Книги по графическому дизайну

Profiled here are nine case studies, each providing insight into a specific business arena, and the unique role design plays in developing an identity as part of a strategy for success. Some of the best designers in the field today will explain their process in creating identities, from initial client meetings and planning, through logo development and a wide variety of identity applications. Additionally, a showcase of identity projects, from local ventures to national enterprises, further details the objectives of client and designer. Areas of concentration: Corporate, Entertainment, Hospitality, Institutional, Packaging, Product, Recreation, Retail, Services

Книга, которую Вы держите в руках, представляет новейшую коллекцию обложек и упаковки для DVD-дисков. Она исследует две составляющие процесса дизайна: творческую и технологическую. Только органично сочетая их, можно создать шедевр. Разработка дизайна упаковки для DVD представляет для дизайнера огромный интерес, как с творческой, так и с коммерческой точек зрения. Книга знакомит Вас с новейшими и интереснейшими работами в этой области, созданными профессионалами со всего мира. Наполненная идеями, стилем и вдохновением, эта книга является бесценным подарком для любого дизайнера. Это практический справочник не только для дизайнеров, создающих обложки для DVD, но и для коллекционеров, увлечённых музыкой.

An exciting book about the graphic image of worldwide restaurants and its applications in paper (menus, cards, adds, leaflets), decoration (interior and exterior sign making) and web sites.

Перед вами книга, которая представляет элементы китайских и японских декоративных орнаментов. Китайские и японские орнаментальные традиции приобрели популярность во всём мире.

This book contains stunning images for use as a graphic resource, or inspiration. All the illustrations are stored in high-resolution format on the enclosed free CD-ROM and are ready to use for professional quality printed media and web page design. The pictures can also be used to produce postcards, or to decorate your letters, flyers, etc. They can be imported directly from the CD into most design, image- manipulation, illustration, word-processing and e-mail programs; no installation is required. For most applications, single images can be used free of charge. Please consult the introduction to this book, or visit our website for conditions.

Epica 25: Europes Best Advertising brings together images from all the 2011/12 Epica Award winners, featuring more than 850 commercials, print ads, innovative media ideas, publications, internet sites, direct marketing operations, packaging design projects and integrated campaigns. It is a unique source of information for all those interested in contemporary European creative trends. The content is conveniently arranged by product category with creative credits and brief explanations where necessary.

Introduced by Martin Spillmann, Founder & Executive Creative Director of Spillmann/Felser/Leo Burnett, Zurich, the 25th annual edition of the Epica Book features more than 850 TV commercials, posters, press ads, radio spots, promotions, internet sites, graphic design projects, integrated campaigns, direct marketing and innovative media operations honoured in the 2011/12 Epica awards (400 pages).

Judged by journalists from 35 leading trade magazines covering the communications industry in Europe and the EMEA region, the 25rd Epica awards attracted 3,739 entries from 589 of the best advertising agencies, photographers, TV and web production companies in 48 countries.

The Epica awards have become the reference for creative achievement in Europe. The Epica Book is a lasting record of the awards and a unique source of information for all those interested in contemporary European creative trends.

This book contains stunning images for use as a graphic resource, or inspiration. All the illustrations are stored in high-resolution format on the enclosed free CD-ROM and are ready to use for professional quality printed media and web page design. The pictures can also be used to produce postcards, or to decorate your letters, flyers, etc. They can be imported directly from the CD into most design, image-manipulation, illustration, word-processing and e-mail programs; no installation is required. For most applications, single images can be used free of charge. Please consult the introduction to this book, or visit our website for conditions.

This book contains stunning images for use as a graphic resource, or inspiration. All the illustrations are stored in high-resolution format on the enclosed free CD-ROM and are ready to use for professional quality printed media and web page design. The pictures can also be used to produce postcards, or to decorate your letters, flyers, etc. They can be imported directly from the CD into most design, image-manipulation, illustration, word-processing and e-mail programs; no installation is required.

The seventy fashion brands that appear in this book are selected from the most highly regarded brands for women, men, unisex, and kids; featuring some of the most commonly used marketing tools including logo, shop exterior and interior designs, catalogs, shopping cards and shopping bags, together with seasonal promotional tools. Japanese girls love to keep and use the shopping bags and promotional tools of their favorite fashion brands, and it is a must for a fashion brand to produce "collectible" paraphernalia so as to attract their target audience. Featuring easily accessible page design with each spread showing the brand’s logo alongside the brand concept in text, accompanied by various photos of graphic promotional materials, which give readers a good understanding of how each element of marketing tools are connected to one another. Although this book only focuses on the fashion industry, logos, advertisements, shop designs and tools in the book could be applicable to other industries’ brands and shops. From an independent shop owner to anyone in need of brand recognition, this is a perfect reference full of resources.

When it comes to trends no segment of the design world is more powerful, more influential or more closely watched than fashion. From what's hot in type to the coolest new colour, to the style and mood of the moment, the fashion world sets the tone and the look for the wider design community. This volume presents a diverse portfolio of innovative design work inspired by cutting-edge fashion trends. It features fashion examples from print advertising (magazines), retail space (store displays), packaging (boxes and bags) and more. Each photograph is accompanied by a description of materials used in the design and sidebar features explore the role of industry players such as art directors, photographers, models, magazine editors and stylists.

Text in Chinese, English, French, German, Italian, Japanese, Portuguese, Spanish

Throughout the history of decoration, floral compositions have been one of the designers' main sources of inspiration. Almost every historical style includes designs based on flowering plants. Today, too, floral patterns are ubiquitous in fashion, advertising and many other forms of decoration. Floral Patterns, a resource book with over 120 color designs - all saved on the enclosed free CD - is reworked, improved and expanded version of one of the most successful volumes in this series.

Frames contains some 500 high-quality line drawings of frames in many shapes and styles, that can be used for a multitude of applications.

Agile Rabbit Editions contain stunning images for use as a graphics resource, or inspiration. All the illustrations are stored in high-resolution format on the enclosed free CD-ROM and are ready to use for professional quality printed media and web page design. The pictures can also be used to produce postcards, or to decorate your letters, flyers, etc. They can be imported directly from the CD into most design, image-manipulation, illustration, word-processing and e-mail programs; no installation is required. For most applications, single images can be used free of charge. Please consult our section on image rights for conditions.