Книги по графическому дизайну

Since color is such a important part of graphic design, designers need the most up to date as well as the most fundamental, information on the subject to have the tools needed to use color effectively. From the meanings behind colors to working with color in presentations, this book provides readers with the vital information needed to apply color creatively and effectively to their design work. Readers also receive guidance on talking with clients about color and selling color ideas. The science behind color theory is also explained in easily understood language, and case studies are included to show the effects some color choices had on both their clients and consumers.

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Посмотреть новое издание книги Color Design Workbook: New, Revised Edition: A Real World Guide to Using Color in Graphic Design

This book is a collection of the fi nest examples of the synergy generated by graphics and the use of color in architecture. The selection of projects demonstrates how graphics and color can reinforce the strength of volumes and spaces. The spatial application of color is clearly explained by the creators of the projects themselves through texts and photographs. This is an essential book for delving deeper into the specifi c uses of color in architecture and its application to different typologies. Work from some of today’s fi nest contemporary architects make this an excellent source of inspiration for lovers of color-focused architecture.

To illustrate how colors influence the message, this essential handbook starts with 10 layouts and applies more than 80 different color combinations to each, resulting in a vast collection of dynamic variations.
Includes an interactive CD that allows users to choose layouts from the book, experiment with colors, and print them for reference. This tool illustrates the powerful role colors play in layout design.

Selecting the right colors for any design project, whether personal or commercial, can make all the difference in whether a project communicates effectively to the designated audience. For most people, choosing the right colors is not an easy process. With this comprehensive collection, anyone can make effective and powerful choices for their design and client.
"Color Harmony: Layout" opens with case studies of 10 featured designs; each study explains what the work was trying to achieve and why the particular palette was chosen. The book then follows with 21 chapters, headed by adjectives such as elegant, professional, or classic, that feature the palettes which best reflect the adjective. The chapters also include 10 designated layout designs in 4 different color combinations from that palette. The result: more than 800 color studies illustrating how varying color combinations can dynamically alter a given design and the message it communicates. "Color Harmony: Layout" is an insightful demonstration of the power of color and its ability to convey a message, as well as a time-saving handbook that all designers will turn to again and again.

Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for a logo, and ultimately the identity, is essential because it will define all the collateral materials that will follow. Unfortunately, for most people choosing colors is not an easy process, but with a little bit of science and a color advice, anyone can make a strong choice.

Color Harmony: Logos opens with a discussion on how to choose color(s) for logos and follows with a number of case studies on logos where color is a dominate factor such as those for H & R Block, Kodak, and Coca-Cola.

Then, it takes the 26 adjectives from one of the series' predecessors, Complete Color Harmony, and shows one logo for each adjective in 60 different color combinations. The result: 1,560 logo variations that illustrate how colors are used.

In all, the book is a powerful demonstration of the power of color and its ability to impact a message.

Comes with bonus CD ROM!

Color Harmony:Logos opens wiyg a discussion on how to choose color for logos,
then follows with 26chapters based on common identity artributes. Each chapter xplores over 40 different effective color combinations.
The result-more than 1000logo variations illustrating how color can dynamically alter a given design.
This book is an insightful demonstration of the power of color to alter the context of a message.
It is an essential handbook for any designer who has ever wrestled with  the complex issues of color selection.
Also included with the book is an interactive CD containing a selection of the featured logos.
the CD lets users experiment with color and print the results for reference.
This dynamic tool will provide a better understanding of the critical role color plays logo design.

Color Management for Packaging covers both theoretical and practical packaging design considerations. Every aspect of colour for packaging is explored, including issues of standout, impact, legibility, appetite ratings, emotional responses to colour, prepress requirements, technical considerations, and issues of ageing and display. 

Not only is this a great ideas reference book, but it is also a hardworking manual that gives designers the broad colour knowledge with which to create more successful packaging designs. It shows how to work within budgetary constraints, create the right feel for a product, and create packaging designs that work with a number of different colour palettes to accommodate separate product ranges. 

A consolidated resource, Color Management for Packaging arms designers with a thorough understanding of how to communicate with and manage colour in all aspects of packaging design, and offers creative solutions for designing inspiring packaging in line with print and design budgets.

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Посмотреть книгу Color Management for Packaging на русском языке - Управление цветом в упаковке

The Complete Graphic Designer is that well-rounded course in graphic design. It is neither an instructional “how-to” book, nor will it feature a series of suggested curriculum or problems for designers or students to solve. Rather, this book will be a concise overview of the many facets of graphic design, such as communication theory and why it is important; various types of problems that designers confront on a daily basis; and the considerations that must be made when trying to solve those visual problems. In addition, it features prominent designers and design firms that are renown for work in a certain type of design.

About the Author:

Ryan Hembree is founder and creative director of Indicia Design, Inc., an award-winning graphic design firm. Ryan also teaches graphic design at the University of Missouri.

