Учебники по дизайну

A grid is used to create consistency and visual harmony throughout a multi-page or multi-screen document; it is the invisible structure underlying the design.

As such, choosing and using the right grid is one of the secrets to creating successful, professional-looking work. The Designer’s Toolkit: 500 Grids & Style Sheets is the fast-track way to identifying and employing the best design template for the job – whether you’re designing a newsletter, a sales flyer or a web page. It is a unique book-plus-CD kit.

On the CD you will find 500 page and screen templates in file formats for the most commonly used design applications – Adobe InDesign, Quark XPress, and Dreamweaver. They are all ready-to-use as they stand or can be customised to particular purposes. In the book, you will find all the instructions you need on how to make the best of them, together with expert help and advice on understanding the issues involved in design for either print or screen.

The Designer’s Toolkit: 500 Grids & Style Sheets will help both experienced and novice designers create effective, original and sophisticated designs.

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand

From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.

 - Features more than 30 all-new case studies showing best practices and world-class
 - Updated to include more than 35 percent new material
 - Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

4th Edition

Alina Wheeler engages enterprises in a dynamic process to build their brands and embrace best practices. Wheeler inspires the whole branding team to seize every opportunity to design compelling customer experiences at every touchpoint. Designing Brand Identity, now in its third edition, is the first book to deconstruct the branding process into a universal, five-phase methodology. Her signature mantra is "Who are you? Who needs to know? Why should they care? How will they find out?" Her new book Brand Atlas is a collaboration with Joel Katz, world-renown information designer. Brand Atlas reinvents the paradigm of a business book and illuminates fifty-five brand topics.

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Посмотреть новое - пятое - издание книги Designing Brand Identity: An Essential Guide for the Whole Branding Team

Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation. From research and analysis through launch and governance, this book provides expert insight on all aspects of the process, and describes the best practices that build better brands. This updated fifth edition includes new and expanded coverage of social media cross-channel synergy, crowdsourcing, SEO, experience branding, mobile devices, wayfinding, and placemaking, with 30 all-new case studies of top brands from various industries around the world. Fuel recognition, amplify market differentiation, create cohesion, and project value with the essential concepts and practices that build and maintain strong brands.

Brand identity is key to an organization′s success, helping customers navigate their options in an expanding marketplace rife with competition. How does your brand stand out? How do you attract your target? It′s all in the process. This book delivers a clear roadmap to brand development and maintenance, with in-depth guidance every step of the way.

 - Infuse your brand with authenticity and meaning
 - Create a cohesive suite of branding products
 - Design for flexibility, durability, and sustainability
 -Develop solid strategy around positioning, architecture, and more

A successful brand requires zero context, and is recognizable when stripped down to its barest bones; Coca–Cola, Apple, Nike, Disney, McDonalds the strongest brands are immediately recognized as a safe bet and a better value over the competition anywhere in the world. It′s no coincidence that certain brands endure, while others undergo repeated revamps to remain relevant. Designing Brand Identity shows you how to recognize the myriad factors that contribute to strength, and merge them into your organization′s winning brand.

5th Edition

About the Author:

Alina Wheeler engages enterprises in a dynamic process to build their brands and embrace best practices. Wheeler inspires the whole branding team to seize every opportunity to design compelling customer experiences at every touchpoint. Designing Brand Identity, now in its third edition, is the first book to deconstruct the branding process into a universal, five-phase methodology. Her signature mantra is "Who are you? Who needs to know? Why should they care? How will they find out?" Her new book Brand Atlas is a collaboration with Joel Katz, world-renown information designer. Brand Atlas reinvents the paradigm of a business book, and illuminates fifty-five brand topics.

There is a dearth of books covering drawing and product design. Drawing for Designers fills this gap, offering a comprehensive guide to drawing for product/industrial designers and students. As well as industrial product design, the book encompasses automotive design and the design of other 3D artefacts, such as jewellery and furniture. Covering both manual and computer drawing methods, the book follows the design process: from initial concept sketches, presentation drawings and visualizations, general arrangement and detail drafting to fully dimensioned production drawings, and beyond to technical illustrations and exploded/assembly diagrams used for publicity and instructing the end user in the product's assembly, operation and maintenance. Interspersed with the chapters there are case study spreads featuring famous designer products shown both as drawn concepts and as finished objects There are also several step-by-step 'how-to-do-it' sequences.

Alan Pipes is a freelance writer, illustrator, webmaster, and part-time publisher specializing in the applications of computers in graphic design, fine art, illustration and product design. He is the former editor of CadCam International and the author of Production for Graphic Designers.

