Дизайн

Нове й оновлене 3-є видання бестселера Design Elements, візуально багатого та доступного посібника, який представляє основи дизайну у списках, порадах, короткому тексті та прикладах. Завдяки новим зображенням і діаграмам книга охоплює все: від роботи з сітками, застосування кольорів, типографіки та зображень до того, як нарешті все це об’єднати.

Особливості включають:

- Основний посібник із базового набору візуальних інструментів графічного дизайну — крапка, лінія, площина, текстура, простір і контраст — і те, як ці основи лежать в основі всіх успішних макетів
- Глибокий погляд на колір — від його оптичних якостей і його впливу на тип до його потенціалу для комунікаційних концепцій і емоцій
- Одна з найдосконаліших компіляцій концепцій типографіки — включаючи інформацію про структуру літер і оптику, комбінування стилів гарнітури, механіку детального набору тексту та використання шрифту як зображення
- Широкий огляд образів — нескінченні можливості засобів, зображення, абстракції, стилізації та того, як усе це ефективно комунікує
- Методи інтеграції тексту та зображення, включаючи підручник із використання систем сітки для структурування макетів
- Двадцять правил створення гарного дизайну — і найкращі способи їх порушити

Бути креативним дизайнером часто означає придумувати унікальні дизайнерські рішення. Але коли основні правила дизайну ігноруються в прагненні виділитися, дизайн стає марним. У мові відступ від правил оцінюється як чудова література лише тоді, коли в основі тексту лежить визнання правил. Графічний дизайн — це «візуальна мова», і блискучі дизайнери визнають, чия робота, здається, порушує всі правила, але чітко передає свої повідомлення.

Автор:

Тімоті Самара — графічний дизайнер із Нью-Йорка, де він проводить свій час між викладанням, написанням текстів, лекціями та консультуванням за допомогою візуальних комунікацій STIM. Його 18-річна кар’єра в сфері брендингу та інформаційного дизайну досліджувала проекти в галузі друку, упаковки, середовища, дизайну інтерфейсу користувача та анімації. Він був старшим арт-директором у Ruder Finn, найбільшій фірмі зі зв’язків з громадськістю Нью-Йорка, і старшим арт-директором у Pettistudio, невеликій багатопрофільній дизайнерській фірмі. До переїзду на Мангеттен він був директором фізіологічного відділу в Сіракузах, розташованому на півночі штату Нью-Йорк. У 1990 році він отримав ступінь довіреного стипендіата програми графічного дизайну в Університеті мистецтв у Філадельфії. Пан Самара є викладачем Школи візуальних мистецтв Нью-Йорка, Університету Нью-Йорка, коледжу Purchase/SUNY та The New School, а також опублікував шість книжок з дизайну та типографіки через Rockport Publishers Making and Breaking the Grid; Typography Workbook; Publication Design Workbook; Type Style Finder; Design Elements, Design Evolution і, нещодавно, Letterforms, випущені у вересні 2018 року. Пан Самара та його партнер живуть у районі Вільямсбург у Брукліні.

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Погортати книгу Design Elements: Understanding the rules and knowing when to break them - A Visual Communication Manual, Third Edition на Google Books.

With Design Your Own Anime and Manga Characters, you’ll learn character design for these popular entertainment genres from renowned concept artist and teacher TB Choi. 

- Constructing a Character. Build a character right from the start with the basics of human anatomy and proportion.
- Simplifying Forms for Poses and Gestures. Streamline form to develop effective poses and gestures from a variety of angles.
- Drawing Hair, Clothing, and Accessories. Render authentic details that support your characters and enrich your stories.
- Conveying Dimension, Emotion, and Character. Refine your use of line, shadow, and form to create visual variety, depth, and emotion.
- Pets, Chibis, and Sidekicks. Create pets, chibis, anthros, and kemonomimi with personality.
- Exercise: Design and Draw a Character. Learn a simple method for developing an original character, from mind map to finished drawing.

Filled with step-by-step demonstrations and expert guidance and advice, Design Your Own Anime and Manga Characters teaches you everything you need to bring unique characters to life.

About the Author:

TB Choi is a character/concept artist and drawing instructor specializing in anatomy and character design. Included among her many celebrated film, animation, and gaming clients are Adobe, EA (Entertainment Arts), Sony Pictures, Guerilla Games, Netflix, Reel FX, Riot Games, Blizzard, and Epic Games. To see more of TB’s work, visit her on Instagram @tb_choi and on Twitter @TB_Choi12.

