Книги по Веб дизайну

DO read this book - DON'T let it collect dust! The dos and don’ts of web entrepreneurship

Have you ever wondered why your websites didn’t quite match up to the success of your competitors or peers? Have you ever looked at other sites and thought: “Why didn’t I think of that?” Have you ever spent too much time trying to find basic information that was buried deep in a needlessly complex website? You are certainly not alone and this book aims to change that by bringing together some of the world’s most highly acclaimed designers and developers, spanning every continent, all of whom share their knowledge and experience.

With chapters arranged by subject (interface and design, marketing and communication, technology and programming, technical advice, content/content management, and commerce), a clear do/don’t structure, and plenty of real-world examples of successful and award-winning websites, this book has all the advice and examples you will need to give your personal or business website an edge on its competitors and also win industry acclaim as well as respect from your peers. Your visitors will thank you.

The editors:

Rob Ford founded Favourite Website Awards (FWA) in 2000, a recognition program for cutting-edge web design. His work has featured in the Chicago Tribune, Guardian and various web-related magazines. He has judged many industry award shows, contributes regularly to web design sites and magazines, and writes a regular column in Adobe's Edge Newsletter.

Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now!

The iF communication design award has long been regarded as a barometer of current trends in communication design – this year, it will be conferred for the seventh time. There is virtually no other industry as dynamic as that of communication design. The task of continuously facilitating access to information, organizing content, and using visual attractions to guide the user through the complexities of everyday life is not always a simple one. Only especially good communication media are capable of fulfilling these expectations and offering assistance. With the help of its jury of international experts, the iF communication design award 2010 once again honors commercials, publications, campaigns, corporate reports, websites, and other communication media which are especially outstanding in their designs. The "iF communication design award yearbook 2010" offers an appraisal and appreciation of the winners of the iF communication design award 2010 as well as exciting insights into the world of communication design.

User experience design is one of the fastest-growing specialties in graphic design. Smart companies realize that the most successful products are designed to meet the needs and goals of real people—the users. This means putting the user at the center of the design process.

This innovative, comprehensive book examines the user-centered design process from the perspective of a designer. With rich imagery, Interactive Design introduces the different UX players, outlines the user-centered design process from user research to user testing, and explains through various examples how user-centered design has been successfully integrated into the design process of a variety of design studios worldwide.

This book sets out the principles and practices of web design. It will help you understand what underpins web structure, design conventions and best practice

This book sets out the principles and practices of web design. It will help you understand what underpins web structure, design conventions and best practice.It touches on almost every subject and gives you a complete overview and understanding to deliver outstanding web design, leaving you to discover the areas you would like to specialise in and go on to build on these firm foundations.

This book is design focused, you will not find one line of code. It takes you through creative thinking, questioning the brief, information architecture, navigation structures, front-end design, dealing with clients and best practice for file management.

Unlike a typical how-to manual, the style is light, chatty and more like having a conversation with a bloke who knows his stuff. If you want to master great website design and build process and understand what makes them work, then this book is for you.

About the Author:

Drew de Soto is the founder (2000) and Creative Director of Navig8 and has gone on to work with some of the most influential UK organisations, these include the British Council, the UK Government, international charities and brands. Drew has contributed to Policy Connect, the UK think tank that works with parliamentarians, business and the public sector to help improve government policy. He has a bald head, a ridiculous moustache and enjoys a scotch and a cigar - and not taking life too seriously.
 

Mutabor’s practical guide to creating logos for our digital age

Mutabor has developed into one of the most important and creative design agencies in Germany. The company has also made a name for itself internationally with its succinct logos and icons for renowned clients such as the German soccer league, the Bundesliga. Over the years Mutabor has successfully expanded its core expertise into the comprehensive design of interdisciplinary brand presentations. Its award-winning projects for clients such as Audi, Adidas, Deutsche Telekom, and BMW range from printed editorial design to the creation of brand showrooms and large-scale presentations for automobile trade shows. A key aspect of Mutabor's work is optimally showcasing brands in digital media.

