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Ikko Tanaka (born in 1930) is one of the established masters of Japanese graphic design. His work draws together influences from East and West, acknowledging the vocabulary of European Modernism while remaining characteristically Japanese. Inspired by sources as diverse as traditional Japanese illustration techniques and his passion for American jazz, he is renowned for numerous cultural posters and programmes for theatre and ballet, many for Kanze Noh Drama.

This work examines Tanaka's entire career, encompassing graphic design and art direction, editorial and interior design. The book is structured into four chapters, each addressing a different aspect of Tanaka's career and a concluding section comprises a critical anthology with contributions from commentators on contemporary graphic design.

Following an introduction by Gian Carlo Calza, the book is structured in four chapters: Japanese Style, Typography, Invitation to Theatre, and Art and Communication Today, each of which addresses a different aspect of Tanaka's momentous career. The concluding section comprises a critical anthology, with contributions from numerous leading commentators on contemporary graphic design, together with an extensive bibliography.

About the Author:

Gian Carlo Calza is Professor of East Asian Art History at the University of Venice and Director of the International Hokusai Research Centre in Milan. He is the author of many books and articles on Japanese art, including Hokusai, also published by Phaidon.

Under the witty and metaphorical guise of a high-end cookbook, the author provides visual “ingredients,” such as grid structures, folios, border devices, type treatments, abstract graphic elements, categorized stylistically and functionally. These ingredients are shown in use through a “recipe” format to accomplish strategies such as movement, rhythm, organization, contrast, metaphor, etc. Ingredients are coded and cross-referenced among categories for mix and matching purposes as well as demonstrating varied alternate combinations to achieving different approaches to strategies.

Timothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and freelance consulting through STIM Visual Communication. His 18-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a senior art director at Ruder Finn, New York’s largest public relations firm, and senior art director at Pettistudio, a small multidisciplinary design firm. Before relocating to Manhattan, he was principal of Physiologic in Syracuse, located in upstate New York.

In 1990, he graduated a Trustee Scholar from the Graphic Design program at the University of the Arts, Philadelphia. Mr. Samara is a faculty member at New York’s School of Visual Arts, New York University, Purchase College/SUNY, and The New School, and has published six books on design and typography, all through Rockport Publishers: Making and Breaking the Grid; Typography Workbook; Publication Design Workbook; Type Style Finder; Design Elements; and, most recently, Design Evolution, released in January 2008. Mr. Samara and his partner live in the Williamsburg neighborhood of Brooklyn.

Graphic designers have a unique way of looking at the world. Detail oriented and aesthetically demanding, they are denizens of popular culture, intrepid travellers, and avid collectors. As visual creatives, graphic designers are well informed about photography. They often carry around a camera, but rarely share the same concerns as professional photographers. As a result, the photographs they produce are distinctly unconventional and often appear in their design work—in fact, a glance at a designer’s personal photography will offer vital clues into their working methods and obsessions.

Selected from the personal portfolios of the world’s most innovative and creative graphic designers, The Graphic Eye includes every type of photographic image, from macro details and funny moments, to found type, street scenes, rare objects, and monumental vistas. The book also includes personal portraits, quirky fashions, and organic and manmade colours, textures, and environments. Featuring work from big name international designers such as Ed Fella, Marian Bantjes, Bryony Gomez-Palacio, Deanne Cheuk, Rodrigo Corral, Julia Hoffman, Colin Metcalf, Debbie Millman, Paul Sahre, Jakob Trollbäck, Rick Valicenti, and Henry Sene Yee, this is a unique and inspirational reference library of innovative imagery.

About The Author
Stefan Bucher is the Art Director of 344 Design, and has designed CD packages for a range of well-known recording artists. He designed the award-winning American Photography 17 annual and his work has been recognized by the D&AD, AIGA, the Art Directors Club, the American Center for Design, the One Show, the Type Directors Club, HOW, PRINT, STEP Inside Design, novum, and Communication Arts. He is a frequent speaker at professional and student design events, and is the author of All Access and 100 Days of Monsters.

