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Systematic Approaches to Aesthetics and Design

Trends may come and go in the design world, but when function follows form, the results are often timeless. As technology continues to advance and digital devices become increasingly inextricable, behavioural research, insight, and analysis are informing creativity and craftsmanship, giving designers a grid-like playground to experiment with ideas that simultaneously solve problems and push boundaries at the intersections of the logical and the imaginative.

New Utilitarian takes an intriguing look at the designers who are seamlessly applying a systematic approach to their work to translate bold ideas into striking visual languages for the Age of Data. Rooted in reason and principle, each project is a meaningful expression of modern artistry that leaves a distinct impression on the design landscape of today.

About the Author:

Headquartered in the heart of Asia, victionary connects creative talents and enthusiasts from all over the world through original concepts, intriguing graphic approaches, and innovative printing techniques. Founded by Victor Cheung in 2001, viction workshop ltd. provides fresh perspectives, timeless inspiration, and pure visual delight through its publishing brand, viction:ary. Aside from art, illustration, and graphic design-related titles, viction:ary also publishes travel guides and children’s books. To that end, we welcome you to join us in spreading the joy of print to every corner of the world

Optic explores optical effects in contemporary graphic design.

Some art forms have had more of an impact on the language of graphic design than others, but not many have helped contribute the same dynamism, energy and vitality as Op Art. Graphic designers today are rediscovering the optical art of the 1960s with delight, revelling in its experimentation and unexpected outcomes.

t is the purpose of Optic to attempt a survey of optical effects in graphic design and to help distinguish their various forms.

Cover features an applied spinning optical disc, with three different colourways (green, yellow and grey) - orders will be selected at random.

About the Author:

Counter-Print is an independent publisher and online store specialising in design and visual culture. They produce and curate a unique selection of books from around the world.

Since it was first released, the original PALETTE series has been an instrumental source of colour-themed references for designers around the world. 8 editions later, in keeping with the demands of creative practitioners today, the PALETTE mini series was introduced at the end of 2019 as flip-friendly versions of the originals – redesigned into a more compact size with minimal layouts for instant inspiration.

Palette Mini Series 08: Iridescent explores the myriad of possibilities that result from multi-coloured illusions that shift with the viewer’s vantage point through projects from all around the world. Whether its kaleidoscopic nature is utilised to create depth and dimension or to transform physical attributes and perspectives, discover how some of the best designers are experimenting with holographic hues to generate visuals and objects that intrigue.

Five years in the making, an in-depth survey of Pentagram from its beginnings in 1970s London to its current status as one of the powerhouses of international design

Pentagram: Living by Design (two volumes) is the definitive statement on 50 years of Pentagram. This is an in-depth survey of the group from its beginnings in 1970s London to its current status as one of the powerhouses of international design.

Book one, The Biography, offers a comprehensive analysis of the group, its partners, its achievements, its multidisciplinary approach, and its unique business model. This is accompanied by a plethora of images (some never published), a visual essay of Pentagram’s work across four main sectors, a selection of partners writings, a Pentagram family tree, and much more.

Book two, The Directory, has profiles of 50 partners, past and present, accompanied by extensive coverage of their work. It’s a stellar roll call: from the five famous founders to some of the most celebrated names in contemporary design. It also includes a list of everyone who worked in the firm’s various offices.

Both books are designed by Tony Brook and the Spin design team and use a range of paper stocks and special colours.

About the Authors:

Adrian Shaughnessy is a graphic designer, writer and senior tutor at the Royal College of Art, London. He has written numerous books, including a recently published compendium of his design journalism, Scratching the Surface, and monographs devoted to legendary designers Herb Lubalin and Ken Garland. He regularly contributes to design publications and blogs such as Design Observer, Eye, Creative Review and Design Week. In 1988, Shaughnessy co-founded design studio Intro; today he runs ShaughnessyWorks, a consultancy combining art direction, writing, editing and lecturing, and is a co-director of Unit Editions. He is a member of the Alliance Graphique Internationale. Tony Brook is primarily a designer, but also a publisher, collector and curator. Brook founded SPIN, his south London-based studio, in 1992, and is a co-director of Unit Editions. He is currently a visiting professor in Graphic Design at the University for the Arts, a specialist arts university in the South East of England.

A successful layout will captivate the target audience immediately in commercial design. How to make a successful design that attracts consumers? You will find answers in this book. This book equips readers with a good grounding of layout design principles, including proximity, alignment, repetition, and contrast, etc. It also features a range of outstanding layout design cases with visual guide map, giving a wide perspective on the methods in layout design.

