Книги по графическому дизайну

Proportion as a basic element in the field of design has been widely researched and studied. Taking mathematical theories, the golden ratio, and sequence principles into consideration in design and art often helps improve visual aesthetics, and the beauty of well-used proportions can be found in a variety of design projects.

Visual Harmony presents outstanding design work highlighting well-crafted proportions, presenting projects that will be solid references to readers worldwide. It elaborates on the subject with information in the form of descriptive text and diagrams.

Brand logos, visual identities, illustrations, and other artistic works featured in this book stand out from others because of the designers' in-depth understanding of proportions, reflecting the importance of rational thinking in the ever-changing creative world.

This accessible book demonstrates how ideas influenced and defined graphic design. Lavishly illustrated, it is both a great source of inspiration and a provocative record of some of the best examples of graphic design from the last hundred years. The entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation).

About the authors:

Steven Heller is the co-chair of the MFA Design/Designer as Author + Entrepreneur program at the School of Visual Arts, New York. He is the author of more than 180 books on design and popular culture and the recipient of the 2011 Smithsonian National Design Award.

Véronique Vienne has worked at a number of US magazines as art director and is the author of The Art of Doing Nothing and The Art of Imperfection, as well as Something to be Desired. A frequent contributor to Graphis and Metropolis magazines, she lives in Paris.

Often, the small, delightful details make a piece shine, similar to the way unique buttons on a white shirt can give it an entirely new look. This book explores 1,000 of these embellishments available to graphic designers across all kinds of projects, from books to brochures, invitations to menus, CDs to annual reports. Exacting photography, which is accompanied by credits outlining the vendors and materials used, focuses on these details. This book invites designers to literally shop for ideas. Content is organized by type; if you’re in the market for an unusual binding, turn to the bindings section to see a wide collection of fresh ideas. Other topics covered include fasteners, graphics, unique materials, embossing, debossing, specialty inks, type treatments, interesting color usage, add-ons, die cuts, and much more.

Hundreds of attractive royalty-free designs from all periods and styles — from Renaissance and Baroque to Art Deco and Geometric. The virtually inexhaustible supply of dynamic, black-and-white graphic devices includes elegantly rendered miniature flowers and leaves, everyday objects, holiday and abstract motifs, classical designs, and other decorative elements.

A rich resource for all designers and artists looking for inspiration and guidance on colour combinations.

A huge range of combinations is provided, with full readings for both CMYK (for designers working in print) and RGB (for Web-based and other multi-media designers). As an accomplished colour theorist, the author looks at colour combinations through various elements of colour theory, from hues, values and chroma to working with concepts such as simultaneous contrast and perceptual transparency.

The author has also generated an inspirational series of colour palettes taken from photographs of the world around us, depicting landscapes, urban subjects and everyday objects.

The book also contains a selection of work from cutting-edge designers and artists who explain the use of colour in their work and offer exciting new palettes. The colour combinations are rendered as two- and three-colour graphics, stripe studies and more unstructured and complex compositions, all of which showcase the huge variety of effects that can be achieved with colour.

This fascinating book reveals the true magic of colour and is an essential reference book for any designer and artist.

Despite the borders of the USSR being closed to majority of its population, Soviet citizens were among the world’s most frequent flyers. 

This book unfolds the story of Soviet air travel, from early carriers like Deruluft and Dobrolet, to the enigmatic Aeroflot. Organised like an Air Force, with a vast fleet of aircraft and helicopters, Aeroflot was the world’s biggest air carrier of passengers and cargo, responsible for a wider range of duties than any other airline. Aeroflot – Fly Soviet uses beautiful graphic ephemera to illustrate a parallel aviation universe that existed for 70 years, from the very beginning of the USSR through to its demise in 1991.

This book is a tool kit to create new forms. It deals with grid-based design and gives the reader techniques to develop new forms, fonts, logos, and patterns. The concept represents a design process in which individual decisions follow much larger and deeper principles than immediate and spontaneous-intuitive actions.

Using a wide variety of examples, each chapter contains a detailed description of the procedure from form analysis to setting up design rules and their application. Both a workbook and a source of inspiration, this publication provides designers and architects with the tool they need to find analytical forms — analog, algorithm-based, exploratory but never of arbitrary origin.

The procedures described allow an almost infinite number of possibilities. The designer is thus transformed from inventor to interpreter or curator, who assesses individual forms for logos, fonts or patterns on the fly and ensures that the design process is always efficient and goal-oriented.

About the Author:

Christoph Grünberger (*1975) is a German illustrator and designer. He is active in the fields of corporate, interactive and spatial design, with a strong focus on exploring the limits of interaction and desktop applications. Together with Stefan Gandl he is co-author of the book Neubau Modul and collaborated on the exhibition NeubauIsm at gallery MU (Eindhoven/NL) in 2008, which was opened by Wim Crouwel. For the video installation Wutbürger, a co-operation with Andreas Lutz, he received the excellence Award in the Art section at the Japan Media Arts Festival in Toyko in 2015. His works as a freelance designer have been awarded nationally and internationally.

This book presents over 700 Chinese motifs, showcasing 35 outstanding works inspired by Peking Opera, Paper Cutting, Animal Motifs and Auspicious Motifs, etc. Well-known designers were invited to share their design inspiration and experience concerning Chinese motifs to offer an insight into traditional Chinese culture.

