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Design better logos and become a more successful, confident graphic designer with Made by James as your guide.

*Winner of the 2021 American Graphic Design Award for Book Design from Graphic Design USA*

UK-based graphic designer James Martin shares his wealth of experience, information, and advice with one goal in mind: to help designers of all levels create better work and enjoy the process. James has designed hundreds of logos for a variety of top brands, and shares his unique creative process, from concept to sketches to final design. Learn how to create outstanding logos, craft and refine your creative process, build great relationships with clients, and become prolific and consistent.

Discover how James creates innovative, clever, and memorable logos with his own hands-on, step-by-step process that includes word mapping, rapid prototyping, and sketching ideas on paper. Learn how to become a visual storyteller by understanding the key factors of working with clients and making them a valued part of the process.

In addition to the important “hows” of logo design — techniques, ideas, and examples of creating logos and building brands — you will benefit from learning aspects of the business rarely discussed: how to become more disciplined, how to see failures as valuable experiences, and ways to avoid burnout.

James shows that design isn’t just about creating images; it’s about building trusting relationships with clients, finding inspiration and using it effectively, and sharing ideas and becoming part of a community.

Made by James also includes:

- Annotated case studies that follow designs from concept to completion
- The advantages of a hands-on, human approach to design
- The value of personal and career growth, and how to enjoy the journey of improvement
- Effective work habits that can make you more efficient, productive, and satisfied

Learn how to harness your passion and become the designer you’ve always wanted to be.

About the Author:

Over the last decade, award-winning graphic designer James Martin has built a successful creative agency, Baby Giant Design Co., with his business partner, creating logos and building brand design for a varied list of clients. Those clients include music heavy hitters The Chainsmokers, Michael Ray, and Carter McLean; and brands such as Bishop Slayer Oyster Stout and Plastic Freedom. His willingness to share his creative process, offer honest advice, and engage with fans and followers on social media has earned him a reputation as a generous and wise mentor and inspiration, especially to junior designers and those just getting started in the field. James lives in Southampton, England.

Made by James is the personal brand of renowned logo designer James Martin. Made by James is the place to go for pioneering logo and brand identity design and where designers of all ages seek honest and real advice about the creative industry. Made by James has become the go-to platform for logo education, ideas on the design process, and inspiring content that keeps creatives positive and motivated. This is the community for anyone who wants to develop their skills as a creative.

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Пролистать книгу Made by James: The Honest Guide to Creativity and Logo Design на Google Books

When a product is labelled as “Made in Japan”, it is often a promise of quality, and the consistent clarity, order and precision of Japanese designs definitely ensures that the reputation is not exaggerated. Known for their minimalist, clean lines, the iconic styles of Japanese designs are admired and imitated all over the world. Truly standing forefront in the establishment of a national design identity, it is the prime example of culture-meets-design, mixing history, traditional art and philosophy into contemporary designs.

With the spotlight on more than 40 local creatives behind all sorts of different projects in different fields, Made in Japan spans from brand identities to spatial design to illustrations and more, examining how variety is held together by the influence of a common culture.

Graduating from Antwerp’s Royal Academy of Fine Arts in the 1980s, Martin Margiela (and his contemporaries in the Antwerp Six) transformed global fashion with his aggressive restatement of traditional fashion design and a polemical approach to luxury trends. Working first with the house of Gaultier, Margiela absorbed the radical design of Japanese deconstruction, making it wholly his own with the founding of his own label in 1988. Margiela propounds a singular, enigmatic look, moving beyond the recognizable tropes of deconstruction - a monochromatic palette, outsized garments, non-traditional fabrics, exposed seams, or roughly appliquéd details - to develop a fully considered worldview, one with elegance, mystery, and menace in equal measure.

This book provides an inside look at the design process from a craftsman who creates pieces prized for their originality, delicacy, and daring. In the spirit of Margiela’s garments, the book is a work of art in itself, designed exclusively by Margiela and complete with silver inks, ribbon markers, a variety of lush paper types, twelve booklets, and an embroidered white-linen cover. This book provides a window onto the intimate, handmade world of a unique designer.

About the Author

Martin Margiela, born in 1957 in Leuven, Belgium, is the principal designer of his own Paris-based fashion house.

From the creator of the award-winning Mimi G. Style, Inc., comes the ultimate collection of basic patterns that can be sewn, modified, and styled to yield more than 100 unique looks and craft your own personal wardrobe.

