Дизайн

Real estate marketing is certainly not a discipline that is taught at universities or is included in the curriculum of marketing-oriented professional training. For this very reason this book aims to provide information on how to approach such tasks in order to find success in real estate marketing.

Branding Property. Approaches to Real Estate Marketing presents examples to illustrate the type of processes and methods applied, how a new brand is brought to life, and how skilled implementation can reach the specified target group. At the core of the interdisciplinary approach is the visualization of the future residents of the property that is being marketed – including their mannerisms, habits, wishes, and needs. This way, real estate marketing already plays a role at an early stage by influencing the architecture, the mix of offers and the price level of the future offer. The book is supplemented by essays of visionary specialists. The discussed topics range from living in the future via the potentials of cyberspace and digital transformation up to marketing and brand philosophy.

Content:
 - An insider manual for real estate marketing
 - Essays by four guest authors
 - Ideas of how to bring brands to life
 - Nine case studies to explain the methodology

Найкращий покроковий наочний посібник зі створення успішного бренду

Майкл Джонсон — один із провідних графічних дизайнерів і консультантів брендів у світі. Його студія, johnson banks, відповідає за ребрендинг багатьох відомих клієнтів, зокрема Virgin Atlantic, Think London, BFI, Christian Aid і MORE TH>N, і за цей процес він отримав безліч нагород.

У Брендингу Джонсон розбирає повсякденні бренди до їхніх основних компонентів із тематичними дослідженнями, які дозволяють нам зрозуміти, чому ми обираємо один продукт чи послугу над іншим, і дозволяють нам зрозуміти, як, здавалося б, непомітні впливи можуть впливати на ключові життєві рішення. У першій частині книги показано, як народження бренду починається не з пошуку рішення, а радше з визначення правильного питання, бракуючої прогалини на ринку, на яке потрібна відповідь. Джонсон продовжує розкривати приховані елементи, задіяні у створенні успішного бренду, починаючи від основного, що надає бренду наратив і мету, до розумного використання типографіки, яка поєднує дизайн і мову.

Маючи понад 1000 ілюстрацій, що демонструють найуспішніші фірмові стилі у світі, а також загальні шаблони, які дозволяють легко створити власний бренд або рекламу, Branding досліджує кожен крок процесу розробки, необхідного для створення найпростіших і найбільш привабливих брендів.

Про автора:

Майкл Джонсон заснував студію креативного дизайну «johnson banks» у 1992 році. З того часу він отримав вісім нагород «олівець» від D&AD, тринадцять нагород Design Week і чотири нагороди NYADC «куб» та багато інших. Газети Guardian і Independent назвали Джонсона одним із найвідоміших британських дизайнерів, а також тричі потрапили до списку «Гарячих 50» видатних діячів у сфері дизайну Design Week. Він також є автором Problem Solved.

Unlike most flower-arrangement books, which rely on expensive and often nonseasonal flowers from florists, this book presents an alternative that is in line with the “back to nature” movement. This is the first volume to showcase how to be inspired by nature’s seasonal bounty and bring that nature into the home through floral arrangements.

From the well-known lifestyle photographer Ngoc Minh Ngo and Nicolette Owen of Brooklyn’s Little Flower School, Bringing Nature Home presents a portfolio of unique and original floral arrangements directly inspired by the seasons and the local environment, with sources ranging from farmers’ market offerings to the backyard garden. Presented through lush photography that also showcases the beautiful interiors the arrangements are created for, this is as much a decorating tome as it is a floral-arrangement guide. 

A how-to section offers advice on the selection, trimming, and care of the arrangements and on repurposed and unique containers, making this book practical as well as inspiring.

About the Authors:

Ngoc Minh Ngo is an established photographer for magazines such as Martha Stewart Living, Domino, Elle Décoration UK, and Architectural Digest.

Nicolette Owen is the cofounder of the Little Flower School in Brooklyn.

Deborah Needleman was the founding editor of Domino magazine and is currently the editor-in-chief of WSJ Magazine.