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Пролистать книгу Design Your Own Anime and Manga Characters: Step-by-Step Lessons for Creating and Drawing Unique Characters - Learn Anatomy, Poses, Expressions, Costumes, and More на Google Books

З огляду на прогрес, досягнутий людством у поглядах і досягненнях на сьогоднішній день, час не може бути більш підходящим, ніж зараз, щоб відзначити те, наскільки далеко просунулися жінки в творчій індустрії сьогодні.

DESIGN{H}ERS — це приголомшлива демонстрація перспективних талантів, що охоплюють різноманітні дизайнерські середовища, щоб підкреслити відмінність і різноманітність, які жінки привносять у свої сфери. У поєднанні з переконливими історіями, що обертаються навколо подорожей світил, які вже залишили свій слід, ця книга заінтригує та надихне творців майбутнього.

Why does a newspaper look different than a magazine or a book? What effect does using a certain typeface or a specific grid have? And why do some layouts just seem right, and others seem simply wrong?

This comprehensive handbook and reference volume elaborates by means of sketches and explanations on the basics and terminology that are indispensable for the design and production of print media. From the initial layout and the correct use of colour and typefaces to the right column width and line spacing: "Design, Typography, etc." covers all aspects of good design for books, posters and advertising.

_ Comprehensive handbook
_ Considering all aspects of print media 
_ Practical explanations and illustrative application examples
_ Including extensive glossary

Переглянуте видання цієї популярної історії дизайну, оновлене, щоб відобразити інновації з моменту першої публікації книги в 2016 році.

Design: The Whole Storyдокладно розглядає ключові розробки, рухи та практиків дизайну в усьому світі, від початку промислового виробництва до наших днів.

Організований у хронологічному порядку, він розміщує дизайн у його технологічному, культурному, економічному, естетичному та теоретичному контекстах. Від високоморальних моралістів 19-го століття до радикальних мислителів модернізму – і від появи шоуменів, таких як Реймонд Лоуі у 1930-х роках, до сучасних суперзірок, таких як Філіп Старк – книга містить глибоке висвітлення теми, яка торкається кожного з нас. Знакові твори, які відзначають значні кроки вперед або характеризують певну епоху чи підхід, як-от крісло Василя Марселя Брейера 1925 року, фірмовий стиль Еліота Нойєса для IBM у 1950-х роках і шрифт Verdana Метью Картера, призначений для читання на екрані, детально аналізуються, а текст встановлює структуру ідей, намірів і технологій, у межах яких розвиваються різні підходи до дизайну. еволюціонував.

Від автомобілів, якими ми їздимо, і продуктів, які ми купуємо, до графіки, яка нас оточує, ми всі є споживачами дизайну.
Design: The Whole Story надає всю інформацію, необхідну для розшифровки матеріального світу.

The origin of coffee dates back thousands of years. The unique charm of coffee makes it an irreplaceable part of life, with more and more coffee houses popping up in different parts of the world. The book is a collection of coffee brands and interior designs of coffee houses, showing the power of a good design over brand image.

- it presents comprehensive branding elements of a successful brand
- it provides floor plans of interior design
-  it includes professional articles shared by veteran designers

A comprehensive guide to constructing all kinds of bags, including handmade technical drawing and digital patternmaking.

This comprehensive guide to handbag patternmaking, intended for professionals, skilled hobbyists and students, bridges the gap between craftsmanship and innovative technical developments, including digital patternmaking. This isn't just another patternmaking manual: it's the script that both authors would like to have had when they had doubts about construction techniques while learning the profession, equipping readers with the tools they need to tackle an array of concepts independently. Drawing from their own experiences, the authors provide an easy to work with a notebook-like resource that groups together different construction techniques, providing concise explanations, ensuring that readers gain a deeper understanding of construction methods and understand basic construction principles.

Divided into two parts, the manual first explores the working process of bag patternmakers and their skills. It then explains the anatomy of bags and characteristics of the most popular models, introduces into the reading of style cards and technical drawings, to the signs to be included both in a paper as in a digital pattern to compile all information necessary to make a bag. This will help readers with the second part, as the book guides them through the main construction techniques for each type of bag, explaining sides, handles, flaps, linings and bottoms in meticulous detail, giving tips for a correct realization. Unique in its field, this book is a valuable resource for anyone passionate about or seeking professional growth in this evolving field.

