Книги по истории дизайна

Relive the nostalgia of 1950s style with this compendium of clothing advertisements from the decade that brought us hoop skirts, sweater sets, cuff jeans, cat's eye glasses, and the classic James Dean jeans-and-T-shirt look. The era's most memorable trends are all here.

Following “70s Magazine Advertisement in Japan” and “80s Magazine Advertisement in Japan”, this book collects about 500 magazine advertisements created in the 1960s, when the lifestyles of Japanese people were dramatically changed, enjoying a period of rapid economic growth in the positive mood. People longed for owning the cars and electric applicants such as air conditioners, color television, and etc. Various styles of new fashions such as ivy, mod, mini-skirts, psychedelic and etc, enfevered the young people. An excellent idea source and reference for the creators and marketing professionals.

Пролистать книгу можно на сайте издательства.

The history of western advertising is a long one, starting as early as the 1630s, when Frenchman Théophraste Renaudot placed the first advertising notes in La Gazette de France, or in 1786, when William Tayler began to offer his services as "Agent to the Country’s Printers, Booksellers, etc.," but the first time that the term "advertising agency" was used dates back to 1842, when Volney B. Palmer created his agency in Philadelphia, Pennsylvania. Widely considered to represent the birth of modern advertising, this date marks the beginning of a creative industry that has transformed many commercial works into cultural icons.

Divided into sections by decades, this book explores the legendary campaigns and brands of advertising’s modern history, with specific anecdotes and comments on the importance of every campaign. You will find the picture of the camel that originated the Camel pack, the first Coca Cola ad, and even how artworks by masters such as Picasso and Magritte have been used in advertising.

Alex Steinweiss invented the album cover as we know it, and created a new graphic art form. In 1940, as Columbia Records’ young new art director, he pitched an idea: Why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, and within months its record sales increased by over 800 per cent. His covers for Columbia — combining bold typography with modern, elegant illustrations — took the industry by storm and revolutionized the way records were sold.

Over three decades, Steinweiss made thousands of original artworks for classical, jazz, and popular record covers for Columbia, Decca, London, and Everest; as well as logos, labels, advertising material, even his own typeface, the Steinweiss Scrawl. He launched the golden age of album cover design and influenced generations of designers to follow. Less well known — but included here — are his posters for the U.S. Navy; packaging and label design for liquor companies; film title sequences; as well as his fine art. Includes essays by three-time Grammy Award-winning art director/designer Kevin Reagan and graphic design historian Steven Heller; Steinweiss’ personal recollections from an epic career; and extensive ephemera from the Steinweiss archive, most of it never before published.

The dawn of consumerism: when ads were works of art

A far cry from the aggressive ads we`ve become used to, American print advertisements from the first two decades of the 20th century were almost shockingly pleasant. Intricately designed and beautifully illustrated, often in the art nouveau style popular at the time, four-color, full-page magazine advertisements were welcome respites from the bland, text-filled pages among which they appeared. Sales pitches were earnest and friendly; beer, for example, was billed as "The Evening Glass of Cheer" and toothpaste was described as "Delicious Ribbon Dental Cream" - perhaps not the catchiest slogans, but they were on to something. The American consumerist boom of the 20th century was just beginning and advertising was getting its sea legs. From motorcars to hair tonics to steamship cruises to Coca-Cola ("After the theatre drink a glass… it relieves fatigue"), America was peddling its wares in style and setting an example of how to advertise in the modern age. This exhaustive compendium of ads from the period - many of which haven`t been seen for over eight decades - is a fascinating reminder of surprisingly simpler times and a rediscovery of a forgotten age in advertising history.

The Roaring Twenties Prohibition made liquor illegal and all the more fun to drink. Speakeasies, luxury cars, women’s liberation, bathtub gin and a booming economy kept the country’s mood on the up-and-up. Women sheared off their locks and taped their chests, donning flapper dresses and dancing the Charleston until their legs gave out. Gangsters flourished in big cities and gangster movies flourished in Hollywood. It was the roaring twenties in America: a singular time in history, a lull between two world wars and the last gasp before the nation’s descent into the Great Depression. Forging the way into the future like a modern ocean liner in a sea of antiquity, advertising in the 20s sought to bring avant-garde into the mainstream—which it did with great success.

World War II brought unprecedented pride and prosperity to the American people and nothing better mirrors the new wave of consumerism and progress than the ads of the time. From Western Electric communication tools (for "the modern battlefield") to Matsom sea liners ("Toward a Richer Tomorrow") to Seagram's whiskey (for "Men Who Plan Beyond Tomorrow") to the Hoover vacuum ("For every woman who is proud of her home"), the flood of products and services for every occasion or whim was practically endless. It's hard to believe that the company who made your ultra-compact mobile phone was once advertising portable radios with "Motorola: More radio pleasure for less money," or that Electrolux didn't have any qualms about using Mandy, the portly black maid, to promote their new silent refrigerators: "Lor-dy, it sure is quiet!" You'll also find some familiar products that, amazingly, haven't changed at all over the years, such as juicy Dole pineapples and wholesome Campbell's soup. Yumm.

As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation, companies in the 50s promoted everything from vacations in Las Vegas, where guests could watch atomic bombs detonate, to cigarettes as healthy mood-enhancers, promoted by a baby who claims his mother feels better after she smokes a Marlboro. From "The World's Finest Automatic Washer" to the Cadillac which "Gives a Man a New Outlook," you'll find a colorful plethora of ads for just about anything the dollar could buy. Oh, and "Have you noticed how many of your neighbors are using Herman Miller furniture these days?" If only you could really travel back in time and pick up a few chairs for your collection...

