Ця приголомшливо ілюстрована книга досліджує історію дизайну плакатів і його зв’язок із мистецтвом і культурою в цілому.

Плакат — це універсальний маркетинговий інструмент, який широко використовувався з 19 століття до сьогодні для всього, від політичних подій до фільмів. Хороший плакат має багато шарів, він виходить за рамки реклами та висловлює твердження про стиль, історію, моду та смак того часу. Саме ці шари здатні перетворити плакат на витвір мистецтва. У цій книзі представлено 480 плакатів понад 200 художників і дизайнерів, а також викладено повну історію плаката. Книга містить плакати в стилі модерн, баугауз, поп-арт і сучасні плакати видатних художників, таких як Альфонс Муха, Егон Шіле, Пабло Пікассо та Енді Воргол, а також від відомих дизайнерів, починаючи від Лючіана Бернхарда та А.М. Кассадре Солу Бассу, Таданорі Йокоо та Стефану Сагмайстеру. Книга також знайомить з багатьма іншими провідними дизайнерами плакатів, імена яких менш відомі. Також досліджено сучасну рекламу Calvin Klein, United Colors of Benetton і Coachella. Простежуючи історію плаката, ця книга показує соціальні події в усьому світі та висвітлює, як з часом змінювалися художні стилі.

Про автора:

Юрген Дорінг – керівник відділу графіки та плакату в Музеї мистецтва та мистецтва в Гамбурзі, Німеччина.

Roy Lichtenstein’s masterful Pop Art posters from 1962 to 1997 are showcased in this collection of 68 full-color reproductions.

Lichtenstein’s art is most recognizable for its trademark benday dots and two-dimensional planes, cartoonlike qualities that placed him at the forefront of the American Pop Art scene. With its emphasis on consumer culture, Lichtenstein’s style lent itself easily to the poster genre. This volume opens with his earliest poster, designed for his first exhibition at Leo Castelli Gallery in 1962, and closes with his last, which he completed the year of his death. An additional section features reproductions from the Claus von Olden collection and includes posters and flyers that were produced all over the world using Lichtenstein’s iconic motifs. The works reflect Lichtenstein’s prolific imagination and ability to adapt his vision to the promotion of music and film festivals, theatrical performances, museums, restaurants, and public service messages as well as his own exhibitions. An essay discusses Lichtenstein’s development as an artist who blurred the boundaries between lowbrow and highbrow art.

Posters from the late 19th century to Robert Indiana's poster designs for Barack Obama tell the story of protest. Contemporary events seen through the eyes of 20th-century artists show a passion for freedom and human rights and demand equality and tolerance.

L'imagination au pouvoir was a slogan devised by artist Pierre Aléchinsky during the May 1968 student riots in Paris. The particular appeal of political posters for avant-garde artists comes from their dual inspiration of utopian ideals and Jive history. The postwar period, when Picasso's unassuming dove image was commandeered by the Communist peace movement, was succeeded by the general willful resistance of the younger generation in the 1960s. In 1968, many supported the students' demands and produced political posters. In the 1970s, the focus turned to freedom for minorities, and this was followed not much later by environmental pollution a great concern of artists such as Joseph Beuys. In the mid-80s, the AIDS scare turned eyes on to discrimination and social marginalisation; and the concept of equality resurfaced, especially in the work of American artists such as Keith Haring and Jenny Holtzer. The fall of the Berlin Wall in 1989, followed by globalization, was reflected in posters by Robert Rauschenberg and others.

This story of international protest movements, narrated through vivid designs by the great artists of our day, is also a story of the art of the period a selective view, perhaps, but nonetheless an expression of astonishing continuity and authenticity.

In addition the publication includes among others works by Andy Warhol, Jasper Jons, Antoni Tàpies, Joan Miró and Roy Lichtenstein.

Bursting with colour and featuring Keith Haring’s powerful messages, this collection of posters includes insightful commentary and dazzling reproductions

Whether Keith Haring was raising awareness of the AIDS epidemic and apartheid or celebrating life, music, and dance, his signature illustrations became part of the cultural landscape of the 1980s. Posters were central to Haring’s oeuvre and the perfect medium for his inclusive, accessible, and figurative style. Author Jurgen Doring offers fascinating insights into Haring’s work, providing commentary on each of the exquisitely reproduced posters. Important reference work and a vibrant celebration of a world-renowned artist, this book will delight Haring’s many fans throughout the world.