Книги по графическому дизайну

This book hign-quality images for use as a graphic resource, or inspiration. All the images are stored on the accompanying CD-ROM in professional-quality, high-resolution format and can be used on either Windows or Mac platforms.

85 color and b/w photographs

Taken from the personal collection of Alexandra Adami, which she painstakingly assembled during the last 8 to 10 years, this magnificent selection showcases 68 of the most magical Christmas cards, all distinguished by their originality and creativity and sent by famous, prominent and lesser known families. It’s said that Christmas brings out the child in all of us, so it’s appropriate that many cards feature little ones enjoying this special holiday.

This unique, go-to guide for designers fully details the essential layout and design skills needed to succeed in this competitive industry. With fun and practical application, it offers valuable insight into strategy and business when working in the real world with real clients, starting with basic information on layout principles before delving more deeply into theory and application on a project-by-project basis. Illustrated with real-world assignments and case studies, this guide offers a behind-the-scenes take on the entire process and steps necessary to go from concept to final outcome, including how to overcome challenges presented along the way.

The book features outstanding illustration design works from all over the world. The introduction of the application of the illustrations on the latest business design works is an important part of this publication. The special edition session of this book contains several detailed analyses and interviews on the art of illustration as well as its applications in cross-disciplinary cooperation with fields such as advertising, publishing, catering, fashion, ACG, and social culture, etc.

Branded Protest is taking a closer look at the arbitrary - odd - relationship between "branding" and "protest".

It researches the power of branding and its influence on current protest movements, giving examples of unique branding efforts that support protest. In a time of hyperediation, we find that visual stimulation generally holds the key to success of a message. To streamline the process, branding is becoming an essential part of the communication channel.

The success of the protest actions are increased by good branding.

This book is a reference tool which will reflect on current protest developments in context with historic relevant protest movements. To show the differences and the common goal. The focus on the different branding tools of each individual protest is divided into main branding tool directions.

For students, educational professionals, brand and graphic design professionals, and a design interested audience.

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A reference tool for the branding of current protest developments in context with historic relevant protest movements.

Branded Protest researches the power of branding and its influence on current protest movements, giving examples of unique branding efforts that support protest. Branding, a term normally associated with corporate profit goals, should be seen in a larger context and has a bigger role we sometimes misunderstand. This book takes a closer look at the relationship between “branding” and “protest”.

One of the movements the book highlights is Black Lives Matter. The chapter on BLM features an interview with Design Action Collective, the creative behind the logo and online presence of Black Lives Matter; a piece on DeRay Mckesson, a Black Lives Matter activist and prominent member, to show how a person can function as a brand; and to discuss body language as a branding tool, it takes a look at Colin Kaepernick's kneeling protest.

In a time of hypermediation, visual stimulation generally holds the key to the success of a message. To streamline the process, branding is becoming an essential part of the communication channel. The success of protest actions are increased by good branding. When executed well, branding allows connection with like-minded people and visions, reflects values, inspires people to take action, and helps people feel part of something bigger.

Several important individuals from various protest movements of the last two decades have been interviewed throughout the book, such as Terrie Ng from the The Umbrella Movement; Amy Hayes Stellhorn from the Women's March; Clare Farrell, Miles Glyn, Clive Russell and Charlie Waterhouse from Extinction Rebellion; and many more. Organisers, activists, strategists, artists and designers from around the world have contributed to this book. Branded Protest highlights examples where the branding aspect is an essential part of the movement. It looks particular at branding methods and the actions amplified by the protesters.

About the Author:

Ingeborg Bloem is a co-founder of xSITE with a studio in Amsterdam. She is a cross-media creative director and designer with broad experience in the development of brand and communication projects.
Klaus Kempenaars is a co-founder of xSITE with a studio in New York. Specializing in branding experiences, Kempenaars has collaborated with international companies with various scopes and focuses.

600 color photos & illustrations

Whether the task is to redesign a company's identity or the promotional launch of a new product or service, business graphics are the bread and butter of the design industry. This new volume presents a vast array of work within the corporate sector-solutions that have helped business clients succeed. Although many design magazines dedicate complete issues to this topic, very few publications look at this area of graphic design in such a comprehensive manner. This book not only provides hundreds of innovative examples of great design for business, but also examines the critical thinking behind the featured work and addresses the challenges those designers overcame.

This book offers a collection of graphic projects which feature calligraphy and hand-crafted graphics in general as the exclusive or primary medium for communication. Calligraphy differs from computer graphics because of its quality and unquestionable originality. An inscription carried out by hand communicates so much more than a standard typography. This volume presents a collection of inscriptions, titles and signs found in work in diverse commercial sectors, such as packaging, fashion, the publishing industry and graphic advertising in general. An international line-up of twenty-three professional calligraphers (including Italian, Spanish, Argentine and Swiss calligraphers) have contributed to the featured projects, all clearly divided into different subject areas.

China’s ornamental tradition ranks among the foremost in the world. The motifs used vary from abstract and geometric forms to more realistic images of natural phenomena, or of typical objects such as gongs and lanterns. Flowers are a distinct inspiration to Chinese decorative art, both in stylised form and as exact representations. Other compositions may be inspired by plants or animals, including mythological creatures such as the dragon and the phoenix.

Chinese Patterns presents a collection of very colourful and highly decorative images from the vast Chinese area.

400 photos/illustrations 

Inspirational work combined with practical advice.

In the world of print, paper choice influences every design project, and designers often complain about the lack of genuinely good reference material for projects requiring a strong design input. Choosing and Using Paper for Great Graphic Design fills this gap. Case studies detail how the paper was chosen, the innovative treatments applied (folding, binding, cutting, embossing, printing, etc), and why they make the piece successful. By highlighting what was made possible through the paper choice, and how it affected the final design, this guide shows how paper influences and enhances graphic design and explains how to choose and use the right paper for the job. It explains how to turn ideas into reality.

A primary resource to inspire original, creative thought, this book showcases the very best designs created through the ingenious and groundbreaking use of paper and printing techniques. All budgets are covered and international work from both well-known and unsung design companies is featured. Every project makes the most of different paper qualities. Together they reveal the tremendous design work that can be achieved in print production.

Посмотреть издание Choosing and Using Paper for Great Graphic Design в мягкой обложке.

Now available in paperback, Choosing and Using Paper for Great Graphic Design remains the comprehensive resource for every designer working with paper. Showcasing the very best in paper-focused designs, it gathers all the information needed for planning and executing a project in paper, from fold styles to paper sizes, binding techniques to packaging. Music, art, fashion, and product design all feature, demonstrating the warmth and versatility of paper. Paper and print techniques remain at the heart of many graphic-design projects. From glossy corporate brochure to gritty fanzine, paper is the default medium. It is also a source of inspiration: design ideas and solutions can come from the qualities of a particular paper or from an innovative printing or finishing technique. This indispensable sourcebook is a treasure trove of design gems and inspiration.

This book contains stunning images for use as a graphic resource, or inspiration. All the illustrations are stored in high-resolution format on the enclosed free CD-ROM and are ready to use for professional quality printed media and web page design. The pictures can also be used to produce postcards, or to decorate your letters, flyers, etc. They can be imported directly from the CD into most design, image-manipulation, illustration, word-processing and e-mail programs; no installation is required. The images can be used free of charge, up to a maximum of ten images per application.