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As one of the most recognizable brands in the world, Marvel has spent the last 80-plus years inspiring generations of creatives through its approach to visual storytelling. Marvel’s comic books, in particular, established a distinct graphic language that has found its way into mainstream culture, including 1960s Pop Art, and present-day digital culture, gaming, advertising, and more.

Marvel By Design will celebrate the company’s visual language with an in-depth exploration of the design process behind the brand’s most recognizable graphical elements including logos, covers, lettering, layout, and color palettes. Readers will learn how the renowned Marvel Method established a unique approach to the creative process and how that process can serve as a template for creatives working beyond comics.

Throughout the book, Marvel By Design will connect the dots between comic culture and its undeniable influence in every creative field including the evolution of graphic design, editorial design, movies, and visual culture at large.

About the Author:

Liz Stinson is a writer and an editor with more than a decade of experience covering the design and technology worlds. She’s currently the executive editor of Eye on Design, a publication about graphic design and its intersection with the wider world.

© 2021 MARVEL

Available again, the enduring, iconic volume showcasing the key early-career work and process of the godfather of modern graphic design, with a new preface by the author

Milton Glaser: Graphic Design, perhaps the most famous book of its kind, explores the early decades of America’s pre-eminent graphic artist. Glaser’s work ranges from the psychedelic Bob Dylan poster to book and record covers; from store and restaurant design to toy creations; and magazine formats including New York magazine and logotypes, all of which define the look of our time. Here Glaser undertakes not only a remarkably wide-ranging representation of his oeuvre from the incredibly fertile early years, but, in a new preface, speaks of the influences on his work, the responsibilities of the artist, the hierarchies of the traditional art world, and the role of graphic design in the area of his creative growth. First published in 1973, Milton Glaser: Graphic Design is an extraordinary achievement and indisputably a classic in the field.

About the Author:

Milton Glaser was born in 1929 in New York City. His artwork has been featured in exhibitions worldwide, including one-man shows at both the Centre Georges Pompidou in Paris and the Museum of Modern Art in New York. In 2004 he was honored with the Lifetime Achievement Award of the Smithsonian Cooper-Hewitt National Design Museum, and in 2009 he was awarded a National Medal of Arts by President Barack Obama. His books include Graphic Design, Art is Work, Drawing is Thinking, and Milton Glaser: Posters.

An international visual survey of the resurgence of minimalism in contemporary graphic design

MIN explores the resurgence of minimalism in contemporary graphic design. It showcases the elegant, reductive and geometric projects being created by designers who are moving beyond the ornate and pattern-based work that has dominated graphic design for the past decade. The book features 150 minimalist designers working across a wide range of formats and media — from independent magazines and album covers to corporate identities, packaging and branding. Interspersed throughout are essays on the history and context of minimalism in graphic design as well as exclusive interviews with leading contemporary practitioners and proponents of the movement, including Cereal magazine, Erased Tapes Records and the strategic brand and graphic design agency BVD.

With more than 400 original photographs of specific projects, each accompanied by a full commentary on the design and production processes involved, MIN shows the creative possibilities that design for print continues to offer in the digital age. It is both an invaluable source of inspiration and a visual reference for all professional and student graphic designers.

Contents List:

Introduction • 1. Reduction • 2. Geometry • 3. Production

About the Author:

Stuart Tolley is an art director and author of Collector’s Edition. He has worked with Esquire, the Independent, Disappear Here and Sleazenation. In 2009 he founded Transmission, a creative agency that specialises in the art direction and implementation of visual culture books, magazines and editorial documents.

'Modern Heraldry: Volume 1' is a profusely illustrated guide to more than 350 trademarks, based on heraldic symbology, from all over the world. The book features the work of Anagrama, Atipus, Bielke+Yang, Olle Eksell, Toko, Paris+Hendzel Studio, dn&co., Firmalt, Tsto, Werklig, Greenspace and many more.

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Modern Heraldry from Counter-Print was originally printed in 2015 and has now been fully refreshed as a tactile softback with a die-cut cover. As before, the book contains over 350 trademarks based on heraldic symbology. Separated out into four chapter headings (seals, stamps, crests & shields), the content showcases a broad and contemporary treatment of the trademark and features the work of Anagrama, Atipus, Bielke+Yang, Olle Eksell, Toko, Paris+Hendzel Studio, dn&co., Firmalt, Tsto, Werklig, Greenspace and many more (including Leeds-own Passport!)

The second volume of Modern Heraldry contains a vast resource of trademarks, based on heraldic symbology, from all over the world.

