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World War II brought unprecedented pride and prosperity to the American people and nothing better mirrors the new wave of consumerism and progress than the ads of the time. From Western Electric communication tools (for "the modern battlefield") to Matsom sea liners ("Toward a Richer Tomorrow") to Seagram's whiskey (for "Men Who Plan Beyond Tomorrow") to the Hoover vacuum ("For every woman who is proud of her home"), the flood of products and services for every occasion or whim was practically endless. It's hard to believe that the company who made your ultra-compact mobile phone was once advertising portable radios with "Motorola: More radio pleasure for less money," or that Electrolux didn't have any qualms about using Mandy, the portly black maid, to promote their new silent refrigerators: "Lor-dy, it sure is quiet!" You'll also find some familiar products that, amazingly, haven't changed at all over the years, such as juicy Dole pineapples and wholesome Campbell's soup. Yumm.

As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation, companies in the 50s promoted everything from vacations in Las Vegas, where guests could watch atomic bombs detonate, to cigarettes as healthy mood-enhancers, promoted by a baby who claims his mother feels better after she smokes a Marlboro. From "The World's Finest Automatic Washer" to the Cadillac which "Gives a Man a New Outlook," you'll find a colorful plethora of ads for just about anything the dollar could buy. Oh, and "Have you noticed how many of your neighbors are using Herman Miller furniture these days?" If only you could really travel back in time and pick up a few chairs for your collection...

60s Americana galore! With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade's ads touted perceived progress (such as tang and instant omelets-"just add water") while striving to reinforce good old American values. Stars like Sean Connery, Woody Allen, Salvador Dalí, and Sammy Davis Jr. endorsed everything from bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. Keep an eye out for some of the more surprising and controversial ads-such as Tupperware billing its storage container as a "wifesaver." From forgotten cars such as the Dodge Dart, to cigarettes ("This Christmas give cartons of Luckies") to food (mmm! TV dinners!) and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.

Discofunkalicious: An exhaustive overview of the decade that spawned glam rock and The Brady Bunch. Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials (even VW ads, known for their witty, ironic statements and minimalist designs, lost some of their punch in the 1970s). All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. In an attempt to discover how best to communicate with a mass audience, marketing specialists studied focus groups with furious determination, thus producing such dumbed-down gems as “sisters are different from brothers,” the slogan used for an African-American hair product. By the end of the decade, however, print ads had begun to recoup, gaining in originality and creativity as they focused on target audiences through carefully chosen placement in smaller publications. A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.

With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant, and prosperous decades of the 20th century. The “greed is good” mantra on Wall Street spawned the power-dressing, exercise-obsessed “Me Generation” of Yuppies—high on cash, cocaine, and Calvins. The art world enjoyed the influx of capital; computers and video games ruled in the office and at home; and the Rubik’s cube craze swept the nation. Leg warmers were big, shoulder pads were bigger and hair was biggest of all. Whether your heart warms nostalgically at the memory of E.T., marathon Trivial Pursuit sessions, and "The Cosby Show"; if you think "Knight Rider," Alf, and break dancing are totally awesome; or Tiffany, baggy acid wash jeans, and Cabbage Patch Kids make you wanna scream, “gag me with a spoon,” this book’s for you. To all those who still hear the echoes of “I want my MTV”: All-American Ads of the 80s will leave you ready to reach out and touch someone. So just do it!

Rather than just a mere collection of antique packaging examples this book is a curious compendium of boxes from past eras which have left a mark in the present, mainly by the kind of images and graphic resources used in each one of them.

This title is an initiative originated from the romanticism of a few private collectors, created to become a source of reference for today's designers and creative minds, whom can now take look back at the classics when in need of inspiration.

Sexy, modern, and unabashedly consumer-oriented, Art Deco was a new kind of style, flourishing at a time of rapid technological change and social upheaval

Lacking the philosophical basis of other European design movements, Deco borrowed motifs from numerous sources - Japan, Africa, ancient Egyptian and Mayan cultures, avant-garde European art--simply to create novel visual effects.

