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Sandra Rendgen, Julius Wiedemann
ID: 9402
Видавництво: Taschen

Seeing is understanding. How complex ideas can be communicated via graphics

Our everyday lives are filled with a massive flow of information that we must interpret in order to understand the world we live in. Considering this complex variety of data floating around us, sometimes the best — or even only — way to communicate is visually. This unique book presents a fascinating perspective on the subject, highlighting the work of the masters of the profession who have created a number of breakthroughs that have changed the way we communicate. Information Graphics has been conceived and designed not just for graphics professionals, but for anyone interested in the history and practice of communicating visually.

The in-depth introductory section, illustrated with over 60 images (each accompanied by an explanatory caption), features essays by Sandra Rendgen, Paolo Ciuccarelli, Richard Saul Wurman, and Simon Rogers; looking back all the way to primitive cave paintings as a means of communication, this introductory section gives readers an excellent overview of the subject. The second part of the book is entirely dedicated to contemporary works by today’s most renowned professionals, presenting 200 graphics projects, with over 400 examples — each with a fact sheet and an explanation of methods and objectives — divided into chapters by the subjects Location, Time, Category, and Hierarchy

- 200 projects and over 400 examples of contemporary information graphics from all over the world—ranging from journalism to art, government, education, business and much more
- Four essays about the development of information graphics since its beginnings
- Exclusive poster (673 x 475 mm / 26.5 x 18.7 in) by Nigel Holmes, who during his 20 years as graphics director for TIME revolutionized the way the magazine used information graphics

Julius Wiedemann
ID: 7259
Видавництво: Taschen

What's your sign? Diverse logos from around the world

Everybody knows that the logo is a key branding element. A good one can glamorize just about anything, so it comes as no surprise that logo design is a crucial step in the development of a product or service. Each volume in the Logo Design series brings together diverse logos from around the world, organized into chapters by theme, such as creative industry, events, fashion, media, music, retailers, and service. A full index lists each logo’s company, designer, and designer’s website. Also included is a case study section, concentrating on logo application and development.

Anyone who’s interested in design will appreciate this diverse compendium of visual ideas, and creative professionals will covet TASCHEN's Logo Design books. As scientist Linus Pauling once said, “In order to come up with one good idea, you must have lots of ideas.”

The features in Volume 3 include: an interview with H5, the makers of 2010 Oscar winner Logorama, Neville Brody's Research Studios on the redesign of Music for Youth, Sasha Vidakovic on the new identity for Victoria Beckham, leading Canadian design studio Concrete on the launch of SUPER cosmetics, British studio KentLyons on Jarman film award, HB Design from Argentina on the country's 200th-anniversary logo, and Helmut Langer on universal identities.

The editor:
Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now!

Julius Wiedemann
ID: 7256
Видавництво: Taschen

The art of likeness. The spectrum of today’s portraiture, from caricature to realism

The field of illustration has flourished over the last decade, with professionals working both by computer and by hand. In illustration, the single most challenging and captivating subject has been the portrait, frequently used in editorials, advertising, products, and most recently, being the subject of major exhibitions. The book gathers together the exclusive (and frequently unpublished) portrait work of over 80 illustrators from all over the world, many of whom were featured in Illustration Now!, including Aaron Jasinski , André Carrilho, Hanoch Piven, Anita Kunz, Jody Hewgill, and Dugald Stermer. The book also features an index of subjects and an introduction by Steven Heller.

The editor:
Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now!

Joaquim Paulo, Julius Wiedemann
ID: 6270
Видавництво: Taschen

Following the success of Jazz Covers, this volume features over 500 legendary covers from the golden era in black music that have conquered the world. From Marvin Gaye to Michael Jackson, the Temptations to Earth, Wind & Fire, and James Brown to Prince, Funk & Soul Covers portrays the often breathtaking album art that helped make these essentially African-American musical forms both world famous and massively influential, and an essential part of 20th century music history. Featuring interviews with key industry figures - including performers, producers, and writers - Funk & Soul Covers also provides cultural context and design analysis for many of the record covers.

