Logotype mini is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects.

The book is truly international, and features the world’s outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios.

Logotype mini is an important and essential companion volume to Logo and Symbol minis.

About the Author:

Michael Evamy is a design journalist, author and copywriter and works with major design companies on branding and identity projects. His previous books include World Without Words and, with Lucienne Roberts, Insight.

With more than 600 new entries, this revised and expanded logo bible builds on the breakthrough success of the original edition.

Arranged across more than 80 categories according to their distinguishing features, the collection brings together visual identities from past masters such as Paul Rand, Saul Bass, Alan Fletcher and Anton Stankowski, and the latest output from the leading and most exciting studios around the world.

With details about the design accompanying most entries and a new set of ‘spotlight’ entries, Logo remains a complete, taxonomical guide to the history, development and style of identity design.

About the Author:

Michael Evamy is a design journalist, author and copywriter, and works with major design companies on branding and identity projects. His previous books include Logotype and, with Lucienne Roberts, Insight.

Наступного разу, коли у вас виникне спокуса створити логотип, погляньте на цю книгу. Швидше за все, це вже зроблено. Піднявши планку, цей чудовий ресурс зробить усіх нас кращими дизайнерами. – Майкл Бірут

Ця величезна колекція з понад 1300 символів і логотипів, чітко впорядкованих у 75 різних категоріях відповідно до їх основної візуальної форми, включає роботи минулих майстрів, таких як Пол Ренд і Сол Басс, а також деякі з найзахоплюючих робіт сучасних дизайнерів. Це повний таксономічний довідник з історії, розвитку та стилю дизайну айдентики.

Про автора:

Майкл Евамі — дизайнерський журналіст, автор і копірайтер, який працює з великими дизайнерськими компаніями над проектами брендингу та айдентики. Серед його попередніх книг — World Without Words та Insight. разом з Люсьєн Робертс.

Logotype is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects.

Logotype is truly international, and features the world’s outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios.

Retaining the striking black-and-white aesthetic and structure of Logo (also by Michael Evamy) and Symbol, Logotype is an important and essential companion volume.

The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. Highlight logos are shown in colour.

By sorting a vast, international array of current logotypes ranging from those of small, design-led businesses to global brands in this way, the book offers design consultancies a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace.

Packed with examples of contemporary logos, grouped according to their visual form