Книги для художников и дизайнеров

Successful sales result from effective promotion. In the fashion industry, we can find a lot of shiny graphics on tags, packages, invitations, look books, advertising and other collaterals. Fashion brand communication is all about tactility. As the product itself relies on feeling, especially the touch and smell of the fabric, so the graphic or packaging representation of these values must have the same properties. It is crucially important to choose carefully the materials, to innovate with printing processes such as with die cutting, foil blocking, thermo-graphic print and push the boundaries of the unexpected. When we unwrap our purchases, or take them out of the bag, we want to be reminded by the feeling between our fingertips of the values that are embroidered in the label. This collection presents over 100 fashionable brands which have excellent promo graphics. 'Fashion Graphics' demonstrates why designing for the fashion industry is one of the most exciting and demanding creative challenges in branding, communication and visual expression.

This book brings together an extensive collection of models and poses which serve as a primary source of inspiration to develop personal style. In the form of a collection of outfits, styles, prints and accessories, this exceptional range of articles take on their own personal shape when applied to a silhouette. Beginning with a simple 2D sketch of the garment, its subsequent use in the fashion sketch is seen to reveal some unexpected and sudden changes: the perception of weight changes when the model is standing, the volume is projected by movement and shading highlights hitherto unnoticed details. Only in a dynamic pose can we perceive the different angles visible in reality. Likewise, the ever present illustrations of semi-naked figures represent the human anatomy for which the garments are to be designed.

Fashion is another name for vogue. It stands at the forefront of the avant-garde trends. Illustration is the most flexible graphic design which could convey designers' inspirations freely. What if fashion meets illustration? When fashion is illustrated with diverse illustration approaches, the passionate images would enhance the fascinating charm of fashion. In the book, pencil, watercolour, colour pen, marker pen, software, collage and synthesis approaches are introduced in detail. The trendy elements in fashion are illustrated in a fresh way.

TABLE OF CONTENTS

004 | Pencil & Line
032 | Dip Pen
050 | Coloured Pencil
098 | Water Colour
142 | Marker Pen
148 | Computer Software
198 | Collage
220 | Synthetical Techniques
304 | Index

Посмотреть избранные развороты книги Fashion Illustration

Посмотреть ролик издательства о книге  Fashion Illustration

This is the ultimate in fashion illustration: 280 stunning sketches by a galaxy of international fashion designers – a must-have for anyone interested in fashion or the art of illustration.

Sixty celebrated contemporary designers, from all the major fashion capitals, showcase their extraordinary artworks – many produced exclusively for this book.

From the world-famous such as Christian Lacroix, Sonia Rykiel and Yves Saint Laurent to up-and-coming visionaries including Jens Laugesen, Rodarte and Roksanda Ilincic, all the designers display artworks that are guaranteed to amaze and inspire. Refined and elegant, cartoon-like and colourful, or edgy and graphic, they highlight the unique creative impulse behind each designer’s work and an astonishing variety of media, techniques and approaches.

Complete with contact details and concise texts introducing each designer, this book gives a rare glimpse into the world of fashion design.

Contents List:

Phillip Lim • Aitor Throup • Alena Akmhadullina • Anna Molinari by Rossella Tarabini Antonio Berardi • Antonio Ciutto • Badgley Mischka • Bas Kosters • Basso & Brooke Betsey Johnson • Boudicca • Bruno Frisoni • Bruno Pieters • Burfitt • Chapurin Christian Lacroix • Christian Wijnants • Christopher Kane • Costello Tagliapietra Denis Simachëv • Doo.ri • Elise Øverland • Gary Graham • Generra by Pinaferlisi Giambattista Valli • Gianfranco Ferré • Giles • Gilles Rosier • Givenchy by Riccardo Tisci • Gustavo Arango • Hall Ohara • Hanuk • Hervé Leroux • Isaac Mizrahi • James Thomas • Jens Laugesen • Jørgen Simonsen • Karl Lagerfeld • Michael Vollbracht Molly Grad • Peter Som • Ramírez • Richard Chai • Rodarte • Roksanda Ilincic • Sonia Rykiel • Stephen Burrows • Susan Cianciolo • Terexov • Tibi • Tsumori Chiasto • Tuleh VéroniqueLeroy• WaltervanBeirendonck • WunderkindbyWolffgangJoop • Y&Kei Water the Earth • Yoshikazu Yamagata • Yves Saint Laurent • Zandra Rhodes • Zang Toi

