Теорія та практика

Don’t just take a picture, make photos that move people.

Storytelling is a gift to photographers, letting you weave together characters, events, locations and subjects into a work of beauty greater than the sum of its parts. There are as many stories to tell as pictures to take, but there are also tried-and-tested methods you can adopt to help improve your photography and streamline your workflow.

In this beginner-to-pro workshop, award-winning photographer and influencer Finn Beales teaches enthusiasts and aspiring professionals how to master every element of the photographer's process. By following his five-step course – Pitch, Prepare, Shoot, Edit and Deliver – you will develop the same successful, reliable working methods that earn influence and delight audiences, regardless of what genre you're working in. Create intrigue, pull in your audience and tell richer, more rounded stories using your DSLR camera.

Want to craft a shoot from start to finish? All the essentials are covered, from building a story into your creative, shoot preparation, the necessary gear and props, working with mood-boards and call sheets, compositional balance, and directing models, right through to post production, editing and file delivery.

Discover within:

- What equipment you’ll need, when and why; 
- The secret to key shots and essential techniques; 
- Plot devices to help you craft your narrative; 
- Step-by-step DSLR projects to perfect your skills; 
- Effortlessly capture events, landscapes, portraits, interiors and experiences; 
- How to edit better and be different; 
- Extra exercises to improve your smartphone photography

Compose for impact. Stand out through story.

About the Author:

Finn Beales is an award-winning photographer and director, celebrated for his cinematic landscape and lifestyle photography. He travels the world to capture the raw power of nature. His epic shots immortalise spellbinding moments in wild, off-grid locations and have earned him a loyal following of over half a million on Instagram, as well as major clients such as Apple, Cartier, Land Rover and Omega. Finn is based in Wales, where he lives with his wife and two children.

An accessible guide to getting the best out of your phone camera, aimed at everyone who wants to take Instagrammable photographs

Everyone has a camera on their phone. Author Mike Kus, a photographer with a strong Instagram following, demonstrates the simple tricks and techniques that take your photography to another level. His methods can be mastered by anyone, and the content avoids reference to specific phone camera technology, instead relying on the clear principles to make you a better photographer, regardless of the camera you own. The book is written, designed and illustrated by the author.

About the Author:

Mike Kus is a UK-based author specializing in branding, graphic design, illustration and photography. He has built up a successful Instagram following for his photography with 800k followers.

 A comprehensive introduction to the styles and techniques of portrait photography.

Through simple projects on subjects such as 'Making Self-Portraits' and 'Capturing Personal Moments' as well as captivating profiles of twenty internationally acclaimed photographers, Cian Oba-Smith and Max Ferguson give you a visual tour of the medium. Perfect for the aspiring portrait photographer, this manual includes:

- Projects with which to experiment and develop your technique
- Inspirational profiles of leading photographers from around the world
- A complete overview of the most exciting, continually evolving form of photography

About the Author:

Cian Oba-Smith is a practising photographer, and also guest lectures regularly at universities and art institutions around the United Kingdom. His work has appeared in many publications, including the Financial Times Weekend Magazine, the Guardian, the British Journal of Photography, TIME magazine, The Fader, Le Monde, Port Magazine, Dazed & Confused and The New Yorker, among others. Max Ferguson is a photographer, writer, photo editor and educator. He has worked at Port Magazine and the Financial Times Weekend Magazine, and now works at Granta.

A new edition of this essential overview of the most exciting, dynamic form of photography

The Street Photographer’s Manual celebrates the spirit of street photography with inspiring instruction to help you capture the perfect urban moment. Through twenty simple project tutorials on subjects such as ‘Sequences’, ‘Shadows’ and ‘Objects’, as well as illustrated profiles of twenty internationally acclaimed street photographers, including Bruce Gilden, Nils Jorgensen and Trent Parke, author David Gibson gives you a visual tour of the medium – perfect for the aspiring street photographer.

This new edition showcases captivating work by emerging artists on the street photography scene, updated advice on Instagram, and a foreword by leading street photographer Matt Stuart.

