Книги по дизайну рекламы

600 color photos/illustrations

Designers are always looking to give their work the creative edge required to get noticed in a sea of marketing and promotion. To achieve this, they must be market savvy, innovative, and possess up-to-date production know-how.

The Little Book of Big Promotions is packed with content that offers creative inspiration. It offers hundreds of design ideas, insight into the creative process and execution, and the tools and information needed to make the right production decisions. Project details are highlighted and descriptive text dissects the essential design elements that make each promotion unique and effective.

This book will enable seasoned professionals and less-experienced designers to choose the right options for their job, budget, ability, and the market they are trying to reach.

Look at me! New Poster Design brings together fresh and creative posters produced by outstanding international designers. The stunning pieces featured in this instructive and inspiring work highlight some of the most original ideas, advanced techniques, innovative methods, ingenious materials, and unique features of contemporary poster design.

250 color images

A sumptuously extravagant book which examines design that appeals to the senses through luxury, profusion and excess

After a decade in which minimalism has held sway over the design industry, many designers are now rejecting the limitations of pared-down modernism in favor of a more rich and vibrant “maximal” aesthetic.

This book celebrates the qualities of maximalism, or “enriched modernism” -- its role in creating fantasy, a sense of luxury, the multi-sensory appeal -- and teaches designers how to apply it by bringing together a selection of projects from around the world that typify maximalism in graphic design -- whether through use of materials, print processes, layout and composition or sheer extravagance of purpose.

The book is not just about expensive projects for luxury brands (although of course these feature): it is about examples of print that appeal to any one of the senses in a powerful and unusual way. These include packaging, magazines, brochures, books, identity jobs and other forms of print work.

Mad for ads: Advertising for the Space Age Gleaned from thousands of images, this book offers the best of American print advertising in the age of the "Big Idea." From the height of American consumerism, bold and colourful campaigns paint a fascinating portrait of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.

Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colours, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of mid-century marketing is at once an evocative period piece and a showcase of design innovation and advertising wit.

About the series:

Bibliotheca Universalis — Compact cultural companions celebrating the eclectic TASCHEN universe at an unbeatable, democratic price!

Since we started our work as cultural archaeologists in 1980, TASCHEN has become synonymous with accessible, open-minded publishing. Bibliotheca Universalis brings together more than 100 of our all-time favourite titles in a neat new format so you can curate your own affordable library of art, anthropology, and aphrodisia.

Bookworm’s delight — never bore, always excite!

A collection of the latest in comprehensive design solutions for food retailing such as restaurants, cafes, sweet shops, and fast-food eateries. One of the key to the success of restaurants, bars, and other like establishments is creating the right ambience, and then styling the staff and interiors to complement the chosen concept. Shop cards that customers want to take home, gift boxes that endow just a hint of special status, these are all visuals that add to the customer’s experience. New Food Shop Graphics offers a comprehensive overview of food and beverage establishment design, via a varied selection of around 100 outstanding examples from Japan and abroad, all chosen for their superlative design sense. This book contains many examples of design - menus, shop cards, coasters, etc. - not usually accessible without actually visiting the premises. With the addition of the shop’s exteriors and interiors, these visuals provide a total introduction to shop design.

Пролистать книгу можно на сайте издательства.

The organization responsible for producing nine world-renowned awards competitions, New York Festivals′ mission is to showcase the world′s newest and most exciting ideas in advertising-the best of which are presented in this book.

This perennially successful compilation contains full-color photographs of award-winning work from newspapers, magazines, billboards, web sites, and point of sale locations, including posters, packaging, photographs, and public service messages. Featured are all the winners and finalists in the New York Festivals 2008 Design and Print Advertising Awards, the 2008 Global Awards for Healthcare Communications, and the 2007 Midas Awards for Financial Services Communications.

NEW YORK FESTIVALS 16 is a superb reference book, an inspirational educational tool, and an illuminating look at how the U.S. and other countries approach advertising. It′s a must-read for everyone in advertising, marketing, design, and corporate communications.

Пролистать книгу New York Festivals 16 можно на сайте издательства.

Founded in 1975 and based in New York City, The One Club produces three annual awards competitions that are widely considered the most respected in the world: the One Show, One Show Design, and One Show Interactive. The One Club is a non-profit organization that hosts educational events, maintains a full-time exhibition gallery, hosts an ongoing series of lectures and events, and produces publications that include the quarterly one.a magazine and the One Show and One Show Interactive annuals.

The stories told with graphics and infographics are now being visualized through photography. Photoviz shows how these powerful images are depicting correlations, making the invisible visible, and revealing more detail than classic photojournalism.

Photoviz explores the intersection of photography, infographics, and data visualization. Combining cutting-edge technology and classic photographic techniques enables us to tell stories and visualize information more powerfully and compactly than ever: a full day of flights all at once, invisible Wi-Fi networks, global trade, intimate psychology, movement, time itself, and more.  The concept of Photoviz invites us to simultaneously reinvent our collective reality and demystify our surroundings.

Within this mesmerizing photographic world, striking images reveal the power of tools ranging from long exposure and slit-scan photography to post-processing, collage, and metadata. Photoviz is a source of inspiration and a crucial resource for designers and photographers alike.