Features the work of A Practice of Everyday Life, Carpenter Collective, Doublenaut, Grand Deluxe, Peter Horridge, Interbrand, Brandon Nickerson, Rinker Design Co., Socio Design, Type08, Werklig, Yossi Belkin Design Co. & many more.

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The second volume of Modern Heraldry contains a vast resource of trademarks, based on heraldic symbology, from all over the world. Features the work of A Practice of Everyday Life, Carpenter Collective, Doublenaut, Grand Deluxe, Peter Horridge, Interbrand, Brandon Nickerson, Rinker Design Co., Socio Design, Type08, Werklig, Yossi Belkin Design Co. & many more.

Minimalist design has grown into a popular and timeless aesthetic due to its emphasis on uncluttered spaces and the exclusion of unnecessary elements, making it the perfect anecdote to the chaos of modern life. However, although it works across a variety of mediums -- spanning visual identities and interiors -- some may find its rigour and restraint too dull or lacking in character visually.

As such, the maximalism movement has been gaining more and more momentum of late. Instead of extolling ‘less is more’ and paring everything down to a bare minimum, creatives are expressing themselves in bigger, bolder, and brighter ways that brim with personality. Whether it is by mixing clashing colours or matching disparate patterns and elements, ‘More is More’ is an ode to the fearless few who deftly break design rules and push the boundaries to make eye-catching statements.

About the Author:

Headquartered in the heart of Asia, victionary connects creative talents and enthusiasts from all over the world through original concepts, intriguing graphic approaches, and innovative printing techniques. Founded by Victor Cheung in 2001, viction workshop ltd. provides fresh perspectives, timeless inspiration, and pure visual delight through its publishing brand, viction:ary. Aside from art, illustration, and graphic design-related titles, viction:ary also publishes travel guides and children’s books. To that end, we welcome you to join us in spreading the joy of print to every corner of the world.

New Folk Art features a colourful collection of work from around the world that draw from ancient folklore and traditional craft, and breathe new life into tales that have been passed down the generations.

It is human nature to look to the past when seeking inspiration — particularly in art. Unlike other genres that can be attributed to a specific era or style, folk art is harder to define or categorise due to its special place in the hearts of local communities. Although it used to be created for practical purposes, each piece tells a story of cultural heritage and craftsmanship that transcends time to inspire the creatives of today.

New Folk Art features a colourful collection of work from around the world that draw from ancient folklore and traditional craft, and breathe new life into tales that have been passed down the generations.

About the Author:

Headquartered in the heart of Asia, victionary connects creative talents and enthusiasts from all over the world through original concepts, intriguing graphic approaches, and innovative printing techniques. Founded by Victor Cheung in 2001, viction workshop ltd. provides fresh perspectives, timeless inspiration, and pure visual delight through its publishing brand, viction:ary. Aside from art, illustration, and graphic design-related titles, viction:ary also publishes travel guides and children’s books. To that end, we welcome you to join us in spreading the joy of print to every corner of the world.

In 1962, when Peter Dixon joined the Sainsbury’s Design Studio, a remarkable revolution in packaging design began. The supermarket was developing its distinctive range of Own Label products, and Dixon’s designs for the line were revolutionary: simple, stripped down, creative, and completely different from what had gone before. Their striking modernity pushed the boundaries, reflecting a period full of optimism. They also helped build Sainsbury’s into a brand giant, the first real ‘super’ market of the time. This book examines and celebrates this paradigm shift that redefined packaging design, and led to the creation of some of the most original packaging ever seen.

Produced in collaboration with the Sainsbury family and The Sainsbury Archive, the book reveals an astonishing and exhaustive body of work. A unique insight into what and how we ate, the packaging is presented using both scanned original flat packets and photographic records made at the time. With an essay by Emily King featuring interviews with Peter Dixon and Lord Sainsbury of Preston Candover.

To keep up with the demands of creative practitioners of today, the original PALETTE books have been redesigned into the PALETTE mini series, a flip-friendly, compact source of colour-themed inspiration and references for designers.

No two human beings are 100% alike, which is why skin tones make one of the most distinct and diverse palettes on our planet. While they may seem subtle and soft when presented without context, nude colours can be striking when it comes to making a statement in art or design. 

