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Proportion as a basic element in the field of design has been widely researched and studied. Taking mathematical theories, the golden ratio, and sequence principles into consideration in design and art often helps improve visual aesthetics, and the beauty of well-used proportions can be found in a variety of design projects.

Visual Harmony presents outstanding design work highlighting well-crafted proportions, presenting projects that will be solid references to readers worldwide. It elaborates on the subject with information in the form of descriptive text and diagrams.

Brand logos, visual identities, illustrations, and other artistic works featured in this book stand out from others because of the designers' in-depth understanding of proportions, reflecting the importance of rational thinking in the ever-changing creative world.

Every monster, alien, and fantasy beast seen on screen and in games emerges from the imaginations of talented concept artists. This book unlocks that world to reveal the must-have skills behind creating compelling creatures. From applying knowledge of anatomy and evolution, to establishing clever workflows, everything you need is in this comprehensive creature-design toolkit.

Creating engaging and believable creature designs is an exciting yet challenging feat. The monsters, aliens, and fantasy beasts that grace our TV and cinema screens represent the hard work and dedication of a team of incredibly talented concept artists and designers.

This book unlocks their world and introduces the fundamental skills behind creating movie- and videogame-quality designs. Covering key topics such as animal anatomy, functionality, color, and shape language, as well as ideation and research techniques for developing unique, compelling, and authentic designs, this expansive book is a comprehensive, timeless volume packed full of advice from some of the most impressive and renowned artists working in this field today.

Contributors include concept artists who have worked on the Marvel films and for the highly revered Weta Workshop (The Lord of the Rings film trilogy) and Aaron Sims Company (Stranger Things).

• Begin your workflow with targeted research and ideation, guided by industry professionals
• Understand the functionality of real-world anatomy and its role in creating truly believable new species
• Discover how the fascinating processes of evolution and biological adaptation are the key to authentic results
• Breathe life into your creatures by establishing their unique mix of habitat, social behavior, diet, and even life cycle
• Apply key design principles such as contrast, scale, and shape language to infuse your creations with dynamic impact
• Eight detailed case studies featuring step-by-step artwork and industry advice by professional concept artists

Contributing artists and topics covered:

FOREWORD
HOW TO USE THIS BOOK
RESEARCH & IMAGINATION
Gathering research
Imaginative design
FUNCTIONALITY & ADAPTATION
Biodiversity: the variety of life
Evolutionary biology
ANATOMY
Why is anatomy important?
Blending anatomies
Exaggerating anatomies
Human anatomy
Primate anatomy
Feline anatomy
Canine anatomy
Equine anatomy
Cetacean anatomy
Lizard anatomy
Avian anatomy
Fish anatomy
Arthropod anatomy
GENERAL DESIGN PRINCIPLES
An artist’s blueprint
Balance
Repetition
Contrast
Scale & perspective
Shape language
Dynamism
CREATURE DESIGN IN THE INDUSTRY
Designing for execution & budget
Creatures that are characters
Designing for genre
Designing for clients
Tackling briefs
DESIGN PROCESSES
Arboreal reptile
Ungulate herbivore
Cetacean hunter
Carrion scavenger
Alien megafauna
Post-apocalyptic swamp fish
Alien crustacean
Tundra werebear
GALLERY
EXERCISES
GLOSSARY
CONTRIBUTORS
INDEX

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Посмотреть видео о книге Fundamentals of Creature Design: How to Create Successful Concepts Using Functionality, Anatomy, Color, Shape & Scale

An essential book for anyone involved or interested in the process of digital brand building and digital communication design

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are now only part of interactive brand identity. Digital touchpoints are becoming more widespread and more complex in their design demands, embracing apps, chatbots, interactive billboards, virtual and augmented reality and more. The interface is now the brand, which means that conception, design and technology must go hand in hand at every stage, keeping the needs of users front and centre.

This extensively updated edition of Branded Interactions is an essential handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the market. Packed with real-world examples from brands like Google, Amazon and Lego, it incorporates a wealth of practical design advice and diagrams to help build a solid framework for any project – incorporating brand strategy at every stage while remaining flexible enough to let creativity shine.

About the Author:

Marco Spies and Katja Wenger are partners at think moto, a Berlin-based design consultancy, and co-founders of two highly successful tech start-ups.

