Книги з графічного дизайну

For graphic designers no project is more personal or more crucial, both in terms of commercial success and peer-group positioning, than their own corporate identity. From the first hello, to delivering the invoice, designers are judged, again and again, on the quality of their printed and virtual presentation, including their company name, logo, business card, letterhead, website, blog, newsletter, delivery packaging, brochures, promos, even the typeface they choose.

This book examines the corporate identities of 76 designers, at various stages in their careers and from around the world, providing blueprints for best practice and inspiration. Along with detailed information about formats, materials and methods, the book includes a number of interviews with designers, who talk through their own corporate identity programme and the reactions they have had to this, their most personal design project.

A grid is used to create consistency and visual harmony throughout a multi-page or multi-screen document; it is the invisible structure underlying the design.

As such, choosing and using the right grid is one of the secrets to creating successful, professional-looking work. The Designer’s Toolkit: 500 Grids & Style Sheets is the fast-track way to identifying and employing the best design template for the job – whether you’re designing a newsletter, a sales flyer or a web page. It is a unique book-plus-CD kit.

On the CD you will find 500 page and screen templates in file formats for the most commonly used design applications – Adobe InDesign, Quark XPress, and Dreamweaver. They are all ready-to-use as they stand or can be customised to particular purposes. In the book, you will find all the instructions you need on how to make the best of them, together with expert help and advice on understanding the issues involved in design for either print or screen.

The Designer’s Toolkit: 500 Grids & Style Sheets will help both experienced and novice designers create effective, original and sophisticated designs.

Profiled here are nine case studies, each providing insight into a specific business arena, and the unique role design plays in developing an identity as part of a strategy for success. Some of the best designers in the field today will explain their process in creating identities, from initial client meetings and planning, through logo development and a wide variety of identity applications. Additionally, a showcase of identity projects, from local ventures to national enterprises, further details the objectives of client and designer. Areas of concentration: Corporate, Entertainment, Hospitality, Institutional, Packaging, Product, Recreation, Retail, Services

This book brings together utterly fresh and creative stationery materials produced by designers from all over the world. The projects featured range from business cards and letterheads to CD packaging, memoranda and notepads. This title shows that a successful corporate identity depends on the details and it will undoubtedly help entrepreneurs to make a statement when starting a new business venture in a highly competitive environment.

About the Author:

Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China), where he is dean of the design, visualization and animation department. He is a prolific editor, whose titles focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360° magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organizations, and he has also been a jury member for China’s most prestigious design and illustration awards.

Книга, которую Вы держите в руках, представляет новейшую коллекцию обложек и упаковки для DVD-дисков. Она исследует две составляющие процесса дизайна: творческую и технологическую. Только органично сочетая их, можно создать шедевр. Разработка дизайна упаковки для DVD представляет для дизайнера огромный интерес, как с творческой, так и с коммерческой точек зрения. Книга знакомит Вас с новейшими и интереснейшими работами в этой области, созданными профессионалами со всего мира. Наполненная идеями, стилем и вдохновением, эта книга является бесценным подарком для любого дизайнера. Это практический справочник не только для дизайнеров, создающих обложки для DVD, но и для коллекционеров, увлечённых музыкой.

An exciting book about the graphic image of worldwide restaurants and its applications in paper (menus, cards, adds, leaflets), decoration (interior and exterior sign making) and web sites.

Перед вами книга, которая представляет элементы китайских и японских декоративных орнаментов. Китайские и японские орнаментальные традиции приобрели популярность во всём мире.

This book contains stunning images for use as a graphic resource, or inspiration. All the illustrations are stored in high-resolution format on the enclosed free CD-ROM and are ready to use for professional quality printed media and web page design. The pictures can also be used to produce postcards, or to decorate your letters, flyers, etc. They can be imported directly from the CD into most design, image- manipulation, illustration, word-processing and e-mail programs; no installation is required. For most applications, single images can be used free of charge. Please consult the introduction to this book, or visit our website for conditions.

Epica 25: Europes Best Advertising brings together images from all the 2011/12 Epica Award winners, featuring more than 850 commercials, print ads, innovative media ideas, publications, internet sites, direct marketing operations, packaging design projects and integrated campaigns. It is a unique source of information for all those interested in contemporary European creative trends. The content is conveniently arranged by product category with creative credits and brief explanations where necessary.

Introduced by Martin Spillmann, Founder & Executive Creative Director of Spillmann/Felser/Leo Burnett, Zurich, the 25th annual edition of the Epica Book features more than 850 TV commercials, posters, press ads, radio spots, promotions, internet sites, graphic design projects, integrated campaigns, direct marketing and innovative media operations honoured in the 2011/12 Epica awards (400 pages).

Judged by journalists from 35 leading trade magazines covering the communications industry in Europe and the EMEA region, the 25rd Epica awards attracted 3,739 entries from 589 of the best advertising agencies, photographers, TV and web production companies in 48 countries.

The Epica awards have become the reference for creative achievement in Europe. The Epica Book is a lasting record of the awards and a unique source of information for all those interested in contemporary European creative trends.

This book contains stunning images for use as a graphic resource, or inspiration. All the illustrations are stored in high-resolution format on the enclosed free CD-ROM and are ready to use for professional quality printed media and web page design. The pictures can also be used to produce postcards, or to decorate your letters, flyers, etc. They can be imported directly from the CD into most design, image-manipulation, illustration, word-processing and e-mail programs; no installation is required. For most applications, single images can be used free of charge. Please consult the introduction to this book, or visit our website for conditions.

This book contains stunning images for use as a graphic resource, or inspiration. All the illustrations are stored in high-resolution format on the enclosed free CD-ROM and are ready to use for professional quality printed media and web page design. The pictures can also be used to produce postcards, or to decorate your letters, flyers, etc. They can be imported directly from the CD into most design, image-manipulation, illustration, word-processing and e-mail programs; no installation is required.

The seventy fashion brands that appear in this book are selected from the most highly regarded brands for women, men, unisex, and kids; featuring some of the most commonly used marketing tools including logo, shop exterior and interior designs, catalogs, shopping cards and shopping bags, together with seasonal promotional tools. Japanese girls love to keep and use the shopping bags and promotional tools of their favorite fashion brands, and it is a must for a fashion brand to produce "collectible" paraphernalia so as to attract their target audience. Featuring easily accessible page design with each spread showing the brand’s logo alongside the brand concept in text, accompanied by various photos of graphic promotional materials, which give readers a good understanding of how each element of marketing tools are connected to one another. Although this book only focuses on the fashion industry, logos, advertisements, shop designs and tools in the book could be applicable to other industries’ brands and shops. From an independent shop owner to anyone in need of brand recognition, this is a perfect reference full of resources.

When it comes to trends no segment of the design world is more powerful, more influential or more closely watched than fashion. From what's hot in type to the coolest new colour, to the style and mood of the moment, the fashion world sets the tone and the look for the wider design community. This volume presents a diverse portfolio of innovative design work inspired by cutting-edge fashion trends. It features fashion examples from print advertising (magazines), retail space (store displays), packaging (boxes and bags) and more. Each photograph is accompanied by a description of materials used in the design and sidebar features explore the role of industry players such as art directors, photographers, models, magazine editors and stylists.