British Furniture 1820 to 1920: The Luxury Market, written by celebrated furniture historian Christopher Payne and including over 1,000 superb photographs, is a landmark publication and the first book to comprehensively assess British furniture design from the early origins of the so-called Victorian era through the myriad of influences in vogue up to the 1920s. It goes further than any book has attempted before, creating a continuum to underline the importance of the late Recency style favoured by George IV, moving through to the first two decades of the twentieth century, with a host of ever-changing styles and fashions. Payne studies the influence of the exhibition era, trade catalogues, retailers and subcontractors, and sheds light on the often-unidentified makers of reproduction furniture that later became an important part of the market. He also illustrates the importance of the revival styles, a fundamental part of the furniture trade that has often previously been ignored and shines the light on makers and suppliers of the popular Rococo Revival, ‘Queen Anne’ and ‘Chippendale’ styles. 

Some of the makers’ names are familiar to furniture collectors, such as Collinson & Lock, Edwards & Roberts, Gillow, Holland, Maples and Morris & Co., but many are less so and their work is explained and presented here for the first time.

- British Furniture 1820 to 1920 - The Luxury Market is the major work in its field, a stunning achievement and a landmark publication
- The first book to properly assess the work of British Furniture makers through the 19th century, among them great names such as Gillows, Maples, Hollands and Morris & Co
- In over 600 pages, all lavishly illustrated, the author creates the new and definitive work on this subject
- Christopher Payne, a former director of Sotheby's, is an independent furniture historian and well-known author who has appeared on the BBC Antiques Roadshow for over 30 years

About the Author:

Christopher Payne is an independent furniture historian, author and broadcaster. Formerly a director of Sotheby’s and with regular appearances on the BBC’s Antiques Roadshow, he has advised private clients around the world. In 2003 he published his ground-breaking study, François Linke, 1855–1946: The Belle Epoque of French Furniture, and remains curator of the extensive Linke archives. His books include works on European and French nineteenth-century furniture which have been translated into several languages, including French, Spanish, Hungarian and Chinese. He is a visiting professor at the Shanghai Institute of Visual Art (SIVA). His most recent book, Paris Furniture: The Luxury Market of the 19th Century, was published in French and English in 2018.

An engaging overview of the changing styles and uses of brooches and badges from the Middle Ages to today

From medieval pilgrim badges and Renaissance hat decorations to jewelled brooches and twentieth-century political pins, brooches and badges are often more than practical or decorative dress fasteners; they are expressions of identity. Focusing on the V&A’s world-famous collection, Brooches and Badges explores the evolution of these intricate and versatile works of art, and the way in which changes in dress have dictated their use.

Contents List:

Introduction • 1. ‘Send…letters, tokens, brooches, and ranges’ 1000–1500 • 2. ‘Rich Apparell, precious Jewells’ 1500–1800 • 3. ‘Any number of brooches, up and down and everywhere’ 1800–1900 • 4. ‘The new jewel has been born’ 1900–1920 • 5. ‘Clips are going like wildfire’ 1920–1940 • 6. ‘Almost anything goes’ 1940–1960 • 7. ‘Precious stones have won their freedom’ 1960-1990 • 8. ‘The shock of beauty’ 1990–The Present • References; Glossary; Further Reading; Notes; Major Collections Featuring Brooches and Badges Acknowledgments; Author’s Biography; Index

About the Author:

Rachel Church is a Curator in the Sculpture, Metalwork, Ceramics and Glass Department at the Victoria and Albert Museum with a special responsibility for the rings collection. She has published and lectured on jewelry and worked on the re-display of the William and Judith Bollinger Jewellery Gallery. She has contributed to a number of V&A publications, including writing on gold boxes in The Gilbert Collection at the V&A (2009).

A visual celebration of Brooks Brothers’ remarkable heritage and how its iconic clothing has been worn and revered by cultural figures, fashionable rule breakers, and pop-culture icons.