60s Americana galore! With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade's ads touted perceived progress (such as tang and instant omelets-"just add water") while striving to reinforce good old American values. Stars like Sean Connery, Woody Allen, Salvador Dalí, and Sammy Davis Jr. endorsed everything from bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. Keep an eye out for some of the more surprising and controversial ads-such as Tupperware billing its storage container as a "wifesaver." From forgotten cars such as the Dodge Dart, to cigarettes ("This Christmas give cartons of Luckies") to food (mmm! TV dinners!) and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.

Discofunkalicious: An exhaustive overview of the decade that spawned glam rock and The Brady Bunch. Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials (even VW ads, known for their witty, ironic statements and minimalist designs, lost some of their punch in the 1970s). All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. In an attempt to discover how best to communicate with a mass audience, marketing specialists studied focus groups with furious determination, thus producing such dumbed-down gems as “sisters are different from brothers,” the slogan used for an African-American hair product. By the end of the decade, however, print ads had begun to recoup, gaining in originality and creativity as they focused on target audiences through carefully chosen placement in smaller publications. A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.

With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant, and prosperous decades of the 20th century. The “greed is good” mantra on Wall Street spawned the power-dressing, exercise-obsessed “Me Generation” of Yuppies—high on cash, cocaine, and Calvins. The art world enjoyed the influx of capital; computers and video games ruled in the office and at home; and the Rubik’s cube craze swept the nation. Leg warmers were big, shoulder pads were bigger and hair was biggest of all. Whether your heart warms nostalgically at the memory of E.T., marathon Trivial Pursuit sessions, and "The Cosby Show"; if you think "Knight Rider," Alf, and break dancing are totally awesome; or Tiffany, baggy acid wash jeans, and Cabbage Patch Kids make you wanna scream, “gag me with a spoon,” this book’s for you. To all those who still hear the echoes of “I want my MTV”: All-American Ads of the 80s will leave you ready to reach out and touch someone. So just do it!

Rather than just a mere collection of antique packaging examples this book is a curious compendium of boxes from past eras which have left a mark in the present, mainly by the kind of images and graphic resources used in each one of them.

This title is an initiative originated from the romanticism of a few private collectors, created to become a source of reference for today's designers and creative minds, whom can now take look back at the classics when in need of inspiration.

Sexy, modern, and unabashedly consumer-oriented, Art Deco was a new kind of style, flourishing at a time of rapid technological change and social upheaval

Lacking the philosophical basis of other European design movements, Deco borrowed motifs from numerous sources - Japan, Africa, ancient Egyptian and Mayan cultures, avant-garde European art--simply to create novel visual effects.

Art Deco 1910-1939 surveys the sources and development of the popular style with more than 400 colour illustrations and 40 chapters by numerous design specialists. The authors track Deco around the globe, from Paris to the United States - where it got its biggest boost from mass production - to Northern and Central Europe, Latin America, Japan, India, and New Zealand.

The book's broad focus encompasses industrial artefacts (the Hindenburg blimp, the Burlington Zephyr locomotive), as well as architecture, furniture, accessories, fashion, jewellery, typography and poster design. Despite the existence of other prominent artistic movements during the 1920s and '30s, the authors tend to hang the Deco label on virtually any object that portrays the effects of technology or employs colour, luxury materials or artificial light in striking ways. It does seem a stretch to include Man Ray's photographs, Sonia Delaunay's textiles and the movie King Kong in the Deco pantheon. But the great strength of Art Deco 1910-1939 is that it reveals the social context of Deco, not just its pretty face.
__________________

‘The best book on Art Deco to have appeared so far, and likely to remain so.’ Bevis Hillier, Literary Review

Art Deco – the style redolent of the flapper girl, the luxury ocean liner, Hollywood film and the skyscraper – came to epitomize the glamour, luxury and hedonism of the Jazz Age. It burst on to the world stage at the 1925 Exposition internationale des art decoratifs et industriels modernes in Paris, and quickly swept across the globe. Its influence was felt everywhere, from the skylines of New York and Shanghai to the design of fashionable eveningwear and plastic radios. Above all, it became the signature style of the pleasure palaces of the age – hotels, cocktail bars, nightclubs and cinemas.

This authoritative publication brings together leading experts to explore the sources, varied forms of expression, distinct visual language and global reach of Art Deco. With its breathtaking illustrations, this lavish volume is the definitive book on what is, arguably, the most popular style of the twentieth century.

About the Authors

Charlotte Benton is an independent architecture and design historian. Her publications include A Different World? E´migre´ Architects in Britain, 1928–1958 (1995).

Tim Benton is Professor of Art History at the Open University. He has also co-curated a number of exhibitions, including Thirties: British Art and Design before the War (1979) and Art and Power (1996).

Ghislaine Wood is a Senior Curator in the V&A’s Research Department. She was curator of touring exhibition Art Deco 1910– 1939 (2003) and deputy curator of the major exhibition Art Nouveau 1890–1914 (V&A 2000).

In the 1920s, not only were architecture and art influenced by Art Deco, fashion was, too. Designers were inspired by the stage sets of the Ballet Russes, fabric designs and costumes from Leon Bakst and creations from the Wiener Werkstдtte, just to name a few. Women’s increased participation in sports, along with the introduction of energetic dance styles required a different type of dress, and technical advances resulted in the availability of new fabrics. These factors played a role in a true fashion revolution: fashion designers created new silhouettes and innovative details, and used new colours and luxurious fabrics. At least as important was the use of typical Art Deco patterns for textile decoration. Art Deco Fashion contains more than a 1,000 beautiful fashion plates, including designs from famous Art Deco designers such as Paul Poiret, Charles Worth and Jean Patou. The book comes with a free CD containing wonderful Art Deco patterns that have been meticulously restored from period originals.