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Every day Andrew Gibbs seeks out and discovers the very best in packaging design for his influential blog, TheDieline.com. Here, he has collected the cream of the crop - plus some additional brand-new projects - in all their full-color glory.

The look, feel and concept of a package is crucial to its sales success, and Box Bottle Bag contains more than 140 projects that have succeeded on many levels. The book is divided into six chapters, each one featuring a certain style of packaging design - Luxe, Bold, Crisp, Charming, Casual, and Nostalgic.

Featured work comes from top-notch firms such as Turner Duckworth, Hatch Design, Interbrand, Hornall Anderson, Duffy & Partners, BBDK, Aesthetic Apparatus and Wolff Olins, Inc. Some of the top-tier clients featured inside include Miller Chill, Coca-Cola, Aveda, Williams-Sonoma, Method, Right Guard, 10 Cane Rum, Harrod's and Starbucks.

The wealth of inspiration found in these pages is priceless. You'll be energized to come up with your own solutions to tricky packaging conundrums in no time.

Пролистать книгу Box Bottle Bag: The World's Best Package Designs from TheDieline.com на Google Books

In a time when every company and individual is attempting to "think outside of the box," how do designers work to re-create the box itself? Box Inc showcases a selection of projects that understand that consumers are no longer just buying what's inside the box, but want to be drawn in by ingenious packaging that is just as special as the product itself.

The projects featured utilize interactive designs, speciality printing techniques, themed packaging materials and other innovative solutions to appeal to audiences for products as wide-ranging as baked goods, speciality herbs, camping kits, books, shoes, wine, and even live flowers.

Don't just think outside of the box re-think it!

The suggestive power of packaging as a communication tool.

Boxed & Labelled Two! is a compelling exploration of the power of state-of-the-art packaging design today and documents its main strategic directions - all of which address a longing for “truthfulness.” Because our relationship to food products has changed so drastically in the last few years, especially in regard to the importance we place on the source and quality of ingredients, the majority of the examples in this book are food-related. But other examples from a wide spectrum of products also highlight the traits that distinguish those on the cutting edge of the evolution in packaging concepts.

Packaging is the face of a product. Packaging not only gives a product its visual identity, but it can also determine where that product is placed on a crowded store shelf and can be the crucial factor in determining our decision to buy. Over the last few years, however, the understanding of the role of packaging has changed. In the past, packaging was thought of as an extension of the product’s print advertising campaign - as a mere projection screen for established logos and brand messages. Today, the packaging is considered to be a self-contained facet of an overall communication concept.

Boxed & Labelled Two! documents the main strategic directions that exist in current packaging design - all of which address a longing for "truthfulness". One of these directions is an increased tendency to emphasize the tried and true values of a product, for example, with a retro look that aims for an "Ah, just like grandma used to make!" reaction. Another direction is down-to-earth rather than in-your-face packaging, including unostentatious solutions made of recycled paper that play up a product´s connection to nature. On the other end of the design spectrum, there is also packaging that gives a product a distinct look and feels through a very playful use of graphic design, patterns, and illustration.

Because our relationship to food products has changed so drastically in the last few years, especially in regard to the importance we place on the source and quality of ingredients, the majority of the examples in Boxed & Labelled Two! are food-related. But other examples from a wide spectrum of products also highlight the traits that distinguish those on the cutting edge of the evolution in packaging concepts.

Although the work in Boxed & Labelled Two! ranges from minimalistic to whimsical, from clear-cut to ambiguous, all of the featured examples deliver their own unique brand values and experiences. With its inspiring and entertaining selection of products that stand apart in the competitive marketplace, this book is a compelling exploration of the communication power of state-of-the-art packaging design today.

Brand&Branding is a painstaking selection of branding projects from different countries encompassing corporative images whose appeal lies in their convincing graphics, plus other projects with a widespread image implanted in several different facets; the function of branding will become patently clear.
First a brand is born, then it is made!

