Книги по теории дизайна

A new title in the Design series and an excellent introduction to the life and work of this versatile Russian artist.

Alexander Mikhailovich Rodchenko (1891-1953) was a central figure in the Russian Constructivist art movement; a radical activist, a pioneer of photomontage, a theorist, and a teacher. He was an active force in the organization of the first museums of modern art that arose in Russia in the first years after the Russian Revolution of 1917.

Attending art school in 1914 in Kazan was to be a defining influence: that year Russian Futurists performed in the town, and Rodchenko saw their leading figures in action. It transformed his vision and he was still working with Futurist artists and their ideas twenty-five years later. And it was at art school where Rodchenko first met the artist Varvara Stepanova, with whom he collaborated extensively, and who would become his life-long partner.

Central in the re-examination of art and its place in society after the Revolution, and in the search for a new culture without the class implications of the past, Rodchenko's radical approach proposed a new understanding of a constructed, rather than a tastefully composed, culture.

This concise, comprehensive and informative work focuses largely on Rodchenko's graphic work in the form of book jackets, posters and advertising.

Our lives are filled with objects. Everyday things used in everyday settings, they are our constant companions. As such, writes Soetsu Yanagi, they should be made with care and built to last, treated with respect and even affection. They should be natural and simple, sturdy and safe - an aesthetic fulfilment of our practical needs. They should, in short, be things of beauty. Long revered as the authority on craftsmanship and Japanese aesthetics, Yanagi devoted his life and writing to defend the value of craft. In an age of feeble and ugly machine-made things, this now-classic book is a call for each of us to deepen our relationship with the objects that surround us. Inspired by the work of the simple artisans Yanagi encountered on his lifelong travels through Japan and Korea, it is a heartfelt defence of modest, honest, handcrafted objects, from traditional teacups to jars to paper. Objects that exemplify the beauty of everyday things.

"Radical and inspiring ... Yanagi's vision puts the connection between heart and hand before the transient and commercial" - Edmund de Waal
"Soetsu Yanagi's unerring eye has influenced generations of makers. His notion of Zen and the art of design continues to inspire all those involved in shaping our everyday world" - Jasper Morrison

About the Author:

Soetsu Yanagi (1889 - 1961) was a philosopher, art historian, aesthete and poet. He evolved a theory of why certain objects made by unknown craftsmen were so beautiful, and became the founding father of the Japanese folk crafts ('mingei') movement. He helped establish, and was the first director of, the Japanese Folk Crafts Museum.

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Пролистать книгу The Beauty of Everyday Things на Google Books

Based on the BBC television series, John Berger's Ways of Seeing is a unique look at the way we view art, published as part of the Penguin on Design series in Penguin Modern Classics.

'Seeing comes before words. The child looks and recognizes before it can speak.'

'But there is also another sense in which seeing comes before words. It is seeing which establishes our place in the surrounding world; we explain that world with words, but word can never undo the fact that we are surrounded by it. The relation between what we see and what we know is never settled.'

John Berger's Ways of Seeing is one of the most stimulating and influential books on art in any language. First published in 1972, it was based on the BBC television series about which the Sunday Times critic commented: 'This is an eye-opener in more ways than one: by concentrating on how we look at paintings . . . he will almost certainly change the way you look at pictures.' By now he has.

John Berger (b. 1926) is an art critic, painter and novelist.born in Hackney, London.
His novel G. (1972) won both the James Tait Black Memorial Prize and the Booker Prize.

If you enjoyed Ways of Seeing, you might like Susan Sontag's On Photography, also available in Penguin Modern Classics.

'Berger has the ability to cut right through the mystification of professional art critics ... he is a liberator of images: and once we have allowed the paintings to work on us directly, we are in a much better position to make a meaningful evaluation'
Peter Fuller, Arts Review

'The influence of the series and the book ... was enormous ... It opened up for general attention areas of cultural study that are now commonplace'
Geoff Dyer in Ways of Telling

'One of the most influential intellectuals of our time'
Observer

About the Author:

John Berger was born in London in 1926. His acclaimed works of both fiction and non-fiction include the seminal Ways of Seeing and the novel G., which won the Booker Prize in 1972. In 1962 he left Britain permanently, to live in a small village in the French Alps. He died in 2017.

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Пролистать книгу Ways of Seeing: John Berger на Google Books.

Если вы хотите создать интуитивно понятный и привлекательный дизайн для веб-сайта, программы, товара или бренда, вы должны знать, что лежит в основе психологии поведения людей. Как люди думают? Как они принимают решения? Что заставляет человека нажать кнопку или купить что-нибудь? Как заставить людей сделать то, что вы хотите? Обо всем этом вы узнаете из данной книги. Вы поймете, как привлечь внимание людей, какие ошибки они совершают и почему, а также многое другое, что поможет сделать ваш дизайн лучше. Эта книга — не скучный набор правил и принципов дизайна, а глубокое практическое исследование причин, лежащих в основе поведения людей. Доктор психологических наук Сьюзан Уэйншенк использует данные последних исследований и демонстрирует множество примеров создания дизайна, привлекающего внимание.

