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A fascinating glimpse into design behind the Iron Curtain, revealed through the products and graphics of everyday Soviet life

This captivating survey of Soviet design from 1950 to 1989 features more than 350 items from the Moscow Design Museum's unique collection. From children's toys, homewares, and fashion to posters, electronics, and space-race ephemera, each object reveals something of life in a planned economy during a fascinating time in Russia's history. Organized into three chapters - Citizen, State, and World - the book is a micro-to-macro tour of the functional, kitsch, politicized, and often avant-garde designs from this largely undocumented period.

About the author:

The Moscow Design Museum was founded in 2012 and is the first cultural institution in Russia specifically dedicated to design. Its main objective is to preserve and popularize Russian design heritage at home and abroad. In September 2016 the Museum's Russian exhibition at the first London Design Biennale was awarded the Utopia Medal for their entry, Utopia: Lost Archives of Soviet Design.

Designer Profile ist seit 1998 das zweisprachige Standardwerk der Design-Szene in Deutschland, Osterreich und der Schweiz. Alle zwei Jahre prasentieren Designer aus den Bereichen Industrie, Messe- und Ausstellungen, Grafik und Multimedia ihre Arbeitsideen und Erfolge. Das Buch ist ein unverzichtbares Nachschlagewerk fur Entscheider im Management sowie fur Agenturen, die sich schnell und zielgerichtet uber das Leistungsspektrum potentieller Design-Dienstleister informieren mochten.

Every two years the bilingual 'Designer Profile' has enabled designers from industrial, exhibition, graphic and multimedia design to present their ideas, concepts and successes. It provides a useful resource for managers and agencies who need targeted information on the spectrum of activity in these fields.

Designer Profile ist seit 1998 das zweisprachige Standardwerk der Design-Szene in Deutschland, Österreich und der Schweiz. Alle zwei Jahre präsentieren Designer aus den Bereichen Industrie, Messe- und Ausstellungen, Grafik und Multimedia ihre Arbeitsideen und Erfolge. Das Buch ist ein unverzichtbares Nachschlagewerk für Entscheider im Management sowie für Agenturen, die sich schnell und zielgerichtet über das Leistungsspektrum potentieller Design-Dienstleister informieren möchten

Since 1998 the bilingual Designer Profile has been the authoritative work on the design scene and present a selection of the best Design offices from the fields of industrial, exhibition, graphic and multimedia design. In this year: new layout, interviews and essays with renowned designers and entrepreneurs

Designer Profile ist seit 1998 das zweisprachige Standardwerk der Design-Szene in Deutschland, Österreich und der Schweiz. Alle zwei Jahre präsentieren Designer aus den Bereichen Industrie, Messe- und Ausstellungen, Grafik und Multimedia ihre neusten Arbeitsideen und Erfolge. Das Buch ist ein unverzichtbares Nachschlagewerk für Entscheider im Management sowie für Agenturen, die sich schnell und zielgerichtet über das Leistungsspektrum potentieller Design-Dienstleister informieren möchten. Für Auftraggeber wie für Designer bietet es einen schnellen Überblick und kompakte Informationen, nicht nur mit schicken Bildseiten, sondern vor allem mit kompletten Adressen und tabellarischen Angaben zum Vergleichen, Finden und Archivieren. Ein nützliches Werk also.

Since 1998 the bilingual Designer Profile has been the authoritative work on the design scene and present a selection of the best Design offices from the fields of industrial, exhibition, graphic and multimedia design. In this year: new layout, interviews and essays with renowned designers and entrepreneurs

Designer Profile ist seit 1998 das zweisprachige Standardwerk der Design-Szene in Deutschland, Österreich und der Schweiz. Alle zwei Jahre präsentieren Designer aus den Bereichen Industrie, Messe- und Ausstellungen, Grafik und Multimedia ihre neusten Arbeitsideen und Erfolge. Das Buch ist ein unverzichtbares Nachschlagewerk für Entscheider im Management sowie für Agenturen, die sich schnell und zielgerichtet über das Leistungsspektrum potentieller Design-Dienstleister informieren möchten. Für Auftraggeber wie für Designer bietet es einen schnellen Überblick und kompakte Informationen, nicht nur mit schicken Bildseiten, sondern vor allem mit kompletten Adressen und tabellarischen Angaben zum Vergleichen, Finden und Archivieren. Ein nützliches Werk also.

For graphic designers no project is more personal or more crucial, both in terms of commercial success and peer-group positioning, than their own corporate identity. From the first hello, to delivering the invoice, designers are judged, again and again, on the quality of their printed and virtual presentation, including their company name, logo, business card, letterhead, website, blog, newsletter, delivery packaging, brochures, promos, even the typeface they choose.

This book examines the corporate identities of 76 designers, at various stages in their careers and from around the world, providing blueprints for best practice and inspiration. Along with detailed information about formats, materials and methods, the book includes a number of interviews with designers, who talk through their own corporate identity programme and the reactions they have had to this, their most personal design project.

Now available in paperback, The Designer's Packaging Bible is an essential reference for packaging designers facing the challenge of producing a fresh and exciting response to a client's brief, within the constraints of a pressing deadline and a strict budget. Packed with inspiring work from the world's leading designers. The Designer's Packaging Bible includes fascinating examples of groundbreaking designs.

Designed for quick reference, each image is used at a large size with an extended caption providing the key feature of the design. Covering a broad range of designs, the book includes examples of packaging for books, brochures, magazines, food and drink, CDs, DVDs, promotional items, and many more. The aim of this book is to inspire and show what can be achieved if you think outside the box.

Посмотреть эту книгу на русском языке
Дизайн. Библия упаковки. Неординарные творческие решения в современной упаковке

A grid is used to create consistency and visual harmony throughout a multi-page or multi-screen document; it is the invisible structure underlying the design.

