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Blogging for Creatives is the first approachable, non-techie guide to the blogosphere, complete with hundreds of tips, tricks and motivational stories from artistic bloggers who have started from scratch. It covers everything creatives need to know about how to design a beautiful, interesting blog that people will want to return to again and again such as how to design, publish and host a blog, as well as keeping it fresh, staying motivated and forging connections with others in the field. Professional advice is highly illustrated with examples of successful blogs, broken down into succinct types that work, helping the reader to identify and develop the style of blog they want.

A practical handbook for anyone involved or interested in the process of digital brand building and digital communication design

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touchpoints and billboards are increasingly found in the real world. The interface is now the brand.

Branded Interactions is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity.

Broadcast design and television branding bear an important prominence in our world today. Audiovisual design, in terms of content and technology, is fast-paced: the TV landscape faces great changes in distribution channels and different content models. Those changes demand a strict strategic brand development, which should be suitable for the on-air designs as well as for a range of other media channels and merchandising.

With Broadcast Design Björn Bartholdy introduces the corporate design of ten selected international TV channels like BBC, FOX or arte. It gives examples of on-air design positions, introduces the collaboration between channels and design agencies and features interviews of the channel's representatives. Enclosed is a DVD to show the audiovisual media in their natural environment: on-screen.

Spearheaded by Constantine Sekeris, author of MetamorFX, this book is an in-depth look at costume design and illustration.

Showcasing an educational process breaking down the problematic areas of costume design for the film, video game and animation industries. From 10 top leading artists in the field, this title will have a wide range of aesthetic and design solutions. One will learn how to design and illustrate a costume from start to finish with educational tips and the process from sketches to finished Photoshop images to 3D ZBrush sculptures to fabrication.

Who got a 'Black Pencil'? The world‘s prestigious annual for creative professionals

Following the success of D&AD 2009, the exclusive and highly-coveted annual from D&AD featuring the year’s best creative work, has been updated for 2010. The D&AD awards panel judges over 20,000 works from design studios, advertising agencies, branding consultancies, film production and photographic agencies, digital media pioneers, and other creative firms from all over the globe. Winners receive the legendary D&AD Yellow Pencil Award - or in the case of exceptional and outstanding work, the rare Black Pencil Award. This review of the winners serves as a one-stop-shop for everything that's hot in the field. 

Anyone interested in creativity, communication, design, or advertising cannot possibly be without the D&AD Annual!

Featuring the latest D&AD award-winning work in the fields of:

Ambient, Art Direction, Book Design, Branding, Broadcast Innovations, Digital Installations, Direct, Environmental Design, Graphic Design, Illustration, Magazine & Newspaper Design, Mobile Marketing, Music Videos, Online Advertising, Packaging Design, Photography, Poster Advertising, Press Advertising, Product Design, Radio, TV & Cinema Advertising, TV & Cinema Crafts, Viral, Websites, Writing for Advertising, and Writing for Design.

The author:

D&AD is a nonprofit educational charity that was launched in 1962 by a group of London-based designers and art directors, with iconic and legendary professionals on both its judging panels and winners lists. By celebrating creative communication and rewarding its practitioners, D&AD raises standards across the industry. The annual D&AD Awards – the industry’s biggest and best – rewards outstanding creativity, originality, technical excellence and innovation in design and advertising.

Latest and greatest. The prestigious annual for creative professionals

Here comes the 2012 edition of the highly-coveted annual from D&AD featuring the year’s best creative work. The D&AD awards panel judges over 20,000 works from design studios, advertising agencies, branding consultancies, film production and photographic agencies, digital media pioneers, and other creative firms from all over the globe. Winners receive the legendary D&AD Yellow Pencil Award - or in the case of exceptional and outstanding work, the rare Black Pencil Award. This review of the winners serves as a one-stop-shop for everything that’s hot in the field. Anyone interested in creativity, communication, design, or advertising cannot possibly be without the D&AD Annual!

Featuring the latest D&AD award-winning work in the fields of:
Art Direction, Book Design, Branding, Digital Advertising, Digital Design, Direct, Film Advertising Crafts, Graphic Design, Illustration, Integrated & Earned Media, Magazine & Newspaper Design, Mobile Marketing, Music Videos, Outdoor Advertising, Packaging Design, Photography, Press Advertising, Product Design, Radio Advertising, Spatial Design, TV & Cinema Advertising, TV & Cinema Communications, Typography, Writing for Advertising and Writing for Design.

D&AD 2009, The Best Advertising and Design in the World

TASCHEN has teamed with D&AD to make its previously exclusive and highly-coveted Annual – featuring the year’s best creative work – available to the public. The awards panel judges over 20,000 works from design studios, advertising agencies, branding consultancies, film production and photographic agencies, digital media pioneers, and other creative firms from all over the globe. Winners receive the legendary D&AD Yellow Pencil Award – or in the case of exceptional and outstanding work, the rare Black Pencil Award.