Contents List:

Foreword by Matt Stuart • Introduction • 1. Busy • 2. Quiet • 3. Abstract • 4. Still 5. Objects • Reference

About the Author:

David Gibson is one of the founder members of In-Public, the first modern international collective of street photographers. In-Public, which began in 2000, has been a pivotal influence worldwide on the growing popularity of street photography. David has taken street photographs since the early 1990s and is now a highly respected photography tutor, running workshops in London and other cities worldwide

Вулична фотографія може виглядати як удача, але ви повинні скласти шанси на свою користь, якщо хочете повернутися з «кіпером». Від розуміння того, як бути непомітним на жвавій вулиці, до відкриття можливостей у хаосі натовпу, Метт Стюарт розкриває важко здобуті навички та секрети, які привели до його найкращих фотографій.

Про автора:

Метт Стюарт ніколи не виходить на вулицю без свого надійного Leica і за свою двадцятирічну кар’єру зробив одні з найдосконаліших, дотепних і відомих фотографій вулиць.

Wedding Photography Unveiled reveals the art, philosophies, strategies, business practices, and techniques of twenty top wedding photographers from across the United States and showcases their favorite images. The focus is on the freshest styles - especially the blend of photojournalism with more relaxed lifestyle and high-fashion looks, including environmental portraits. These are the styles that today’s brides expect, inspired by the images they see in bridal, celebrity, and fashion magazines. With practical, priceless, straight-from-the-front-lines advice on equipment, setting rates, getting published, websites, albums, and more, this book will give you the inspiration, insight, and instruction you need to navigate the lucrative field of wedding photography.

The most important practical photography book in a decade.

“A really inspiring book” – Amateur Photographer magazine

The eagerly awaited follow up to global bestseller The Photographer’s Eye will show you the paths the greatest photographers took to excellence so you too can take stand-out thrilling photographs.

In Freeman’s own words: “There’s a long line of opinion, from Plato through Kant, that holds creativity to be unteachable, and to be the province of genius. You have it or you don’t. End of story. I don’t agree”

By looking at the work of other great photographers, as well as Freeman’s own work, the book provides the reader with 50 “paths” they can explore to think about taking photos, looking at subjects from cliché to zen, so you will be able to hit the right point in surprise, originality, insight and execution every time.

Багато напівпрофесійних і професійних весільних фотографів прагнуть «розбудити» свій стиль, бути в курсі подій і стимулювати бізнес. А сьогодні це означає лайфстайл-зйомку, яку також називають «художньою весільною фотографією».

Мистецька весільна фотографія – це не просто яскрава фраза; це сучасний підхід, у якому дизайн має першочергове значення. Мистецькі весільні зображення більш графічні та стилізовані, ніж традиційна весільна фотожурналістика, ніби вони взяті зі сторінок весільного глянцевого журналу чи журналу про стиль життя.

Відомий весільний фотограф Хосе Вілья був піонером у мистецтві весільної фотографії, перш ніж це стало модним модним словом. Тут він ділиться своїми секретами створення стилізованого відчуття композиції, освітлення, позування та, найголовніше, дизайну ваших зображень, зберігаючи при цьому їх органічність і оповідь. Ви дізнаєтесь про фірмову техніку Хосе, яка полягає у зйомці більш природного моменту після пози, і поради щодо отримання зображень прямо в камері, щоб уникнути потреби у важкій постпродакшн. Останні розділи показують вам, як інтегрувати дизайн у наданий продукт, будь то альбом чи слайд-шоу, і продовжувати піклуватися про клієнтів після весілля, розширюючи до дитячих і сімейних портретів.

Наповнена прикладами з реального життя, надійними техніками та приголомшливими знімками однієї з найяскравіших зірок весільної індустрії, ця книга навчатиме та надихатиме фотографів, які прагнуть оновити свою роботу та задовольнити нове покоління наречених.