This book presents a selection of contemporary graphic design studios, collage artists and artists from other disciplines in whose work design and collage intersect in the most diverse and witty ways. It features projects in which different languages and techniques mix, dialogue with each other, complement each other, sometimes dilute each other and question their respective limits. Through this showcase of design projects and art pieces, and through conversations with their authors, we learn about their unique approaches to the creative process, reflect on ways of understanding their work and investigate the special relationship that design and collage have today.

About the Author:

Jorge Chamorro (Madrid, 1972) ) is an independent graphic designer, collage artist and teacher. After earning a B.A. in Audiovisual Communication from the Complutense University of Madrid (Spain) in 1995, he worked as an art director for ten years in various studios and agencies. Since 2005, he has worked independently on projects for Café Royal Paris, for the famous dancer Yomiko Yoshioka, Greenpeace, Random House and others. He discovered collage in 2006, which has since become for him an irreplaceable art form. He lives and works in Berlin and Madrid.

A Complete Color Reference for Designers of All Types, 25th Anniversary Edition

A selection of content from the entire Color Harmony library offers readers the most comprehensive reference book on the usage of color available today. Included are swatches and material for designers and all types of artists looking for inspiration and guidance to ensure the right color choices for every project.
 
Terry Marks (Seattle, WA) is the author of Mr. Crumbly Dreams a Tiger and Rules for Success.
Christopher Simmons of MINE is an instructor in identity design at California College of the Arts and at Academy of Art University in San Francisco.
Jim Mousner, of Origin Design, has had work featured in publications such as Print, HOW, and Émigré, and been published in many books.
Tina Sutton speaks on “The Psychology of Color” at many school, businesses, and museums. She writes a weekly column for the Boston Globe Magazine.

What constitutes a great on-screen graphic design?

The relationship between fonts, colours, shape and graphic visual effects is essential to achieve a balance between the flow of information and user experience.

This book discusses in detail how to exploit these elements to achieve functionality and elegance for both websites and mobile applications.

Structured in four sections:

 - Colour Scheme,
 - Grids and Layouts,
 - Icon Application,
 - Text and Typography,

Design for Screen offers an excellent selection of around a hundred stunning designs from around the world, as well as interviews with influential designers working today in this field.

Monument Valley, an indie puzzle game based on optical illusions and impossible objects, generated nearly $14.4 million of revenue in two years after its launch; An ordinary dress prompted an Internet discussion around the world of whether it was black and blue or white and gold; Artists applied visual illusion to large 3D artworks which are so fascinating that a mass of spectators are willing to pay for taking a photo. 

Optical illusions can be seen everywhere in our lives, from interior design, installation, 3D art, product, to brand identity, book cover, and typeface design. They can always draw wide public attention and bring economic benefits. 

This book has summarized 14 principles of visual illusion and 8 creation techniques and included more than 60 amazing optical illusion artworks. Most important, it enables readers to create visual illusion flexibly and effectively either for personal interest or for commercial project.

 - Theories and techniques of visual illusion.
 - Comprehensive history of the development of visual illusion.
 - 65 illusion artworks with detailed analysis of creating methods.

This book brings together utterly fresh and creative stationery materials produced by designers from all over the world. The projects featured range from business cards and letterheads to CD packaging, memoranda and notepads. This title shows that a successful corporate identity depends on the details and it will undoubtedly help entrepreneurs to make a statement when starting a new business venture in a highly competitive environment.

About the Author:

Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China), where he is dean of the design, visualization and animation department. He is a prolific editor, whose titles focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360° magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organizations, and he has also been a jury member for China’s most prestigious design and illustration awards.

Here is a complete, comprehensive drawing reference for design students and professionals alike who want to implement drawing as a professional tool. In Drawing for Graphic Design, Timothy Samara empowers readers to add drawing to their design vocabulary, featuring case studies of commercial projects from start to finish along with a showcase of real-world projects that integrate drawing as an intrinsic part of their visual communication. Filled with original author drawings and sketches, it’s a must-have reference that will benefit designers of all levels.

About the Author:

Timothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and consulting through STIM Visual Communication. His 18-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a senior art director at Ruder Finn, New York's largest public relations firm, and senior art director at Pettistudio, a small multidisciplinary design firm. Before relocating to Manhattan, he was principal of Physiologic in Syracuse, located in upstate New York. In 1990, he graduated a Trustee Scholar from the Graphic Design program at the University of the Arts, Philadelphia. Mr. Samara is a faculty member at New York's School of Visual Arts, New York University, Purchase College/SUNY, and The New School, and has published six books on design and typography, all through Rockport Publishers: Making and Breaking the Grid; Typography Workbook; Publication Design Workbook; Type Style Finder; Design Elements, Design Evolution, and, most recently, Letterforms, released in September, 2018. Mr. Samara and his partner live in the Williamsburg neighborhood of Brooklyn.

This book explores the possibilities and applications of two-color printing technique in graphic design using different approaches such as: colour matching, duotone effects and gradation.

The wide selection of projects in the book covers different design categories, from logos, brochures, posters, packaging materials, book covers and exhibition materials to screen designs for corporate websites and promotional microsites. The wide variety of designs reveal the endless possibilities of duotone and the ways in which designers and artists make full use of two bright colours to create dramatic and dynamic compositions. 

Duotone is the next big trend in graphic design. It enhances readability, makes the most of minimalist designs without overwhelming the eye, and is the perfect way to effortlessly create unforgettable atmospheres.