Thanks to the omnipresence of computers, cell phones, gaming systems, and the internet, a broad audience has traded its past reservations against technology for an almost insatiable curiosity for all things technical. Against this background, unprecedented new tools and possibilities are opening up for the world of design. In addition to sketchbooks and computers, young designers are increasingly using programming languages, soldering irons, sensors, and microprocessors as well as 3D milling or rapid prototyping machines in their work. The innovative use of powerful hardware and software has become affordable and, most of all, much easier to use. Today, the sky is the limit when it comes to ideas for experimental media, unconventional interfaces, and interactive spatial experiences.

A Touch of Code shows how information becomes experience. The book examines how surprising personal experiences are created where virtual realms meet the real world and where dataflow confronts the human senses. It presents an international spectrum of interdisciplinary projects at the intersection of laboratory, trade show, and urban space that play with the new frontiers of perception, interaction, and staging created by current technology. These include brand and product presentations as well as thematic exhibits, architecture, art, and design.

The comprehensive spectrum of innovative spatial and interactive work in A Touch of Code reveals how technology is fundamentally changing and expanding strategies for the targeted use of architecture, art, communication, and design for the future.

Talking to people about your designs might seem like a basic skill, but it can be difficult to do well. In many cases, how you communicate with stakeholders, clients, and other non-designers may be more important than the designs themselves. Because if you can't get their support, your work will never see the light of day-no matter how good it is. This practical guide focuses on principles, tactics, and actionable methods for presenting your designs. Whether you design apps, websites, or products, you'll learn how to get support from people who have influence over the project with the goal of creating the best user experience. Walk through the process of preparing and presenting your designs Understand stakeholder perspectives and learn how to empathize with them Cultivate both implicit and explicit listening skills Learn tactics and strategies for expressing the most effective response to feedback Create the right documentation for your decisions to avoid repeated conversations Learn why following through is just as important as the meeting itself

About the Author:

Tom Greever has been designing interfaces and leading design teams for 20 years. His experience as a UX designer, executive design leader, and consultant has given him a broad perspective on how better communication yields great design. He has coached and mentored teams on design practices and communication at both large enterprises and small start-ups all over the world. He is available for in-person workshops, online training, or motivational keynotes for your team or conference. He lives in Illinois with his wife and five kids. He is probably cleaning up the house right now.

A practical handbook for anyone involved or interested in the process of digital brand building and digital communication design

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touchpoints and billboards are increasingly found in the real world. The interface is now the brand.

Branded Interactions is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity.

Design Studies: A Reader is the ideal entry point for any student who wants to understand the many complex roles of design - as process, product, function, symbol, and use. Reflecting the diverse range of perspectives on design, the reader brings together over seventy key texts. The essays are presented in themed sections covering history, methods, theory, visuality, identity, consumption, labor, industrialization, new technology, sustainability, and globalization. Each section is separately introduced and each concludes with a guide to further reading. In addition, a final section of specially commissioned essays analyzes ten seminal designs of the twentieth century, from Helvetica to the cell phone. Bringing together the best classic and contemporary writing, Design Studies: A Reader will be invaluable to all students of Design as well as to students of Architecture, Art, Material Culture, and Sociology. Authors include: Theodor Adorno, Arjun Appadurai, Reyner Banham, Jean Baudrillard, Zygmunt Bauman, Pierre Bourdieu, Cheryl Buckley, Michel de Certeau, Margaret Crawford, Arthur C Danto, Adrian Forty, Michel Foucault, Buckminster Fuller, Paul du Gay, Erving Goffman, Donna Haraway, Dick Hebdige, John Chris Jones, Guy Julier, Naomi Klein, Ezio Manzini, Victor Margolin, Karl Marx, Daniel Miller, Victor Papanek, Nikolaus Pevsner, John Styles, and John Walker.

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand

From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.

 - Features more than 30 all-new case studies showing best practices and world-class
 - Updated to include more than 35 percent new material
 - Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

4th Edition

Alina Wheeler engages enterprises in a dynamic process to build their brands and embrace best practices. Wheeler inspires the whole branding team to seize every opportunity to design compelling customer experiences at every touchpoint. Designing Brand Identity, now in its third edition, is the first book to deconstruct the branding process into a universal, five-phase methodology. Her signature mantra is "Who are you? Who needs to know? Why should they care? How will they find out?" Her new book Brand Atlas is a collaboration with Joel Katz, world-renown information designer. Brand Atlas reinvents the paradigm of a business book and illuminates fifty-five brand topics.

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Посмотреть новое - пятое - издание книги Designing Brand Identity: An Essential Guide for the Whole Branding Team

Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation. From research and analysis through launch and governance, this book provides expert insight on all aspects of the process, and describes the best practices that build better brands. This updated fifth edition includes new and expanded coverage of social media cross-channel synergy, crowdsourcing, SEO, experience branding, mobile devices, wayfinding, and placemaking, with 30 all-new case studies of top brands from various industries around the world. Fuel recognition, amplify market differentiation, create cohesion, and project value with the essential concepts and practices that build and maintain strong brands.