Adapted from jewelry, textiles, hardware, ceramic, inlays, carvings, and more, 852 full-color designs, collected by famed French artist Racinet, offer decorative ornamentation from every major culture of the world. Highlighting the achievements of artisans from ancient Egypt to 18th-century France, this treasury of historic motifs is an unparalleled source of beauty and inspiration.

The exquisite creations embody our best artistic endeavors, and offer a glimpse of the greatness of the civilizations that produced them. Their sheer beauty and charm are enough for us to marvel at, let alone the large sum of resources, efforts and time poured into making them. In this book, we hope to follow our predecessors’ footprints in the endless pursuit of exquisite beauty, and to explore the possibilities of how this style might blaze new trails in today’s graphic design world.

“Rough” could be naive, crude, intuitive, or raw. In art and design, “rough” approaches to creation tend to touch viewer’s heart with its naturalness, honest and boldness. Looking back at our rough art heritage and focusing on the rough graphic design of our time, this book presents and concludes the different approaches of rough expression. In it we could find out why and how artists created childlike lines and colors, torn and rubbed the paper, or collected trash from streets. Through interviews with the designers, we could also explore how they make a rough image “awfully” good. After reading this book, we might become more fascinated by such visual roughness.

The multidimensional nature and simplicity of geometric shapes have fascinated designers since design's early days

The creative possibilities that they offer are unlimited, and we interpret them constantly. Whereas the rectangle represents symmetry and order, the square, with its equal faces and angles, denotes calm and neutrality, and the circle evokes perfection and infinity.

Shapes: Geometric Forms in Graphic Design reveals how the most innovative studios and agencies continue to reinvent geometric shapes to create new design philosophies.

This is an essential guide for those who wish to incorporate new insights into their creative repertoire.

Symbols play an integral role in almost all branding programs. This book explores the visual language of symbols according to their most basic element: form.

Over 1,300 symbols from all over the world are included and have been organised into groups and sub-groups according to their visual characteristics. Presented in this unique way, the reader can enjoy them as a pictorial language in their own right, making this an indispensable archive of identity systems for designers and researchers.

About the Authors:

Steven Bateman is a freelance writer who has worked with some of the UK's leading design agencies. A regular contributor to Grafik magazine, he also writes for ISTD Condensed, Nico and Varoom.
Angus Hyland is a graduate of the Royal College of Art and a partner at Pentagram Design London. His work for LKP includes The Picture Book (2010) with Roanne Bell and, with Angharad Lewis, The Purple Book (2013).

As the greatest visual invention, symbols are essential and universal in human communication. In modern graphic design, other than the prominent logos and the highly functional icons, additional graphic symbols are acquiring special attention as it simplifies and enriches creative expression.

In the belief that these graphic symbols reflect a bigger world of imagination, this book aims to decode the messages that they carry and expose the thoughts and design thinking behind the motif.

Food meets fashion in these playful fashion illustrations of stylish ladies creatively garbed in fresh produce.

Gretchen Roehrs’s art uses line drawings along with perfectly placed foods to represent the forms, colors, and textures of fashionable clothing: the result is stylish ensembles that would not be out of place in fashion magazines and look good enough to eat!

From oyster shell dresses and pea pod pants to radicchio frocks and tomato handbags, Roehrs’s charming drawings delight with their inventiveness. The illustrations are paired with humorous captions and quotes commenting on the whimsy of fashion. A cornucopia of color and flavor, The Edible Ensemble is a tantalizing treat for the senses, a perfect gift for anyone who loves food and fashion as well as those who like to play with their food.

About the Author:

Gretchen Röehrs is an artist, designer, and art director. Her illustrations have been featured in The New York Times,  Elle, Harper’s Bazaar, San Francisco Chronicle, Refinery 29, and WhoWhatWear, among others.

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Пролистать книгу  The Edible Ensembles: A Fashion Feast for the Eyes, From Banana Peel Jumpsuits to Kale Frocks

This concise, accessible, and thoroughly modern guide to contemporary and historical graphic design is a must-have for designers and creatives in every medium.

