Книги по графическому дизайну

Everybody knows that brand identity is key. A good logo can glamorize just about anything, so it comes as no surprise that logo design is a crucial step in the development of a product or service.

This exhaustive guide brings together diverse logos from over 30 countries, organized into chapters by theme, such as media, retailers, events, regions, service and agencies. A full index provided at the end of the book lists each logo`s company, designer, and designer`s website. Also included is a case study section, concentrating on logo application and development.

No graphic designer can do without this book, and anyone who`s interested in design will appreciate this diverse compendium of visual ideas. As scientist Linus Pauling once said, "In order to come up with one good idea, you must have lots of ideas."

An essential, must-have reference and idea book for any designer or design student.

This is a replete, typography and logo collection, reflecting today’s urban aesthetic. The collection is a tour de force, brimming with individuality and selected from thousands of entries submitted from hundreds of designers worldwide. The content is divided into categories, including typographic, icons, and illustrations, and further classified into categories, like Hip-Hop, Neo-Baroque, kanji, kana, psychedelic, 60s to 70s, corporate, erotic, and other distinct groups. This book features more than 1,000 works and is not only an idea sourcebook but also is comprehensive in its coverage of typography and design fonts.

* Designers featured are from 18 different countries including, Japan, USA, Sweden, Hungary, Germany, Turkey, UK, Austria, Italy, Denmark, Switzerland, Hong Kong, The Netherlands, Ireland, France. Lebanon, Brazil, and Russia
* Contains chapter written by Art Director Hitoshi Nagasawa, tracing the development of modern typography and design from the Bauhaus in the 1920s to today

The latest instalment in RotoVision’s successful Art series, Logo-Art showcases an international collection of exemplary and innovative logo design.

Rather than simply examining logos as branding or marketing tools, Logo-Art looks at logos as aesthetic objects, exploring both the logistics and creative inspiration behind the design.

The book is grouped by design application, and chapters include travel and tourism, food and drink, music and entertainment, fashion and lifestyle, home appliances and products, charities and services, and business and commerce, making this a unique resource for graphic designers, artists, art directors and design students alike.

Through its detailed analysis of real work, Logo-Art leaves no stone unturned in its exploration of the intriguing world of logo design.

350 photos/illustrations

Logos Cafe reviews the best of Contemporary logos made by designers around North, South and Central America. An inspirational and essential reference tool for anyone working in media, communications and design firms, the book is a delicious drew filled with distinguishable logos and refreshing concoctions that define this art of branding and identity.

The author deals with one powerful motif in Escher's work - the puzzlelike interlocking of birds, fish and other natural forms in continuous patterns. His methods are examined through a meticulous analysis of his notebooks and an epilogue reveals new information about Escher's inspiration.

There is currently an enormous wealth of materials and of print manufacturing processes available to designers. These opportunities are rarely fully explored, whether from a lack of knowledge, or from a belief that they will be too costly, to complicated, or too time consuming. Materials, Process, Print explores these diverse possibilities, providing insights into how they can be stretched, skewed and subverted to produce original results.

In depth analysis of specific materials and of key print and manufacturing processes is combined with a series of case studies showing innovative practice from major international studios at the cutting edge of design. Functioning as a handbook for reference and a highly illustrated source of ideas and creative solutions, this book suggests fresh approaches and new ways of thinking for designers working in graphic design and packaging, and will also be of interest to product designers and anyone who commissions design in these fields.

250 color images

A sumptuously extravagant book which examines design that appeals to the senses through luxury, profusion and excess

After a decade in which minimalism has held sway over the design industry, many designers are now rejecting the limitations of pared-down modernism in favor of a more rich and vibrant “maximal” aesthetic.

This book celebrates the qualities of maximalism, or “enriched modernism” -- its role in creating fantasy, a sense of luxury, the multi-sensory appeal -- and teaches designers how to apply it by bringing together a selection of projects from around the world that typify maximalism in graphic design -- whether through use of materials, print processes, layout and composition or sheer extravagance of purpose.

The book is not just about expensive projects for luxury brands (although of course these feature): it is about examples of print that appeal to any one of the senses in a powerful and unusual way. These include packaging, magazines, brochures, books, identity jobs and other forms of print work.