The author:
Joaquim Paulo is as a consultant for major labels and directs a number of radio stations in Portugal. He started collecting vinyl at 15, and flies to London, Paris, New York and São Paulo to enrich his collection of over 25,000 LPs. He lives and works in Lisbon and dedicates his free time to recovering old and rare recordings.

The editor:
Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now!

Julius Wiedemann (Editor)
ID: 6263
Видавництво: Taschen

Asia is home to roughly 60% of the world’s population - around 4 billion people in over 50 countries - yet the continent covers less than 9% of the world’s surface. With China and India leading in growth and Japan being the most technological place on the planet, Asian graphic design has a lot to contribute to creativity around the world. The aesthetics that have developed in the region, blending tradition and a forward-looking approach to contemporary culture, cannot be seen anywhere else. In contrast to major players Japan and China, countries like Korea, Singapore, India, and Thailand also offer a very individual take on the use of graphics, typography, and many other in many related areas.

Featuring the best and the most recent advertising campaigns, posters, brand-design projects, corporate identity, package design, and editorial design, Asian Graphics Now! is an inspirational and important book for any creative student or professional.

The editor:
Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now!

Pentawards, Julius Wiedemann
ID: 6261
Видавництво: Taschen

All wrapped up. An international guide to contemporary packaging design

Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, the packaging can make or break a sale. Every year, the Pentawards celebrate the art of the package by presenting awards to designs from around the world. Designers compete in five main categories - beverages, food, body, luxury, and other markets - and no fewer than 44 sub-categories.

Featuring a selection of over 400 works from 39 countries, this book brings together all the Pentawards winners from 2009 and 2010 plus the main winners from 2008, providing a vivid demonstration of creativity in every form of packaging. Readers will also discover what drives design industry leaders and agencies behind these creations which are so much part of our everyday lives. This well of inspiration is not just aimed at design and marketing professionals but anyone with interest in the creative process of packaging.

The editors:
Pentawards is the first and only worldwide competition dedicated to packaging design in all its forms, open to anyone associated with its creation and/or marketing. Aside from prize-giving, Pentawards' mission is the worldwide promotion of packaging design among companies, media, economic and political authorities, and the general public.
Further information:
https://www.pentawards.org/

Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now.

Dalcacio Reis, Julius Wiedemann
ID: 5647
Видавництво: Taschen

Sustainability is not a passing fashion, and people are constantly searching for more information, products and innovations in this area. Designers, in turn, are responding with elegant, efficient, low-impact products that look towards a sustainable future. This book brings together over 180 such innovative and award-winning projects from over 20 countries, launched by leading design offices and companies worldwide, including IDEO, IBM, and New Deal Design.

Featuring reusable products from water bottles and diapers to solar- and wind-powered goods; clocks that run by reacting with soil; air and water purifiers; coffins and urns for sustainable funerals; paper made from elephant and sheep dung—as well as eco-friendly chocolates, bikinis, guitars, energy efficient appliances and much more—this is a state-of-the-art update on the sustainable revolution in product design.

Julius Wiedemann (Editor)
ID: 5256
Видавництво: Taschen

Following the success of Illustration Now!, this installment presents a new selection of illustrators from all around the world on a budget price. Whereas the first volume brought together a fascinating mix of star illustrators and brand new faces that together formed the face of illustration around the world, Illustration Now! Vol. 2 is even more exciting, featuring illustrators from over 20 countries, with styles ranging from cutting edge to traditional. Also included is a dialog between design specialist Steven Heller and German illustrator Christoph Niemann about illustration’s role in the world today. This book is perfect not only for creative professionals and illustration students, but also artists and anyone with an appreciation for visual language.

Julius Wiedemann
ID: 5238
Видавництво: Taschen

The YouTube phenomenon is just the tip of the iceberg in terms of the presence and importance of video on the web today. With increasing bandwidth speeds come more and more possibilities for the moving image to find its place in every nook and cranny of the web, whether to sell products or entertain or both. This book brings together a number of award-winning campaigns and websites produced for top brands worldwide, demonstrating the connection between the worlds of television and Internet.