Since 1818, Brooks Brothers, America’s oldest clothing brand, has grown into a global sartorial institution that has influenced American style through its iconic fashions, which conjure intimate memories of pivotal life events — from your first navy blazer as a child to stepping into a bespoke suit on your wedding day. On the eve of its two-hundredth anniversary, Brooks Brothers remains synonymous with timeless style, the finest quality, and innovative designs that resonate with both old and new generations.

This richly illustrated book is replete with photographs of the signature heritage pieces, from the Original Polo® button-down oxford, gray flannel suit, and Rep ties to the camel overcoat, and features an unparalleled roster of high-profile political and cultural icons who have worn and made these pieces their own: from Abraham Lincoln and John F. Kennedy to Madonna, Lady Gaga, Grace Kelly, Katharine Hepburn, Miles Davis, and Andy Warhol, as well as TV and film stars in Glee, Gossip Girl, Mad Men, and Baz Luhrmann’s The Great Gatsby. The text comprises interviews and personal anecdotes from the retailer’s loyal clientele — fashion designers, writers, and celebrities—each sharing treasured memories and connections to Brooks Brothers. This dazzling volume invites readers to delve into the world of Brooks Brothers, providing insight into the people, places, and historical moments that have shaped and provoked the innovative yet timeless American institution, and is a must for those interested in fashion and American style.

About the Author:

Kate Betts is a journalist, fashion editor, and New York Times best-selling author.

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Пролистать книгу Brooks Brothers: 200 Years of American Style

На початку 1960-х років легенда італійського дизайну Бруно Мунарі опублікував свої візуальні кейси про форми: Коло, Квадрат і, через десятиліття, Трикутник.Використовуючи приклади зі стародавньої Греції та Єгипту, а також роботи Бакмінстера Фуллера, Ле Корбюзьє та Алвара Аалто, Мунарі наділяє трьома формами особливі якості: коло пов’язане з божественним, квадрат означає безпеку та захист, а трикутник забезпечує ключову сполучну форму для дизайнерів.

Один із видатних дизайнерів двадцятого століття, Мунарі зробив внесок у живопис, скульптуру, дизайн і фотографію, викладаючи протягом своєї сімдесятирічної кар’єри. Після Другої світової війни він почав зосереджуватися на книжковому дизайні, створюючи дитячі книги, відомі своєю простотою та ігровістю.

- Вперше ця трилогія опублікована одним томом у доступній ціні в м’якій обкладинці, що обов’язково приверне увагу давніх шанувальників Мунарі, а також познайомить нову аудиторію з його творчими теоріями.
– Вперше ці дослідження про форми з’являться в одному томі.
- Мунарі є одним із видатних дизайнерів двадцятого століття, який має широку кількість прихильників у спільнотах графічного дизайну та мистецтва.
«Бруно Мунарі — це Леонардо нашого часу» — Пабло Пікассо

Про автора:

Бруно Мунарі був одним із найвидатніших графічних дизайнерів двадцятого століття.

A "cool" guide to Rome, with an emotional tour of the city's key historical sites and monuments revisited through the inspiration behind Bvlgari's jewelry.

Since 1884, the majestic beauty of the Eternal City and its rich archaeological, artistic, and cultural heritage have represented an inexhaustible source of inspiration for Bvlgari. Yesterday as today, Rome's monuments and artistic details are gracefully evoked in the brand's jewelry creations. For example, the design of the iconic B-zero1 ring was inspired by the Colosseum, the ultimate symbol of the city, and likewise the recurrent octagonal geometries watch dial refers to the coffered ceiling of the Basilica of Maxentius.

This handy, pocket-sized volume takes us on an unprecedented historical, artistic, and emotional tour of the city. In addition to an actual guide to the monuments, the narration is enriched by short stories by some of the best-known Roman authors from the world of contemporary Italian literature, inspired by the most iconic locations in the city.

The book is further enhanced by contributions from figures linked to the city by birth or by adoption, including renowned names from fashion, cinema, sport, and music.

The Bvlgari jewelry and the places in Rome that inspired it are photographed in stunning images with artistic direction by Jan Králícek.

