Книги по дизайну упаковки

A collection of the latest designs and packaging ideas for amateur and professional designers as well as marketers and retailers

A comprehensive resource for designers, creative professionals, marketers, and retailers, The Big Book of Packaging showcases over 500 featured designs and profiles of twelve of the world's leading designers.  the book is a must-have resource for anyone interested in the future of packaging and design.

In light of the recent lift in environmental consciousness, this volume of the Big Book Series will devote one third of its content to the increasingly important subject of green packaging, showing designers and retailers how to package their products creatively, responsibly, and economically -- concepts that will be reflected in the book's own packaging and binding as well.

Handpicked by well-respected design author David E. Carter, this collection is sure to appeal to designers, students, marketers, retailers, and aesthetes alike, providing a thorough look at what goes into building an effective package and how to think “outside the box.”

The latest instalment in the "Manufacturing Guides" series, this book is targeted at students and professionals who create graphics or packaging for mass production. With some 400 specially commissioned photographs and technical illustrations, it describes more than 35 manufacturing processes, from the traditional and long-established to cutting-edge technologies.

Index

How to use this book
Introduction
Part One, Forming and Construction:
Paper Pulp Molding
EPS Molding
Machine Glassblowing
Blow Molding
Metal Press Forming
Metal Joining
Injection Molding
Vacuum Forming
Blown Film Extrusion
Plastic Welding
Wood Joining
Machine Stitching
Die Cutting

Part Two, Graphics Production:
Engraving
Photo Etching
Abrasive Blasting
Water Jet Cutting
Laser Cutting
Vinyl Cutting
Letterpress
Screen Printing
Offset Lithography
Flexography
Rotogravure
Digital Printing
Risography
Dye Sublimation Printing
Decal Printing
Pad Printing
Hydro Transfer Printing

Part Three, Finishing Techniques:
Fill, Cap and Label
Vacuum Metalizing
Flocking
Embossing and Debossing
Foil Blocking
Varnishing and Laminating
Binding.

All wrapped up. An international guide to contemporary packaging design

Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, the packaging can make or break a sale. Every year, the Pentawards celebrate the art of the package by presenting awards to designs from around the world. Designers compete in five main categories - beverages, food, body, luxury, and other markets - and no fewer than 44 sub-categories.

Featuring a selection of over 400 works from 39 countries, this book brings together all the Pentawards winners from 2009 and 2010 plus the main winners from 2008, providing a vivid demonstration of creativity in every form of packaging. Readers will also discover what drives design industry leaders and agencies behind these creations which are so much part of our everyday lives. This well of inspiration is not just aimed at design and marketing professionals but anyone with interest in the creative process of packaging.

The editors:
Pentawards is the first and only worldwide competition dedicated to packaging design in all its forms, open to anyone associated with its creation and/or marketing. Aside from prize-giving, Pentawards' mission is the worldwide promotion of packaging design among companies, media, economic and political authorities, and the general public.
Further information:
https://www.pentawards.org/

Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now.

All wrapped up. An international guide to contemporary packaging design

Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by recognizing the world's most groundbreaking and influential designs. Designers compete in five main categories — beverages, food, body, luxury, and other markets — and no fewer than 50 sub-categories.

Featuring a selection of hundreds of works, this book brings together Pentawards winners from 2008 to 2016, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations, which permeate all aspects of our everyday lives. This well of inspiration will not just serve design and marketing professionals, but anyone with an interest in the creative process of packaging.

The editors:

Pentawards is the first and only worldwide competition dedicated to packaging design in all its forms, and is open to anyone associated with its creation or marketing. Aside from prize-giving, Pentawards’ mission is the worldwide promotion of packaging design among companies, media, economic and political authorities, and the general public.

Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.

About the series:

Bibliotheca Universalis — Compact cultural companions celebrating the eclectic TASCHEN universe at an unbeatable, democratic price!

Since we started our work as cultural archaeologists in 1980, TASCHEN has become synonymous with accessible, open-minded publishing. Bibliotheca Universalis brings together more than 100 of our all-time favourite titles in a neat new format so you can curate your own affordable library of art, anthropology, and aphrodisia.

Bookworm’s delight — never bore, always excite!

All wrapped up

An international roundup of contemporary packaging design

Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, the packaging can make or break a sale. Every year, the Pentawards celebrate the art of the package by presenting awards to designs from around the world. Designers compete in five main categories - beverages, food, body, luxury, and other markets - and no fewer than 44 sub-categories.

Featuring a selection of over 400 works from 30 countries, this book brings together all the Pentawards winners from 2011 and 2012, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through introductory essays, product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations which are so much part of our everyday lives. This well of inspiration is not just aimed at design and marketing professionals but anyone with an interest in the creative process of packaging.