The TASCHEN D&AD Annual is an absolute must-have reference work for anyone interested in creativity, communication, design, or advertising.

Featuring the latest D&AD award-winning work in the fields of:
Ambient, Art Direction, Book Design, Branding, Broadcast Innovations, Digital Installations, Direct, Environmental Design, Graphic Design, Illustration, Magazine & Newspaper Design, Mobile Marketing, Music Videos, Online Advertising, Packaging Design, Photography, Poster Advertising, Press Advertising, Product Design, Radio, TV & Cinema Advertising, TV & Cinema Crafts, Viral, Websites, Writing for Advertising, and Writing for Design.

Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design.

With this book, designers will:

—Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order
—See how known pairings and selection methods can be used in real-world projects
—Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations
—Realize the basic tenets of color theory as it is broken down into clear and actionable directives
—Uncover tips and techniques for using color in client-based design work

Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!

Designer Profile ist seit 1998 das zweisprachige Standardwerk der Design-Szene in Deutschland, Osterreich und der Schweiz. Alle zwei Jahre prasentieren Designer aus den Bereichen Industrie, Messe- und Ausstellungen, Grafik und Multimedia ihre Arbeitsideen und Erfolge. Das Buch ist ein unverzichtbares Nachschlagewerk fur Entscheider im Management sowie fur Agenturen, die sich schnell und zielgerichtet uber das Leistungsspektrum potentieller Design-Dienstleister informieren mochten.

Since 1998 the bilingual Designer Profile has been the authoritative work on the design scene and present a selection of the best Design offices from the fields of industrial, exhibition, graphic and multimedia design. In this year: new layout, interviews and essays with renowned designers and entrepreneurs

Designer Profile ist seit 1998 das zweisprachige Standardwerk der Design-Szene in Deutschland, Österreich und der Schweiz. Alle zwei Jahre präsentieren Designer aus den Bereichen Industrie, Messe- und Ausstellungen, Grafik und Multimedia ihre neusten Arbeitsideen und Erfolge. Das Buch ist ein unverzichtbares Nachschlagewerk für Entscheider im Management sowie für Agenturen, die sich schnell und zielgerichtet über das Leistungsspektrum potentieller Design-Dienstleister informieren möchten. Für Auftraggeber wie für Designer bietet es einen schnellen Überblick und kompakte Informationen, nicht nur mit schicken Bildseiten, sondern vor allem mit kompletten Adressen und tabellarischen Angaben zum Vergleichen, Finden und Archivieren. Ein nützliches Werk also.

This book shows the full creative potential of the computer. Packed both with practical applications and new concepts, it demonstrates that computers do not simply perform old tasks more efficiently, but enable us to generate whole new worlds. Robin Baker shows how the computer is potentially the firmest bridge ever built between the two cultures of art and science: once simply a tool for handling abstract symbols, it has engendered - with the advent of VDU technology - the electronic image, and with it a new form of expression. Initially, paint systems and 2-D and 3-D drafting programmes simply transferred traditional methods onto the screen; now our entire visual landscape - from architecture and interior design to film and graphics, from fashion and jewellery to printmaking and industrial design - is being transformed.

Virtual Reality allows 'solid' objects to be viewed from within; shape grammar gives architects the opportunity to recreate any building in an infinite range of forms; neural networks make computers 'see' like humans; rapid prototyping creates an immediate physical model of an electronic design; genetic algorithms provide instant 'generations' of design forms with controlled or uncontrolled mutations; hyperpublishing produces 'personal' magazines or books, created by electronic 'agents' responding to individual needs. Some of these incredible concepts are now actively being used; others lie in the near future. All of them give us a greater capacity for "Designing the Future" than ever before. For the vast audience in the fine and applied arts, in business, in education and in the home for whom the computer has become indispensable, this is essential reading.

Building on the success of the previous two volumes, Digital Painting Techniques: Volume 3 continues to explore the latest digital painting techniques.

Digital Painting Techniques: Volume 3 presents another collection of inspiring and motivational tutorials for artists of all levels. A range of top industry professionals share the benefits of their years of experience in the digital art industry and offer tips, tricks and advice intended to help the next generation of artists reach new heights.

The chapters contained within this book are wide-ranging and comprehensive, offering something for everyone. Robh Ruppel and Ignacio Bazan Lazcano tackle the subject of futuristic cities; Thomas Pringle and Craig Sellars look at creating concept art for games, and Peter Swigut rounds things off by covering matte painting. Their in-depth tutorials are rich in advice about improving workflows and producing artwork worthy of any portfolio, making Digital Painting Techniques: Volume 3 an essential resource for any digital artist.