About the Author:

Jan Králícek studied cultural anthropology and media at Charles University in Prague. He is now creative director of Vogue Czechoslovakia and fashion editor-at-large for VoguePortugal and GQ Portugal. Costantino D'Orazio is an art historian and curator. He was resident curator at MACRO (Contemporary Art Museum of Rome) from 2014-2019, and is curator of public art projects in Villa Borghese Park, Rome. He collaborates with LUISS University and Link Campus and is the author of a number of books dedicated to Rome and italian art.

A magnificent book on Bulgari's luxury line of fragrances exploring the intimate bonds that connect Rome, the gem roads, and the world of perfumes.

This stunning luxury book -- a kind of precious atlas of fragrances -- traces the origins of Bulgari's precious perfumes back to the ancient gems and spice trails and to Bulgari's fine jewelry tradition, which is deeply rooted in Roman tradition. The fragrance range Le Gemme, developed by the greatest international master perfumers, is an expression of the DNA of the company and, like Bulgari jewels and watches, are worn by men and women who recognize the exclusive, refined, and colorful world of the Roman dolce vita lifestyle. Bulgari's muses have always been, and still are today, the most elegant women on the planet; noblewomen, princesses, actresses, and singers: from Sophia Loren to Liz Taylor, from Claudia Cardinale to Anna Magnani, from Sharon Stone to Nicole Kidman and Carla Bruni.

An exclusive journey into the world of colors, jewelry, and fragrances, this elegant book tells a story that intertwines colored gems, precious essences, and the contemporary alchemies of the most famous "noses" in the world.

About the Authors:

Annick Le Guérer is an anthropologist, philosopher, and university doctorate based in Paris. She is an expert in scent and perfume and a researcher associated with LIMSIC, Université de Bourgogne. Simone Marchetti is fashion editor of the Italian newspaper La Repubblica. Never far from the front row at all the major shows, Marchetti's intelligent fashion reporting has cemented the editor as an authority on the industry. An Italian street-style icon, Marchetti is photographed wherever he goes. His distinct and discerning sense of style -- fusing bright, bold, and colorful prints with classic tailoring -- has ensured he is frequently featured on major style blogs.

Join Cameron Silver, founder of LA’s famous—and highly influential—vintage boutique Decades, on a romp through the history and countless manifestations of the caftan, the world’s most universal garment

Caftans are never out of style, and this gorgeous book by vintage guru Cameron Silver shows why: Arguably the world’s oldest known garment, the caftan appears in every culture, from the chitons depicted on urns and murals in ancient Greece and Rome to diaphanous versions wafting down today’s red carpets, from the flowing garb immortalized in pre–Raphaelite paintings to the striped stunner worn by Isaac Hayes on the cover of his Black Moses album. Caftans range from loungewear to haute couture, and Silver guides us expertly through all manifestations, from ancient times on: “Endless Summer” explores resort caftans; “Caftan Couture” displays haute couture caftans by the likes of Yves Saint Laurent, Valentino, Dolce & Gabbana, Gucci, and Tory Burch; “On and Off the Silver Screen” addresses caftans worn in films and on the red carpet, as well as at home —think Elizabeth Taylor, Zsa Zsa Gabor, Cher, Angelina Jolie, and Rihanna; “Mantans” reveals men’s growing penchant for wearing caftans; and “Caftan Capital” focuses on the iconic caftans of Morocco. Gloriously illustrated with photographs, drawings, and paintings, Caftans is alternately glamorous, campy, and comfy, just like the versatile garment it celebrates.

About the Author:

Cameron Silver, the proprietor of the renowned vintage boutique Decades in LA, is the author of Decades: A Century of Fashion. In addition to spanning the world in search of vintage couture and dressing celebrities for the red carpet, he has curated a museum exhibition for MOCA, designed a collection of statement footwear inspired by the 1950s–1980s, written for major fashion publications, and starred in the Bravo reality show The Dukes of Melrose. He lives in Los Angeles.

This book is published with three unique covers.  Customers will receive one of the covers at random when they purchase the book.