Julius Wiedemann
ID: 5237
Видавництво: Taschen

The YouTube phenomenon is just the tip of the iceberg in terms of the presence and importance of video on the web today. With increasing bandwidth speeds come more and more possibilities for the moving image to find its place in every nook and cranny of the web, whether to sell products or entertain or both. This book brings together a number of award-winning campaigns and websites produced for top brands worldwide, demonstrating the connection between the worlds of television and Internet.

Julius Wiedemann
ID: 5236
Видавництво: Taschen

Following up on the success of Web Design: Portfolios, this volume features the Internet's best examples of artists, design studios, photographers, designers, and corporations that use Flash to showcase their creations. What once existed only in printed form is increasingly being featured online via dynamic, animated Flash-powered sites. Flashfolios contains a selection of such websites developed exclusively using Flash, demonstrating the sophistication and range of interactive web design today.

Julius Wiedemann (Editor)
ID: 5204
Видавництво: Taschen

D&AD 2009, The Best Advertising and Design in the World

TASCHEN has teamed with D&AD to make its previously exclusive and highly-coveted Annual – featuring the year’s best creative work – available to the public. The awards panel judges over 20,000 works from design studios, advertising agencies, branding consultancies, film production and photographic agencies, digital media pioneers, and other creative firms from all over the globe. Winners receive the legendary D&AD Yellow Pencil Award – or in the case of exceptional and outstanding work, the rare Black Pencil Award.

The TASCHEN D&AD Annual is an absolute must-have reference work for anyone interested in creativity, communication, design, or advertising.

Featuring the latest D&AD award-winning work in the fields of:
Ambient, Art Direction, Book Design, Branding, Broadcast Innovations, Digital Installations, Direct, Environmental Design, Graphic Design, Illustration, Magazine & Newspaper Design, Mobile Marketing, Music Videos, Online Advertising, Packaging Design, Photography, Poster Advertising, Press Advertising, Product Design, Radio, TV & Cinema Advertising, TV & Cinema Crafts, Viral, Websites, Writing for Advertising, and Writing for Design.

Julius Wiedemann
ID: 5153
Видавництво: Taschen

With in-depth case studies of leading projects from around the world, Brand Identity Now! is destined to be a major work of reference for designers, marketing professionals and anyone working in communications. The book examines logos, imagery, and strategic applications involved in each branded project. Featuring over 150 outstanding brand identities from more than 20 countries, including the Obama '08 Election Campaign, The Museum of Art and Design, the Digital Water Pavilion at Expoagua Zaragoza 2008 and New York's bid for the Olympic Games 2012.

Top design offices featured include:
Attik, Pentagram, 3deluxe, Landor Associates, MetaDesign, Sol Sender (designer of the Obama logo), RDYA Argentina, studio FM milano, Story Worldwide, SVi Design, Tatil Design, Pozo Marcic Ensamble, and Apfel Zet.

Julius Wiedemann (Editor)
ID: 4719
Видавництво: Taschen

The latest volume Illustration Now! presents a dazzling selection of groundbreaking work by 150 of the world's most exciting illustrators. A fascinating mix of established master draftsmen and neophytes, working in a vast range of techniques, Illustration Now! Vol. 3 features illustrators from 30 countries, including information about their career paths, and lists of selected exhibitions. Also included is an introduction by specialist Steven Heller on current trends in the field. This book is perfect for graphic artists, creative professionals and illustration students, as well as anyone with an appreciation for draftsmanship and visual language.

Julius Wiedemann (Editor)
ID: 4348
Видавництво: Taschen

Logos A Go-Go

The world's best graphic symbols, tradmarks and logotypes

In this follow-up to our immensely successful first volume, you’ll find over 2,000 logos as well as detailed case studies on brand identities such as MTV and Wrangler. Top design and branding teams and offices featured include MetaDesign, Saffron Brand Consultants, Research Studios, Stefan Sagmeister, and Studio Dumbar. With a foreword by MetaDesign’s chief design officer Uli Mayer-Johanssen and an introduction by branding guru Wally Olins, this collection brings an insider’s prospective to the art of designing successful logos in any field of commerce.

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