Книги по графическому дизайну

What you always wanted to know about graphic design but were afraid to ask.

One fateful rainy day, a bored kid asks his grandfather “what in the world is graphic design?” Starting with that innocent question, A History of Graphic Design for Rainy Days takes its readers on a charmingly illustrated and cleverly revealing whirlwind tour through this creative discipline’s milestone developments, personalities, and technologies.

With its engaging design, humorous narratives, and fun-filled exercises, this activity book offers an entertaining look at the many aspects of graphic design — from typography’s humble beginnings at the dawn of the industrial revolution to the internet-based font distribution of today; from the first printed Christmas cards in the 1850s to David Carson’s revolutionary layouts of the late 1980s; from styles including art nouveau, Dada, Bauhaus, and psychedelic to innovators such as William Morris, Jan Tschichold, Saul Bass, and Jessica Helfand.

The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewer’s attention and gets the point across in an original, surprising, funny, touching, or even shocking way. Because ads reflect global and regional mentalities, studying them is interesting not only for their selling points but also for what they have to say about their clients and target audiences. This mega-roundup of the world's best contemporary advertisements highlights the work of agencies in over 40 countries. Organized by subjects, such as socio-political, food and beverage, cars, technology, and media, the ads are dated and annotated with information on the design agencies, clients, and products. Also included are essays written by top creative directors including members and presidents of the jury in advertising Festivals such as the Cannes Advertising Festival and Clio Awards. This guide is a must-have for managers, advertising students and professionals, graphic designers, and anyone who’s interested in the different ways products are advertised around the world.

This incomparable Who’s Who in the world of graphic design will be an essential addition to all designers’ libraries.

The Alliance Graphique Internationale – the AGI – is an élite club. Since its inception in 1951, its members have been collectively responsible for the identity design of most of the world’s top corporations and institutions as well as for countless examples of globally known packaging, publications, illustration and posters.

This lavishly illustrated reference presents biographies of almost every AGI member to date, including such luminaries as Alan Fletcher, Josef Müller-Brockman, Adrian Frutiger, Milton Glaser, Stefan Sagmeister, Cassandre, Dick Bruna, Bruno Munari and Irma Boom, accompanied by reproductions of their best – and often iconic – work.

Also included are over thirty essays by some of the most prominent AGI members who consider the history of recent graphic design and its present developments, and also present a thorough history of the AGI itself: its worldwide meetings, congresses, seminars, exhibitions and publications.

350 images

All Access takes a “before they were stars” look at twenty-five giants in the graphic design industry by juxtaposing an edited selection of the stars’ greatest hits with their “pre-fame” work. Author Stefan Bucher showcases their visual history, the first pieces that made them stars, their transitional work, and the eventual breakthrough pieces that caused their names to be known around the world. Insightful text exploring mentors, education, and eureka moments complement this visual timeline illustrating the journey from struggling novice to master designer.

In addition to the twenty-five giants, Bucher also profiles twenty of the most exciting upcoming design stars from around the globe. As with the masters, Bucher explores their road to early success, and showcases the work that is currently lifting these young designers into the spotlight. These are their early days, yet the work they are producing is groundbreaking and inspiring.

Stefan G. Bucher is the Art Director of Pasadena-based 344 Design designing CD packages for Sting, Minority Report, The Matrix, Solar Twins, Whitney Houston, Alanis Morissette, S Club 7, and bossa:nova. In a land beyond CDs, he is responsible for the Roxio “Burning CD” logo, as well as for the five and a half pound annual American Photography 17 for which he received the 2002 D&AD Silver Award for “Most Outstanding Complete Book Design”. His work has been recognized by AIGA, the Art Directors Club, the American Center for Design, the One Show, the Type Directors Club, HOW, Print, STEP, novum, and Communication Arts Magazine. He lives in Los Angeles.

Book DescriptionThis book contains stunning images for use as a graphic resource, or inspiration. All the illustrations are stored in high-resolution format on the enclosed free CD-ROM and are ready to use for professional quality printed media and web page design. The pictures can also be used to produce postcards, or to decorate your letters, flyers, etc. They can be imported directly from the CD into most design, image- manipulation, illustration, word-processing and e-mail programs; no installation is required. For most applications, single images can be used free of charge. Please consult the introduction to this book, or visit our website for conditions.