About the Author:

Laird Borrelli is Archive Editor at Condé Nast. She is the bestselling author of seven books on fashion, including Fashion Illustration Now, Fashion Illustration Next and Handbags: A Lexicon of Style, all published by Thames & Hudson.

A practical compendium of all-media techniques for the fashion illustrator

Fashion illustration is an important part of the design process: doing it well will give you an edge in today’s hyper-competitive market

Fashion Illustration School sample
• Teaches the key techniques in all media, enabling you to communicate your ideas deftly and clearly, and to find your own unique style
• Learn to depict fabric surface textures and folds, as well as how best to work with colour and tone to create the illusion of form in your figures
• Transform real-life model poses into stylized figures

This title presents the work of some of the top international illustrators from 26 countries and organizes it into three styles. Some are sensualists who work in ink or acrylic, using brushstrokes, layered colour, and textured papers and paints. Others focus on characters: gamine girls with eyes a la Twiggy; or sophisticated elegant figures who carry on the tradition of the 50s diva. Also included in the book is the work of technocrats - designers who work on the computer - as well as work from artists private collections, and international fashion magazines. This work is designed to be a reference guide for media and fashion industry professionals and a textbook for students.

Learn the basics of fashion illustration and all the necessary tools and techniques from the field with Fashion Illustration Techniques! Filled with step-by-step drawings and covering all the fundamentals such as drawing head and body proportions, choosing colours, and much more, this complete guide is the only reference book you’ll need to start designing for the world of fashion. Zeshu Takamura has based this book on the curriculum of the beginner's course at the fashion design school that he teaches in and lends his years of experience and skills to this comprehensive resource.

Inside, you'll find each skill set broken down by week:

- The 1st Week: Let's Master Basic Drawing

- The 2nd Week: Let's Master Body Parts and Garment Items Drawing

- The 3rd Week: Let's Try Coloring

- The 4th Week: Master Design Drawing and Make Your Own Design

With easy-to-follow instructions that will prepare you for this creative field, Fashion Illustration Techniques is a must-have for all fashion design students who require a basic knowledge of drawing and illustration techniques.

Featuring more than 1500 design skecthes, this book is a detailed visual catalogue of current trands and styles in the world of fashion accessories. Divided into themed chapters - Bags, Shoes, Gloves, Sunglasses, Hats, Scarves, etc - it is aimed at both fashion followers and professionals and students in the sector.

A comprehensive, visually-led overview that covers all areas of fashion drawing, presentation and illustration, Fashion Illustrator (2e) both teaches students how to draw the fashion figure and provides an extended showcase of established and emerging illustrators.

From initial inspiration through to finished illustration, the book teaches the student how to draw from life and accurately depict body proportions, but also includes advice on exaggerating proportions for effect. A technical chapter outlines the use of different media, showing students how to use colour, and features techniques for rendering different materials and patterns.

Dedicated tutorials explore both digital and traditional media (Illustrator, Photoshop, photo-montage, mixed media, drawing, ink, embroidery) though the work of leading fashion illustrators, giving the student the confidence to experiment with different illustrative styles.

Later chapters outline the history of both 20th-century and contemporary fashion illustration, and profile influential fashion illustrators and other industry professionals, with interviews providing an insight into life after graduation. There is also guidance on careers for the fashion illustrator, portfolio presentation and working with an agent.