Brand identity is key to an organization′s success, helping customers navigate their options in an expanding marketplace rife with competition. How does your brand stand out? How do you attract your target? It′s all in the process. This book delivers a clear roadmap to brand development and maintenance, with in-depth guidance every step of the way.

 - Infuse your brand with authenticity and meaning
 - Create a cohesive suite of branding products
 - Design for flexibility, durability, and sustainability
 -Develop solid strategy around positioning, architecture, and more

A successful brand requires zero context, and is recognizable when stripped down to its barest bones; Coca–Cola, Apple, Nike, Disney, McDonalds the strongest brands are immediately recognized as a safe bet and a better value over the competition anywhere in the world. It′s no coincidence that certain brands endure, while others undergo repeated revamps to remain relevant. Designing Brand Identity shows you how to recognize the myriad factors that contribute to strength, and merge them into your organization′s winning brand.

5th Edition

About the Author:

Alina Wheeler engages enterprises in a dynamic process to build their brands and embrace best practices. Wheeler inspires the whole branding team to seize every opportunity to design compelling customer experiences at every touchpoint. Designing Brand Identity, now in its third edition, is the first book to deconstruct the branding process into a universal, five-phase methodology. Her signature mantra is "Who are you? Who needs to know? Why should they care? How will they find out?" Her new book Brand Atlas is a collaboration with Joel Katz, world-renown information designer. Brand Atlas reinvents the paradigm of a business book, and illuminates fifty-five brand topics.

Whether you're designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today's digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building.

This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.

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Пролистать книгу Designing for the Digital Age: How to Create Human-Centered Products and Services на Google Books.

Fashion consciousness interpreted as modern, mindful existence ecodesign considers every project a lifecycle that has to be well thought-out, from production to disposal. This new green esthetics reflect a dynamic ifestyle that imaginatively brings together design, innovation, and dealing with resources responsibly.

The objects and products featured in this book provide attractive solutions for the demands of contemporary life. A wide, fascinating range of unusual possibilities is presented on 352 richly-illustrated pages: from stylish energy wonders for everyday life and multifunctional systems of furniture to the natural cosmetics of the future.

The book also offers an insight in the basic principles of ecodesign. This illustrated volume sets benchmarks concerning topicality and modern, stylish product design.

A practical book for practitioners and non-practitioners alike interested in better service delivery, this book is the definitive new guide to designing services that work for users.

Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a ‘good’ service is and how to design one. This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a ‘good’ and ‘bad’ service and describing the common elements within all services that mean they either work for users or don’t.

A practical book for practitioners and non-practitioners alike interested in better service delivery, this book is the definitive new guide to designing services that work for users.

For readers who are not professional service designers, this book gives an indication of what they or their teams should be aiming for, without presuming they will invest a significant amount of time designing a service themselves.

About the Author:

Lou Downe is the former Director of Design for the UK Government where they founded the discipline of service design to the UK government, growing the 1000 strong designers into one of the largest, and most influential design team’s in the UK - winning a Designs of the Year award and a D&AD lifetime achievement award.

Lou was voted one of the UK’s top 50 Creative Leaders by Creative Review, and one of the world’s 100 most influential people in Digital Government by Apolitical and writes regularly about Design. They‘re currently Director of Design and Transformation for the UK government where they’re leading change in the UK’s housing sector.

Green Design colorfully documents the rising trend to create and market new and innovative products that help consumers downsize and upgrade their lives. Through a carefully chosen selection of green toys, objects, fabrics, paper and alternative energy sources, the photographs and articles in Green Design illustrate what happens when green-minded lifestyles meet well-designed, high quality products. Many of the examples in this book show how successful business plans can flourish when ecological and social responsibility are core considerations.

Though the book features color photographs of all the products mentioned – from American Apparel to Lego to Sonic Fabric to Jimi Wallets to Stupid Sock Creatures – Green Design is not a glorified catalog. It is a well-focused collection of products created by over 50 designers that exemplifies their work and the inspiration behind it.

With articles by writers who have collectively contributed to Wired, Mother Jones, NPR’s All Things Considered, Entertainment Weekly, The Asian Wall Street Journal, Print, The San Francisco Chronicle, I.D., dwell and Photo District News, Green Design is suited for designers implementing aspects of green design and consumers who want to be informed about the products they buy.

This book brings together all the concepts of eco-behaviour which will guide our lives in the 21st century, offering the reader alternative ways of living which reconcile design and aesthetics with sustainable development. It contains ecological values attached to state-of-the-art design principles to achieve a better quality of life, better product design, better living environments, better clothing, a better bicycle and even a better London double-decker bus! Illustrated with full colour photographs of state of the art designs for everyday products which conform to 21st ecological requirements.