A Visual History of Graphic Design. A comprehensive look at hundreds of landmark projects, industry leader profiles, and illustrated timelines for each decade

In this mighty first volume, Jens Müller traces 70 years of graphic design, designers, and developments from the late 19th century through the economic boom after World War II, spanning designs that would form the basis for further revolutions. Year-by-year spreads are combined with in-depth features on hundreds of landmark projects, industry-leader profiles, as well as visual timelines of each decade.

History is a complex business. Fortunes boom and bust, empires wax and wane, and change — whether social, political, or technological — has its winners, its losers, its advocates, and its enemies. Through all the turbulent passage of time, graphic design — with its vivid, neat synthesis of image and idea — has distilled the spirit of each age.

This book is an in-depth history of graphic design from the end of the 19th century to the ’50s. It traces the evolution of this creative field from its beginning as poster design to its further development into advertising, corporate identity, packaging, and editorial design. Organized chronologically, the volume features over 2,500 seminal designs from all over the world, 71 of which are profiled in detail besides 61 leaders in the field, including Alphonse Mucha (chocolate advertisements), Edward Johnston (London Underground logo and typeface), El Lissitzky (constructivist graphics), Herbert Matter (photomontage travel posters from Switzerland), Saul Bass (animated opening titles), and A. M. Cassandre (art deco posters).

With his sweeping knowledge of the field, author Jens Müller curates the standout designs for each year alongside a running sequence of design milestones. Meanwhile, in his introductory essay, David Jury situates graphic design from its point of origin in early printing, engraving, and lithography to striking creative developments in the 19th century. Each consecutive decade is then prefaced by a succinct overview as well as a stunning visual timeline, offering a vivid display of the variety of graphic production in each decade as well as the global landscape which it at once described and defined.

As we move on from and reflect upon the 20th century, this first volume examines the foundations of what would influence some of the fastest-changing creative fields. Combined with Volume Two — which spans from the 1960s until today — the tomes offer the most comprehensive exploration of graphic design to date and a long-overdue recognition of its enormous contribution to economics, politics, social causes, the arts, media, and the way we see the world.

The author:

Jens Müller was born in Koblenz, Germany, in 1982 and studied graphic design. Recipient of numerous national and international design awards, Müller is Creative Director of vista design studio in Düsseldorf, editor of the A5 book series on graphic design history, and author of Logo Modernism. He is a visiting lecturer at the Peter Behrens School of Arts in Düsseldorf and at the design department of the Dortmund University of Applied Sciences and Arts.

The editor:

Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.

Visual Revolutionaries. Design game changers, from the 1960s until today

In this second volume, Jens Müller rounds off the most comprehensive exploration of graphic design to date. With around 3,500 seminal pieces and 78 landmark projects, year-by-year spreads, and profiles of industry leaders, discover how graphic design shaped contemporary society from the 1960s until today, from the hippie movement to new forms of visual language.

Through the turbulent passage of time, graphic design — with its vivid, neat synthesis of image and idea — has distilled the spirit of each age. Surrounding us every minute of every day, from minimalist packaging to colorful adverts, smart environmental graphics to sleek interfaces: graphic design is as much about transmitting information as it is about reflecting society’s cultural aspirations and values.

This second volume rounds off our in-depth exploration of graphic design, spanning from the 1960s until today. About 3,500 seminal designs from across the globe guide us in this visual map through contemporary history, from the establishment of the International Style to the rise of the groundbreaking digital age. Around 80 key pieces go under the microscope in detailed analyses besides 118 biographies of the era’s most important designers, including Massimo Vignelli (New York subway wayfinding system), Otl Aicher (Lufthansa identity), Paula Scher (Citibank brand identity), Neville Brody (The Face magazine), Kashiwa Sato (Uniqlo brand identity), and Stefan Sagmeister (handwriting posters).

With his sweeping knowledge of the field, author Jens Müller curates the standout designs for each year alongside a running sequence of design milestones. Organized chronologically, each decade is prefaced by a succinct overview as well as a stunning visual timeline, offering a vivid display of the variety of graphic production in each decade as well as the global landscape which it at once described and defined.

This collection of important graphic works represents a long-overdue reflection on the development of a creative field constantly changing and challenging itself. These key pieces act as coordinates through contemporary history, helping us trace the sheer influence of graphic design on our daily lives.

Combined with Volume One — which spans from the field’s very beginnings until 1959 — the tomes offer the most comprehensive exploration of graphic design to date.