As visually compelling as it is packed with information, this handbook to the fundamentals of graphic design covers the history and theory of graphic design from the past 150 years. Organized around broader subjects of history, theory, practice, typography and media, it dives into numerous specific topics — from Bauhaus to digital design; Gestalt theory to kitsch; social protest movements to social media. It explores the building blocks of design as well as leading-edge tools and techniques. Each topic is presented in eye-catching spreads that feature numerous illustrative examples, insightful quotations, and suggestions for further reading. Whether they’re just starting out or looking to invigorate an established practice, graphic professionals and students of all stripes will find a bounty of information and inspiration in this essential guide.

About the Author:

Theo Inglis is the author of Mid-Century Modern Graphic Design, and was a contributor to the Type Directory. He has written for AIGA’s “Eye on Design,” Communication Arts magazine, Creative Review, The Financial Times, Computer Arts and The Recorder and has done work for a variety of organizations including Pentagram, Penguin Random House, the Poetry School, openDemocracy and numerous literary publishers.

This book serves as an introduction to the key elements of good design.

Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour.

The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.

About the Authors:

Steven Heller is the co-chair of the MFA Design/Designer as Author+Entrepreneur program at SVA, New York. For 33 years he was an art director at the New York Times. He is editor of AIGA VOICE and contributing editor to Print, Eye, Baseline and I.D. magazines. He is the author of more than 170 books on design and popular culture, including Design Literacy, Paul Rand, and Stylepedia. He is the recipient of the 1999 AIGA Medal for Lifetime Achievement and the 2011 Smithsonian National Design Award.

Gail Anderson is a designer, writer and educator, and director of design and digital media at the School of Visual Arts Press. Anderson is the recipient of the 2008 Lifetime Achievement Medal from the AIGA and the 2009 Richard Gangel art direction award from the Society of Illustrators, and has lectured about design at organizations and conferences around the world.

The long-awaited third monograph on the work of the most important British designer of his generation, showcasing projects from the last thirty years of his career

Neville Brody’s work sits at the intersections between graphic design, communication design and graphic art, pushing boundaries and blurring lines between them as he fuses influences from art, design, fashion, music, low and high cultures. Brody has been one of the most consistently innovative and shapeshifting graphic designers of the past fifty years. He has produced a body of commercial work covering editorial, brand identity, typography, systems, information and interface design of unparalleled boldness and sophistication for global clients that include Shiseido, Coca-Cola, Samsung, Nikon, LVMH, Nike and Dom Perignon, and UK clients such as the BBC, Channel 4, Tate Modern and The Times. The Graphic Language of Neville Brody 3 also captures a body of one-off creative works and site-specific collaborations that are motivated by creativity, political and cultural viewpoints, provocation, and expression.

The Graphic Language of Neville Brody 3 brings almost thirty years of work together in thematic sections that address the key fields of his vibrant design projects, including typographic experimentation, cultural subversion, and design systems. Richly illustrated, each project is explored in detail, revealing the work that has defined Brody’s recent practice across six chapters, from major brands to magazine editorials and features, revealing how Brody’s design language has been informed, evolved and remarkably stayed true to key themes and ideas throughout his career to date. Brody has produced a rich, dynamic and surprising body of new work that will attract a new generation of designers and art directors.

This inspirational volume will be essential reading for anyone interested in the evolution of graphic design over the past three decades.

Contents List:

Forewords
Intro
1. Image and Word
2. Re:Fuse
3. Typo/Graphism
4. Anti/Pro
5. Type/DNA
6. System Addicts
Outro/Backwords
Talks

About the Authors:

Neville Brody is a globally acclaimed creative director, designer, typographer and brand strategist, whose career spans over four decades. Well-known internationally for his iconic work on album sleeve designs and as art director for The Face and Arena, he has also worked on major projects for the BBC, The Times, Tate and Channel 4.
Adrian Shaughnessy is a graphic designer, writer and publisher based in London. He is a senior tutor in Visual Communication at the Royal College of Art. His previous books include How to be a Graphic Designer Without Losing Your Soul and Graphic Design: A User’s Manual.
Steven Heller is a graphic designer, art director, art critic and author. For over thirty years he held the position of senior art director at New York Times Book Review and U&lc magazine. He has authored and co-authored over 200 books on design and popular culture.
Jo-Ann Furniss is an editor, creative director and writer based in Leigh-on-Sea who has worked on The Face, i-D and Arena Homme+ amongst many other key titles.
Naomi Hirabayashi is a Tokyo-based graphic designer and art director involved in creative direction, branding, visual identity, corporate identity systems, and design for apparel brands, stores, musicians and many other fields.