understand both your equipment and the pattern pieces.

Claire-Louise's ultimate guide to fitting your own clothes and expert sewing tips from judges May Martin and Patrick Grant will ensure a perfect fit and stunning results.

A Visual History of Graphic Design. A comprehensive look at hundreds of landmark projects, industry leader profiles, and illustrated timelines for each decade

In this mighty first volume, Jens Müller traces 70 years of graphic design, designers, and developments from the late 19th century through the economic boom after World War II, spanning designs that would form the basis for further revolutions. Year-by-year spreads are combined with in-depth features on hundreds of landmark projects, industry-leader profiles, as well as visual timelines of each decade.

History is a complex business. Fortunes boom and bust, empires wax and wane, and change — whether social, political, or technological — has its winners, its losers, its advocates, and its enemies. Through all the turbulent passage of time, graphic design — with its vivid, neat synthesis of image and idea — has distilled the spirit of each age.

This book is an in-depth history of graphic design from the end of the 19th century to the ’50s. It traces the evolution of this creative field from its beginning as poster design to its further development into advertising, corporate identity, packaging, and editorial design. Organized chronologically, the volume features over 2,500 seminal designs from all over the world, 71 of which are profiled in detail besides 61 leaders in the field, including Alphonse Mucha (chocolate advertisements), Edward Johnston (London Underground logo and typeface), El Lissitzky (constructivist graphics), Herbert Matter (photomontage travel posters from Switzerland), Saul Bass (animated opening titles), and A. M. Cassandre (art deco posters).

With his sweeping knowledge of the field, author Jens Müller curates the standout designs for each year alongside a running sequence of design milestones. Meanwhile, in his introductory essay, David Jury situates graphic design from its point of origin in early printing, engraving, and lithography to striking creative developments in the 19th century. Each consecutive decade is then prefaced by a succinct overview as well as a stunning visual timeline, offering a vivid display of the variety of graphic production in each decade as well as the global landscape which it at once described and defined.

As we move on from and reflect upon the 20th century, this first volume examines the foundations of what would influence some of the fastest-changing creative fields. Combined with Volume Two — which spans from the 1960s until today — the tomes offer the most comprehensive exploration of graphic design to date and a long-overdue recognition of its enormous contribution to economics, politics, social causes, the arts, media, and the way we see the world.

The author:

Jens Müller was born in Koblenz, Germany, in 1982 and studied graphic design. Recipient of numerous national and international design awards, Müller is Creative Director of vista design studio in Düsseldorf, editor of the A5 book series on graphic design history, and author of Logo Modernism. He is a visiting lecturer at the Peter Behrens School of Arts in Düsseldorf and at the design department of the Dortmund University of Applied Sciences and Arts.

The editor:

Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.

Visual Revolutionaries. Design game changers, from the 1960s until today

In this second volume, Jens Müller rounds off the most comprehensive exploration of graphic design to date. With around 3,500 seminal pieces and 78 landmark projects, year-by-year spreads, and profiles of industry leaders, discover how graphic design shaped contemporary society from the 1960s until today, from the hippie movement to new forms of visual language.

Through the turbulent passage of time, graphic design — with its vivid, neat synthesis of image and idea — has distilled the spirit of each age. Surrounding us every minute of every day, from minimalist packaging to colorful adverts, smart environmental graphics to sleek interfaces: graphic design is as much about transmitting information as it is about reflecting society’s cultural aspirations and values.

This second volume rounds off our in-depth exploration of graphic design, spanning from the 1960s until today. About 3,500 seminal designs from across the globe guide us in this visual map through contemporary history, from the establishment of the International Style to the rise of the groundbreaking digital age. Around 80 key pieces go under the microscope in detailed analyses besides 118 biographies of the era’s most important designers, including Massimo Vignelli (New York subway wayfinding system), Otl Aicher (Lufthansa identity), Paula Scher (Citibank brand identity), Neville Brody (The Face magazine), Kashiwa Sato (Uniqlo brand identity), and Stefan Sagmeister (handwriting posters).