Text in Chinese, English, French, German, Italian, Japanese, Portuguese, Spanish

There is no doubt that at its best, mediæval pattern design can match that of any other era, even though it has often been overlooked in favour of the styles devised after the Middle Ages. However, it was during the Romanesque and Gothic periods that two-dimensional decorative elements and structures were developed that remain popular even today. Their particularly strong qualities include bold and powerful forms and subdued colours. Mediæval Patterns offers more than one hundred outstanding samples, carefully restored and reproduced in a very high quality.

À La Carte. Over one hundred years of menu graphics

Appetite for art? Gastronomy meets graphics in this comprehensive survey of printed restaurant menus. Showcasing some of the best examples of this culinary graphic art, this updated edition serves not only as an extraordinary collection of paper ephemera but also as a history of restaurants and our evolving eating habits.

Until restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions. As restaurants proliferated, the menu became more than just a culinary listing: it was an integral part of eating out, a clever marketing tool, and a popular keepsake.

Menu Design is an omnibus showcasing the best examples of this graphic art. Illustrated in vibrant colour, this compact volume not only gathers an extraordinary collection of paper ephemera but serves as a history of restaurants and dining out in America. Featuring both covers and interiors, the menus offer an epicurean tour and insight to more than a hundred years of dining out.

An introduction on the history of menu design by graphic design writer Steven Heller and extended captions by culinary historian John Mariani accompany each piece throughout the book. Various photographs of restaurants round out this compendium that will appeal to anyone who enjoys dining out and its graphic and gastronomic history.

The editor:

Jim Heimann is the Executive Editor for TASCHEN America. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’S Surfing, Los Angeles. Portrait of a City, and the best-selling All American Ads series.

The contributing authors: 

Steven Heller is the co-chair of the School of Visual Arts MFA Designer as Author Program. For 33 years he was an art director for The New York Times, and currently writes the “Visuals” column for The New York Times Book Review. He is the author of 120 books on graphic design, illustration, and satiric art.

John Mariani is food and travel columnist for Esquire Magazine, wine columnist for Bloomberg International News, and author of The Encyclopedia of American Food & Drink, America Eats Out, The Dictionary of Italian Food and Drink, and How Italian Food Conquered the World.

About the series:

Bibliotheca Universalis — Compact cultural companions celebrating the eclectic TASCHEN universe at an unbeatable, democratic price!

Since we started our work as cultural archaeologists in 1980, TASCHEN has become synonymous with accessible, open-minded publishing. Bibliotheca Universalis brings together more than 100 of our all-time favourite titles in a neat new format so you can curate your own affordable library of art, anthropology, and aphrodisia.

Bookworm’s delight — never bore, always excite!

The mini icons in this book are designed for use on hand-held organisers, such as Palm and other PDAs (Personal Digital Assistants). The restrictions dictated by such devices mean that designers must be extremely inventive to produce recognisable images with a minimum of pixels. The resulting designs are of amazing simplicity and must be viewed in small format to be distinguished properly.

Documentation of the renaissance of Classic Modernism in contemporary graphic design.

Naïve documents the extraordinary renaissance of Classic Modernism, from the 1940s to 1960s, in contemporary graphic design. This compilation introduces a new wave of young designers who are rediscovering the stylistic elements reminiscent of classic graphic design such as silkscreen printing, classical typography, hand lettering, woodcutting and folk art and integrating them into their work. Inspired by 20th Century American legends such as Saul Bass, Charley Harper and Alexander Girard, the burgeoning designers and their work showcased this in this book are inspiring, ranging from illustrations, poster art, editorials, book covers and record sleeves to stationary and textiles.

"The naive is a childlikeness, where it is no longer expected." Friedrich von Schiller

A minimalist design vocabulary is currently being reinvented by a troop of young graphic designers who are rediscovering the stylistic elements reminiscent of classic graphic design such as silkscreen printing, classical typography, hand lettering, woodcutting and folk art and integrating them into their work. Naïve documents this extraordinary renaissance of Classic Modernism, from the 1940s to 1960s, in contemporary graphic design.

Inspired by 20th Century American legends such as Saul Bass, the undisputed master of film title design and iconic logos as well as modernist graphic artist Charley Harper and textile designer Alexander Girard, these burgeoning designers are creating new and striking imagery using palettes of earthy and pastel shades, reduced strokes, patterns and shapes with a strong folkloristic element.

Naïve illustrates this new development in graphic design, assembling a multitude of vivid and inspiring examples ranging from illustrations, poster art, editorials, book covers and record sleeves to stationary and textiles.