This magnificent survey is the first and only book that Klein has written and compiled himself and is illustrated with era-defining photographs by the most distinguished names in fashion photography, from Irving Penn and Richard Avedon to Bruce Weber, and Patrick Demarchelier — among others. In it, the world’s most iconic models like Christy Turlington and Kate Moss, are captured in images that would define their careers, and remain indelible to the consumer. Accompanied by private insights and behind-the-scenes stories that only he could tell, every image has been chosen by Calvin Klein to narrate his evolution as a designer — from couture to jeans, underwear, and fragrance — all categories in which he redefined what was chic and essential.

As an icon of minimalism, modernism, sexual provocation, and androgyny, Calvin Klein’s first book will find broad appeal with anyone interested in design, fashion, or photography. Few names in fashion are as recognizable as that of Calvin Klein.

This unique book presents a stunning archive of images that reveal his timeless influence as a designer. From founding the company in New York in 1968, he went on to change the face of fashion, bringing his visionary minimalism to the fore and defining looks for generations. Divided by theme, with characteristic simplicity and sophistication, each of the three sections in this volume looks at one singular element of Klein’s approach. In Provocative, we see the most controversial of his campaigns, from Brooke Shields’s infamous teenage portraits to the seductive photography of underwear collections. In Minimalist, we understand the simplicity, refinement, and elegance in every collection. And in the final section, we read in the designer’s own words the insights behind the campaigns and the secrets behind the successes.

About the Author:

Calvin Klein is an American fashion designer. He founded his own company in 1968 and went on to turn the label into one of the most recognizable and successful fashion brands in the world. This is his story told for the first time.

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Пролистать книгу Calvin Klein

Перша збірка робіт творця аніме та ілюстратора Тацуюкі Танаки.

Це довгоочікувана дебютна колекція від Тацуюкі Танаки, який активно працює як художник манги, ілюстратор, дизайнер персонажів для гри «Linda3», творець іміджбордів для аніме «Надія: Таємниця блакитної води» та працює для Studio 4℃! Окрім матеріалів, пов’язаних із аніме, та ілюстрацій із «Linda3», ця книга охоплює період понад 10 років, наповнена повнокольоровою мангою, оригінальними малюнками та грубими ескізами, взятими з архівів Танаки.

※Ця книга є перевиданням книги, опублікованої в 2003 році видавництвом Asukashinsha. Є сторінки з деяким зміненим вмістом і включено дві нові ілюстрації.

Про автора:

Тацуюкі Танака – режисер анімації та ілюстратор, який народився в префектурі Фукуока, Японія в 1965 році. Починаючи з оригінального мистецтва для фільму AKIRA, Танака брав активну участь у створенні ілюстрованого вмісту, пов’язаного з аніме та іграми, а також оригінального мистецтва для таких проектів, як оригінальна відеоанімація Eternal Family, дошки зображень для телесеріалу Nadia: The Secret of Blue Water, дизайн персонажів для гра Linda3 (під назвою CANNABIS) та інше.

Окрім режисури, ілюстрації та арт-директора як творця оригінального мистецтва для рекламного відео Utada - FLUXIMATION #12 Wonder 'Bout, а також режисури, анімації та арт-режисуру для Genius Party Beyond TOUJIN Kit, останніми роками Танака створював ілюстрації для багатьох назв, таких як Yokohama Station SF на додачу до розробки дизайну зброї для живих бойовиків. фільм GANTZ, сюжетні дошки для музичного відео Рашада Готона Love Like Aliens і музичного відео Акая Коена Koshin, а також ілюстрації для обкладинок для численних книг.

Cool cars and international hyper architecture

Architecture and Cars: not only does this combination generate beautiful pictures - eye candy for both architecture lovers and car freaks - but it is also a fascinating marriage. Where, for instance, did the idea come from that everyself-respecting architect automatically drove a Saab? Why could Le Corbusier just as well have been called Le Carbusier? And is Frank Lloyd Wright really the inventor of the carport?

Carchitecture answers these questions and many more alongside gorgeous photography on a journey through iconic architecture and car design. Starchitecture meets supercar across six chapters: Classical Gas, Brutal Power, Contemporary Carchitecture, European Modernism, Space Rage, and Case Study Cars.

