Учебники по дизайну

Узнайте секреты профессиональной работы в 3ds Max 2009 от настоящего мастера своего дела! Автор — профессионал трехмерного дизайна. Его оригинальный подход к созданию объектов и сцен, к моделированию и визуализации будет полезен и специалисту, и начинающему пользователю. Вы узнаете обо всех возможностях новейшей версии лучшего 3D-пакета, в том числе и скрытых от непосвященных. Особое внимание уделено моделированию: вы начнете с простейших объектов и завершите созданием трехмерного автомобиля.

На прилагаемом DVD — файлы сцен упражнений, иллюстрации из книги в цвете, видеоролики, показывающие результат выполнения некоторых упражнений, а кроме того, пробная версия 3ds Max 2009.

Данная книга является первым полноцветным изданием по 3ds Max на русском языке. Ее автор — опытный трехмерщик, имеющий более чем восьмилетний стаж работы в программе.
Издание построено на едином проекте — создании, текстурировании и визуализации модели автомобиля. Выполняя приведенные упражнения, вы сможете не только создать описанную модель, но и понять общий принцип моделирования автомобилей в 3ds Max. На прилагаемом к книге компакт-диске есть видеоуроки, наглядно показывающие ход выполнения самых сложных задач, файлы сцен, описанных в книге, и полнофункциональная демо-версия 3ds Max 8.

Numerous photos and sketches of male and female figures complete this accurate guide to human anatomy. Students at all levels will appreciate its thorough coverage of every bodily region. Subjects include posture and walking, bones and joints, structure of the leg and foot, facial expressions, rules of proportion, and much more.

В книге описывается работа с прикладной архитектурной программой ArchiCAD 12 и на основании конкретных примеров рассказывается о возможностях создания архитектурных объектов.
Просто и доступно излагаются эффективные приемы и методы проектирования в ArchiCAD 12, даются пошаговые описания всех действий, что позволит работать в программе даже начинающим архитекторам. Легкость изложения материала сделает ArchiCAD понятным и для многих «узких» специалистов — ландшафтных архитекторов, дизайнеров интерьеров, декораторов.

This book is an introduction to what art direction is and what art directors do.

Written by two of the world's leading experts on the subject, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums and publishing, to name a few. It also provides an insight into what makes a successful art director, what an art director actually does all day, what makes things go right, and what makes things go wrong.

Alongside perspectives on typography, illustration, photography and more, there are case studies of successful art direction in different spheres, from McSweeney's to Vier5's design for the web. In addition, the authors have invited pre-eminent international art directors to talk about their roles and to create and art direct sections of the book as part of that discussion, resulting in an impressive and enlightening diversity of perspectives and impressive variety of design approaches.

Clearly written and entertaining, including a glossary of handy art director sayings, an 'art director test' and more, Art Direction Explained, At Last! will provide students with insights into the world of art direction and professionals with a bible to the profession.

About the Authors:

Steven Heller is co-chair of the Designer as Author program and co-founder of the Design Criticism program at SVA, New York. For 33 years he was an art director at the New York Times. He is editor of AIGA VOICE, contributing editor to Print, Eye, Baseline and I.D., and author of 120 books on design, including Design Literacy and Paul Rand. He received the 1999 AIGA Medal for Lifetime Achievement.

Véronique Vienne has worked at a number of US magazines as art director, and is the author of The Art of Doing Nothing and The Art of Imperfection, as well as Something to be Desired. A frequent contributor to Graphis and Metropolis magazines she lives in New York and teaches at SVA on the Graphic Design MFA programme.

Contents:
Section One: What is an Art Director?
Section Two: Creative Tension 101 (What makes Art Direction Work)
Section Three: Auto Art Direction
Section Four: Nuts and Bolts

Ce livre présente la technologie de base et les différentes activités du travail du fer.
Il détaille les savoirs et les pratiques utilisés pour la réalisation d'objets simples en fer forgé.

Talking to people about your designs might seem like a basic skill, but it can be difficult to do well. In many cases, how you communicate with stakeholders, clients, and other non-designers may be more important than the designs themselves. Because if you can't get their support, your work will never see the light of day-no matter how good it is. This practical guide focuses on principles, tactics, and actionable methods for presenting your designs. Whether you design apps, websites, or products, you'll learn how to get support from people who have influence over the project with the goal of creating the best user experience. Walk through the process of preparing and presenting your designs Understand stakeholder perspectives and learn how to empathize with them Cultivate both implicit and explicit listening skills Learn tactics and strategies for expressing the most effective response to feedback Create the right documentation for your decisions to avoid repeated conversations Learn why following through is just as important as the meeting itself

About the Author:

Tom Greever has been designing interfaces and leading design teams for 20 years. His experience as a UX designer, executive design leader, and consultant has given him a broad perspective on how better communication yields great design. He has coached and mentored teams on design practices and communication at both large enterprises and small start-ups all over the world. He is available for in-person workshops, online training, or motivational keynotes for your team or conference. He lives in Illinois with his wife and five kids. He is probably cleaning up the house right now.

Aimed at professionals and enthusiasts alike, this comprehensive title dissects the theory and practice of using composition and narrative to advance your art. Artists from across the traditional and digital worlds share a deeper mastery of the subjects through theory chapters, extensive tutorials, inspirational gallery artwork, and expert tips, providing a single, in-depth reference at your fingertips.