This book contains stunning images for use as a graphic resource, or inspiration. All the illustrations are stored in high-resolution format on the enclosed free CD-ROM and are ready to use for professional quality printed media and web page design. The pictures can also be used to produce postcards, or to decorate your letters, flyers, etc. They can be imported directly from the CD into most design, image- manipulation, illustration, word-processing and e-mail programs; no installation is required. For most applications, single images can be used free of charge. Please consult the introduction to this book, or visit our website for conditions. All designs in this book were originally recorded in the 1870s, primarily from Egyptian, Persian and Syrian sources. Together, they form a comprehensive graphic overview of the very best geometric design from the Arab world. The images are meticulously re-drawn and digitalized for this publication. The designs are interlocking, so it is possible tocreate larger patterns by repeating the components.

Area – самый последний, глобальный обзор в области графического дизайна. Это заполненная изображениями книга, представляет работу 100 самых инновационных графических дизайнеров по всему миру. Проекты по корпоративному стилю, дизайну афиш, книжных и журнальных обложек, упаковки, музыкальных дисков и т. д. 100 дизайнеров были выбраны десятью критиками в сфере графического дизайна со всего мира. В книге более 1500 иллюстраций и граф. элементов на более чем 450 страницах. Long neglected, graphic design has been creeping into the consciousness of the general public. In our increasingly visual culture, it is an omnipresent form of creativity, something we are all influenced by whether we like it or not. Every logo, poster and CD cover confronts us with graphic design in some shape or form. It is the basis ofl visual communication and arguably the most pervasive creative discipline of our times. Essentially an exhibition in a book, this title presents the 100 graphic designers arranged in an A-to-Z order. Each of the designers is featured over two double-page spreads, which are extensively illustrated with examples of their work. Alongside these examples, a 400-word text by the selecting curator explains his/her choice and illuminates the depicted work. The reproductions are further complemented with extended captions and biographical information on the designer. The book is characterized by the enormous diversity of the 100 graphic designers. Showcasing talents from Minneapolis to Macao, this text opens the door to the work of emerging designers practising in more than 25 countries around the world. It reflects a unique multitude of styles, ideas, and influences: an endless range of creativity from the playful, digital graphics of Eboy in Berlin, to the regional aesthetics of Chaz Mavyanne Davies of Zimbabwe or Ahn Sang-Soo of Korea; from the political awareness of Iran's Reza Abedini, to the more sober and traditional designs of the Italy's Leonardo Sonnoli. Beyond this extensive survey of contemporary graphic design, ten curators were also asked to choose what they consider a design "classic" - a piece of printed design from any era that is of particular significance to them. These "classic" pieces are showcased in the shorter, second part of the book, each accompanied by a brief text explaining how the piece fits into the selecting curator's general view and philosophy of graphic design.

Welcome friends to another edition of AroundEurope. This time we are into Publishing. As it is already common in this book series, we will visit different European countries looking for the most interesting graphic works from a huge variety of studios standing out by their high quality output. Although AroundEuropePublisher does not seek to be an encyclopaedia of design, it provides all the elements to become a graphic book for the lovers of high quality design and a big help to all those who are working in creative publishing.

This book contains stunning images for use as a graphic resource, or inspiration. All the illustrations are stored in high-resolution format on the enclosed free CD-ROM and are ready to use for professional quality printed media and web page design. The pictures can also be used to produce postcards, or to decorate your letters, flyers, etc. They can be imported directly from the CD into most design, image- manipulation, illustration, word-processing and e-mail programs; no installation is required. For most applications, single images can be used free of charge. Please consult the introduction to this book, or visit our website for conditions. Art Deco, like its forerunner Art Nouveau, was an eclectic style that drew inspiration from many sources. Designers borrowed from the pictorial inventions of contemporary avant-garde artists. The exciting colors and unfamiliar themes of the Ballets ruses exerted an especially strong influence. Also the powerful imagery of Africa and the arts of Asia and Pre-Columbian America provided endless sources of form and pattern. This collection of Art Deco decoration shows a style that is equally adaptable and as enjoyable now as when it was first created.