Any professional artist knows that creating depth of field and the relative position of objects is practically impossible without the basic notions of perspective in drawing. This book explains and demonstrates in a series of sketches the practical foundations of perspective in drawing and sketching.

Dyeing and Screen-Printing on Textiles is a clear, easy-to-follow guide for students as well as accomplished artists and designers who wish to expand their knowledge of a range of fascinating techniques. Joanna Kinnersly-Taylor covers all the key processes used in creating dyed and screen-printed fabrics using a range of synthetic dyes.

This comprehensive guide includes recipes for cloth preparation, dyeing and printing, fixation, designing a repeat, and preparing imagery and screens for exposure. Also included is advice on equipment needed for setting up a studio and safe working practice. The step-by-step instructions are accompanied by inspirational images of works by practitioners from around the world. This new edition of Dyeing and Screen-Printing on Textiles has been fully updated, and features brand new colour illustrations.

Feedback offers a selection of the best actions in direct and interactive marketing sent directly to the general public or to a segmented audience, with the purpose of obtaning a direct response or interaction from the targeted persons.

Feedback presents several examples of direct response marketing bringing together projects from various disciplines in a single book, including: relational marketing, direct marketing, guerrilla marketing, interactive marketing, etc.

These specialities are illustrated with projects by agencies such as Mr. John Sample, Remo D6, Taxi Studio Ltd., Ros & Asociados, Villarrosàs, Herederos de Rowan, among others, based on direct marketing, together with others based on interactive marketing by agencies such as Wieden+Kennedy, OgilvyInterative, Forsman & Bodenfors, Big Spaceship, Cuatic, Minnim…

The pieces of work shown here belong to clients such as Sony, Amnesty International, Electronic Arts, Fila, Starbucks, Nike, Toyota, IKEA, Mango, etc., but one may also find examples of work for more modest clients, such as self-promotion campaigns by the agencies themselves or even wedding invites.

The purpose of Feedback is to illustrate the philosophy of integral marketing -also known as 360º marketing - to which most agencies and studios are currently turning to. That is why the book is divided in 5 chapters, i.e. Low Cost, Concept, 360º, Technique and Strategy.

The first chapter, Low Cost, includes projects made on a low budget such as wedding invites, greetings or self-promotion pieces, among other examples. These prove that creativity can be stretched enough to create effective and efficient campaigns with a small investment, by adding a complicity component and interacting with the recipient.

The Concept chapter presents a portfolio of projects in which the recipients’ implication becomes directly related to the concept which the product / service / brand campaign beholds, making it especially memorable as the user revives the concept experience. This goes to prove that bi-directional communication between sender and recipient, together with the active participation of both, become the best way to deliver a message.

Under 360º we continue to talk about the feedback philosophy, although this time applied to integral communication, offering an overview from different fields. Interaction has no limits – from a website to a reflection on a building front. This fact is showcased in examples such as the ambient marketing performance in a mall in which children are able to play in front of a tactile screen by using their own bodies and movements. Other campaigns may also imply printed advertising, call centres or other direct response channels.

Under Technique, the showcased examples feature an outstanding component of technical innovation – i.e. A window display which reacts to pedestrians’ movements; websites in which users can communicate not only by using their keyboard but also their webcam… Resorting to this kind of technical solutions provides a great creativity potential allowing the development of campaigns in which feedback becomes an added value for the user, turning him into an ally of the message.

The last chapter based on Strategy covers campaigns which are skillfull enough to reach their audience directly. The evidence goes to show that, in certain cases, messages which are directed to very specific audiences are more effective than those which are broadcasted through the mass media.

We hope that Feedback serves as a source of inspiration for designers and creatives alike.

There is probably no subject more intimidating and complex to artists than the human figure. Even artists who have otherwise mastered their chosen medium are unable to render figures successfully. How can artists develop or apply their drawing skills to portray the figure as animate and made of muscle and bone, but without overpowering form with anatomical detail?

In Figure Drawing Workshop, a veteran artist guides readers through a series of progressive lessons designed to help artists draw the figure with accuracy, simplicity, and skill. Step by step, readers learn how to see and render basic shapes; use line to express energy and movement; depict light and shadow; convey a sense of underlying musculature without overworking a drawing; and draw convincing heads, hands, and feet. Finally, they’ll learn how to liberate themselves from unproductive habits and develop their own creative style.

• Figure and anatomy drawing are perennially popular among artists
• One of the only figure drawing books that offers a series of progressive lessons aimed at beginners
• Presents elegant drawings that reflect all phases of image development

At some point, almost everyone will produce a piece of graphic design. It might be a birthday card for a relative, a poster for a neighborhood event, or an advert for the office notice board. There are thousands of DIY graphic designers out there who have neither the time nor the inclination to study graphic design formally, but do want to know how to get results that move their projects beyond the amateurish. Graphic Design for Nondesigners is the book for them, offering an accessible, jargon-busting guide to getting professional-looking results.