Make It Yours with Mimi G is all about creating a fully functional wardrobe to love. Starting with six base patterns, Mimi G then hacks each pattern to create 26 new designs that will be styled both together and separately for a total of more than 100 looks. But this book isn’t just about hacking patterns to give you a complete wardrobe; it’s also about showing you how to style each garment and make your DIY wardrobe work for you.

Fashion and style are an integral part of making your own clothing, and this book offers a complete guide to making the perfect wardrobe for every individual. Mimi G’s own understanding of fit, her size-inclusive patterns, and ability to make what most would call “basic patterns” into unforgettable looks give this book incredible appeal. Focused on the modern maker wanting to create a sustainable wardrobe — with sewing, style, and design options—Mimi G’s book is unlike any other, offering sewists of all skill levels detailed, step-by-step, illustrated instructions and pattern sheets to explore their creativity.

About the Author:

Mimi G. is the creator of Mimi G Style, Inc., an award-winning business born from her love of sewing and design. She is also the founder of the fashion, lifestyle, and DIY blog Mimi G Style, the founder of Sew It! Academy, and the host of the widely popular podcast Business S.H.E.T. She lives in Atlanta with her family.

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Пролистать книгу Make It Yours with Mimi G: A Sewist’s Guide to a Custom Wardrobe на Google Books.

Take your design work to the next level with Making and Breaking the Grid: A Graphic Design Layout Workshop (Third Edition), the essential easy-to-use guide for designers working in every medium.

With over 150,000 copies in print, this new edition makes a classic text relevant to a new generation of designers. Updates include:

 - A cross-cultural inclusive re-envisioning of design history related to the grid, including alternative approaches to layout
- Expanded discussion of grid use in interactive, UX/UI scenarios
- Greater equity in the representation of design work by women and BIPOC designers

Grids are the most basic and essential forms in graphic design — and they can be the most rigid. This book shows you how to understand the rules of the grid to use them effectively, and then how to break them, resulting in phenomenal cohesive layouts. Timothy Samara explains the history of the grid and shows examples of grid basics, such as column, compound, and modular grids. He shows methods for building and using grids, and offers numerous examples of stunning design projects using a variety of imagery and typography.

Pages are filled with hundreds of large, full-color layout concepts and diagrams that educate and inspire. After mastering the grid, discover how to break it using conceptual designs that deconstruct and flip the grid successfully. Split, splice, and shift; create spontaneous compositions; make narrative constructs; work on an axis; use intuitive design; and more to create unique layouts or other projects. See ideas in action with eye-catching layout examples.

With this book you will:

 - learn how grids work.
- be inspired to explore new concepts for using — or not using — grids.
- discover achievable alternatives for boring layouts.
- get the results you want using fresh design elements.
- learn designers’ processes via fascinating case studies.
- see numerous examples of successful layouts created with and without grids.
- communicate ideas effectively using visual language.

This new, expanded edition presents the most comprehensive, accessible, in-depth exposition of layout concepts ever published.

About the Author:

Timothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and freelance consulting through STIM Visual Communication. His 18-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a senior art director at Ruder Finn, New York’s largest public relations firm, and senior art director at Pettistudio, a small multidisciplinary design firm. Before relocating to Manhattan, he was principal of Physiologic in Syracuse, located in upstate New York.

In 1990, he graduated a Trustee Scholar from the Graphic Design program at the University of the Arts, Philadelphia. Mr. Samara is a faculty member at New York’s School of Visual Arts, New York University, Purchase College/SUNY, and The New School, and has published six books on design and typography, all through Rockport Publishers: Making and Breaking the Grid; Typography Workbook; Publication Design Workbook; Type Style Finder; Design Elements; and, most recently, Design Evolution, released in January 2008. Mr. Samara and his partner live in the Williamsburg neighborhood of Brooklyn.

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Пролистать книгу Making and Breaking the Grid, Third Edition: A Graphic Design Layout Workshop на Google Books.

An in-depth visual guide presenting the captivating creative journeys behind the world’s leading videogames

Making Videogames is an unprecedented snapshot of modern interactive entertainment, with insight from true pioneers about the most important games in the world. Illustrated with some of the most arresting in-game images ever seen in print, the book explores the unique alchemy of technical and artistic endeavour that constitutes the magic of videogames, striking a captivating balance between insight and accessibility.

