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Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation. From research and analysis through launch and governance, this book provides expert insight on all aspects of the process, and describes the best practices that build better brands. This updated fifth edition includes new and expanded coverage of social media cross-channel synergy, crowdsourcing, SEO, experience branding, mobile devices, wayfinding, and placemaking, with 30 all-new case studies of top brands from various industries around the world. Fuel recognition, amplify market differentiation, create cohesion, and project value with the essential concepts and practices that build and maintain strong brands.

Brand identity is key to an organization′s success, helping customers navigate their options in an expanding marketplace rife with competition. How does your brand stand out? How do you attract your target? It′s all in the process. This book delivers a clear roadmap to brand development and maintenance, with in-depth guidance every step of the way.

 - Infuse your brand with authenticity and meaning
 - Create a cohesive suite of branding products
 - Design for flexibility, durability, and sustainability
 -Develop solid strategy around positioning, architecture, and more

A successful brand requires zero context, and is recognizable when stripped down to its barest bones; Coca–Cola, Apple, Nike, Disney, McDonalds the strongest brands are immediately recognized as a safe bet and a better value over the competition anywhere in the world. It′s no coincidence that certain brands endure, while others undergo repeated revamps to remain relevant. Designing Brand Identity shows you how to recognize the myriad factors that contribute to strength, and merge them into your organization′s winning brand.

5th Edition

About the Author:

Alina Wheeler engages enterprises in a dynamic process to build their brands and embrace best practices. Wheeler inspires the whole branding team to seize every opportunity to design compelling customer experiences at every touchpoint. Designing Brand Identity, now in its third edition, is the first book to deconstruct the branding process into a universal, five-phase methodology. Her signature mantra is "Who are you? Who needs to know? Why should they care? How will they find out?" Her new book Brand Atlas is a collaboration with Joel Katz, world-renown information designer. Brand Atlas reinvents the paradigm of a business book, and illuminates fifty-five brand topics.

The corporate identity defines the “personality” behind a company or corporation, always designed in accordance, to help to reach the objectives of any business. Designing Corporate Identity is an approach to the latest international creations in the fascinating world of corporate identity design.

Deidre Clancy is one of the most experienced and accomplished costume designers in the business.

She gives her inside knowledge of designing for stage and screen, which includes televsion, film, theatre and opera.

She includes a brief illustrated history of costume design - from the Greeks to Lady Gaga - which is an invaluable guide for students and current designers.

Part Two takes the reader through the design process: how you go about doing it, the different strands of costume design - from contemporary clothes through to period costume and how to communicate with the audience, designing on paper and with Photoshop or on an iPad and how to share and communicate your ides and well as mood boards and collages for inspiration.

Part Three of the book is about the world of costume design - what it involves and how to get into the field, who does what and the differences between working for stage and screen productions. Clancy advises on budgets and improvisation and covers all the practicalities and behind-the-scenes tips.

Part Four looks at period costume from the Dark Ages up to the twentieth century, encompassing authenticity and feasibility.

Finally, Part Five looks at individual case studies in depth, including opera and Shakespeare productions.

Packed with great drawings and case studies, this is an essential book for any student or professional costume designer looking for additional inside advice.

Whether you are a designer for the stage or screen, this book has something new for you with advice from one of the best in the business.

Representing a new generation of designers in Japan, Kenya Hara (born 1958) pays tribute to his mentors, using long overlooked Japanese icons and images in much of his work.

In Designing Design, he impresses upon the reader the importance of “emptiness” in both the visual and philosophical traditions of Japan, and its application to design, made visible by means of numerous examples from his own work: Hara for instance designed the opening and closing ceremony programs for the Nagano Winter Olympic games 1998. In 2001, he enrolled as a board member for the Japanese label MUJI and has considerably moulded the identity of this successful corporation as communication and design advisor ever since.

Kenya Hara, alongside Naoto Fukasawa one of the leading design personalities in Japan, has also called attention to himself with exhibitions such as Re-Design: the Daily products of the 21st Century of 2000.

About the Author:

Kenya Hara (*1958) is considered the most influential designer of present-day Japan. After graduating in design from the Musashino Art University of Kodaira in 1983, he worked as a curator and graphic designer before taking on the role of art director at Muji in 2002. Hara is president of the Nippon Design Center Inc., and head of the department of Science of Design at Musashino Art University. He has published widely on his design theory, including the books Designing Design (2007), White (2009), Designing Japan (2018), and 100 Whites (2019).