In Lingua Digitalis Mutabor demonstrates how to develop effective logos and icons for our digital age including applications for the iPad, apps, and interface design. The book presents over one thousand pieces of work, some of which are published here for the first time. Through these examples, Mutabor explains how designers can unlock even the most complex or abstract logo design assignments across various platforms.

Lingua Digitalis is a practical reference tool that is specifically intended to assist designers in their daily work. On the basis of the broad scope of featured examples this internationally recognized design company reveals its proven approaches and methods for creating digital logos.

The mini icons in this book are designed for use on hand-held organisers, such as Palm and other PDAs (Personal Digital Assistants). The restrictions dictated by such devices mean that designers must be extremely inventive to produce recognisable images with a minimum of pixels. The resulting designs are of amazing simplicity and must be viewed in small format to be distinguished properly.

TASCHEN 25—Special edition!

The avant-garde in an age of digital communication

Artists have always been early adopters of emerging media technologies, from Albrecht Dürer and his use of the printing press in the 16th century to Nam June Paik's experiments with video in the 1960s. The advent of the internet as a popular medium catalyzed a global art movement that began to explore the cultural, social, and aesthetic possibilities of such new communication technologies - the web, CCTV surveillance cameras, cell phones, hand-held computers, and GPS devices. Focusing on New Media art as a specific art historical movement, this book explores its technologies, thematic content and conceptual strategies. New Media art often involves appropriation, collaboration, and the sharing of ideas and expressions, and frequently addresses issues of identity, commercialization, privacy, and the public domain. Many New Media artists are profoundly aware of their art historical antecedents, making reference to Dada, Pop Art, Conceptual art, Performance art, and Fluxus.

Featured artists: Cory Arcangel, Jonah Brucker-Cohen and Katherine Moriwaki, Young-Hae Chang Heavy Industries, Vuk Cosic, Mary Flanagan, Ken Goldberg, Paul Kaiser and Shelly Eshkar, Jennifer and Kevin McCoy, Mouchette, MTAA, Keith and Mendi Obadike, Radical Software Group, Raqs Media Collective, RTMark, John F. Simon Jr.

About the Series:
Every book in TASCHEN's Basic Art Series features:

* a detailed chronological summary of the artist's life and work, covering the cultural and historical importance of the artist
* approximately 100 color illustrations with explanatory captions
* a concise biography

The stories told with graphics and infographics are now being visualized through photography. Photoviz shows how these powerful images are depicting correlations, making the invisible visible, and revealing more detail than classic photojournalism.

Photoviz explores the intersection of photography, infographics, and data visualization. Combining cutting-edge technology and classic photographic techniques enables us to tell stories and visualize information more powerfully and compactly than ever: a full day of flights all at once, invisible Wi-Fi networks, global trade, intimate psychology, movement, time itself, and more.  The concept of Photoviz invites us to simultaneously reinvent our collective reality and demystify our surroundings.

Within this mesmerizing photographic world, striking images reveal the power of tools ranging from long exposure and slit-scan photography to post-processing, collage, and metadata. Photoviz is a source of inspiration and a crucial resource for designers and photographers alike.

Already renowned for his work on data visualization, editor Nicholas Felton examines the past and present realms of photographic visualization and points to innovative possibilities for the future. He is best known for his work on Facebook’s Timeline and his Felton Personal Annual Reports.

Animation is one of the most popular forms of visual media used by today’s filmmakers, web designers and advertisers. This fabulously designed book showcases innovative, cutting-edge work by 57 established and emerging animators from around the world. Stunning examples of work by each artist or studio are provided, along with notes on the development process and a profile of the artist or studio, including career highlights and credits. Also featured are details of the techniques and technology employed, including software, as well as contact information and the website of each animator.