In the early 1960s, Italian design legend Bruno Munari published his visual case studies on shapes: Circle, Square, and, a decade later, Triangle. Using examples from ancient Greece and Egypt, as well as works by Buckminster Fuller, Le Corbusier, and Alvar Aalto, Munari invests the three shapes with specific qualities: the circle relates to the divine, the square signifies safety and enclosure, and the triangle provides a key connective form for designers.

One of the great designers of the twentieth century, Munari contributed to the fields of painting, sculpture, design, and photography while teaching throughout his seventy-year career. After World War II he began to focus on book design, creating children's books known for their simplicity and playfulness.

- For the first time, this trilogy is published as a single volume, in an affordably priced paperback that is sure to catch the eye of longtime Munari fans, as well as introduce his creative theories to new audiences.
- The first time these studies on shapes will appear in a single volume.
- Munari is one of the great designers of the twentieth century, with a wide following within the graphic design and art-world communities.
- "Bruno Munari is the Leonardo of our time."—Pablo Picasso

About the Author:

Bruno Munari was one of the greatest graphic designers of the twentieth century.

Paul Jackson‘s major new title Complete Pleats is the most comprehensive book about pleating on the market.

It explains how pleating systems can be stretched, compressed, flared, skewed, multiplied and mirrored, showing how from simple ideas, a huge number of original pleat forms can be created. Each technique is explained with a series of step-by-step photographs and line illustrations, enabling the designer to work through the basic principles of pleating and then adapt them to their specific needs. Complete Pleats also features more than 60 examples of pleats from the worlds of architecture, fashion and product design.

Paul Jackson has taught pleating techniques to students of Fashion Design for 30 years, in both paper and fabric. Complete Pleats is the definitive practical guide for anyone wishing to create and make pleats

The book includes 23 videos of pleating techniques.

About the Author:

Paul Jackson is the author of more than 30 books on paper arts and crafts. He has taught the techniques of folding on more than 150 university-level design courses in the UK, Germany, Belgium, USA, Canada and Israel. Courses include Architecture and Graphic Design to Fashion Design and Fine Art.

Monument Valley, an indie puzzle game based on optical illusions and impossible objects, generated nearly $14.4 million of revenue in two years after its launch; An ordinary dress prompted an Internet discussion around the world of whether it was black and blue or white and gold; Artists applied visual illusion to large 3D artworks which are so fascinating that a mass of spectators are willing to pay for taking a photo. 

Optical illusions can be seen everywhere in our lives, from interior design, installation, 3D art, product, to brand identity, book cover, and typeface design. They can always draw wide public attention and bring economic benefits. 

This book has summarized 14 principles of visual illusion and 8 creation techniques and included more than 60 amazing optical illusion artworks. Most important, it enables readers to create visual illusion flexibly and effectively either for personal interest or for commercial project.

 - Theories and techniques of visual illusion.
 - Comprehensive history of the development of visual illusion.
 - 65 illusion artworks with detailed analysis of creating methods.

Our bestselling introduction to graphic design is now available in a revised and updated edition.

In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency.

This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with colour.

About the Author:

Ellen Lupton is the author, co-author, or editor of 13 books with PAPress, including Design Culture Now; Skin: Surface, Substance + Design; Inside Design Now; Thinking with Type; D.I.Y.: Design It Yourself; and D.I.Y. Kids. She is Curator of Contemporary Design, Cooper-Hewitt, National Design Museum, Smithsonian Institution, New York and Director, Graphic Design MFA Program, Maryland Institute College of Art, Baltimore. she is the recipient of numerous awards including I.D. Forty, 1992; Chrysler Design Award, 1996; and AIGA Gold Medal, 2007

Light is as important as colour in creating the right effect, whether on a palette or on a computer. Whether you’re an animator, painter, photographer or illustrator, you need to know how to harness light in your work to create the right effect. Light for Visual Artists is the first and only book that explores the way light can be used to create realistic and fantastical effects in a wide range of media.

This introduction to light for students and visual artists explores the way light can be used to create realistic and fantastical effects in a wide range of media. Divided into three parts, the clearly written text explains: the fundamental properties of natural and artificial light; how to create realistic images by observing people and the environment; the creative use of light in composition and design. Updated with revised photos and artwork, as well as 15 practical exercises and new online video material, this second edition is an indispensable resource for animators, digital illustrators, painters, photographers and artists working in any medium.