With amazing low-light capabilities, incredible definition, intelligent autofocus and a host of other features, digital cameras have now become so powerful that they have left their users behind.

Most photographers can take competent shots in a range of conditions, or fix imperfect exposures in Photoshop or Lightroom, but very few have the skill to push their cameras to the limit and capture the perfect shot, under all conditions, with no post-processing required.

In Camera is the perfect way to take your photography to that level; to master your camera, understand light, exposure and composition, and make amazing photographs, whatever your camera, without cheating after the event.

One hundred of Gordon’s beautiful photos are given with his own expert commentary; full settings and camera details are included, and a host of tips and tricks let photographers of any level learn something from every example. The shots are taken with a wide range of cameras, and the emphasis is on getting results by improving your own skills, not wasting money on expensive equipment.

About the Author:

Gordon Laing has been reviewing digital cameras since the first apple quick-take was launched in 1994. In the decades since, they have changed beyond all recognition, and Gordon has built a huge following with his in-depth review website, cameralabs.com. With its impartial, real-world tests of new models, huge archive and video tours, camera labs has become a unique and essential resource for anyone buying a new camera. He regularly posts his travel and food photos across the social networks, celebrating in-camera jpegs over-processed images.

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Пролистать книгу In Camera: How to Get Perfect Pictures Straight Out of the Camera на Google Books.

Joel Meyerowitz: A Question of Color розповідає про експерименти в кольоровій і чорно-білій фотографії молодого Меєровіца, піонера в історії кольорової фотографії.

Відстежує ключовий поворотний момент в історії фотографії: ранні експерименти молодого Джоела Меєровіца в кольоровій фотографії.

Ранній прихильник кольорової фотографії, Джоел Меєровіц вплинув на покоління художників. Протягом п’ятдесяти восьми років майстер фотографії документував соціальний ландшафт США, який постійно змінювався.

Деякий час, наприкінці 1960-х, Меєровіц носив дві камери: одну з монохромним знімком, іншу — кольорову. Причиною багатьох дискусій стало те, як, коли і чому американські фотографи образотворчого мистецтва перейшли від створення чорно-білих зображень, які цінувалися в системі галерей, до кольорової фотографії, яка колись вважалася надбанням святкових окунів.

У цій книзі Мейеровіц розповідає історію своїх перших днів як фотографа, коли йому сказали, що серйозні фотографи роблять чорно-білі знімки. «Але чому?» запитав він, «коли світ кольоровий?» Він почав купувати кольоровий фотоапарат і різноманітні рулони плівки, читати посібники та експериментувати з кольоровими техніками: пристрасть, якою він продовжував займатися все своє життя...

Про авторів:

Джоел Мейеровіц — відомий фотограф, чиї роботи були представлені на понад 350 виставках у музеях і галереях по всьому світу. У 2017 році Мейеровіц був удостоєний місця в Залі слави Leica, і його описали як «чарівника, який використовує кольори» та вміє «зловити та кадрувати вирішальний момент».

Роберт Шор є автором кількох книг про сучасне мистецтво та фотографію, зокрема «Пост-фотографія: Художник із камерою» (2014), «Випрошуйте, крадіть і позичайте: Художники проти оригінальності» (2017), Енді Уоргол (2020) і Яйоі Кусама (2021). Він багато років працював художнім оглядачем, а також редактором журналу Elephant .

Що робить чудове фото? Гортаючи сторінки найпопулярніших фотожурналів, може скластися враження, що існує лише одне правило важливості – «правило третин». Дійсно, здається, що дехто буде оцінювати достоїнства фотографії, грунтуючись майже виключно на цьому. Рідко можна почути дискусію про «візуальну вагу», «баланс», «негативний простір», «глибину» тощо. Письменник і професійний фотограф Річард Гарві-Вільямс стверджує, що успіх полягає в поєднанні чотирьох елементів: ефектного об’єкта; динамічна композиція; ефективне використання освітлення; і, мабуть, найважливіше, здатність викликати емоційну реакцію у глядача.