Whether you're designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today's digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building.

This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.

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Пролистать книгу Designing for the Digital Age: How to Create Human-Centered Products and Services на Google Books.

Profiled here are nine case studies, each providing insight into a specific business arena, and the unique role design plays in developing an identity as part of a strategy for success. Some of the best designers in the field today will explain their process in creating identities, from initial client meetings and planning, through logo development and a wide variety of identity applications. Additionally, a showcase of identity projects, from local ventures to national enterprises, further details the objectives of client and designer. Areas of concentration: Corporate, Entertainment, Hospitality, Institutional, Packaging, Product, Recreation, Retail, Services

This book revisits some of the most significant projects undertaken by Cases i Associats in the area of newspaper design over the last two years, both in print and in digital format. This volume also includes the personal impressions and opinions of the editors involved in the graphic and editorial revamp of printed and digital media, and their views on some of the most topical issues relating to the current press scene.

This is a practical book on creating packaging prototypes that reflect sustainable and ecologically sound principles.

It challenges the next generation of graphic designers to re-envision packaging design as a less environmentally destructive practice than it presently is, and examines an array of techniques and methodologies for creating innovative and sustainable packaging designs, from first concept to final production.

The book is organized into two distinct sections embracing first the theory, including many case studies, and then the practice of eco-friendly packaging design.

In the first part of the book, after introducing the student to the background of packaging design and its purpose, the author focuses on issues of sustainability. Through a series of case studies and interviews he looks at some of the companies that are leading the way in sustainable packaging.

The second part of the book provides practical information on creating eco-friendly packaging and follows various projects through, step by step.

How do today's brightest and best designers see the future of design? What are the defining elements of form, function, and aesthetics at the turn of the millennium?

In response to these burning questions, we've put together the definitive book on cutting-edge product design, furniture, ceramics, glassware, and textiles. Including a cross-section of the world's most influential designers, from superstars to newcomers, and stunning images of their most progressive work, Designing the 21st Century is like no other book of its kind.

Making it especially unique are the contributions from all designers featured: each sent us his or her answer to the question, "What is your vision for the future of design?" Crack the book to see how their revolutionary ways of thinking take shape. The experimental concepts and predictions featured here will serve as an important reference for generations to come - when researchers in 2101 want to see what was going on in design a century earlier, this is the book they'll turn to.

This book shows the full creative potential of the computer. Packed both with practical applications and new concepts, it demonstrates that computers do not simply perform old tasks more efficiently, but enable us to generate whole new worlds. Robin Baker shows how the computer is potentially the firmest bridge ever built between the two cultures of art and science: once simply a tool for handling abstract symbols, it has engendered - with the advent of VDU technology - the electronic image, and with it a new form of expression. Initially, paint systems and 2-D and 3-D drafting programmes simply transferred traditional methods onto the screen; now our entire visual landscape - from architecture and interior design to film and graphics, from fashion and jewellery to printmaking and industrial design - is being transformed.

Virtual Reality allows 'solid' objects to be viewed from within; shape grammar gives architects the opportunity to recreate any building in an infinite range of forms; neural networks make computers 'see' like humans; rapid prototyping creates an immediate physical model of an electronic design; genetic algorithms provide instant 'generations' of design forms with controlled or uncontrolled mutations; hyperpublishing produces 'personal' magazines or books, created by electronic 'agents' responding to individual needs. Some of these incredible concepts are now actively being used; others lie in the near future. All of them give us a greater capacity for "Designing the Future" than ever before. For the vast audience in the fine and applied arts, in business, in education and in the home for whom the computer has become indispensable, this is essential reading.

The lack of a specific and comprehensive guide to type design has long been a frustration for typographers, graphic designers and students. 

Designing Type finally addresses this important need – and brings new depth and insight to the art and process of developing a typeface. 

Copiously illustrated with type specimens and diagrams demonstrating visual principles and letter construction, the book discusses structure, optical compensation and legibility, with emphasis on the often overlooked systematic relationships between letters and shapes in a font. A wide range of classic and contemporary typefaces are analysed, and examples of student work, progress sketches and final type designs are used to demonstrate core issues. 

In the light of the rapidly broadening market for original and custom typefaces, Designing Type is a valuable reference for both experienced professionals and novice designers.