The editor:
Pentawards is the first and only worldwide competition dedicated to packaging design in all its forms, open to anyone associated with its creation and/or marketing. Aside from prize-giving, Pentawards' mission is the worldwide promotion of packaging design among companies, media, economic and political authorities, and the general public. Further information: https://www.Pentawards.org

Посмотреть книгу The Package Design Book

Perfect Package. An anniversary edition of Pentawards winners

Good design stands out. Great design is transparent. Whether it is food, drinks, cosmetics, books, or luxury items, successful packaging serves to stir the senses and appeal to our emotions in ways that are as subtle as they are striking. In The Package Design Book 4, TASCHEN celebrates the tenth anniversary of the Pentawards with the stars of the 2015 and 2016 competitions.

Organized around the key competition categories of beverages, food, body, luxury, and other markets, over 400 examples from 40 countries reveal the innovation of individual projects and campaigns as much as the scope and experimentation of the industry at large. The designs are presented with descriptions and a fact sheet, and the book is prefaced with new essays from Pentawards founders Jean Jacques and Brigitte Evrard, as well as an insightful text from branding and marketing specialist Gérard Caron. 

The Complete Package. A fresh batch of winning designs from the 2017 and 2018 Pentawards

Each year, the Pentawards set a global benchmark for quality by scouting the cleverest and most eclectic designs in the field. Featuring more than 400 works from over 40 countries, this fifth edition of The Package Design Book presents all 2017 and 2018 winners in a celebration of packaging as a kaleidoscopic art form.

Attract, protect, inform, collect — good packaging is synonymous with multitasking. Creating these ultimate all-rounders calls for a deep understanding of the good, the market, the customer, the environment, the flow of trade — no easy task. Each year, the Pentawards spotlight the ingenious masterminds behind these complex containers and grant their coveted trophies to the cleverest and most innovative designs in the field.

This latest edition of The Package Design Book rounds up the winning designs from the 2017–2018 competitions. With introductory essays, product descriptions, and plenty of images, this book features more than 400 winners from over 40 countries across five main categories — beverages, food, body, luxury, and other markets — and no fewer than 57 subcategories. The result is an authoritative survey of the best of the best, and a rich celebration of packaging as a kaleidoscopic art form.

About the Author

Pentawards is the first and only worldwide competition dedicated to packaging design in all its forms, and is open to anyone associated with its creation or marketing. Aside from prize-giving, Pentawards’ mission is the worldwide promotion of packaging design among companies, media, economic and political authorities, and the general public.

The editor

Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.

This is the eagerly anticipated follow-up to the bestselling The Packaging and Design Templates Sourcebook. With 100% new content The Packaging and Design Templates Sourcebook 2 is guaranteed to repeat the runaway success of the original volume. This indispensable sourcebook features 100 new, innovative, and classic packaging and paper engineering ideas across a variety of end uses, with detailed templates showing how to copy, fold, construct, and complete them from widely available materials. The accompanying CD features all of the templates as copyright-free, editable EPS files making The Packaging and Design Templates Sourcebook 2 an invaluable resource for designer, design students, and crafters.

Luke Herriott has been art directing, designing, and managing book projects for over 15 years, and is the director of book design and packaging company, Studio Ink. He is the author and designer of a number of books, including Instant Graphics, Art Directing Projects for Print, and The Packaging and Design Templates Sourcebook, published by RotoVision, as well as 1000 Restaurant, Bar, and Cafe Graphics published by Rockport Publishers. He lives in Hastings, UK.

The essential packaging design resource, now with more patterns than ever!

For more than two decades, The Packaging Designer's Book of Patterns has served as an indispensable source of ideas and practical solutions for a wide range of packaging design challenges.

This Fourth Edition offers more than 600 patterns and structural designs - more than any other book - all drawn to scale and ready to be traced, scanned, or photocopied. Online access to the patterns in digital format allows readers to immediately use any pattern in the most common software programs, including Adobe Photoshop and Illustrator. Every pattern has been test-constructed to verify dimensional accuracy. The patterns can be scaled to suit particular specifications - many are easily converted to alternate uses - and most details are easily customizable.

Features of this Fourth Edition include:

- More than 55 new patterns added to this edition - over 600 patterns in all
- A broad array of patterns for folding cartons, trays, tubes, sleeves, wraps, folders, rigid boxes, corrugated containers, and point-of-purchase displays
- Proven, scalable patterns that save hours of research and trial-and-error design
- Packaging patterns that are based on the use of 100% recyclable materials
- Includes access to a password protected website that contains all 600+ patterns in digital form for immediate use

Comprehensive and up to date, The Packaging Designer's Book of Patterns, Fourth Edition enables packaging, display, and graphic designers and students to achieve project-specific design objectives with precision and confidence.

