New in paperback, this book presents Dieter Rams’ aesthetic philosophy through highlights from a forty-year career designing iconic consumer products that enhance our daily lives.

For decades, anyone who cared about product design looked to the Braun label when choosing their appliances, radios, and other consumer items. Dieter Rams, the guiding force behind the Braun look, breaks down his design principles and processes in this elegant new paperback edition. Enumerating each of his ten principles such as “good design is innovative”; “good design is aesthetic”; “good design is useful”, etc., this bestselling book presents one hundred items that embody these guidelines. Taken together, the images and texts offer the most comprehensive overview of Dieter Rams’ work to date and will serve as both a reference and an inspiration for anyone interested in how and why good design matters.

About the Author:

Cees W. De Jong is the author of numerous books and a curator of exhibitions on design, typography, and architecture.

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For the Love of Letters. A history of fonts and graphic styles from 1628 to 1938

A connoisseur’s overview of typeface design, Type offers a dependable history of elegant fonts from 1628 to the mid-20th century. Derived from a distinguished Dutch collection, exquisitely designed catalogues trace the evolution of the printed letter through specimens in roman, italic, bold, semi-bold, narrow, and broad fonts, as well as borders, ornaments, and initial letters.

This comprehensive collection offers a thorough overview of typeface design from 1628 to the mid-20th century. Derived from a distinguished Dutch collection, a series of exquisitely designed catalogues traces the evolution of the printed letter via specimens in roman, italic, bold, semibold, narrow, and broad fonts. Borders, ornaments, initial letters, and decorations are also included, along with lithographic examples, letters by sign writers, inscription carvers, and calligraphers.

The first part of the book covers pre-20th-century typefaces, with texts by editor Cees de Jong and collector Jan Tholenaar. The second part deals with the period from 1900 to the mid-20th century and contains a historical outline by Alston W. Purvis. Featured type designers include William Caslon, Fritz Helmuth Ehmcke, Peter Behrens, Rudolf Koch, Eric Gill, Jan van Krimpen, Paul Renner, Jan Tschichold, A. M. Cassandre, Aldo Novarese, and Adrian Frutiger.

The editors and authors:

Cees W. de Jong is a designer and publisher based in Naarden, the Netherlands. He has published numerous books on design, architecture, art and graphic design, and is now working as a design/publishing consultant and author.

Alston W. Purvis is a professor of the visual arts division of the School of Arts at Boston University, USA. He is also the author of many books on graphic design.

Jan Tholenaar was a collector of the printed letter in all its various incarnations; especially in the form of design catalogs and specimen books. He lived in Amsterdam, where he passed away in 2009.

Know your type. A visual history of fonts and graphic styles: 1628–1938

This book offers a connoisseur’s overview of typeface design, exploring the most elegant fonts from the history of publishing. Taken from a distinguished Dutch collection, this exuberant two-volume edition traces the evolution of the printed letter via exquisitely designed catalogs, showing type specimens in roman, italic, bold, semi-bold, narrow, and broad fonts. Borders, ornaments, initial letters, and decorations are also included, along with lithographic examples, letters by signwriters, inscription carvers, and calligraphers.

Featuring works by type designers including: William Caslon, Fritz Helmuth Ehmcke, Peter Behrens, Rudolf Koch, Eric Gill, Jan van Krimpen, Paul Renner, Jan Tschichold, A. M. Cassandre, Aldo Novarese, and Adrian Frutiger.

In order to accommodate a vast amount of material, we have divided this text into two volumes. The first volume covers pre–20th-century typeface specimens, with texts by editor Cees de Jong and collector Jan Tholenaar. The second volume covers the period from 1900 to the mid-20th century and contains a historical outline by Alston W. Purvis.

Includes exclusive access with TASCHEN keycard to online image library: over 2,400 high-resolution scans of type specimens downloadable for unrestricted use.

The editors and authors:

Cees W. de Jong is a designer and publisher based in Naarden, the Netherlands. He has published numerous books on design, architecture, art and graphic design, and is now working as a design/publishing consultant and author.

Alston W. Purvis is professor of the visual arts division of the School of Arts at Boston University, USA. He is also the author on many books on graphic design.

Jan Tholenaar was a collector of the printed letter in all its various incarnations; especially in the form of design catalogs and specimen books. He lived in Amsterdam, where he passed away in 2009.

This complete international history of poster design from the Art Nouveau to the present covers all of the significant developments in poster design, and every important type of poster, from wine and war to rock and rebellion. One thousand posters illustrate the work of virtually every significant artist and graphic designer whoever created a memorable poster, including a generous selection of contemporary work. Organized chronologically, with thematic sections devoted to design styles as well as popular history, The Poster is also a visual chronicle of world culture from the late 19th century to the present. Finally, The Poster is an appealing design object in itself, and a terrific way to experience the pleasures of graphic design.