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Color plays a significant role in design. It can make a design work more impressive, appealing and distinctive. For designer, it means the basic skill in combing colors. This book includes basic color theories that help readers gain a better under...

Power up your packaging design with COLOURS! The red and yellow McDonald's, the Tiffany Blue, the blue and yellow IKEA, the Coca Cola Red, etc., a number of world-famous brands have successfully developed their own colour system for their bran...

Monument Valley, an indie puzzle game based on optical illusions and impossible objects, generated nearly $14.4 million of revenue in two years after its launch; An ordinary dress prompted an Internet discussion around the world of whether it was bla...

The book aims to showcase the process of drawing fashion sketches in details, which enable readers to learn fashion sketching easily by themselves. This is a guidebook for beginners, including the step-by-step introduction of how to draw the stylized...

Flexible packaging is a subdivision of the packaging industry. A number of associations have been founded in Europe to facilitate the industry's advancement, which shows the importance of flexible packaging. Flexible packaging is defined as an...

Layout — an often misunderstood aspect of design. So often, as layout designers, we hear people telling us that layout is easy, just putting text and images on a page and moving it around to make it “nice”. However, the reality is t...

Tattoo is a human activity that lasted for thousands of years. The earliest recorded tattoo comes from the ice man that lived 3000 thousand years ago. With its long history, tattoo is always endowed with mysterious sense. With the development of tatt...

In the field of graphic design, Japanese graphics has established its unique reputation around the world. This book sorts out the development of Japanese graphics into three stages: postwar 40 years, the golden 10 years and the 21st century to the cu...

Layout design plays an active part in almost all forms of graphic design, covering newspaper, books, magazines, brochures, posters, web page and so on. This book breaks down layout basics and principles, with a stress on grids-based approaches. It al...

A successful layout will captivate the target audience immediately in commercial design. How to make a successful design that attracts consumers? You will find answers in this book. This book equips readers with a good grounding of layout design prin...

Colors are so universally used that every designer should consider when designing. They are so important that they to some degree decide the overall design. This book introduces two systems of printing colors — CMYK and PMS — in a plai...

Since its emergence in the United States in the 1960s, the art movement Minimalism has gathered momentum in various creative fields worldwide. The product designers are particularly affected in terms of aesthetics and function. In this book we start ...

The exquisite creations embody our best artistic endeavors, and offer a glimpse of the greatness of the civilizations that produced them. Their sheer beauty and charm are enough for us to marvel at, let alone the large sum of resources, efforts and t...

“Rough” could be naive, crude, intuitive, or raw. In art and design, “rough” approaches to creation tend to touch viewer’s heart with its naturalness, honest and boldness. Looking back at our rough art heritage and focus...

The recent years have witnessed the birth of many smart products that have dramatically changed our life. It's believed that smart products will be even closer to our life with the development of science and technology. Smart Product Design unvei...