As such, choosing and using the right grid is one of the secrets to creating successful, professional-looking work. The Designer’s Toolkit: 500 Grids & Style Sheets is the fast-track way to identifying and employing the best design template for the job – whether you’re designing a newsletter, a sales flyer or a web page. It is a unique book-plus-CD kit.

On the CD you will find 500 page and screen templates in file formats for the most commonly used design applications – Adobe InDesign, Quark XPress, and Dreamweaver. They are all ready-to-use as they stand or can be customised to particular purposes. In the book, you will find all the instructions you need on how to make the best of them, together with expert help and advice on understanding the issues involved in design for either print or screen.

The Designer’s Toolkit: 500 Grids & Style Sheets will help both experienced and novice designers create effective, original and sophisticated designs.

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand

From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.

 - Features more than 30 all-new case studies showing best practices and world-class
 - Updated to include more than 35 percent new material
 - Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

4th Edition

Alina Wheeler engages enterprises in a dynamic process to build their brands and embrace best practices. Wheeler inspires the whole branding team to seize every opportunity to design compelling customer experiences at every touchpoint. Designing Brand Identity, now in its third edition, is the first book to deconstruct the branding process into a universal, five-phase methodology. Her signature mantra is "Who are you? Who needs to know? Why should they care? How will they find out?" Her new book Brand Atlas is a collaboration with Joel Katz, world-renown information designer. Brand Atlas reinvents the paradigm of a business book and illuminates fifty-five brand topics.

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Посмотреть новое - пятое - издание книги Designing Brand Identity: An Essential Guide for the Whole Branding Team

Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation. From research and analysis through launch and governance, this book provides expert insight on all aspects of the process, and describes the best practices that build better brands. This updated fifth edition includes new and expanded coverage of social media cross-channel synergy, crowdsourcing, SEO, experience branding, mobile devices, wayfinding, and placemaking, with 30 all-new case studies of top brands from various industries around the world. Fuel recognition, amplify market differentiation, create cohesion, and project value with the essential concepts and practices that build and maintain strong brands.

Brand identity is key to an organization′s success, helping customers navigate their options in an expanding marketplace rife with competition. How does your brand stand out? How do you attract your target? It′s all in the process. This book delivers a clear roadmap to brand development and maintenance, with in-depth guidance every step of the way.

 - Infuse your brand with authenticity and meaning
 - Create a cohesive suite of branding products
 - Design for flexibility, durability, and sustainability
 -Develop solid strategy around positioning, architecture, and more

A successful brand requires zero context, and is recognizable when stripped down to its barest bones; Coca–Cola, Apple, Nike, Disney, McDonalds the strongest brands are immediately recognized as a safe bet and a better value over the competition anywhere in the world. It′s no coincidence that certain brands endure, while others undergo repeated revamps to remain relevant. Designing Brand Identity shows you how to recognize the myriad factors that contribute to strength, and merge them into your organization′s winning brand.

5th Edition

About the Author:

Alina Wheeler engages enterprises in a dynamic process to build their brands and embrace best practices. Wheeler inspires the whole branding team to seize every opportunity to design compelling customer experiences at every touchpoint. Designing Brand Identity, now in its third edition, is the first book to deconstruct the branding process into a universal, five-phase methodology. Her signature mantra is "Who are you? Who needs to know? Why should they care? How will they find out?" Her new book Brand Atlas is a collaboration with Joel Katz, world-renown information designer. Brand Atlas reinvents the paradigm of a business book, and illuminates fifty-five brand topics.

The corporate identity defines the “personality” behind a company or corporation, always designed in accordance, to help to reach the objectives of any business. Designing Corporate Identity is an approach to the latest international creations in the fascinating world of corporate identity design.

Deidre Clancy is one of the most experienced and accomplished costume designers in the business.

She gives her inside knowledge of designing for stage and screen, which includes televsion, film, theatre and opera.

She includes a brief illustrated history of costume design - from the Greeks to Lady Gaga - which is an invaluable guide for students and current designers.

Part Two takes the reader through the design process: how you go about doing it, the different strands of costume design - from contemporary clothes through to period costume and how to communicate with the audience, designing on paper and with Photoshop or on an iPad and how to share and communicate your ides and well as mood boards and collages for inspiration.

Part Three of the book is about the world of costume design - what it involves and how to get into the field, who does what and the differences between working for stage and screen productions. Clancy advises on budgets and improvisation and covers all the practicalities and behind-the-scenes tips.

Part Four looks at period costume from the Dark Ages up to the twentieth century, encompassing authenticity and feasibility.

Finally, Part Five looks at individual case studies in depth, including opera and Shakespeare productions.

Packed with great drawings and case studies, this is an essential book for any student or professional costume designer looking for additional inside advice.

Whether you are a designer for the stage or screen, this book has something new for you with advice from one of the best in the business.

Whether you're designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today's digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building.

This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.

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Пролистать книгу Designing for the Digital Age: How to Create Human-Centered Products and Services на Google Books.

Profiled here are nine case studies, each providing insight into a specific business arena, and the unique role design plays in developing an identity as part of a strategy for success. Some of the best designers in the field today will explain their process in creating identities, from initial client meetings and planning, through logo development and a wide variety of identity applications. Additionally, a showcase of identity projects, from local ventures to national enterprises, further details the objectives of client and designer. Areas of concentration: Corporate, Entertainment, Hospitality, Institutional, Packaging, Product, Recreation, Retail, Services

This book revisits some of the most significant projects undertaken by Cases i Associats in the area of newspaper design over the last two years, both in print and in digital format. This volume also includes the personal impressions and opinions of the editors involved in the graphic and editorial revamp of printed and digital media, and their views on some of the most topical issues relating to the current press scene.