Art Deco 1910-1939 surveys the sources and development of the popular style with more than 400 colour illustrations and 40 chapters by numerous design specialists. The authors track Deco around the globe, from Paris to the United States - where it got its biggest boost from mass production - to Northern and Central Europe, Latin America, Japan, India, and New Zealand.

The book's broad focus encompasses industrial artefacts (the Hindenburg blimp, the Burlington Zephyr locomotive), as well as architecture, furniture, accessories, fashion, jewellery, typography and poster design. Despite the existence of other prominent artistic movements during the 1920s and '30s, the authors tend to hang the Deco label on virtually any object that portrays the effects of technology or employs colour, luxury materials or artificial light in striking ways. It does seem a stretch to include Man Ray's photographs, Sonia Delaunay's textiles and the movie King Kong in the Deco pantheon. But the great strength of Art Deco 1910-1939 is that it reveals the social context of Deco, not just its pretty face.
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‘The best book on Art Deco to have appeared so far, and likely to remain so.’ Bevis Hillier, Literary Review

Art Deco – the style redolent of the flapper girl, the luxury ocean liner, Hollywood film and the skyscraper – came to epitomize the glamour, luxury and hedonism of the Jazz Age. It burst on to the world stage at the 1925 Exposition internationale des art decoratifs et industriels modernes in Paris, and quickly swept across the globe. Its influence was felt everywhere, from the skylines of New York and Shanghai to the design of fashionable eveningwear and plastic radios. Above all, it became the signature style of the pleasure palaces of the age – hotels, cocktail bars, nightclubs and cinemas.

This authoritative publication brings together leading experts to explore the sources, varied forms of expression, distinct visual language and global reach of Art Deco. With its breathtaking illustrations, this lavish volume is the definitive book on what is, arguably, the most popular style of the twentieth century.

About the Authors

Charlotte Benton is an independent architecture and design historian. Her publications include A Different World? E´migre´ Architects in Britain, 1928–1958 (1995).

Tim Benton is Professor of Art History at the Open University. He has also co-curated a number of exhibitions, including Thirties: British Art and Design before the War (1979) and Art and Power (1996).

Ghislaine Wood is a Senior Curator in the V&A’s Research Department. She was curator of touring exhibition Art Deco 1910– 1939 (2003) and deputy curator of the major exhibition Art Nouveau 1890–1914 (V&A 2000).

In the 1920s, not only were architecture and art influenced by Art Deco, fashion was, too. Designers were inspired by the stage sets of the Ballet Russes, fabric designs and costumes from Leon Bakst and creations from the Wiener Werkstдtte, just to name a few. Women’s increased participation in sports, along with the introduction of energetic dance styles required a different type of dress, and technical advances resulted in the availability of new fabrics. These factors played a role in a true fashion revolution: fashion designers created new silhouettes and innovative details, and used new colours and luxurious fabrics. At least as important was the use of typical Art Deco patterns for textile decoration. Art Deco Fashion contains more than a 1,000 beautiful fashion plates, including designs from famous Art Deco designers such as Paul Poiret, Charles Worth and Jean Patou. The book comes with a free CD containing wonderful Art Deco patterns that have been meticulously restored from period originals.

This book has chapters on the Origins of Art Nouveau, Art Nouveau at the 1900 Universal Exposition in Paris, Major Artists and a Bibliography

For a fruitful period between the 1880s and the First World War, European and North American culture deferred to nature. With a symphony of flowing lines and organic shapes, Art Nouveau ( New Art ) inflected architecture, design, painting, graphic work, applied arts, and illustration.

Art Nouveau was deliberately nouveau. With a spirit of willful reform, its practitioners sought to distance themselves from the imitative historicism that characterized much 19th-century art and replace it with undulating, decorative qualities. Turning to vine tendrils, flowering buds, and bird feathers as ornamental reference, they pursued not only a linear freedom but also liberation from the weight of artistic tradition and expectation.