About the Author:

Karen Cheng is professor in the Visual Communication Design program at the University of Washington in Seattle, where she teaches type design and typography. An active practitioner, her design work has been published by the American Institute of Graphic Arts (AIGA), Communication Arts, Print, Critique and ID Magazine.

This book brings together utterly fresh and creative stationery materials produced by designers from all over the world. The projects featured range from business cards and letterheads to CD packaging, memoranda and notepads. This title shows that a successful corporate identity depends on the details and it will undoubtedly help entrepreneurs to make a statement when starting a new business venture in a highly competitive environment.

About the Author:

Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China), where he is dean of the design, visualization and animation department. He is a prolific editor, whose titles focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360° magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organizations, and he has also been a jury member for China’s most prestigious design and illustration awards.

An international survey of the world's most exciting and influential furniture designers today.

Design in the 21st Century has liberated itself from industrial conditions and the associated physical demands. With new technology, expanded choice of materials and the practice of luxurious craftsmanship, designers are embracing design with scintillating attitude, challenging aesthetic boundaries and speculating new expressions in visual codes. Desire documents current developments in furniture and object design today, showcasing recent work by the most exciting and influential designers from around the globe categorised into four distinct trends and groups: Modernists, Taletellers, Inventors and Entertainers.

Design in the 21st Century has liberated itself from industrial conditions and the associated physical demands. The clean and simplified designs of Minimalism, where less is more and form follows function, is widely practised today but with new vigor and context. There is also an explosion of vibrant design today that breaks free from the minimal style of approach, prevailing in current design trends. With new technology, expanded choice of materials and a return to luxurious craftsmanship, designers are embracing design with scintillating attitude, challenging aesthetic boundaries and speculating new expressions in visual codes.

Desire is an up-to-date comprehensive survey on furniture and object design today, showcasing the crème de la crème of designers culled from around the world. It presents celebrated designers who represent the Modernists, creating sophisticated designs that are redefining the formal language of Modernism, blending the restraint of form with the refined use of materials. They are featured along with the inventors; visionary designers who continue to challenge our perception of design with futuristic shapes, and the experimental, innovative and often unprecedented use of materials.

Furthermore, Desire documents a wave of designers who are practicing a more playful approach to design and producing products that are tale-telling. It introduces designers that are merging various design disciplines to produce a new, expressive language. They show references to historical events and times, follow conceptual and materials processes and are decorative in nature with visually striking shapes and graphic motifs. The book also explores the growing area of design as art, exhibiting recent work by designers who are creating provocative one-off pieces and limited editions. Produced with experimental freedom and intended for a niche market, they are entertaining in nature and exhibited at prestigious design galleries and sold at international auction houses.

With a foreword and chapter introduction texts written by Andrej Kupetz, Managing Director of the German Design Council, as well as designer profiles, this indispensable reference provides valuable insight into the current state of furniture design practice. The pioneering examples in Desire will shape the future aesthetic of product, furniture and object design and pave the way we will live in the 21st Century.

Featured designers include:
5.5 Designers, Ron Arad, Autoban, Maarten Baas, BarberOsgerby, Joost van Bleiswijk, BLESS, Jörg Boner, Bram Boo, Tord Boontje, Ronan & Erwan Bouroullec, Stephen Burks, Fernando & Humberto Campana, Committee, Christophe Delcourt, Stefan Diez, Tom Dixon, DRIFT, Kiki van Eijk, Olafur Eliasson, Thomas Feichtner, Folkform, FRONT, Martino Gamper, Konstantin Grcic, Anna Ter Haar, Ineke Hans, Jaime Hayon, Studio Job, Hella Jongerius, Max Lamb, Kwangho Lee, Mathieu Lehanneur, Leif.designpark, Doshi Levien, Studio Libertiny, Julia Lohmann, Malin Lundmark, Peter Marigold, Haldane Martin, Jason Miller, Jasper Morrison, Nendo, Ernesto Neto, Marc Newson, Patrick Norguet, o-d-a, od-v, Robert Stadler, Steven Holl Architects, Studio Makkink & Bey, STUDIOILSE, Tjep., Ünal & Böler Studio, Patricia Urquiola, Marcel Wanders, Hannes Wettstein, Dirk Winkel, WOK Media, Michael Young, Oskar Zieta and many more.

Beautifully illustrated a parade of lingerie that is all the fashion for the fashion conscious.