The book explains the basic principles of graphic design, such as use of space and structure, color, and type. It will feature do’s and don’ts, hints, tips, box-outs, comparative examples, and specially-commissioned illustrations. The book includes 20 step-by-step projects for everyday design items, such as adverts, logos, business cards, letterheads, menus, gift wrap, invitations, posters, CD and DVD packaging, websites, blogs, newsletters, and T-shirts.

* Packed with everyday design projects that are achievable even for the complete design novice
* Simple but effective work-throughs show what can be done using only basic software
* Outlines the best and most cost-effective materials and consumables, along with software and hardware recommendations

A good designer, like a good chef, is aware not only of how each ingredient is similar or different, but also which delivers one message in contrast to another, which will combine to create experiences that are harmonious or jarring, financial, medical, or industrial.

By comparing the designer to a chef, author Timothy Samara, walks readers through the ingredients, tools, and techniques it takes to create successful design recipes.

This book is broken into easy-to-follow sections, including basic design techniques, graphic ingredients, and projects recipes. The Graphic Ingredients section is categorized into four groups: Pictorial Staples, Chromatic Flavors, Typographic Confections, and Spatial Presentations. Once the basic design techniques and ingredients are established, the author demonstrates how to concoct delectable design recipes. Graphic Designer's Essential Reference is an inspirational resource that all graphic designers should keep by their workspace for handy reference.

The author:

Timothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and consulting through STIM Visual Communication. His 18-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a senior art director at Ruder Finn, New York's largest public relations firm, and senior art director at Pettistudio, a small multidisciplinary design firm. Before relocating to Manhattan, he was principal of Physiologic in Syracuse, located in upstate New York. In 1990, he graduated a Trustee Scholar from the Graphic Design program at the University of the Arts, Philadelphia. Mr. Samara is a faculty member at New York's School of Visual Arts, New York University, Purchase College/SUNY, and The New School, and has published six books on design and typography, all through Rockport Publishers: Making and Breaking the Grid; Typography Workbook; Publication Design Workbook; Type Style Finder; Design Elements, Design Evolution, and, most recently, Letterforms, released in September, 2018. Mr. Samara and his partner live in the Williamsburg neighborhood of Brooklyn.

This book is suitable for those who work with automated text and image design. It shows examples of working correctly on a conceptual level. Exact directions for using all of the grid systems presented (8 to 32 grid fields) are given to the user. These can be used for the most varied of projects. The three-dimensional grid is treated as well. Put simply: a guidebook from the profession for the profession.

The development of organisational systems in visual communication was the service and the accomplishment of the representatives of simple and functional typography and graphic design. In the 1920s in Europe, works already arose in the areas of typography, graphic design and photography with objectified conception and rigid composition. In 1961 a brief presentation of the grid with text and illustrations appeared for the first time in an earlier book by the author. Articles published mainly in trade journals then followed.

This book now attempts to close a gap by giving examples and exact directions to the professional concerning all grid problems that can occur.

The author, a world-renowned professional, thus offers his colleagues the tools to solve problems more easily.

Ideas-packed reference resource for publication designers

Now revised and updated with brand new content, this second edition of Grids will give designers of all levels further inspiration and know-how to create outstanding layouts that will succeed in todays fast-moving and competitive marketplace. Innovative grids provide structure, movement, space, flexibility, and impact. Grids showcases a selection of the best designs for a variety of work, including books, magazines, newspapers, catalogues, brochures, posters, flyers, stationery, and websites. Each design is presented in its original form, and with all the guides and margins overprinted, to afford the reader an insight into how the layout was built around the underlying grid. Detailed captions provide all the essential information, such as the format, measurements, binding, finish, and also the creative inspiration behind the design. An accompanying CD includes grid templates in InDesign and QuarkXPress, plus three illustrated projects and six unique tutorials. This is a truly indispensable reference book for all practitioners and students of graphic design.

Grids gives designers of all levels the inspiration and know-how to create outstanding layouts that will succeed in today’s fast-moving and competitive marketplace.

Innovative grids provide structure, movement, space, flexibility, and impact. Grids showcases a selection of the best designs for a variety of work, including books, magazines, newspapers, catalogues, brochures, posters, flyers, stationary, and websites. Each design is presented in its original form, and with all the guides and margins overprinted, to provide an insight into how the layout was built around the underlying grid.

Detailed captions give all the essential information, such as the format, measurements, binding, finish, and the creative inspiration behind the design.