At the same time, Art Nouveau followed the example of the earlier English Aesthetic and Arts and Crafts movements to reject established hierarchies of artistic practice, to emphasize a return to handcraftsmanship, and to synthesize artistic media and practices into a Gesamtkunstwerk, or total work of art. In this, as in its turn to nature, Art Nouveau is often seen as an aesthetic response to the Industrial Revolution, a recoil from the mass-produced and mechanic, and an elevation of the human hand and wonders of the great outdoors.

This fresh TASCHEN edition considers Art Nouveau as a broad historical phenomenon with distinct local features. We consider the style s wider artistic, economic, and political circumstances, as well as its particular flavor in such hubs as Vienna, Glasgow, Munich, Weimar, and Chicago. Outstanding proponents such as Victor Horta, Antoni Gaudi, and Charles Rennie Mackintosh are featured in connection with the cities of their greatest activity. The result is a vivid portrait of the age and a movement that is as much entrenched in our imagination of the fin de siecle as it is in the trajectory of modernism.

Klaus-Jürgen Sembach is a writer, curator, and former director of the Museum for Industrial Culture in Nuremberg. He has produced numerous publications on architecture, design, photography, and film.

The basic tenet of Jugendstil (German Art Nouveau) was to "suffuse all areas of life with art". This also applied to objects in everyday use.

The German Blade Museum boasts the world's biggest cutlery collection. Vol. I of the Museum catalogue presents "Jugendstil Cutlery" in all its diversity. Silver, silver-plate and other materials were used for this cutlery, most of it made in Germany. The collection comprises more than 300 patterns, which are arranged here by purely formal criteria to reveal the enormous variety of forms and decoration. No other era produced such a diversity of decorative designs and this is the first ever publication to deal with it. All known makers and designers, as well as anonymous factory designs for patterns, are represented in this collection.

The evolution of style from antiquity to 1888 Originally published in France between 1876 and 1888, Auguste Racinet’s Le Costume historique was the most wide-ranging and intelligent study of clothing ever published.

Covering the world history of costume, dress, and style from antiquity through the end of the 19th century, the great work — “consolidated” in 1888 into 6 volumes containing nearly 500 plates — remains, to this day, completely unique in its scope and detail. Racinet’s organization by culture and subject has been preserved in TASCHEN’s magnificent and complete reprint, as have excerpts from his delightful descriptions and often witty comments. Perusing these beautifully detailed and exquisitely coloured illustrations, you’ll discover everything from the garb of ancient Etruscans to traditional Eskimo attire to 19th-century French women’s couture. Though Racinet’s study spans the globe from ancient times through his own, his focus is on European clothing from the Middle Ages to the 1880s and this subject is treated with exceeding passion and attention to detail.

The Complete Costume History is an absolutely invaluable reference for students, designers, artists, illustrators, and historians; it is also an immensely fascinating and inspirational book for anyone with an interest in clothing and style.

An incredible new volume from PIE books featuring stunning works of graphic art from the early twentieth-century Russian Avant-garde! 

Examples of collage, photography, typography, illustration are shown throughout, accompanied by short descriptions of Russian technological developments in design and printing techniques. 

Avante-Garde Graphics in Russia showcases about 300 works including examples of movie posters, propaganda posters, book designs, fashion and textile designs, ceramic art designs etc. 

About the Author:

Hiroshi Unno was born in 1939 in Tokyo. Unno writes on art, cinema, music, urbanism, novels, flower arranging and more. Unno recent titles released by PIE International - The Art of Fantasy, Sci-fi and Steampunk, Harry Clarke, William Morris: Master of Modern Design, The World of Mucha, A Thousand and One Nights - have gained recognition worldwide.

The way our environment looks, the appearance of everything from housing estates to newspapers, is partly the result of a school of art and design founded in Germany in 1919 and closed down by the Nazis in 1933. This was the Bauhaus, which has left an indelible mark on art education throughout the world. 

Setting everything against a backdrop of the times, Frank Whitford traces the ideas behind its conception and describes its teaching methods. He examines the activities of the teachers – artists as eminent as Paul Klee and Kandinsky – and the daily lives of the students. Everything is described with the aid, wherever possible, of the words of those who were there at the time.