Книги з дизайну реклами

A user-friendly handbook that helps designers to prepare their files for optimal printing. 

"This book is brilliant! It's the only one I would take with me to a desert island so that I could continue to design and produce there."   - Erik Spiekermann Ready to Print is an easy to follow reference for designers that thoroughly explains each stage of how to prepare data for prepress and production. Clearly structured chapters on “Paper,” “Printing Techniques,” “Typography,” “Trapping,” “Color,” “Image Editing,” and “PDF” as well as abundant descriptive graphics impart essential knowledge in a comprehensive way. From the traits of various types of paper to the recommended settings when exporting data into a print-ready PDF, the book thoroughly explains both opportunities and hurdles in pre-print and production. In short, the book shows all designers how to create the best-possible print product.

These days, designers must be proficient in creating final artwork and be familiar with pre-print and production processes. Ready to Print helps designers prepare their data and materials so that the best-possible result can be achieved with an optimal print run. Detailed descriptions of each step also ensure that designers can accurately plan their workflow and budget in these areas.

Ready to Print imparts the fundamentals of how printing functions and points out options and hurdles along the way to creating an outstanding print product. The chapters Paper, Printing Techniques, Typography, Trapping, Color, Image Editing, and PDF make the comprehensive book a clearly-structured companion for navigating through pre-print and production. All of the content - from the traits of various types of paper to the recommended settings when exporting data into a print-ready PDF - are explained thoroughly in plain language and with the help of numerous illustrations and graphics.

The original German edition of Ready to Print was written and compiled by Kristina Nickel, a production manager well versed in pre-print and production processes. The content of this English version was edited by typography and design expert Erik Spiekermann and translated by his son, Dylan.

It has been suggested that retailers have four key weapons in their fight to survive and prosper in their highly competitive world: logistical strength, brand power, customer service and store environment. Retail Graphics explores how retailers use graphics in particular to build and maintain a brand profile, support customer services and integrate with the whole store experience. Exterior, interior signage, merchandising and display are among the different types of retail graphics examined in the book and there are case studies from a diverse spectrum of retail sectors. Featuring the work of some of the best designers from around the world, is essential reading for anyone interested in this fascinating area of the retail world.

It's undeniable: sex is everywhere: advertisements, fashion, art, film, music and television. All proliferating the "sex sells" adage. SEX DESIGN is a great looking, graphic, and entertaining book presenting an exciting selection of designers and their work on the pursuit of pleasure. Included are both product and graphic designs, objects relating to sex, hearts, love, provocative ads using sex as an enticement, phallic architecture, sex toys, and lots of sexual innuendo.

This amusing collection is amassed from sources around the world, from a diverse group of designers who are happy to cross the line into risqué territory. From the subliminal to the overt, SEX DESIGN takes a look at the way this subject has become ingrained in popular culture and brings ingenious new meaning to the word "erotica".

Sign Graphics delves into the world of graphic signage and wayfinding, which can be found anywhere from retail stores, museums, theaters, and libraries to airports, subway stations, highways, and public spaces. Signs everywhere attract us with their stunning visual image, while presenting us with a coherent message. This book features sections on "Graphic Identity," which explores visual representations of companies and their corporate image; "Interior Artworks," which examines beautifully designed signs, murals, and posters in interior spaces; and finally "Environmental Signs," which presents eye-catching signage applied to outdoor landscapes, creating a powerful visual presence. Complete with an extensive array of beautiful, color images, Sign Graphics is a detailed look at cutting-edge sign and wayfinding designs from top creators and sites around the world.

A fantastic source of inspiration, the book gives insight into the inner workings and private inspiration of creatives from the world of advertising, design, graphic design, fashion design, art, street art, and illustration. Intimate and often unseen, sketchbooks document the sources of inspiration as well as the journey to final execution. Providing a showcase of ideas, the sketchbooks themselves are complemented by interviews where the artists explain how they use their sketchbooks and how these relate to finished works, giving readers a direct and unmediated insight into the process of research and creation.

About the Author:

Richard Brereton began his career in the London and New York art markets, before becoming a television producer for the BBC. He currently lives and works in London and is the editor of GRAPHIC.

Стратегічне мислення є ключовим для створення успішної рекламної кампанії, але його рідко навчають систематично.

Ця книга дає змогу рекламодавцям сформулювати чіткий бриф і мислити стратегічно.

Структурований відповідно до 11 важливих елементів класичного рекламного брифу, він пропонує простий, зрозумілий, універсальний шаблон, за допомогою якого студент або молодий творчий персонал може скласти карту свого поточного проекту та навчитися розуміти ключові елементи, з яких складається сильний бриф. Наприкінці кожного розділу читач використовує знання, які він щойно отримав у гіпотетичному проекті, таким чином, щоб наприкінці книги він використав кожен з 11 основних елементів і сформував власний творчий опис.

Strategic Thinking for Advertising Creatives, що містить міжнародні приклади поточних і класичних кампаній, є основою класичних рекламних методів і показує, як ці основні принципи адаптуються в Інтернеті.

The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial.

Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire.

Gathered from the disciplines of cinematography, directing, producing and editing, the filmmakers tell the stories behind the making of some of the world’s top commercials. Each chapter includes an overview of best practice and a host of images stills from the spots themselves and concept visuals.

Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media.

With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising, or, as is increasingly common, feature films.

• The stories behind some of the best-known TV commercials, as told by the people who made them
• Top producers, designers, storyboarders, directors, editors and visual effects creatives reveal the secrets of the television advertising industry

In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept.

Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

This edition features a substantially revised and expanded chapter on interactive advertising.

Pete Barry outlines simple but fundamental rules about how to ‘push’ an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns – in the form of over 450 ‘roughs’ specially produced by the author, fifty of which are new to this edition – also reinforce the book’s core lesson: that a great idea will last forever.

This best-selling, international review of the year’s most innovative works in visual communication, this annual features, in full color, the winners of the toughest competition in the field - the Art Directors Club Annual Awards. The book presents, with exceptional clarity and detail, the work of gold and silver medallists and distinctive merit winners in national and international advertising, graphic design, interactive design, interactive media, photography, and illustration. Its annual awards honor visual innovation and excellence in the communication arts.

A photographic tribute to one of mankind's worst habits: drinking. This is an inspiring, funny and intriguing book containing enticing photographs, original works of art, beautiful old advertisements and meaningful quotes from an array of influential people and lifestyle icons from the past two centuries.

Epica Book 23: Europe's Best Advertising brings together images from all the winners of the 09/10 awards, featuring more than 950 commercials, print ads, innovative media ideas, publications, internet sites, direct marketing operations, packaging design projects and integrated campaigns. It is a unique source of information for all those interested in contemporary European creative trends. This unique record is conveniently arranged by product category with creative credits and brief translations where necessary. Epica Book 23 includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths and Adland (Kolan Page), who also contributed the creative synopses.

Epica is the largest advertising awards covering Europe and the EMEA region, with thousands of entries every year. Their aim is to encourage the highest standards of creativity in European advertising and to help agencies, film production companies and photographers to develop their reputations across the continent.

With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade’s ads touted perceived progress (such as Tang-“just add water”) while striving to reinforce good old American values. Stars like Raquel Welch, Sean Connery, Woody Allen, and Sammy Davis Jr. endorsed everything from sunglasses to bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. From forgotten cars such as the Studebaker Avanti, to cigarettes (“Marlboro... a man’s world of flavor”) to food, clothing, consumer products, furniture, travel, and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.