The successful Digital Painting Techniques series celebrates its fourth year by offering another volume chocked full of advice, tips and techniques for digital artists.

Digital Painting Techniques: Volume 4 continues the tradition established by its predecessors by exploring a variety of painting subjects and styles with some of the most talented artists in the industry. These include veterans like Ian McQue, who looks at vehicle design from concept through to completion; Serge Birault, who shares the secrets behind his amazing pin-up style and Simon Dominic Brewer, who covers the art of fairytale illustration. So whether you’re looking to learn more about these subjects, want to know how to create new worlds and design customs brushes or simply wish to experiment with painting tribal warriors and comic art, Digital Painting Techniques: Volume 4 will serve as an invaluable tool in your artistic arsenal.

Feedback offers a selection of the best actions in direct and interactive marketing sent directly to the general public or to a segmented audience, with the purpose of obtaning a direct response or interaction from the targeted persons.

Feedback presents several examples of direct response marketing bringing together projects from various disciplines in a single book, including: relational marketing, direct marketing, guerrilla marketing, interactive marketing, etc.

These specialities are illustrated with projects by agencies such as Mr. John Sample, Remo D6, Taxi Studio Ltd., Ros & Asociados, Villarrosàs, Herederos de Rowan, among others, based on direct marketing, together with others based on interactive marketing by agencies such as Wieden+Kennedy, OgilvyInterative, Forsman & Bodenfors, Big Spaceship, Cuatic, Minnim…

The pieces of work shown here belong to clients such as Sony, Amnesty International, Electronic Arts, Fila, Starbucks, Nike, Toyota, IKEA, Mango, etc., but one may also find examples of work for more modest clients, such as self-promotion campaigns by the agencies themselves or even wedding invites.

The purpose of Feedback is to illustrate the philosophy of integral marketing -also known as 360º marketing - to which most agencies and studios are currently turning to. That is why the book is divided in 5 chapters, i.e. Low Cost, Concept, 360º, Technique and Strategy.

The first chapter, Low Cost, includes projects made on a low budget such as wedding invites, greetings or self-promotion pieces, among other examples. These prove that creativity can be stretched enough to create effective and efficient campaigns with a small investment, by adding a complicity component and interacting with the recipient.

The Concept chapter presents a portfolio of projects in which the recipients’ implication becomes directly related to the concept which the product / service / brand campaign beholds, making it especially memorable as the user revives the concept experience. This goes to prove that bi-directional communication between sender and recipient, together with the active participation of both, become the best way to deliver a message.

Under 360º we continue to talk about the feedback philosophy, although this time applied to integral communication, offering an overview from different fields. Interaction has no limits – from a website to a reflection on a building front. This fact is showcased in examples such as the ambient marketing performance in a mall in which children are able to play in front of a tactile screen by using their own bodies and movements. Other campaigns may also imply printed advertising, call centres or other direct response channels.

Under Technique, the showcased examples feature an outstanding component of technical innovation – i.e. A window display which reacts to pedestrians’ movements; websites in which users can communicate not only by using their keyboard but also their webcam… Resorting to this kind of technical solutions provides a great creativity potential allowing the development of campaigns in which feedback becomes an added value for the user, turning him into an ally of the message.

The last chapter based on Strategy covers campaigns which are skillfull enough to reach their audience directly. The evidence goes to show that, in certain cases, messages which are directed to very specific audiences are more effective than those which are broadcasted through the mass media.

We hope that Feedback serves as a source of inspiration for designers and creatives alike.

DO read this book - DON'T let it collect dust! The dos and don’ts of web entrepreneurship

Have you ever wondered why your websites didn’t quite match up to the success of your competitors or peers? Have you ever looked at other sites and thought: “Why didn’t I think of that?” Have you ever spent too much time trying to find basic information that was buried deep in a needlessly complex website? You are certainly not alone and this book aims to change that by bringing together some of the world’s most highly acclaimed designers and developers, spanning every continent, all of whom share their knowledge and experience.

With chapters arranged by subject (interface and design, marketing and communication, technology and programming, technical advice, content/content management, and commerce), a clear do/don’t structure, and plenty of real-world examples of successful and award-winning websites, this book has all the advice and examples you will need to give your personal or business website an edge on its competitors and also win industry acclaim as well as respect from your peers. Your visitors will thank you.

The editors:

Rob Ford founded Favourite Website Awards (FWA) in 2000, a recognition program for cutting-edge web design. His work has featured in the Chicago Tribune, Guardian and various web-related magazines. He has judged many industry award shows, contributes regularly to web design sites and magazines, and writes a regular column in Adobe's Edge Newsletter.

Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now!