This is an informative, visually led overview of fashion drawing, presentation and illustration. It teaches students how to draw the fashion figure as well as feature the work of established illustrators - both past and present - encouraging readers not only to observe but also to develop their confidence and skills as an illustrator.

Accompanied by case studies, examples, practical exercises and tips, the book covers all aspects of fashion illustration, including step-by-step exploration of different media (collage, drawing, computer-imaging and embroidery); understanding the figure; and how to experiment with different illustrative styles. Influential fashion illustrators and other industry professionals are profiled and interviewed to provide an insight into life after graduation. There is guidance on portfolio presentation and interview procedures, and careers for the fashion illustrator are outlined in a series of discussions with industry specialists.

Contents:
Introduction
1. Inspiration
2. The Figure
3. Artistic Techniques
4. Presentation for Fashion Design
5. Historical and Contemporary Fashion Illustration
6. Tutorials
7. The Future: Guidance
Further reading
Glossary
Index

Fashion illustration demands a certain skill in order to represent the human figure and more effectively express the characteristics of the designs. This book, which includes over 600 illustrations by Maite Lafuente, Juanjo Navarro and Javier Navarro, displays an extensive variety of poses and angles that illustrate the human figure in its essence and with the application of clothing. An elaborate and practical handbook for beginners and professionals alike.

Mini Fashion Dictionary + Figure Templates

The Fashionary Sketchbook divided into 2 main sections:

Part 1 - Mini Fashion Dictionary (16 pages)
Part 2 - Men's Figure Templates (80 pages)

The Ultimate Tool for Portfolio-making

From quick sketches to polished portfolios, the Fashionary Portfolio Series Womens & Mens sketchbook allows fashion designers to develop their collections more efficiently than ever before!

160gsm Bleedproof Paper

The Portfolio Sketchbook is made from 160g paper – 40% thicker than the classic series Fashionary sketchbook. It works beautifully with a range of tools such as markers, watercolor and color pencils. You can even manipulate colors to build effects – such as gradients, fabric textures, and lighting effects – to your desired saturation.

Chronicle Lineup

The Fashionary Portfolio Sketchbook is an ideal tool for planning your collection, runway show, fashion presentation or design development. When each double-page spread is open, designers can view a total of 8 sketching templates, making the evolution of collections easy to view.

Standing Pose Template

We’ve developed the best 9-head figure templates in standing poses for fashion sketching. It allows you to sketch outfit ideas without worrying about figure proportion. It also allows you to draw each outfit’s front and back views easily.

- Tailor-made for fashion designers
- Aim for fast sketching and brainstorming
- Mini fashion dictionary
- 320 barely visible figure templates
- Pocket in the back of the sketchbook

A sketchbook Tailor-made for Fashion Designers

The name "FASHIONARY" comes from "Fashion + Dictionary + Diary". The sketchbook is combined with extensive fashion information and blended figure templates. It is the perfect tool for brainstorming, fast sketching and quick referencing.

The sketchbook is combined with extensive fashion information and blended figure templates. It is the perfect tool for brainstorming, fast sketching and quick referencing.

- Tailor-made for fashion designers
- Encourages quick sketching and brainstorming
- Mini fashion dictionary included
- Over 270 figure templates
- Water-resistant calico cover

The Atelier Collection

The fundamentals of The Atelier Collection portrays a "Less is More" concept hence the minimalistic touch. The sketchbook speaks for authenticity on an exquisite artistry level. It provokes an individual's creativity with no boundaries, which is demonstrated from the subtle sketchbook appearance.

Organize your Ideas in a Presentable Way

Every template is designed with the same size and pose, it allows your ideas and developments to be presented with an organized and well balanced spacing which is better for chronicle presentation. It provides a well organized surface for your designs to be viewed side to side.

Water-resistant Calico Cover

The cover is made from one of the most familiar fabrics for fashion designers- cotton calico. It also represents ideas, creation and development. The material forms a high durability water-resistant cover, exquisite quality intended to be used along your designing journey. Hence, the calico cover contains natural cottonseeds, giving every sketchbook that unique touch.