Чітким, лаконічним текстом без жаргонів він також розглядає роль тону та кольору в гарній композиції та пропонує безцінні поради та інструменти, які допоможуть фотографу взяти під контроль творчий процес. Книгу проілюстровано прикладами власних чудових природних фотографій автора, а також діаграмами та нотатками для найбільш чіткого пояснення техніки. Останній розділ цього повного посібника для всіх серйозних фотографів обговорює фотографію та її зв’язок із мистецтвом, перш ніж запропонувати зважений висновок щодо дослідження цієї захоплюючої теми.

Про автора:

Річарду Гарві-Вільямсу пощастило, що він провів більшу частину свого виховання в Східній Африці і природно розвинув любов до дикої природи, якої було так багато в той час. Закінчивши школу, він отримав ступінь із зоології в Манчестерському університеті, але лише пізніше його пристрасть до світу природи відродилася, головним чином через те, що вона пов’язана з іншою його любов’ю — фотографією. Річард і його дружина Ліза прожили вісім років у південній частині Греції в місцевості, де є чудові гірські пейзажі та глибокі ущелини. Це, у поєднанні зі змінами, які відбувалися через пори року, і чудовою якістю освітлення надали йому чудові можливості відточити свої навички пейзажної фотографії. Окрім виставок гравюр і публікацій своїх робіт, Річард регулярно організовує фотосафарі та майстер-класи з пейзажної фотографії за кордоном, а також проводить семінари та навчальні посібники для окремих осіб і невеликих груп у своєму домі в Південному Девоні.

Gain a new perspective on photography in this personally guided introduction to photographic images and what they mean by one of the leading writers and curators of our time

What shapes our response to a photograph? Where does the meaning we ascribe to it come from? And how important to our reading of it are the photographer’s intentions? In a dazzling example of photography writing – an exploration of the photographic medium through 120 images, some familiar, some surprising – David Campany shows us that how we think about photographs is just as important as what we think about them.

Rejecting the conventions of chronology and the heightened status afforded to ‘classics’ in traditional accounts of the history of the medium, Campany’s selection of photographs is an expertly curated and personal one – mixing fine art prints, film stills, documentary photographs, fashion editorials and advertisements. In this playful new take on the history of photography, anonymous photographers stand alongside photography pioneers, 20th-century talents and contemporary practitioners. Each photograph is accompanied by Campany’s highly readable commentary, which strives to guide the reader in their own interpretation and understanding of the image itself.

In a visual culture in which we have become accustomed to not looking, Campany helps us to see.

Contents List:

Introduction • The Photographs • List of Works • Further Reading

About the Author:

David Campany is a curator, writer and educator, based in London. His previous books include Walker Evans: The Magazine Work, The Open Road: Photography and the American Road Trip and A Handful of Dust, each of which was accompanied by an exhibition. Awards received by Campany include the ICP Infinity Award and The Kraszna-Kraus Book Award.

The definitive photography textbook for the digital age, packed with technical tips, practical exercises, contemporary images and step-by-step guidance for all aspiring photographers

Step-by-step guidance on:
• Choosing the right camera and lenses
• Exposure settings and control
• Digital capture
• File processing and basic image manipulation
• Resolution, compression and file types
• Colour management of digital files
• Digital output for print and screen
• Film photography and processing
• Visualizing and composition
• Studio and location still life
• Landscapes and cityscapes
• Fashion, beauty and portraiture
• Reportage, documentary photography and photojournalism
• Experimental imaging

Maximize your potential to get the shots you want with this guide to photography for both Apple and Android phones.

There’s a saying that the best camera for the job is the one you have with you when an opportunity arises. Thanks to the boom in camera-phone technology, today we’re lucky enough to have a camera to hand to capture all those incredible moments. But are you making the most of that powerful tool in your pocket? Do the photos you have taken tend to be blurry, or look nothing like what you're seeing? If you want to shoot incredible images with your phone, buy Smart Phone, Smart Photography.