Let these experienced bag designers and makers be your companions on this amazing journey, offering guidance and a wealth of answers to your questions as you unlock your full potential in the art of making handbags of all shapes and sizes.

About the Authors:

Born in Florence in 1992, after finishing high school, Andrea Marcocci immediately entered the world of leather goods as a cutter. Year after year, thanks to his curiosity and resourcefulness, he mastered all the operational aspects of the trade, thus enriching his experience. From the moment he knew this was the right job for him, he began attending evening specialisation courses at different fashion schools in and around Florence, including a basic course in leather goods, a traditional modelling course, and a CAD modelling course, acquiring the foundations and skills he needed to gain technical expertise in the leather goods field. He soon began designing bags for the biggest names in haute couture. Born in Florence in 1993, as an architecture student in search of her future job, Elisa Cigna enrolled in a basic course in leather goods and then a traditional patternmaking course at a local school, winning the end-of-course contest with the 'Florentia' bag inspired by the Church of Santa Maria Novella. This was followed by her first job opportunity at an international brand, where she met her colleague, Andrea Marcocci. Her goal is to continue to develop as a bag model maker and grow in this sector, increasingly expanding her knowledge and skills.

A definitive guide for creating meaningful, elegant and timeless brand identities.

Designing Brands serves as a definitive guide for creating meaningful, elegant and timeless brand identities. Chapters on Discovery, Direction, Typography, Photography, Illustration, Design, Digital Physical provide an insightful step-by-step approach on how to develop the various visual elements that define a contemporary brand in various media, channels, and activations. Through the expert eyes of Mario Depicolzuane and a close-knit community of industry-leading designers, creative directors, and tastemakers, the book will explain how to develop a brand's world and to design with grace, rationality, thoughtfulness, and intuition.

About the Author:

Mario Depicolzuane is a Croatian-born art director, graphic designer, photographer, and publisher. He is the founder of Studio8585, a creative practice dedicated to producing engaging and impactful solutions through brand identity development, direction, and consulting. His clients include, among others, Kinfolk, The Audo, Only Way Is Up, and The Poster Club, and his work has been featured in the likes of Dezeen, Wallpaper*, Openhouse, and Minimalissimo.

Formerly, Mario served as the Lead Designer and Art Director for Kinfolk and Ouur Media, and in 2018, he went on to develop Creative Voyage, an educational media platform. From hosting its podcast to producing the print publication Creative Voyage Paper and leading a variety of workshops, he aids fellow creative professionals in leading empowered, fulfilled, and inspired lives.

Learn the basics of type design, from sketched letters to finished font, in this uncomplicated but thorough introduction to type design

Type design is often presented in either such detail-obsessed complexity that it is not welcoming to beginners, or it is so simplified with the help of apps and web services that the resulting fonts are virtually useless. This book is different. It will show you how to design professional fonts without having to uncover all of type design’s secrets first.

With easy-to-follow instructions, many examples and professional tips, the book teaches you how to design unique typefaces tailor-made for your own projects or customer orders. Designing Fonts has two parts. Part 1 explains the theoretical, creative and technical basics of type design and font production. Six chapters then cover everything from alphabet to font, showing you how to find and develop typeface ideas, design matching letters, produce fonts and expand them with special functions. Part 2 comprises eight workshops that explore how to design and implement different kinds of typefaces, from decorative interlocking display fonts with alternative letters to well-developed headline fonts with multiple cuts and OpenType features.

Contents List:

Introduction • Type Design Basics: What are Fonts?; A Professional Font in 9 Steps • Designing Type: Letterform Anatomy; Tools and Letterforms; Developing Type Ideas; Formal Relationships; Optical Corrections • Creating Fonts: Getting to Know the Software; Analog –> Digital • Producing Fonts: Expanding Fonts; Setting the Side-Bearings; Exporting Fonts • Programming Fonts: OpenType Features; Writing Code; Instructions for OpenType Features • Workshops

About the Authors:

Chris Campe's Hamburg design studio 'All Things Letters' specializes in typographic ideas and hand-designed typefaces. Chris's work has been widely used by publishers, packagers, websites and retailers. Ulrike Rausch
is a Berlin-based type designer. Since founding her font label 'LiebeFonts' in 2009, her high-quality, handwritten fonts have been used around the world in publications, advertisements and on websites.