Mini Fashion Dictionary + Figure Templates

The sketchbook is divided into 2 parts to help kick-start the creative process:
Part 1 - Mini Fashion Dictionary (15% pages)
Part 2 - Womens Figure Templates (85% pages)

Handy professional information

Fashionary sketchbooks streamline fashion development by including a mini fashion dictionary. With professional fashion information where you can refer back instantly, in aid of providing industry terms and jargon to make decisions about stitching, fabric, and methods.

About the Author:

Founded in 2008, Fashionary is the best-selling fashion sketchbook, a practical tool for professionals who are working at all levels of the fashion industry. The name originated from "Fashion + Dictionary + Diary".

FIGURE DRAWING FOR FASHION DESIGN offers a concise, topic by topic guide to acquiring and perfecting these skills, concentrating on the female form. The coverage provided means that this book is ideal both for those who want to apply themselves professionally to fashion design and for all enthusiasts of drawing the human body. Fashion plates are the primary means of visualizing ideas and concepts in costume and fashion design. To give an accurate impression of what is in a designer’s mind it is vital to have complete mastery of the rules of figure drawing. Here, realism and anatomical precision are the chief values, whereas, for costume and fashion, stylization and exaggeration are ways of adding individuality and verve to a plate, and of focusing attention on specific elements.

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Посмотреть новое издание книги Figure Drawing for Fashion Design

Fashion plates are the primary means of visualising ideas and concepts in costume and fashion design. To give an accurate impression of what is in a designer's mind, it is vital to have complete mastery of the rules of figure drawing and grasp stylisation and exaggeration techniques that add individuality and style.

This new edition of Figure Drawing for Fashion Design - fully revised, updated and expanded - offers a concise, topic-by-topic guide to acquiring and perfecting these skills, concentrating on the female form. This book is ideal for those who want to apply themselves professionally to fashion design as well as enthusiasts of drawing the human body.

This edition contains the following chapters:

-  Drawing the female figure
A very comprehensive course in drawing all parts of the female body
-  The figure in the fashion
Teaches you how to draw specifically for fashion design and presentation
- Fashion design
Provides an introduction into what is required to design and draw new collections
- Garment drawing and design
What you need to know to make accurate technical drawings of whole garments, details, trimmings, etc.

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Посмотреть новое издание книги  Figure Drawing for Fashion Design

Посмотреть книгу Figure Drawing for Men's Fashion

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О книге Figure Drawing for Fashion Design

Figure Drawing for Fashion Design расскажет о создании моды на уровне эскизов, когда только создается будущий шедевр. Эскиз – является основным средством визуализации идей и концепций в дизайне одежды. Чтобы получить точное представление, что находится в уме дизайнера, жизненно важно полностью владеть правилами изображения силуэта человека и владеть навыками стилизации и некоторого преувеличения, чтобы передать индивидуальность и стиль.

Книга Figure Drawing for Fashion Design – это новое издание о изобразительном искусстве дизайна одежды, в корне пересмотренное, обновлённое и дополненное – оно предлагает краткое пособие, которое поможет приобрести соответствующие навыки и научиться концентрироваться на женской фигуре. Она прекрасно подойдет тем, кто готовится стать профессионалом в области проектирования одежды и тем, кому нравится рисовать человеческое тело.

Figure Drawing for Fashion Design содержит в себе следующие разделы:

- Изображение женской фигуры – подробный курс расскажет, как правильно нарисовать женское тело;
- Силуэт в моде – научит рисовать тело специально для разработки одежды и презентаций;
- Современный дизайн – представляет собой введение в проектирование и создание новых модных коллекций;
- Зарисовка одежды и дизайн – в этой главе есть все, что нужно знать о технических чертежах предметов одежды полностью, а также деталей и отделки.