About the Author:

Jens Müller was born in Koblenz, Germany, in 1982 and studied graphic design. Recipient of numerous national and international design awards, Müller is Creative Director of vista design studio in Düsseldorf, editor of the A5 book series on graphic design history, and author of Logo Modernism. He is a visiting lecturer at the Peter Behrens School of Arts in Düsseldorf and at the design department of the Dortmund University of Applied Sciences and Arts.

The editor:

Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.

For anyone trying to communicate in a new language, one has to first gain a complete understanding of its fundamentals; the ABC’s of that language—definitions, functions, and usage. The Language of Graphic Design provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language—graphic design—what they are, why they are important, and how to use them effectively. Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and how they have applied these fundamental principles to their work. By examining both student and professional work, this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers.

To understand visual communications one has to first understand by seeing. To develop this discipline or visual sense is similar to learning a new language with its own unique alphabet, lexicon (vocabulary), and syntax (sentence structure). This book provides clear, concise information that will enhance visual literacy, while using dynamic, memorable visual references to inspire and reinforce the skill of seeing.

The New Big Book of Color is the second volume of its kind. The Big Book of Color in Design became a top seller in the graphics world. As we approached the new book, our goal was to make an even better volume. One change you will notice is that color formulae shown for each piece now includes not only CMYK for printed pieces, but also RGB for Internet use. So, for the designer who sees a great color combination, and wants something "just like that," the process is simple: the color mix is right there for you to use. Another addition to this book is a brief commentary on each piece. The more experienced designer may well find the notes interesting, but they are aimed at younger designers and are a learning tool a couple of steps beyond the classroom.

The Phaidon Archive of Graphic Design features 500 graphic designs including newspapers, magazines, posters, advertisements, typefaces, logos, corporate design, record covers and moving graphics from around the world, which have set a benchmark for excellence and innovation.

The dividers that come with this 'book in a box' allow you to define how you want to organise, whether it is chronologically, alphabetically, by designer or by subject.

Compiled and researched by experts, and illustrated with up to six images per entry, including rarely seen historical and contextual material, The Phaidon Archive of Graphic Design is the ultimate reference guide for the design professional and enthusiast alike. Designed with exceptional production details and rich with information, this book also becomes an object that appeals to the creativity and imagination of the reader.

Born of the traditions of fine art and printing, graphic design is a form of visual communication that seeks to inform, identify or promote through the combination of word and image. But unlike the written word or a work of art, a graphic design operates exclusively in the context in which it will be seen, and mediates between the wishes of the client and the expectations of the public. Moreover, a graphic work is created for mass reproduction.

The field of graphic design, as we know it today, has its roots in two developments: the invention of the printing press in the fifteenth century and the Industrial Revolution of the eighteenth and nineteenth centuries, both of which contributed to the process of graphic reproduction. Today, trade, commerce, communications and culture continue to feed the need for graphic design, and technological developments – most notably the computer – are constantly broadening its possibilities. Of all the arts, graphic design comes closest to our contemporary daily life, as we interact with graphic design on an almost continuous basis.

Five hundred graphic designs created since the advent of mechanical reproduction, are showcased in this archive – from the Gutenberg Bible and Nuremberg Chronicles of the fifteenth century, to the cutting edge magazines, posters and ephemera of today. It is the authoritative selection of newspapers, magazines, advertisements, typefaces, logos, corporate design, record and CD covers and moving graphics from around the world, which have created a benchmark for excellence and innovation

The Sourcebook of Contemporary Graphic Design is a cutting-edge design anthology featuring material from established and emerging designers around the world, as well as hundreds of full-color examples of work forging new graphic ground across a complete range of visual media.

For ease of reference, graphic design illustrations and explanations are categorized according to design type: websites, brochures, posters, company reports, stationary, and promotional materials. Also included is a visual index for quick reference and designers' contact information.

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An in-depth exploration of delightful details in graphic design across a range of media, this compilation of design elements exemplify how it is sometimes the little things that make a whole. Examining different elements that make a design truly successful, this book features creative ideas that work, serving as an inspirational launch pad for designers to create their own graphic embellishment and put their own projects in the spotlight. Detailed photography and credits accompany each element, focusing on unique characteristics of these winners.