Illustrator Richard Yot, known for his work in film as a lighting artist and stylised 3D illustrations, takes you through the fundamental properties of natural and artificial light, shadows, the interaction of light on different types of surfaces, reflections, as well as transparency, translucency and the effects of light on colour. Richard also explores how to observe the effects of light to create realistic images, and the creative use of light in composition and design for creating moods or setting a scene. This second edition has been updated with revised photos and artwork, as well as 15 practical exercises and new online video material.

Packed with diagrams and illustrations, as well as computer game and film stills, Light for Visual Artists is an invaluable resource for animators, digital illustrators, painters, photographers and artists working in any medium.

About the Author:

Richard Yot has been working as an illustrator for 20 years and is known for his characteristically stylised and unique 3D work. He has worked extensively in advertising and also has experience in film as a lighting artist.

Effective layout is essential to communication and enables the end-user to not only be drawn in with an innovative design, but to digest information easily. Making and Breaking the Grid is a comprehensive layout design workshop that assumes that in order to effectively break the rules of grid-based design, one must first understand those rules and see them applied to real-world projects.

Basics include composing typographic space, format determination, and sequencing and systemization. Various types of grids manuscript, column, modular, hierarchical are also covered.

Text reveals top designers' work in process and rationale. Projects with similar characteristics are linked through a simple notational system that encourages exploration and comparison of structure ideas. Each project is shown comprehensively so readers can see its structure revealed over several pages, at a size that allows for inspection of detail.

Also included are historical overviews that summarize the development of layout concepts, both grid-based and non-grid based, in modern design practice.

About the Author:

Timothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and freelance consulting through STIM Visual Communication. His 18-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a senior art director at Ruder Finn, New York’s largest public relations firm, and senior art director at Pettistudio, a small multidisciplinary design firm. Before relocating to Manhattan, he was principal of Physiologic in Syracuse, located in upstate New York.

In 1990, he graduated a Trustee Scholar from the Graphic Design program at the University of the Arts, Philadelphia. Mr. Samara is a faculty member at New York’s School of Visual Arts, New York University, Purchase College/SUNY, and The New School, and has published six books on design and typography, all through Rockport Publishers: Making and Breaking the Grid; Typography Workbook; Publication Design Workbook; Type Style Finder; Design Elements; and, most recently, Design Evolution, released in January 2008. Mr. Samara and his partner live in the Williamsburg neighborhood of Brooklyn.

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Пролистать книгу Making and Breaking the Grid: A Graphic Design Layout Workshop, Second Edition, Updated and Expanded на Google Books.

The multidimensional nature and simplicity of geometric shapes have fascinated designers since design's early days

The creative possibilities that they offer are unlimited, and we interpret them constantly. Whereas the rectangle represents symmetry and order, the square, with its equal faces and angles, denotes calm and neutrality, and the circle evokes perfection and infinity.

Shapes: Geometric Forms in Graphic Design reveals how the most innovative studios and agencies continue to reinvent geometric shapes to create new design philosophies.

This is an essential guide for those who wish to incorporate new insights into their creative repertoire.

The Art of Folding 2 presents a wide range of creators who are inspired by origami and whose work with various materials draws on traditional techniques.

Drawing on examples from nature, this second volume focuses on folders' know-how as it applies to art, design, decoration, fashion, furniture and lightning, architecture, new folding techniques and "intelligent" objects. In this volume architect and origami expert Jean-Charles Trebbi cooperates with the architecture partners Guillaume Bounoure and Chloé Genevaux, who specialized in experimental applications of folding techniques with new materials.

The book includes ten folding templates.

About the Author:

Born in Paris, Charles Trebbi is an urban architect, designer, artist and writer. A Renaissance man who specializes in the infinite possibilities of folding, cutting and assembling using paper, cardboard, textiles and even wood and metal, he creates his own art books, which are often inspired often by urban spaces and architecture, and produces completely original structures with pop-up and cutting techniques.

This handy, portable version of the authoritative Universal Methods of Design provides the same thorough and critical presentation, updated and expanded to include 125 research methods, synthesis/analysis techniques, and research deliverables for human-centred design.

Each method of research is distilled down to its most powerful essence, in a format that will help individual practitioners, as well as design teams, select and implement the research methods best suited to their design culture within the constraints of their projects. This valuable guide: 

- Dismantles the myth that user research methods are complicated, expensive, and time-consuming
- Creates a shared meaning for cross-disciplinary design teams
- Illustrates methods with compelling visualizations and case studies
- Characterizes each method at a glance 

With the concise, accessible format of The Pocket Universal Methods of Design, you and your team will be designing in a completely new, more effective way.