With in-depth case studies of leading projects from around the world, Brand Identity Now! is destined to be a major work of reference for designers, marketing professionals and anyone working in communications. The book examines logos, imagery, and strategic applications involved in each branded project. Featuring over 150 outstanding brand identities from more than 20 countries, including the Obama '08 Election Campaign, The Museum of Art and Design, the Digital Water Pavilion at Expoagua Zaragoza 2008 and New York's bid for the Olympic Games 2012.

Top design offices featured include:
Attik, Pentagram, 3deluxe, Landor Associates, MetaDesign, Sol Sender (designer of the Obama logo), RDYA Argentina, studio FM milano, Story Worldwide, SVi Design, Tatil Design, Pozo Marcic Ensamble, and Apfel Zet.

This book has chosen more than 130 remarkable brand image design programmes of catering services all over the world. From the perspective of the industry’s character, the book has combined it with the culture and requirements’ differences among various countries and areas as well as social groups, showing readers the most forward-looking and practical brand image designs of catering services. According to the types of catering services, the book has been categorised into five sections, including restaurants, bars, cafes,fast food restaurants and fruit parlours, involving the design of logo, business cards, envelopes, menus, related articles, souvenirs, packing cases, web pages, and indoor and outdoor environments, etc.

Here, each programme is special and inspiring. We believe it will provide readers with distinctive and exciting visual experience, and invite you to ponder the future of the industry’s brand image design.

Пролистать книгу Brand Image Design for Catering Services

A practical handbook for anyone involved or interested in the process of digital brand building and digital communication design

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touchpoints and billboards are increasingly found in the real world. The interface is now the brand.

Branded Interactions is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity.

Branded Protest is taking a closer look at the arbitrary - odd - relationship between "branding" and "protest".

It researches the power of branding and its influence on current protest movements, giving examples of unique branding efforts that support protest. In a time of hyperediation, we find that visual stimulation generally holds the key to success of a message. To streamline the process, branding is becoming an essential part of the communication channel.

The success of the protest actions are increased by good branding.

This book is a reference tool which will reflect on current protest developments in context with historic relevant protest movements. To show the differences and the common goal. The focus on the different branding tools of each individual protest is divided into main branding tool directions.

For students, educational professionals, brand and graphic design professionals, and a design interested audience.

_________

A reference tool for the branding of current protest developments in context with historic relevant protest movements.

Branded Protest researches the power of branding and its influence on current protest movements, giving examples of unique branding efforts that support protest. Branding, a term normally associated with corporate profit goals, should be seen in a larger context and has a bigger role we sometimes misunderstand. This book takes a closer look at the relationship between “branding” and “protest”.

One of the movements the book highlights is Black Lives Matter. The chapter on BLM features an interview with Design Action Collective, the creative behind the logo and online presence of Black Lives Matter; a piece on DeRay Mckesson, a Black Lives Matter activist and prominent member, to show how a person can function as a brand; and to discuss body language as a branding tool, it takes a look at Colin Kaepernick's kneeling protest.

In a time of hypermediation, visual stimulation generally holds the key to the success of a message. To streamline the process, branding is becoming an essential part of the communication channel. The success of protest actions are increased by good branding. When executed well, branding allows connection with like-minded people and visions, reflects values, inspires people to take action, and helps people feel part of something bigger.

Several important individuals from various protest movements of the last two decades have been interviewed throughout the book, such as Terrie Ng from the The Umbrella Movement; Amy Hayes Stellhorn from the Women's March; Clare Farrell, Miles Glyn, Clive Russell and Charlie Waterhouse from Extinction Rebellion; and many more. Organisers, activists, strategists, artists and designers from around the world have contributed to this book. Branded Protest highlights examples where the branding aspect is an essential part of the movement. It looks particular at branding methods and the actions amplified by the protesters.

