A tribute to the visionary designer whose creative brilliance left an indelible mark on the world of sneakers, athletic wear and the sports industry, uniquely becoming one of the most influential and celebrated creative directors of both Adidas and Nike.

The book reveals for the first time the inside story behind the creation of the Air Jordan 1, the sneaker that lives at the heart of modern streetwear culture, the much loved ‘Wings’ and ‘Jumpman’ logos, the groundbreaking Adidas Equipment and Originals lines, and the iconic Adidas ‘Performance’ logo. Included in this book are Moore’s early designs, concept sketches, revolutionary advertising campaigns and personal artworks. His creative path from his early days as a graphic design student to eventually reshaping both Nike and Adidas is an inspirational guide for the trailblazers of modern streetwear culture. His unyielding genius and influence finally receiving their due recognition within the pages of this book.

Working in close collaboration with Moore’s three sons and many of his closest friends and colleagues, Coles uses the legendary creative’s own words to weave together an elaborate tapestry of the life and legacy of the sports industry icon. Not merely an encyclopedic visual history of his contributions to streetwear, the pages of this book serve as a heartfelt tribute to the late designer. The book is punctuated throughout by quotes and contributions from the likes of Michael Jordan, Tinker Hatfield, adidas CEO Bjørn Gulden, Nike co-founder Phil Knight, Darryl McDaniels of Run DMC and art director Jacques Chassaing, along with many who worked closely with Moore and are today among streetwear’s most influential designers.

About the Authors:

Jason Coles is an Executive Producer at Worldmark Films and the writer and co-host of Soleful, a popular sneaker podcast.
Jacques Chassaing is an influential footwear and sneaker designer, often called the father of running and basketball sneakers.
Tinker Hatfield is an American designer of numerous Nike athletic shoe models.

Three-Stripe Thrills. The history of the adidas shoe, from its earliest beginnings until today

The adidas story is one of groundbreaking designs, epic moments, and conceiving the all-around sports shoe, worn by the likes of Lionel Messi, Run DMC, and Madonna. A mecca for sneaker fans, this book presents adidas’s history through 357 pairs of shoes, including one-of-a-kind originals, vintage models, never-before-seen prototypes, and designs from Stella McCartney, Yohji Yamamoto, Parley for the Oceans, and more.

It all started in their mother’s laundry room in the quiet German town of Herzogenaurach. There, Adolf Dassler — known to everyone as “Adi” — and his brother Rudolf made their first pair of sports shoes. Hundreds of groundbreaking designs, epic moments, and star-studded collabs later, this book presents the first visual review of the adidas shoe through more than 357 models including never-before-seen prototypes and one-of-a-kind originals.

To further develop and tailor his products to athletes’ specific needs, Dassler asked them to return their worn footwear when no longer needed, with all the shoes eventually ending up in his attic (to this day, many athletes return their shoes to adidas, often as a thank you after winning a title or breaking a world record). This collection now makes up the adidas Historical Archive, one of the largest, if not the largest archive of any sports goods manufacturer in the world—which photographers Christian Habermeier and Sebastian Jäger have been visually documenting in extreme detail for years.

Shot using the highest reproduction techniques, these images reveal the fine details as much as the stains, the tears, the repair tape, the grass smudges, the faded autographs. It’s all here, unmanipulated and captured in extremely high resolution — and with it comes to light the personal stories of each individual wearer. We encounter the shoes worn by West Germany’s football team during its “miraculous” 1954 World Cup win and those worn by Kathrine Switzer when she ran the Boston Marathon in 1967, before women were officially allowed to compete; custom models for stars from Madonna to Lionel Messi; collabs with the likes of Kanye West, Pharrell Williams, Raf Simons, Stella McCartney, Parley for the Oceans or Yohji Yamamoto; as well as the brand’s trailblazing techniques and materials, like its pioneering use of plastic waste that is intercepted from beaches and coastal communities.

Accompanied by a foreword by designer Jacques Chassaing and expert texts, each picture tells us the why and the how, but also conveys the driving force behind adidas. What we discover goes beyond mere design; in the end, these are just shoes, worn out by their users who have loved them—but they are also first-hand witnesses of our sports, design, and culture history, from adidas’s beginnings in 1919 until today.

Concept and photography by

Christian Habermeier has been working as a photographer and designer since 1989. He studied taught communication design and has taught photography and digital illustration from 2000 to 2006. His own projects span from Cuba, Kenya, Nepal, India, Switzerland, to Hong Kong.

Sebastian Jäger studied design at the Georg-Simon-Ohm University of Applied Sciences in Nuremberg, focusing on moving images and photography, where he met former lecturer Christian Habermeier in 2005. Their joint company studio waldeck photographers serves customers from industry and the cultural sector. Since 2011, they have been creating a visual record of the holdings of the historical adidas archive.

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The definitive book on the creations, career, and legacy of one of the world’s greatest sneaker designers.

Often called the father of modern running and basketball sneakers, Jacques Chassaing has shaped and influenced sports and street fashion like few designers ever will. For the first time, Chassaing reveals the story behind the forty-year career of a pioneering designer who has continually pushed boundaries and led the creation of many of the world’s most beloved sneakers.

Chassaing thrills and provokes readers with his life experiences, taking them on a journey of continual evolution and revolution. We learn about those who have inspired him and meet those he has inspired. We discover what drove his design philosophy and the process behind some of the greatest sneakers and sports technology ever created: the Forum, Rivalry, Lendl, Edberg, ZX series, Predator, EQT line, Torsion, and his Porsche Design collabs, to name but a few. And we see how Chassaing’s designs have impacted modern culture and won a place on the feet and in the hearts of millions of people.

This book features stories about and contributions from athletes, celebrities, and designers who have worked with and been influenced by Chassaing and his work, including Michael Jordan, Stefan Edberg, Patrick Ewing, Run DMC, Gary Aspden, Paul Gaudio, and many more.

Art directed by Peter Moore, designer of the Nike Air Jordan 1 and creator of the adidas Originals line, From Soul to Sole is a story, a statement, an experience, and a celebration of a life and career that is still impacting how we think about sneakers and street fashion design today.

About the Author:

Jacques Chassaing is one of the most respected and admired sports shoe designers in the world.

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