Across eleven chapters, each focusing on a specific game from AAA blockbusters such as Control and Half-Life: Alyx to cult breakthrough games including No Man’s Sky and Return of the Obra Dinn, the book documents the incredible craft of videogame worldbuilding and visual storytelling via the world’s most popular, but seldom fully understood, entertainment medium. The book’s text orbits breathtaking, specially created imagery ‘photographed’ in-engine by the author, demonstrating the magic and method behind each studio’s work.

A book not only for die-hard videogame fanatics, but also for designer-creatives and the visually curious, Making Videogames is a thrilling showcase of the boundless creativity of this amazing industry.

Contents List:

Introduction
1. Optimising Story
2. Lighting in Action
3. Building the Open World
4. Reinventing Virtual Reality
5. Faking Flight
6. A Theatre of Diplomacy
7. Procedural Worlds
8. Landscaping Joy
9. The Digital Actor
10. Fear Factory
11. The Soul of Simulation

About the Authors:

Duncan Harris is a screen capture artist for videogames, with over a decade of game industry experience. He has created official in-game imagery for titles such as Tomb Raider, Hitman, Crysis, Minecraft, EVE Online and The Evil Within. His clients include EA, PlayStation, Crytek, the V&A and many more. Alex Wiltshire is a writer and consultant for videogames, design and technology. He is the author of the bestselling book Minecraft Blockopedia (2014), and the editor of Britsoft: An Oral History (2016). Previously editor of Edge, he has also written for Rock, Paper, Shotgun, PC Gamer and Eurogamer.

Malika Favre is one of the world’s most celebrated illustrators, known for her stunningly simple work, often utilising a handful of perfectly refined vector shapes to convey her subject matter.

Whether working as a commercial illustrator in advertising, editorial or publishing, or as an artist creating personal pieces, Malika’s artwork is imbued with both an iconic sense of style and underlying meaning.

Her images often tweak the intellect, sometimes through the minimal forms she creates and the way they flow into one another; while in others she conjures up optical illusions with repeating lines and patterns.

This revised and expanded edition of her revealing monograph tells the story of an authentic artist, one who’s stunning output showcases a unique talent attuned to spotting and appreciating the beauty in the simplest things.

Collecting a mix of Marimekko's classic prints and sought-after new designs,

this treasure trove of colour and pattern is housed in a keepsake box.

Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies.

Using examples and case studies drawn from a broad range of fashion, textile and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

About the Author:

Harriet Posner is a lecturer and consultant in fashion, business and marketing. After graduating from Saint Martins College of Art & Design, she set up her own knitwear label, selling in major stores worldwide. She has worked as a fashion designer, buyer and marketing consultant in the UK, Europe and Asia.

Contents:
1. The Fashion Market
2. Marketing Strategy
3. Research and Planning
4. Understanding the Consumer
5. Introduction to Branding
6. Fashion Promotion
7. Careers in Fashion Marketing

Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity. The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.

For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse. The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth. There are also more examples of global fashion weeks and brand collaborations. The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry.

Chapters:
Marketing Theory
The Fashion Market
Research & Planning
Understanding the Customer
Branding
Promotion

About the Author:

Harriet Posner is a fashion educator, author and consultant with more than 40 years' experience in the fashion industry and 25 years in fashion education as a programme director and course leader. After graduating from Central Saint Martins, University of the Arts London, she established her own knitwear label selling in major stores worldwide and dressing celebrities including Madonna. She has worked as a fashion designer, retail buyer and international consultant in fashion marketing and branding.

Unveiling the special edition of Marvel By Design

A rare treat for any comic superfan, the special edition of Marvel By Design is bursting with bonus features. Encased in an exclusively designed presentation box, the book becomes a collectible in and of itself. Three bold screenprints on heavy uncoated paper are ready to adorn your walls and a cluster of embroidered graphic fabric patches, boasting designs from the Marvel Universe, are also included inside.

Celebrating the company’s visual language with an in-depth exploration of the design process behind the brand’s most recognizable graphical elements, Marvel By Design is an expansive, five-part visual encyclopedia highlighting examples of the comic powerhouses’ exceptional approach to logos, layout, lettering, cover design, and colouring. Offering insights from legendary colourist Laura Martin, artist Klaus Janson, and letterer Todd Klein, as well as essays from industry-defining graphic designers like Mike Essl and Paul Sahre, this title illustrates comic culture’s indisputable influence on the creative industry as a whole.