Following the huge success of Artists’ Master Series: Color & Light, follow-up title Artists’ Master Series: Composition & Narrative features experts from both the traditional and digital worlds. Drawing from a wealth of experience, they fully dissect the theory and practice of using composition and narrative to progress your art.

_Master of his craft, Greg Rutkowski explores composition and narrative in great detail in the opening chapters. Using stunning visual artwork and striking examples from the past to illustrate the theory, he provides readers with the tools to advance their art to the next level.
_Respected artists Devin Elle Kurtz, Nathan Fowkes, Joshua Clare, and Dom Lay guide readers through extensive tutorials, specially commissioned to explore their use of composition and narrative.
_Further insight is provided by the gallery artists, also experts in their fields, representing a range of styles, techniques, and mediums.

This unique opportunity to study composition and narrative so extensively offers a deeper mastery of the subjects, and a single, comprehensive reference at your fingertips.

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Посмотреть видео о книге Artists' Master Series: Composition and Narrative

Эта книга — практическое справочное руководство для самостоятельного изучения и освоения новой англоязычной версии самой популярной и мощной универсальной среды проектирования AutoCAD 2010, разработанной компанией Autodesk.
В издании приведены общие сведения об AutoCAD, подробно описан интерфейс системы, рассказано о настройке рабочей среды, формировании и редактировании объектов, командах оформления чертежей, свойствах объектов и работе со слоями, уделено внимание вычислительным функциям системы. Подробно описаны принципы трехмерного моделирования, включая получение реалистичных изображений, а также твердых копий чертежей.
Изложение сопровождается многочисленными рисунками, примерами, диалоговыми окнами, что облегчает не только изучение, но и дальнейшую работу в среде AutoCAD. Таким образом, книга может быть использована как учебное пособие и как справочник.
Прилагаемый компакт-диск с уникальной авторской электронной тренинг-системой предназначен для самостоятельного изучения среды AutoCAD. По сути, книга, дополняемая электронным продуктом, является готовым учебным курсом и адресована пользователям с различным уровнем подготовки, в том числе студентам и преподавателям вузов, инженерам, конструкторам, проектировщикам, дизайнерам, профессиональным чертежникам и разработчикам САПР.

Beautiful Thing presents a broad introduction to design theory and practice. Historical, contextual, philosophical, technical, visual, and practical approaches to Design are often presented separately. But each approach impacts on others and together they are critical to a rounded understanding of design. Beautiful Thing presents a clear synthesis of these approaches, explaining all the basic concepts and allowing the reader to connect the different elements of Design.

Both lively and accessible, the book takes the reader step by step through the key topics of taste, design evolution, composition, colour, drawing, communication and expression. Superbly illustrated, the book includes a range of detailed design case studies. In addition, theory boxes summarise necessary but complex ideas. A Glossary and Guides to Further Reading are also included. The book will be invaluable as a broad introduction for students of all branches of Design.

A practical handbook for anyone involved or interested in the process of digital brand building and digital communication design

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touchpoints and billboards are increasingly found in the real world. The interface is now the brand.

Branded Interactions is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity.

Since color is such a important part of graphic design, designers need the most up to date as well as the most fundamental, information on the subject to have the tools needed to use color effectively. From the meanings behind colors to working with color in presentations, this book provides readers with the vital information needed to apply color creatively and effectively to their design work. Readers also receive guidance on talking with clients about color and selling color ideas. The science behind color theory is also explained in easily understood language, and case studies are included to show the effects some color choices had on both their clients and consumers.

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Посмотреть новое издание книги Color Design Workbook: New, Revised Edition: A Real World Guide to Using Color in Graphic Design

Taking a practical approach to colour, Colour: A workshop for artists and designers is an invaluable resource for art students and professionals alike. With its sequence of specially designed assignments and in-depth discussions, it effectively bridges the gap between colour theory and practice to inspire confidence and understanding in anyone who works with colour.

This second edition has been carefully reviewed and revised throughout. Presented in a new larger format, it includes much-enhanced sections on key colour principles such as colour perception, visual structure, materials and techniques, psychological experience of colour, and colour composition in digital formats.

Generously illustrated – including all-new, contemporary examples – this book provides a unique set of tools that makes the complex theory of colour accessible and practical.

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Посмотреть третье издание книги Colour: A Workshop For Artists and Designers

Самое интересное о CorelDRAW — от авторов бестселлера «Photoshop CS3. Трюки и эффекты». Издание содержит большое количество примеров, в основе каждого из которых лежит оригинальная идея или задача. Они сгруппированы тематически, но их следование никак не связано со сложностью материала. Такой подход помогает читателям учиться использовать все доступные средства в комплексе, а не довольствоваться отдельными функциями. Этому также способствует прилагаемый к книге компакт-диск с видеоуроками, в которых наглядно демонстрируются самые интересные трюки. Уже через несколько часов работы с книгой и видеоуроками вы сможете поразить своих родных или коллег удивительным результатом.
Издание будет полезно и новичкам, желающим быстро освоить инструментарий CorelDRAW, и профессионалам, которым пригодится описание недокументированных особенностей программы и способов решения нестандартных проблем.

Отрывок

Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design.

With this book, designers will:

—Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order
—See how known pairings and selection methods can be used in real-world projects
—Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations
—Realize the basic tenets of color theory as it is broken down into clear and actionable directives
—Uncover tips and techniques for using color in client-based design work

Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!