About the Authors:

Thijs Demeulemeester is a Belgian lifestyle journalist, specialising in interior design, contemporary art and architecture. He has previously published a number of well-received titles at Lannoo. Bert Voet has been working as a freelance journalist since 2004 for De Tijd, Trends and Knack, among others. He visits a car collector every week for the magazine Sabato. Thomas Debruyne is best-known for his instagram feed 'Cafeine'. Thomas is a photographer, specialising in architecture, and a graphic designer.

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Пролистать книгу Carchitecture: Houses with Horsepower

After her 10-year tenure as the editor of Vogue Paris, where she was known for her provocative editorials, Carine Roitfeld has since launched her magazine CR Fashion Book which explodes with creative strength to propel fashion forward into new, unexpected, and glamorous directions.

Delve into the enthralling universe of CR Fashion Book, a creative playground that celebrates cutting-edge style, culture, and inspiration with a daring attitude. Irreverent in spirit and seductively charming, Roitfeld is the supreme arbiter of style. Following her years at Vogue Paris from 2001 to 2011, Roitfeld set out to create an innovative platform for groundbreaking styling, inspiring fashion imagery, and intriguing words from creatives in the worlds of art, music, film, and style — all through the lens of fashion and photography.

Guided by Roitfeld’s bold, unmistakable aesthetic, this covetable hardcover volume, housed in a deluxe cloth slipcase, transports readers through subversive imagery that reinvents fashion through its intersection with celebrity, religion, cinema, sex, music, and inclusivity. Featuring fearless, risqué imagery of pop culture icons and the new guard of rising stars including Lady Gaga, Beyoncé, Megan Thee Stallion, Barbie Ferreira, Zendaya, Kaia Gerber, Ashley Graham, and Lily-Rose Depp, shot by top photographers from Sebastian Faena, Mario Sorrenti, to Mert Alas and Marcus Piggott. Exclusive anecdotes and interviews come from Roitfeld, alongside collaborators and friends including Riccardo Tisci, Gigi Hadid, amongst others. This absolute must-have volume will appeal to fashion lovers and those with an appreciation for art, design, beauty, and popular culture.

About the Author:

Carine Roitfeld is a stylist, editor-in-chief of CR Fashion Book, Harper Bazaar’s Global Fashion Director, and former editor-in-chief of Vogue Paris.

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Пролистать книгу Carine Roitfeld: Fashion from the Edge на сайте издательства.

Inspired by the fearless and fabulous Carolina Herrera woman, Wes Gordon partners with Elizaveta Porodina on painterly images merging bold colors and timeless beauty in a cinematic style.

The sophistication and modern femininity of the American luxury fashion house Carolina Herrera is captured in this evocative and vividly hued volume photographed by Elizaveta Porodina. A collaborative series of images, the first chapter of which was created in 2020 over Zoom, feature Porodina’s signature timeless, painterly style — an effect achieved through complex lighting techniques and equipment — capture the brand’s evolving collections designed by Creative Director Wes Gordon in a dreamy, otherworldly light.

Inspired by dance, movement and the Herrera signature of bold color, this mesmerizing tome is flooded with photography of models and dancers in motion to reflect the vibrant energy and optimism of the clothing, arranged according to the chroma wheel instead of chronologically. Ethereal beauties, including singer and actress Dove Cameron, dancers Wendy Wheelan and Misa Kuranaga, and models Maggie Maurer and Mao Xing Xing, wear sweeping ballgowns, bold, saturated colors and dramatic silhouettes across ten collections designed by Wes Gordon over the past four years, capturing the fantastical universe of Beauty that is Carolina Herrera.

About the Author:

Wes Gordon is an American fashion designer and creative director of Carolina Herrera since 2018. Elizaveta Porodina is a German-based fashion photographer. Edward Enninful is the English editor-in-chief of British Vogue and European editorial director of Condé Nast.

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Пролистать книгу Carolina Herrera: ColormaniaColor and Fashion  на сайте издательства.