List of entries: 3KG, Adapter, Ames Bros, Peter Anderson, Antoine + Manuel, Philippe Apeloig, Yomar Augusto, Jonathan Barnbrook, Ruedi Baur, Nicholas Blechmann, Irma Boom, Büro Destruct, büro für form, Büro Uebele Visuelle Kommunikation, Büro Weiss, François Chalet, Leslie Chan, Counterspace, Cyan, de-construct, DED Associates, Delaware, designby frank scheikl, Dextro, Pierre di Sciullo, Dress Code, Vladimir Dubko, Daniel Eatock, Rafael Esquer, Experimental Jetset, Farrow, Fellow Designers, Flúor, Dávid Földvári, Christina Föllmer, Form, Vince Frost, FUEL, Geneviève Gauckler, Gavillet & Rust, Alexander Gelman, Gluekit, James Goggin, Francesca Granato, Fernando Gutiérrez, Hahn Smith Design, Hamansutra, He Jianping, Fons Hickmann M23, Kim Hiorthøy, Craig Holden Feinberg, Cavan Huang, Yang Huang, Rian Hughes, Angus Hyland, Ryoji Ikeda, Hideki Inaba, Inkahoots, Intro, KesselsKramer, Scott King, KM7, Christian Küsters, Zack Kyes, Lateral, Jürg Lehni, Tommy Li, Harmen Liemburg, Lust, M-A-D, M/M (Paris), Karel Martens, ME Company, Mevis & van Deursen, m-o-n-a-m-o-u-r, Maureen Mooren + Daniel van der Velden, Mutabor Design, Hideki Nakajima, Philip O'Dwyer, Aylin Önel, Martijn Oostra, Gabor Palotai, Punkt, Rinzen, Bernardo Rivavelarde, Ruiz + Company, Stefan Sagmeister, Peter Saville, Scandinavian DesignLab, Walter Schönauer, Ralph Schraivogel, Carlos Segura, Wolfgang Seidl, Spin, Vladan Srdic, Slavimir Stojanovic, Strange Attractors Design, Studio Boot, Studio FM Milano, Niko Stumpo, Suburbia, Sweden Graphics, Kam Tang, The Designers Republic, Thirst, Andrea Tinnes, Toffe, Tycoon Graphics, Jan van Toorn, Omar Vulpinari, Why Not Associates, Bruce Willen, Christopher Williams, Martin Woodtli, Yacht Associates

This compendium showcases the extraordinary cutting-edge work of 100 of the world's most progressive graphic designers, from the hard-hitting political messages of Jonathan Barnbrook to the lyrical digital compositions of Peter Saville to the iconoclastic imagery of Stefan Sagmeister. Alongside the array of visually stunning and thought-provoking advertisements, CD covers, posters, packaging, websites, and corporate identities are texts by each designer expressing his or her individual approach to graphic design practice as well as personal insights into the motivations that lie behind the work. An accompanying introductory essay highlights the current issues surrounding graphic design practice, from the ascendancy of digital tools to the amorality of consumerism. By presenting a provocative survey of the most experimental and forward-looking graphic design from around the globe, this book provides a unique and totally unforgettable snapshot of where the discipline stands today and hopefully offers directions for its future.

480 illustrations

The album cover is a subject of perennial interest among graphic designers. Sleeve design remains a popular subject for college projects, and many young working designers aspire to design for the music industry. Revealing state-of-the-art contemporary music graphics, Cover Art By: is packed with more than 400 examples of sleeve art. As well as CD and album covers, the insides of CD booklets and the backs of vinyl sleeves are shown. The book opens with an in-depth essay reviewing the current scene, then focuses on the work of 30 of the most influential international designers/labels in the field, making this a must-have for designers and students, as well as music industry professionals and fans.

Capturing identity in an image which is easy to reproduce and recognize - this is the task a logo has to achieve. It has to be distinctive and unique.

The works chosen for this book stand for originality and Uniqueness .We're presenting approximately 700 works by international designers and agencies, covering the topics logotype, letterhead calligraphy and streetart.

Cutting Edges documents the new heyday of collage in current art and visual culture. Today’s artists, illustrators, and designers are increasingly drawn to this artistic technique by the challenges of seamlessly melding traditional craftsmanship with skilled computer montage. They are not only composing a wide variety of visual elements, but are also deliberately omitting, deleting, and destroying them. This book is an inspiring collection of these unique examples of contemporary collage.

336 photos/illustrations

After a goldmine of cultural and subconscious information, the history of patterns parallels and informs the history of humanity. After decades of modern minimalism and clear lines, people are enjoying a return to more playful design, rich in colors and textures. Pattern-making and pattern design, in particular, has made a major comeback as a way to embellish a surface with their use often displaying unexpected depths. Indeed, we have witnessed a revival in enriched, traditional motifs, and seen them applied in thought-provoking ways, in an unlimited variety of designs and textures. The use of new computer technologies has brought about surprising, often intricate results, on an aesthetic as well as conceptual level. In the most recent years, counter reactions to that which is digital, are visible in the work of crafty designers who embrace illustration and a hand-made, do-it-yourself aesthetic, while taking full advantage of the versatility and speed computer programs can afford them. Cutting-Edge Patterns and Textures is a stimulating book featuring full-page, color images of inspired patterns and boasts an eclectic array of styles from all around the world. This book is destined to become a desktop reference for professional and amateur designers alike.