Книги з Веб дизайну

The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial.

Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire.

Gathered from the disciplines of cinematography, directing, producing and editing, the filmmakers tell the stories behind the making of some of the world’s top commercials. Each chapter includes an overview of best practice and a host of images stills from the spots themselves and concept visuals.

Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media.

With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising, or, as is increasingly common, feature films.

• The stories behind some of the best-known TV commercials, as told by the people who made them
• Top producers, designers, storyboarders, directors, editors and visual effects creatives reveal the secrets of the television advertising industry

This comprehensive resource for graphic designers will help you merge traditional print design skills with new technology to create imaginative, informative, and useful online experiences for clients and ultimately the end-users.

The Graphic Designer’s Electronic-Media Manual focuses on reigning in the specific skills and tools necessary for creating design projects for the web and beyond. You'll also find a rich collection of sound design examples for the web from studios around the world. Unlike other books on web and electronic media, this book is not a technical manual, but a visual resource packed with real-world examples of design for the web.

How to make your business work online

Featuring 60 success stories, from clients' briefings to final projects, this book provides detailed studies divided into five chapters: e-Commerce, Corporate Sites, Campaigns, Social Media, and Promotional Sites. These subjects form the core of what the web can offer to every person or institution, and knowing how these projects were developed can help differentiate your business or online presence from that of your competitors.

Strategies examined range from those of giant corporations to small businesses, but all have a common goal: a successful, efficient and cost-effective investment on the web. Each project is laid out in terms of Brief, Challenge, Strategy and Results. From Coca-Cola to Prince of Persia, from Diesel to Domino's Pizza, this book shows how successful businesses of any size can devise an effective online presence, and features the work of strategic innovators such as Ajaz Ahmed, Alex Bogusky, and Jeff Goodby.

The New Big Book of Color is the second volume of its kind. The Big Book of Color in Design became a top seller in the graphics world. As we approached the new book, our goal was to make an even better volume. One change you will notice is that color formulae shown for each piece now includes not only CMYK for printed pieces, but also RGB for Internet use. So, for the designer who sees a great color combination, and wants something "just like that," the process is simple: the color mix is right there for you to use. Another addition to this book is a brief commentary on each piece. The more experienced designer may well find the notes interesting, but they are aimed at younger designers and are a learning tool a couple of steps beyond the classroom.

This non-technical book brings together contemporary web design's latest and most original creative examples in the areas of services, media, blogs, contacts, links and jobs. It also traces the latest trends in the field and shows the layman where web design is headed in the 21st century. Illustrated throughout with inspirational examples of cutting edge web design.

В последние годы, технология и принципы работы веб-дизайна сделали стремительный рывок вперед. В недалеком прошлом, веб-дизайн был побочной профессией дизайнеров, занятых в основном в издательском деле. Сейчас многие из них работают только в сфере веб-дизайна. Возрастающее распространение высокоскоростного Интернета позволяют дизайнерам использовать более объемные файлы изображений, а заказчикам сайтов - тратить свой бюджет на прекрасные работы профессиональных фотографов. 

Результаты этого развития отражены в настоящем ежегодном издании бестселлера издательства Pepin Press - Web Design Index  - самом тщательном о подробном обзоре современного искусства веб-дизайна.   

The Web Design Index has become the industry standard for tracking innovations in web design. The sites featured in this series are selected from those nominated on the webdesignindex.org website, from the portfolios of designers who have recently received web awards and from the work of new designers who have received recognition for innovative design. The selection process focuses not only on visual design but also on functionality and the innovative use of new technologies.

The use of animation and movies to enliven websites continues to be a trend in web design. This has also lead to a change in how we bring you the Web Design Index. The enclosed CD-ROM now contains more than just images of the featured web pages. Sites containing movies and animated features have been captured to ensure that the CD is as true to the programmers’s design as possible. This book and CD will be a functional archive long after the sites themselves go offline.

Since its first edition in the year 2000, the annual Web Design Index has developed into one of the most important publications in its field. Year after year, it gives an accurate overview of the state of the art in web design. Every Web Design Index contains 1002 outstanding web pages. With each web page, the URL is indicated, as well as the names of those involved in the design and programming. Selection for the Web Design Index is based on design quality, innovation, and effectiveness, and the books offer examples of all conceivable forms and styles.

The Web Design Index has become the industry standard for tracking innovations in web design. The sites featured in this series are selected from those nominated on the webdesignindex.org website, from the portfolios of designers who have recently received web awards and from the work of new designers who have received recognition for innovative design. The selection process focuses not only on visual design but also on functionality and the innovative use of new technologies.

Since its first edition in the year 2000, the annual Web Design Index has developed into one of the most important publications in its field. Year after year, it gives an accurate overview of the state of the art in web design. Every Web Design Index contains 1002 outstanding web pages. With each web page, the URL is indicated, as well as the names of those involved in the design and programming. Selection for the Web Design Index is based on design quality, innovation, and effectiveness, and the books offer examples of all conceivable forms and styles.

The Pepin Press/Agile Rabbit Editions web design indexes are international best-sellers, with about a quarter of a million copies sold worldwide.

Web Design Index by Content contains a selection of 500 websites arranged by subject. Two pages from each site are included: one opening page and one page that is representative of the site. Enclosed is a CD-ROM containing a browser and a one-click facility to view and access the selected sites. Together the book and CD-ROM offer a comprehensive overview of web design standards in many different fields.

Would you like an overview of the state of the art in web design in a specific field? Web Design Index by Content provides exactly that: every year, 500 new designs are selected and grouped in more than 20 categories, such as architecture, art, fashion, food, IT, music, photography, product catalogues, etc.

Two pages from each site are included: an opening page and a page representative of the nature of the site. The accompanying CD-ROM allows you to view the designs on screen and to access the entire sites online.

This is the fourth volume of our Web Design Index by Content, again showcasing 500 sites arranged by content. Every year, 500 new designs are selected and grouped in more than 20 categories, such as architecture, art, fashion, food, IT, music, photography, product catalogues, etc.

Two pages from each site are included: an opening page and a page representative of the nature of the site. The accompanying CD-ROM allows you to view the designs on screen and to access the entire sites online.

The Pepin Press/Agile Rabbit Editions web design indexes are international best-sellers, with about a quarter of a million copies sold worldwide.