Water, so essential to the survival of all known life forms, has recently become an item of luxury among more fashion-conscious and demanding consumers. The designer water phenomena is a trend whose roots can be traced back to Paris and has spread with astonishing success to all the world’s major cities. Water Pack! presents a meticulous and international selection of the best packaging designs for bottled water, brands which might be found on the menus in today’s most select restaurants, bars and spa shops. The bottle’s design is nearly as essential as the origin of the water itself, a substance so elemental, colorless, and anodyne that nature has provided it free of charge, while human beings have turned it into a truly desirable, powerful and distinctive item.

Designed for all those involved in the packaging industry – packaging designers, manufacturers and retailers – this book provides a comprehensive illustrated guide to designing environmentally friendly packaging.

Environmental issues are forcing designers and manufacturers to re-evaluate the design of their packaging and the materials they use. This book addresses the principles of eco-friendly packaging, including the background to climate change and its impact upon the packaging industry, the response from industry to date, and issues of biodegradabilty and recyclability. Using this background information, advice is then given on creative packing solutions that will answer these questions.

Containing comprehensive directories of different packaging materials, including their environmental credentials, and of different packaging formats, this book offers those seeking to answer design briefs with an environmental requirement a comprehensive guide to the possibilities available to them.

About the Authors:

Laurel Miller and Stephen Aldridge are Directors of a.m. associates. They have worked with Conran Associates, Minale Tattersfield, Newell and Sorrell, Pentagram, Interbrand and Coley Porter Bell. Laurel runs masterclasses in Packaging Design and Environmental Packaging.

Чтобы выделиться на конкурентном рынке, современные дизайнеры должны четко знать все этапы создания упаковки. В книге "Актуальный дизайн. Упаковка 01" вы найдете: новаторские теории, процессы и методы, используемые самыми лучшими профессионалами дизайна упаковки; бесценные советы и практические решения вопросов, которые ставит перед дизайнером заказчик; идеи создания запоминающейся упаковки, тщательно протестированные и представленные в простом и понятном виде.
"Актуальный дизайн. Упаковка 01" показывает интереснейшие примеры упаковки созданной для разных клиентов. Множество форм, цветов, шрифтов и материалов. Работы предоставлены известными дизайнерами, решившими поделиться с вами секретами успешного дизайна упаковки.
Серия "Актуальный дизайн" представляет детальный анализ самых распространенных задач дизайна и показывает читателям решения, помогающие созданию не только эстетически привлекательных, но и тщательно продуманных технологичных работ. Выбирая эту книгу из огромного количества изданий о дизайне, вы подтверждаете, что качественный дизайн актуален как никогда. А хороший дизайн - это больше, чем самовыражение. Чтобы выделиться на конкурентном рынке, современные дизайнеры должны четко знать все этапы создания упаковки. В книге "Актуальный дизайн. Упаковка 01" вы найдете: новаторские теории, процессы и методы, используемые самыми лучшими профессионалами дизайна упаковки; бесценные советы и практические решения вопросов, которые ставит перед дизайнером заказчик; идеи создания запоминающейся упаковки, тщательно протестированные и представленные в простом и понятном виде.
"Актуальный дизайн. Упаковка 01" показывает интереснейшие примеры упаковки созданной для разных клиентов. Множество форм, цветов, шрифтов и материалов. Работы предоставлены известными дизайнерами, решившими поделиться с вами секретами успешного дизайна упаковки.
Серия "Актуальный дизайн" представляет детальный анализ самых распространенных задач дизайна и показывает читателям решения, помогающие созданию не только эстетически привлекательных, но и тщательно продуманных технологичных работ. Выбирая эту книгу из огромного количества изданий о дизайне, вы подтверждаете, что качественный дизайн актуален как никогда. А хороший дизайн - это больше, чем самовыражение.

Designer`s Packaging Bible

На страницах этой книги собранно все, что красива упаковано. Каталоги, брошюры, книги, календари, корпоративные отчеты, журналы, пакеты, CD и DVD упаковка, поздравительные открытки, приглашения, рекламные проспекты и конечно подарки. Библия Упаковки - уникальная коллекция работ созданных мировыми лидерами дизайна. Она послужит катализатором новых идей и поможет создать интереснейшие работы.

- Внимание! Книга на английском языке (imprint). - Книга рассказывает о том, что бумага не просто плоская поверхность с текстом и картинками, а огромное поле для творчества. Издание раскрывает многочисленные возможности использования бумаги, от простейших аспектов до создания сложных конструкций. Продемонстрированы удивительные интерактивные возможности бумаги, которые дают дизайнерам ни чем не ограниченный простор для творчества. В книге не только приводятся примеры различных подходов к конструированию из бумаги, но и описаны техники вырубки и фальцовки.