Covering simple techniques that will allow you to get the image that you see every single time, you will soon be telling your camera what to do with confidence. Start with The Big Picture and get to know your camera phone and the rules behind taking the perfect shot. The next chapter, Taking Great Pictures, explains the key disciplines of photography – portrait, abstraction, macro, still life and plenty more. Finally, the Post-production chapter demonstrates how to use apps to edit and enhance your images and create incredible prints for display.

Standing in front of a room packed with 360 photographers at his seminar, Scott Kelby asked for a show of hands: “How many of you own some kind of an off-camera flash? A Nikon, Canon, Yongnuo, etc.?” About 340 hands went up. “Okay, I have one more question, but before you raise your hand, I want you to really think about your answer. Let’s see a show of hands — how many of you love using your off-camera flash?” Out of those 360 people, just four people raised their hands. He was stunned.

Sadly, the results were similar in city after city, even in different countries. It’s like we all bought a flash during the “hot shoe flash revolution” of 2008–2011, but we’re not getting the results we got them for in the first place. Not even close. We don’t “love” our flashes, and worse yet, in many cases, we’ve even stopped using them altogether. But it doesn’t have to be that way. You just need somebody to help you unlock the real secrets to getting beautiful, consistent, and easily repeatable results.

That’s why The Flash Book book was created — to help you finally fall in love with your flash — and the best news is, it’s way easier than you’d think. In fact, you’ll be surprised at how simple it really can be because you’re not going to learn a bunch of geeky flash stuff, and you’re not going to have to do math, and you’re not going to need a light meter (it’s not that kind of book). Instead, you’re going to learn an amazingly simple system — one that Scott has been using for years — and the best thing about this system is that it’s so darn easy (it’s probably very different from what you might have seen “on the Internet,” but this system works, and once you try it, you’ll become a believer).

Here’s how the book works: Each idea or technique is just one page, and it starts from scratch, taking you through the flash settings (just the few simple ones you actually need to know); the camera settings (Scott gives you his own settings, and you might not even need to change them during your shoot); and which affordable accessories you really need to start using flash like a pro.

This isn’t a book of theory, full of confusing jargon and complicated concepts. This is a book on which settings to use, and exactly how and when to use them. The whole book is written in Scott’s plain-English, down-to-earth style, which makes the experience more like the two of you are out together on a shoot. It’s time to fall truly head-over-heels in love with your flash, so you can start creating the type of images with your flash that you’ve always dreamed of, and this is the book that can take you there.

Table of Contents:
Chapter 1: Flash Controls and Settings
Chapter 2: Next Level Flash Stuff
Chapter 3: Camera Settings for Working with Flash
Chapter 4: Using Flash for Portraits
Chapter 5: Using Flash on Location
Chapter 6: How to Light Backgrounds
Chapter 7: Using Flash at Weddings
Chapter 8: How to Mount Your Flash
Chapter 9: Flash Tricks
Chapter 10: Flash Workflow

About the Author:

Scott Kelby is the world's #1 best-selling author of photography technique books, as well as Editor and Publisher of the highly acclaimed Photoshop User magazine. He is co-host of the influential weekly photography talk show The Grid and he teaches digital photography workshops and seminars around the world. Scott is an award-winning author of over 60 books, including How Do I Do That in Lightroom?, How Do I Do That in Photoshop?, The Lightroom Book for Digital Photographers, The Digital Photography Book series, Professional Portrait Retouching Techniques for Photographers, and Light It, Shoot It, Retouch It. He lives in Oldsmar, FL. For more on Scott, visit his fantastic blog at scottkelby.com.

Photographer, award-winning author, Editor of Photoshop User magazine, Publisher of Lightroom magazine, founder of the annual 'Scott Kelby Worldwide Photo Walk,' CEO of the KelbyOne Online Educational Community for Photographers, Lightroom and Photoshop users; co-host of the live weekly photography podcast "The Grid," Conference Technical Chair for the annual Photoshop World Conference, and struggling guitar player.