- An exciting, lavish round-up of 57 cutting-edge animators
- Provides insider information, including creative and technical details for each work
- A valuable resource for amateur and professional animators, teachers and students, and anyone interested in new directions in visual art and pop culture1500 colour screengrabs
 

A user-friendly handbook that helps designers to prepare their files for optimal printing. 

"This book is brilliant! It's the only one I would take with me to a desert island so that I could continue to design and produce there."   - Erik Spiekermann Ready to Print is an easy to follow reference for designers that thoroughly explains each stage of how to prepare data for prepress and production. Clearly structured chapters on “Paper,” “Printing Techniques,” “Typography,” “Trapping,” “Color,” “Image Editing,” and “PDF” as well as abundant descriptive graphics impart essential knowledge in a comprehensive way. From the traits of various types of paper to the recommended settings when exporting data into a print-ready PDF, the book thoroughly explains both opportunities and hurdles in pre-print and production. In short, the book shows all designers how to create the best-possible print product.

These days, designers must be proficient in creating final artwork and be familiar with pre-print and production processes. Ready to Print helps designers prepare their data and materials so that the best-possible result can be achieved with an optimal print run. Detailed descriptions of each step also ensure that designers can accurately plan their workflow and budget in these areas.

Ready to Print imparts the fundamentals of how printing functions and points out options and hurdles along the way to creating an outstanding print product. The chapters Paper, Printing Techniques, Typography, Trapping, Color, Image Editing, and PDF make the comprehensive book a clearly-structured companion for navigating through pre-print and production. All of the content - from the traits of various types of paper to the recommended settings when exporting data into a print-ready PDF - are explained thoroughly in plain language and with the help of numerous illustrations and graphics.

The original German edition of Ready to Print was written and compiled by Kristina Nickel, a production manager well versed in pre-print and production processes. The content of this English version was edited by typography and design expert Erik Spiekermann and translated by his son, Dylan.

400 photos/illustrations

Secrets of Digital Animation sets out to demonstrate and showcase a range of cutting-edge work, new techniques, and influential practitioners within all forms of contemporary animation, from anime to flashware, and from animated shorts to machinima, offering creative hints and tips from the genre masters. This book offers young practitioners, and those interested in broadening their skills, an insider’s view of the fast evolving work of animation; showcasing professionals and their creations, working methods, and inspiration, along with jargon-busting explanations and easy to follow demonstrations. Stunning examples of finished work are shown alongside conceptual drawings and works in progress. The book contains practical advice and case studies that explore the professional techniques behind designing innovative characters and fantastical worlds, and bringing them to life.

Steven Withrow is a writer and editor, and is the author of Character Design for Graphic Novels and Vector Graphics and Illustration. He studied creative writing, print and electronic publishing, and journalism at Roger Williams University and Emerson College and teaches children’s literature and sequential art in the continuing education program at Rhode Island School of Design.

With SHOWREEL.01, Daab Publishing releases a design book, dealing exclusively with the design of audiovisual media. The subjects range from Commercials, TV Design and Film Design (Titles/Trailers), to Music Videos and Short Films. Under each of these headings, SHOWREEL.01 features - both in a book and on DVD - outstanding Audiovisual Design from the last 2 years, interviews with the people behind the work and a portrait of the agency will complete the edition. With about 50 projects a year, Reel will try to cover Audiovisual Design on a world-wide scale, addressing an audience of Agency People, Production Professionals, Designers, Filmmakers and Educational People.

The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial.

Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire.

Gathered from the disciplines of cinematography, directing, producing and editing, the filmmakers tell the stories behind the making of some of the world’s top commercials. Each chapter includes an overview of best practice and a host of images stills from the spots themselves and concept visuals.

Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media.

With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising, or, as is increasingly common, feature films.

• The stories behind some of the best-known TV commercials, as told by the people who made them
• Top producers, designers, storyboarders, directors, editors and visual effects creatives reveal the secrets of the television advertising industry