Already renowned for his work on data visualization, editor Nicholas Felton examines the past and present realms of photographic visualization and points to innovative possibilities for the future. He is best known for his work on Facebook’s Timeline and his Felton Personal Annual Reports.

400 photos/illustrations

With informative text and specially commissioned full-color photographs, Print and Production Finishes for Bags, Labels, and Point of Purchase shows the different effects that can be created, and the key print and production techniques used to achieve them. Work across all budgets and production/print runs is explored, revealing the skills and techniques that work to grab the target audience’s attention.

Print and Production Finishes for Bags, Labels, and Point of Purchase is an indispensable ideas sourcebook and practical guide to the finishes, surface graphics, detailing, and materials that help make bags and labels stand out from the crowd--including foil blocking, pigment blocking, thermography, varnishing, laminating, embossing, debossing, die-cutting and laser-cutting; specialist inks, including metallics and fluorescents; different paper stocks and other materials; lenticular printing, and so on. By analyzing the best in the business, this book gives readers a thorough understanding of materials, and of the print and production finishes that can be applied to any job.

400 photos/illustrations

Print and Production Finishes for Brochures and Catalogs demystifies the production process for graphic designers, enabling them to achieve the best possible work.

At some point, every graphic designer is commissioned to design a brochure or catalogue. While other books offer inspiration for design, this book focuses on the materials and finishing techniques needed to create the desired effect for those jobs, exploring their creation from a production and manufacturing point of view. Roger Fawcett-Tang has selected world-class work across all areas, from high fashion to mail order, and reveals the skills and techniques needed to meet any requirement. There’s also an illustrated glossary of materials (both standard and innovative) and processes.

From producing the latest aspirational publication to making the mundane look desirable, Print and Production Finishes for Brochures and Catalogs is both an indispensable practical guide and a sourcebook for ideas.

400 photos/illustrations

Print and Production Finishes for Promotional Items, the third title in this series, explores the creation of promotional items from a production and manufacturing point of view.

With succinct text and specially commissioned photos it shows, at one glance, the effects that can be created and the printing and production techniques used to achieve them. Work across all budgets and production/print runs is showcased, revealing the skills and techniques that allow creative solutions that grab the audience’s attention.

For ideas on everything from mass-mail flyers, billboard posters, lavish catalogs and calendars, to customized clothing, toys, badges, and bottles, Print and Production Finishes for Promotional Items is an indispensable ideas sourcebook and practical guide. By analyzing the best in the business, it gives readers a thorough understanding of materials, and of print and production processes than can be applied to any job.

Product designers are faced with the challenge of designing merchandise, which is not only functional and easy to use, but attractive and eye-catching to the consumer. Product Design Now showcases the best products designed in recent years -- with a special focus on electronics -- categorized by size: small, medium, large, and extra large. Emphasizing the design process step-by-step, this book shows all of the creative work-from handmade drawings and sketches to diagrams and computer renderings -- that go into the development of a product before it hits the assembly line. With beautiful images of innovative and cutting edge product design, this book is a perfect resource for consumers and designers alike.

Animation is one of the most popular forms of visual media used by today’s filmmakers, web designers and advertisers. This fabulously designed book showcases innovative, cutting-edge work by 57 established and emerging animators from around the world. Stunning examples of work by each artist or studio are provided, along with notes on the development process and a profile of the artist or studio, including career highlights and credits. Also featured are details of the techniques and technology employed, including software, as well as contact information and the website of each animator.

- An exciting, lavish round-up of 57 cutting-edge animators
- Provides insider information, including creative and technical details for each work
- A valuable resource for amateur and professional animators, teachers and students, and anyone interested in new directions in visual art and pop culture1500 colour screengrabs
 

A user-friendly handbook that helps designers to prepare their files for optimal printing. 

"This book is brilliant! It's the only one I would take with me to a desert island so that I could continue to design and produce there."   - Erik Spiekermann Ready to Print is an easy to follow reference for designers that thoroughly explains each stage of how to prepare data for prepress and production. Clearly structured chapters on “Paper,” “Printing Techniques,” “Typography,” “Trapping,” “Color,” “Image Editing,” and “PDF” as well as abundant descriptive graphics impart essential knowledge in a comprehensive way. From the traits of various types of paper to the recommended settings when exporting data into a print-ready PDF, the book thoroughly explains both opportunities and hurdles in pre-print and production. In short, the book shows all designers how to create the best-possible print product.

These days, designers must be proficient in creating final artwork and be familiar with pre-print and production processes. Ready to Print helps designers prepare their data and materials so that the best-possible result can be achieved with an optimal print run. Detailed descriptions of each step also ensure that designers can accurately plan their workflow and budget in these areas.

Ready to Print imparts the fundamentals of how printing functions and points out options and hurdles along the way to creating an outstanding print product. The chapters Paper, Printing Techniques, Typography, Trapping, Color, Image Editing, and PDF make the comprehensive book a clearly-structured companion for navigating through pre-print and production. All of the content - from the traits of various types of paper to the recommended settings when exporting data into a print-ready PDF - are explained thoroughly in plain language and with the help of numerous illustrations and graphics.

The original German edition of Ready to Print was written and compiled by Kristina Nickel, a production manager well versed in pre-print and production processes. The content of this English version was edited by typography and design expert Erik Spiekermann and translated by his son, Dylan.