Palette Mini Series 00: Nude features a variety of projects that utilise skin tones in exciting and engaging ways by recognising the artists, designers and brands who boldly embrace the beauty of going bare. No matter what platforms or mediums they are applied upon, it celebrates diversity in all its naked glory.

viction:ary’s original PALETTE colour-themed series has been one of the most sought-after references for designers around the world. Each edition has formed the basis of a classic collection that continues to be relevant and reliable through the variety of compelling concepts and visuals featured. In keeping with the ever-changing demands of creative practitioners today, we are introducing the PALETTE mini-series – redesigned in a convenient size for instant inspiration. Packed with style and substance like their predecessors with the addition of several new projects, they serve as instrumental and timeless sources of inspiration.

PALETTE mini 01 – Black & White focuses on monochromatic graphic design and art projects that manifest the versatility of the two shades across 110+ creative projects from around the world. Despite the many colour trends and printing technologies that have emerged over the years, they form one of the most popular palettes in the creative field that will never go out of style.

viction:ary’s original PALETTE colour-themed series has been one of the most sought-after references for designers around the world. Each edition has formed the basis of a classic collection that continues to be relevant and reliable through the variety of compelling concepts and visuals featured. In keeping with the ever-changing demands of creative practitioners today, we are introducing the PALETTE mini-series – redesigned in a convenient size for instant inspiration. Packed with style and substance like their predecessors with the addition of several new projects, they serve as instrumental and timeless sources of inspiration.

Colours have the ability to elicit a broad range of emotions and responses; forming a powerful and accessible language that can transcend all sorts of communication barriers. PALETTE mini 02 – Multicolour takes a look at 110+ creative projects from around the world that feature an infusion of hues in clever ways to engage viewers and evoke distinct emotions.

viction:ary’s original PALETTE colour-themed series has been one of the most sought-after references for designers around the world. Each edition has formed the basis of a classic collection that continues to be relevant and reliable through the variety of compelling concepts and visuals featured. In keeping with the ever-changing demands of creative practitioners today, we are introducing the PALETTE mini-series – redesigned in a convenient size for instant inspiration. Packed with style and substance like their predecessors with the addition of several new projects, they serve as instrumental and timeless sources of inspiration.

With their mesmerising sheen, metallic finishes add shine and lustre to any surface or material as they catch the eye even under the dimmest of lights. Through a variety of mediums and techniques, the artists and designers featured in PALETTE mini 03 – Gold & Silver demonstrate great sensibility and sensitivity in using metallics to balance form and function across 110+ creative projects.

viction:ary’s original PALETTE colour-themed series has been one of the most sought-after references for designers around the world. Each edition has formed the basis of a classic collection that continues to be relevant and reliable through the variety of compelling concepts and visuals featured. In keeping with the ever-changing demands of creative practitioners today, we are introducing the PALETTE mini-series – redesigned in a convenient size for instant inspiration. Packed with style and substance like their predecessors with the addition of several new projects, they serve as instrumental and timeless sources of inspiration.

PALETTE mini 04: Neon comes after the first 3 titles (Black & White, Multicolour, Gold & Silver) with a dazzling collection of projects featuring clever uses of fluorescent hues. Showcasing spot colours, phosphorescent inks, and interesting printing techniques, this electrifying edition highlights the creative ways with which designers are setting visual culture aglow.

viction:ary’s original PALETTE colour-themed series has been one of the most sought-after references for designers around the world. Each edition has formed the basis of a classic collection that continues to be relevant and reliable through the variety of compelling concepts and visuals featured. In keeping with the ever-changing demands of creative practitioners today, we are introducing the PALETTE mini-series – redesigned in a convenient size for instant inspiration. Packed with style and substance like their predecessors with the addition of several new projects, they serve as instrumental and timeless sources of inspiration.

Following the first 4 titles under the series (Black & White, Multicolour, Gold & Silver, Neon), PALETTE mini 05: Pastel contains thoughtful design solutions and visual experiments that inspire with the variety of creative ways that the typically soft and soothing colour range can be featured – whether it is used as a single hue, a palette, or juxtaposed with contrasting tones.

viction:ary’s original PALETTE colour-themed series has been one of the most sought-after references for designers around the world. Each edition has formed the basis of a classic collection that continues to be relevant and reliable through the variety of compelling concepts and visuals featured. In keeping with the ever-changing demands of creative practitioners today, we are introducing the PALETTE mini-series – redesigned in a convenient size for instant inspiration. Packed with style and substance like their predecessors with the addition of several new projects, they serve as instrumental and timeless sources of inspiration.

By manipulating the sense of absence and presence, transparency is a powerful attribute that can lure viewers into exploring what lies beneath and beyond a surface. Featuring additional projects that play with opacity, transparency, and everything in between in clever ways, PALETTE mini 06 – Transparent is a compelling collection of work from around the world that showcases how transparency is being reinterpreted and rejuvenated in design.