About the Author:

Ingeborg Bloem is a co-founder of xSITE with a studio in Amsterdam. She is a cross-media creative director and designer with broad experience in the development of brand and communication projects.
Klaus Kempenaars is a co-founder of xSITE with a studio in New York. Specializing in branding experiences, Kempenaars has collaborated with international companies with various scopes and focuses.

Your logo is your identity. It is an image of your business that communicates visually and emotionally. Strategy, logo design, choice of colour and typography are all important aspects that are picked up on by the public. Branding Identity is a collection of great visual ideas for a good corporate identity from designers and studios such as Lu Hai Tong, Simon Glover, Nick Stickland, Marzotto, Sander Tielen, Isidro Ferrer, Nicolás Sánchez, Nadine Häfner, Jennifer Staudacher, David Stark Wilson, Creative Suitcase, Ivana Vucic and others.

Brands A to Z: Trippen tells the captivating tale of the quirky, award-winning German brand. This book will offer an insight into Trippen's history, along with exclusive interviews and an overview of the shoemaker's most successful products and ad campaigns.

Illustrator, musician and self-described “comic stripper” Brian Blomerth has spent years combining classic underground art styles with his bitingly irreverent visual wit in zines, comics, and album covers. With Brian Blomerth’s Bicycle Day, the artist has produced his most ambitious work to date: a historical account of the events of April 19, 1943, when Swiss chemist Albert Hofmann ingested an experimental dose of a new compound known as lysergic acid diethylamide and embarked on the world’s first acid trip. Featuring an introduction from renowned ethnopharmacologist, Dennis McKenna, Brian Blomerth’s Bicycle Day combines an extraordinary true story told in journalistic detail with the artist’s gritty, timelessly Technicolor comix style that is a testament to mind expansion, and a stunningly original visual history.

About the Author:

Brian Blomerth is an illustrator, cartoonist and musician based in Brooklyn. His previous publications — released via Anthology Editions, Tan & Loose, and through his own Pupsintrouble Press — include the zines Xak’s Wax, iPhone 64: A User’s Guide, and Hypermaze. A veteran of the underground music and arts scene whose work has graced numerous album covers, Blomerth also produces comics which appear in Vice and Merry Jane.

Brian Blomerth first fused his singularly irreverent underground comix style with heavily-researched history in 2019’s Brian Blomerth’s Bicycle Day, a Technicolor retelling of the discovery of LSD. Now, the illustrator and graphic novelist continues his wild and woolly excursions into the history of mind expansion with Mycelium Wassonii, an account of the lives and trips of R. Gordon and Valentina Wasson, the pioneering scientist couple responsible for popularizing the use of psychedelic mushrooms in the United States. The Wassons’ journeys took them from Russian folk wisdom to midcentury Manhattan, from the indigenous traditions of the Mazatec people of Mexico to the mysteries of ancient Rome. A globetrotting vision of science and mysticism with appearances by J.P. Morgan, Robert Graves, Life Magazine, and the CIA, Mycelium Wassonii is a visual biography and a tragic love story as only Blomerth’s Isograph pen can render it.

About the Authors:

Brian Blomerth is an illustrator, cartoonist and musician based in Brooklyn. His previous publications — released via Anthology Editions, Tan & Loose, and through his own Pupsintrouble Press — include the zines Xak’s Wax, iPhone 64: A User’s Guide, and Hypermaze. A veteran of the underground music and arts scene whose work has graced numerous album covers, Blomerth released his first full-length book, the acclaimed visual history Brian Blomerth's Bicycle Day, in 2019.

Paul Stamets is a mycologist, author, speaker, entrepreneur, and leading voice in mushroom advocacy. His lectures and presentations have helped deepen the worldwide conversation around medicinal fungi, and his original research has led to discoveries in sustainability and immune enhancement. The author of six books (most recently Fantastic Fungi: How Mushrooms Can Heal, Shift Consciousness & Save the Planet), Stamets has discovered and named numerous new species of psilocybin mushrooms and is the founder and owner of