With his sweeping knowledge of the field, author Jens Müller curates the standout designs for each year alongside a running sequence of design milestones. Organized chronologically, each decade is prefaced by a succinct overview as well as a stunning visual timeline, offering a vivid display of the variety of graphic production in each decade as well as the global landscape which it at once described and defined.

This collection of important graphic works represents a long-overdue reflection on the development of a creative field constantly changing and challenging itself. These key pieces act as coordinates through contemporary history, helping us trace the sheer influence of graphic design on our daily lives.

Combined with Volume One — which spans from the field’s very beginnings until 1959 — the tomes offer the most comprehensive exploration of graphic design to date.

About the Author:

Jens Müller was born in Koblenz, Germany, in 1982 and studied graphic design. Recipient of numerous national and international design awards, Müller is Creative Director of vista design studio in Düsseldorf, editor of the A5 book series on graphic design history, and author of Logo Modernism. He is a visiting lecturer at the Peter Behrens School of Arts in Düsseldorf and at the design department of the Dortmund University of Applied Sciences and Arts.

The editor:

Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.

This wonderful book presents a thorough survey of the art of stained glass from early times to the present day.

This is a guide to the most important, beautiful and unusual stained glass to be found around the world

It is an invaluable sourcebook, with a meticulous, step-by-step illustrated account of the process of the making of a stained glass window and a comprehensive analysis of the issues facing conservationists.

International stained glass expert Virginia Raguin traces the emergence of stained glass as a unique art form through an examination of its techniques and symbolism, and the political and historical contexts – both ecclesiastical and secular – in which it has been displayed.

The story spans over 1,000 years, from the dramatic, richly patterned figures in Strasbourg Cathedral, via the monumental programmes at Chartres, York, Cologne and Florence, to modern masterpieces by Frank Lloyd Wright, Louis Comfort Tiffany, Henri Matisse and John Piper among others.

From Romanesque to Gothic Revival, Renaissance to Opalesque, Virginia Raguin reveals her profound knowledge of the naunces of style and the aesthetics of light in this compelling field.

Illustration’s Finest. A global compilation of 100 must-know artists

For all those who thought digital heralded the end of an era: illustration is alive and kicking, and new tools have given the art renewed vigour and the illustrator greater stamina. Steven Heller and Julius Wiedemann present a snapshot of “the new golden age of illustration,” rounding up 100 of the most talented artists around the world. We dare you to pick your favourites.

For the last ten years, Steven Heller and Julius Wiedemann have traced the latest developments in illustration across the globe — and for all those who thought digital heralded the end of an era, they’re here to set the record straight.

There were extraordinary eras before mass media changed our viewing habits, back in the day when illustration was the most primary means of illuminating the word on paper, to today when we get our words and images on screens as small as a watch face. And in this environment, today’s designers and artists are holding their own brilliantly. Illustration is more free and varied than ever, and it is ubiquitous in all kinds of media from paper to screen, books, packages, clothing, cars, and restaurants.

This book celebrates the sheer quality, diversity, intensity, comedy, vivacity, and exceptionality of the work being created by illustrators right now. From veteran artists like Brad Holland, whose oblique and metaphorical paintings for the New York Times’ op-ed section revolutionized illustrative content in the 1970s, to up-and-coming stars like Robin Eisenberg, her pastel-skinned alien belles cruising in spaceships on indie-rock album covers, the 100 artists in this collection are just the tip of the proverbial iceberg, but they represent a compelling snapshot of the styles, techniques, and use of colour by artists across the world. We dare you to pick your favourites. Includes: an introduction and foreword by editors Julius Wiedemann and Steven Heller600 pages of brilliantly reproduced works a biography for each artist detailing their background, philosophy, motivations, and contact details an index of illustration agencies

Includes:

- an introduction and foreword by editors Julius Wiedemann and Steven Heller
- 600 pages of brilliantly reproduced works
- a biography for each artist detailing their background, philosophy, motivations, and contact details
- an index of illustration agencies

The editors:

Steven Heller is the co-chair of the School of Visual Arts MFA Designer as Author Program. For 33 years he was an art director for The New York Times, and currently writes the “Visuals” column for The New York Times Book Review. He is the author of 120 books on graphic design, illustration, and satiric art.

Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.

How to make your business work online

Featuring 60 success stories, from clients' briefings to final projects, this book provides detailed studies divided into five chapters: e-Commerce, Corporate Sites, Campaigns, Social Media, and Promotional Sites. These subjects form the core of what the web can offer to every person or institution, and knowing how these projects were developed can help differentiate your business or online presence from that of your competitors.

Strategies examined range from those of giant corporations to small businesses, but all have a common goal: a successful, efficient and cost-effective investment on the web. Each project is laid out in terms of Brief, Challenge, Strategy and Results. From Coca-Cola to Prince of Persia, from Diesel to Domino's Pizza, this book shows how successful businesses of any size can devise an effective online presence, and features the work of strategic innovators such as Ajaz Ahmed, Alex Bogusky, and Jeff Goodby.

The great 19th-century French jewelers, Boucheron, Chaumet, and later Lalique, excelled in adapting flowers, trees, and fruits into wonderfully imaginative – and highly collectible – bracelets, brooches and necklaces.

The legendary 20th-century firms Van Cleef & Arpels, Bulgari and Belperron also created memorable jewels emulating nature, as did American jewelers such as Seaman Schepps, Oscar Heyman & Brothers, David Webb and Verdura.

Their ingenuity has in turn inspired the designs of our own time, including Mughal-influenced pieces by Joel Arthur Rosenthal, Stefan Hemmerle’s playful ferns and mushrooms, and Jacqueline Karachi-Langane’s cascading orchid necklace for Cartier.

The 375 stunning illustrations make this a collector's piece in itself.

The late nineteenth and early twentieth centuries were a time of particular elegance and extravagance for the Tsars and the wealthy families with whom they were linked.

Nowhere are their lavish tastes more apparent than in the imperial jewels.

Every jewel tells a story. Through his work at Sotheby's and Christie's and his own extensive research, Stefano Papi has spent years unravelling the mysteries of Russian imperial jewelry.

The Romanovs ruled Russia from 1613 to 1917, when the Revolution brought their reign to an abrupt end. Images of the Romanovs and their world are matched with the jewelry itself, offering previously unpublished insights into its character and how (and by whom) it was worn, and bringing it to life. Papi identifies pieces with little or unknown provenance, and he uncovers the fascinating stories behind the jewels and the people who wore them.

He takes us through the golden years, and after the Revolution, he follows the survivors and their jewelry in European courts and in Paris, where many exiles sought refuge. The book closes with the post-war years, in the 1930s.

Illustrations: 430 col., 7 b&w

The Kashmiri shawl is rooted in a complex tradition of craft that dates back at least five hundred years. Its uniqueness lies in a combination of factors that have made it virtually impossible to duplicate anywhere else. The Kashmiri Shawl is the story of this textile, re-told through a South Asian perspective. This book re-aligns the design symbolism and technical evolution of the shawl to indigenous sources by placing emphasis on areas previously ignored in earlier histories. The shawl's origins in Kashmir, the rich vein of patronage it thrived on, its changing ornamental face, its regional variations in Persia and Punjab, its enormous impact on the European imagination, all combine to form a narrative shaped to engage the reader.

The authors bring fresh clarity to the many myths that have arisen around the Kashmiri shawl on the South Asian trade circuit. They also interpret most of the complexities in the Kashmiri shawl lexicon. Today, possessing one of these jewel-like collectables is like owning a tiny stake in the heritage of its many-layered cultural identities.

Sherry Rehman is a journalist and former editor of the award-winning Herald news magazine based in Pakistan.

Naheed Jafri is a textile designer from Pakistan and former head of the Design Department of the National Book Foundation.