Designing Japan presents renowned designer Kenya Hara’s vision of how his industry can support Japan in crafting a future founded on a unique philosophy of beauty as well as crowd-sourced wisdom from around the world. A master collaborator, meticulous organizer, and globally conscious innovator, Hara draws on more than three decades of participations in design work and exhibition curating, as well as deep professional interaction with creators from many fields.

In Designing Japan Hara reveals methods that make publicly accessible aesthetic inquiries of how this island nation will proceed as its population ages, other nations take over manufacturing, and technology develops. Illustrations and examples recognize successful problem-solving through design, proving that it is a living, changing industry that remains relevant not in spite of, but as a partner to, advancing technology.

About the Author:

Kenya Hara (*1958) is considered the most influential designer of present-day Japan. After graduating in design from the Musashino Art University of Kodaira in 1983, he worked as a curator and graphic designer before taking on the role of art director at Muji in 2002. Hara is president of the Nippon Design Center Inc., and head of the department of Science of Design at Musashino Art University. He has published widely on his design theory, including the books Designing Design (2007), White (2009), Designing Japan (2018), and 100 Whites (2019).

The purpose and primary function of wayfinding and signage design is to provide spatial orientation as quickly and clearly as possible.

Respective concepts and systems can be designed for individual buildings, for example corporate headquarters, museums or hospitals, for areas such as a university campus or distinct municipal district, or for entire systems like a city’s public transport. In addition to communicating direction, the interplay of typography, pictograms, materials, colors and shapes in these systems also delineates a particular identity of the location. On the basis of international realizations this title shows the range of different approaches and implementation possibilities of environmental graphics. No matter what kind of spatial context, the focus is always on visual communication that is understandable for every user. This volume is an indispensable reference work for anyone involved in communications, as well as for architects, interior designers, graphic designers, and indeed creative minds of any sectors.

About the Author:

The core topic for Chris van Uffelen is the transfer of knowledge about design in all its manifestations. For more than twenty years the Dutch-German art historian has been publishing books as well as countless essays and articels on art, architecture, interior design and urban planning from antiquity to the present. He is particular interested in the effects of architecture on public spaces.

The lack of a specific and comprehensive guide to type design has long been a frustration for typographers, graphic designers and students. 

Designing Type finally addresses this important need – and brings new depth and insight to the art and process of developing a typeface. 

Copiously illustrated with type specimens and diagrams demonstrating visual principles and letter construction, the book discusses structure, optical compensation and legibility, with emphasis on the often overlooked systematic relationships between letters and shapes in a font. A wide range of classic and contemporary typefaces are analysed, and examples of student work, progress sketches and final type designs are used to demonstrate core issues. 

In light of the rapidly broadening market for original and custom typefaces, Designing Type is a valuable reference for both experienced professionals and novice designers.

Designing Type is a comprehensive guide to type design is hailed as a ‘must-have’ for typographers, graphic designers and students and has been fully refreshed and updated with the introduction of more contemporary typefaces, more explanatory diagrams and a closer connection between text and corresponding image.

The new edition of Designing Type also features more in-depth discussion of the processes behind developing typefaces and the basic issues that need to be taken into consideration such as visual principles and letter construction, optical compensation and legibility, and the relationships between letters and shapes in a font. This is a valuable reference for both experienced professionals and novice designers.

About the Author:

Karen Cheng is professor in the Visual Communication Design program at the University of Washington in Seattle, where she teaches type design and typography. An active practitioner, her design work has been published by the American Institute of Graphic Arts (AIGA), Communication Arts, Print, Critique and ID Magazine.

Destiny Grimoire Anthology, Volume V: Legions Adrift is a curated look at the history of one of humanity’s greatest enemies, and now perhaps, potential allies: the Cabal. These stories follow an ancient empire through a time of great change — from the hedonism of Emperor Calus to the ambition of Dominus Ghaul to the vision of Empress Caiatl. What does it mean to be Cabal — to eat the mountains and drink the seas? And with their homeworld lost, what will the Cabal become?

Includes download code printed on card for exclusive Destiny 2 in-game emblem.