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

About the Authors:

Bruce Hanington is an associate professor, director of graduate studies, and former program chair of industrial design in the School of Design at Carnegie Mellon University in Pittsburgh, Pennsylvania. He has dedicated his teaching and research to methods and practices for human-centred design, with an emphasis on design ethnography, participatory design, and the meaning of form in context. He has consulted on design projects with GE Appliance and Johnson and Johnson, and his work has been published in Design Issues, The Design Journal, and Interactions, with chapters in Designing Inclusive Futures and Design and Emotion: The Experience of Everyday Things. Bella Martin is a design practitioner and independent consultant in Atlanta, Georgia, where she brings her expertise for design research methods to companies who are new to user-centred design but eager to give their users a voice in the design process. She holds a Master of Design in Communication Planning and Information Design from Carnegie Mellon University, where she first began her ongoing work in visualizing user-centred research methods.

Bella Martin is a design practitioner and independent consultant in Atlanta, Georgia, where she brings her expertise for design research methods to companies who are new to user-centred design but eager to give their users a voice in the design process. She holds a Master of Design in Communication Planning and Information Design from Carnegie Mellon University, where she first began her ongoing work in visualizing user-centred research methods.

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Пролисать книгу The Pocket Universal Methods of Design: 125 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions, Revised and Expanded на Google Books.

Based on the BBC television series, John Berger's Ways of Seeing is a unique look at the way we view art, published as part of the Penguin on Design series in Penguin Modern Classics.

'Seeing comes before words. The child looks and recognizes before it can speak.'

'But there is also another sense in which seeing comes before words. It is seeing which establishes our place in the surrounding world; we explain that world with words, but word can never undo the fact that we are surrounded by it. The relation between what we see and what we know is never settled.'

John Berger's Ways of Seeing is one of the most stimulating and influential books on art in any language. First published in 1972, it was based on the BBC television series about which the Sunday Times critic commented: 'This is an eye-opener in more ways than one: by concentrating on how we look at paintings . . . he will almost certainly change the way you look at pictures.' By now he has.

John Berger (b. 1926) is an art critic, painter and novelist.born in Hackney, London.
His novel G. (1972) won both the James Tait Black Memorial Prize and the Booker Prize.

If you enjoyed Ways of Seeing, you might like Susan Sontag's On Photography, also available in Penguin Modern Classics.

'Berger has the ability to cut right through the mystification of professional art critics ... he is a liberator of images: and once we have allowed the paintings to work on us directly, we are in a much better position to make a meaningful evaluation'
Peter Fuller, Arts Review

'The influence of the series and the book ... was enormous ... It opened up for general attention areas of cultural study that are now commonplace'
Geoff Dyer in Ways of Telling

'One of the most influential intellectuals of our time'
Observer

About the Author:

John Berger was born in London in 1926. His acclaimed works of both fiction and non-fiction include the seminal Ways of Seeing and the novel G., which won the Booker Prize in 1972. In 1962 he left Britain permanently, to live in a small village in the French Alps. He died in 2017.

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Пролистать книгу Ways of Seeing: John Berger на Google Books.

Если вы хотите создать интуитивно понятный и привлекательный дизайн для веб-сайта, программы, товара или бренда, вы должны знать, что лежит в основе психологии поведения людей. Как люди думают? Как они принимают решения? Что заставляет человека нажать кнопку или купить что-нибудь? Как заставить людей сделать то, что вы хотите? Обо всем этом вы узнаете из данной книги. Вы поймете, как привлечь внимание людей, какие ошибки они совершают и почему, а также многое другое, что поможет сделать ваш дизайн лучше. Эта книга — не скучный набор правил и принципов дизайна, а глубокое практическое исследование причин, лежащих в основе поведения людей. Доктор психологических наук Сьюзан Уэйншенк использует данные последних исследований и демонстрирует множество примеров создания дизайна, привлекающего внимание.

Кит Уайт – профессор живописи Института Пратта, Бруклин, а также известный художник, чьи работы выставлены во многих музеях мира. Его лаконичные и полные глубокого смысла уроки изобразительного искусства будут полезны всем будущим художникам и дизайнерам. Что такое искусство? Что значит быть художником и как достичь истинных высот в творчестве?