Limited to 1000 copies, this special edition takes a deep dive into Marvel's storied past and dynamic present, tracing the visual evolution of ten iconic characters by presenting hundreds of images from the brand’s iconic archive.

About the Author:

Liz Stinson is a writer and an editor with more than a decade of experience covering the design and technology worlds. She’s currently the executive editor of Eye on Design, a publication about graphic design and its intersection with the wider world.

Full color, hardcover, stitch bound, 320 pages, screenprints, graphic fabric patches, linen bound

As one of the most recognizable brands in the world, Marvel has spent the last 80-plus years inspiring generations of creatives through its approach to visual storytelling. Marvel’s comic books, in particular, established a distinct graphic language that has found its way into mainstream culture, including 1960s Pop Art, and present-day digital culture, gaming, advertising, and more.

Marvel By Design will celebrate the company’s visual language with an in-depth exploration of the design process behind the brand’s most recognizable graphical elements including logos, covers, lettering, layout, and color palettes. Readers will learn how the renowned Marvel Method established a unique approach to the creative process and how that process can serve as a template for creatives working beyond comics.

Throughout the book, Marvel By Design will connect the dots between comic culture and its undeniable influence in every creative field including the evolution of graphic design, editorial design, movies, and visual culture at large.

About the Author:

Liz Stinson is a writer and an editor with more than a decade of experience covering the design and technology worlds. She’s currently the executive editor of Eye on Design, a publication about graphic design and its intersection with the wider world.

© 2021 MARVEL

Going through a journey of more than a thousand year, coffee is destined to be not just a cup of beverage. This book gives a glimpse of coffee’s influence on customs, food, arts, philosophy, trade and finance through historical fragments. A thorough infographic of coffee timeline as well as the three waves of coffee display the steps coffee has taken from Ethiopia to the world. Based on the awareness of coffee’s cultural properties, this book goes on with a large number of branding and interior works, showing how designers from around the world combine the cultural and practical side of coffee.

Megan Hess: The Little Black Dress is an illustrated love story about fashion's most enduring and chic uniform, celebrating the designers, the women and of course the dresses.

A piece of fashion is so much more than an object. To the designer who created it, the muse who inspired it, the fashion lover who lusts after it, the stylist who is lucky enough to own it, or the star who made it iconic – that fashion piece is part of a story.

Introduced by Coco Chanel and made famous by Audrey Hepburn, the little black dress redefined how women dress and remains one of the most elegant and versatile pieces in any wardrobe. Vogue said it would become ‘a sort of uniform for all women of taste’ – a prophecy that has more than come true. And this little book is the perfect accessory.

Filled with fascinating information and stunning illustrations from Megan Hess, and packaged up in a beautiful hardback, Megan Hess: The Little Black Dress is a timeless love story, and the first in Megan Hess' new Ultimate Fashion Wardrobe series.

About the Author:

Megan Hess is an internationally acclaimed fashion illustrator. Her prestigious clients include Vogue, Vanity Fair, Harper’s Bazaar, The New York Times, Chanel, Dior, Cartier, Prada, Fendi, Louis Vuitton and Tiffany & Co. Her bestselling fashion books and beloved Claris series for children have sold over a million copies worldwide.

For the last decade, Giuseppe Santamaria has observed and recorded the men of big cities while they cross streets, sit at cafes and pose, momentarily, on busy sidewalks. Travelling the continents, Giuseppe has documented the evolution of men’s identities, communicated through their attitude and style as they move through their different concrete jungles.

With photos shot in Sydney, New York, Tokyo, Milan, London, Melbourne, Toronto, L.A., Madrid, Florence and Paris, this collection is a truly global retrospective of men’s street fashion. Filled with striking photographs, Men In This Town is a record of the men who stick out in a crowd with their particular sense of just who and what they are.

For anyone with a love of photography, fashion or culture’s evolution, Giuseppe’s photography collection is a must-have.

About the Author:

Giuseppe Santamaria is a Sydney-based writer, fashion photographer and creator of Men in this Town. Traveling the globe, he photographs and features street fashion across the big cities on his blog and in his magazines. He has previously published several books.