Universal Principles of Typography is a comprehensive, cross-disciplinary encyclopedia for choosing and using type.

Explore 100 key concepts, theories, and guidelines that are critical for choosing and using type.

We communicate with text every single day, but what does it mean to really understand type — to use it with clear intent and purpose? The art and science of typography combines subtle tweaks to line lengths with harmonious combinations of weights and styles; considered typeface pairings with a robust set of alternate characters; exciting technological advances with the realities of font licensing. There are so many ways designers can optimize how text is read and influence the way its message is understood — and yet so many designers miscommunicate without even realizing it.

Richly illustrated and easy to navigate, Universal Principles of Typographypairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, typography decisions.

Building upon tried-and-tested principles from the world of print through to the very latest advances in browser technology, this book will equip you with everything you need to make the most informed typographic decisions in your design work today.

Featured principles are as diverse as:
- Characters & Glyphs
- Font v. Typeface
- Hierarchy
- Inclusivity
- OpenType
- Pairing type
- Rhythm
- Web fonts

Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.

With Universal Principles of Typography, gain a deep understanding of the universal principles of typography and learn how to apply them across any work you do with type, from the simplest of documents to the most complex of cross-platform design systems.

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

About the Authors:

Elliot Jay Stocks is a designer and musician, based just outside Bristol, UK. After founding the typography magazine 8 Faces in 2010, Elliot joined Typekit (now known as Adobe Fonts) as Creative Director, and helped lead the service’s transition into desktop fonts and the Creative Cloud ecosystem. He then went on to take several Creative Director roles, all while co-running the lifestyle magazine Lagom with his wife. In 2021, Elliot collaborated with Google to launch the typography education resource Google Fonts Knowledge.

Over his nearly two-decade career as a designer, Elliot’s work has been profiled in publications such as Communication Arts, Creative Review, Computer Arts, and Page, and he has long been a familiar face at design and tech conferences around the world. Past highlights include TYPO, An Event Apart, South by Southwest, and The Type Directors Club NYC.

Today, Elliot focuses exclusively on typographic projects, as well as publishing the newsletter Typographic & Sporadic, and hosting the podcast Hello, Type Friends! He also makes electronic music as Other Form, and releases on several independent labels across Europe.

Ellen Lupton is a writer, curator, educator, and designer. She is Senior Curator of Contemporary Design at Cooper Hewitt, Smithsonian Design Museum in New York City. New projects include the books Health Design Thinking and Extra Bold, a feminist career guide for designers. Lupton is founding director of the Graphic Design MFA Program at MICA (Maryland Institute College of Art) in Baltimore, where she has authored numerous books on design processes, including Thinking with Type, Graphic Design Thinking, Graphic Design: The New Basics, and Type on Screen. Her book Design Is Storytelling was published by Cooper Hewitt in 2017. She received the AIGA Gold Medal for Lifetime Achievement in 2007. Recent exhibitions include Face Values: Understanding Artificial Intelligence and Herbert Bayer: Bauhaus Master. The Senses: Design Beyond Vision, Beauty — Cooper Hewitt Design Triennial, How Posters Work, and Beautiful Users. She was named a Fellow of the American Academy of Arts & Sciences in 2019.

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Пролистать книгу Universal Principles of Typography: 100 Key Concepts for Choosing and Using Type на Google Books.

Universal Principles of Color is an in-depth introduction to color and its myriad applications, presenting 100 elements, theories, innovative ideas, and effective uses and solutions.

A comprehensive, cross-disciplinary overview of color, Universal Principles of Color presents 100 core concepts and guidelines that are critical to a successful use of color. Richly illustrated and easy to navigate, it pairs clear explanations of every topic with visual examples of it applied in theory and in practice.

The book is organized alphabetically so that principles can be easily and quickly referenced. For those interested in addressing a specific color challenge or application problem, the principles are also indexed by pathways based on nine topics of color study ranging from science, art and design, and industry. "

Each principle is presented in a two-page format:

- The left-hand page contains a succinct definition, a full description of the principle, and examples of and guidelines for its use. Side notes, which appear to the right of the text, provide elaborations and references.
- The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.

Whether in a branding campaign or a healthcare facility, a product’s packaging or a software user interface, the color we see is the culmination of many concepts and practices brought together from a variety of disciplines to increase appeal, influence perception, and enhance usability.

By considering these concepts and examples, you can learn to make more informed and ultimately better color decisions. This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their understanding of and expertise in color.

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

About the Authors:

Stephen Westland is Professor of Color Science and Technology in the School of Design at the University of Leeds (UK). He was previously Head of the School of Design at Leeds (2006-2013). His research interests are color design, color vision and color measurement and he has published over 250 peer-reviewed papers, book chapters and books about these topics. He is a Fellow of the Society of Dyers and Colourists and was President of the Society in 2019. In 2008 he was awarded the Davies Medal from the Royal Photographic Society (London) for his color research. He has won numerous research grants from both government and industry and has recently worked with AkzoNobel, Colgate and Unilever on color-related projects. He holds several visiting professorships including at the University of Texas (USA) and Huazhong University of Science and Technology in Wuhan (China). 

Maggie Maggio is a designer, artist and art educator who has studied, taught, and worked with color for over forty years. Her personal explorations into the science of light and pigments led to the creation of workshops for artists and designers who want to incorporate the latest research in color science into their creative practice. As a member of the Board of Directors of the US Inter-Society Color Council (ISCC) and co-chair of the International Color Association Study Group on Color Education, Maggie focuses on bridging between the art, science and industry of color and advancing color literacy for the 21st century. She is the current chair of the Joint International Color Association/ISCC Color Literacy Project advocating for the integration of art and science in color education programs worldwide.

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Пролистать книгу Universal Principles of Color: 100 Key Concepts for Understanding, Analyzing, and Working with Color на Google Books.

Universal Principles of Branding is a concise, visual introduction to 100 of the most fundamental elements of branding. 

Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.

Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.

Featured principles are as diverse as:

- Authenticity
- Social Responsibility
- World Building
- atekeepers
- Rituals and routine

Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge. 

About the Author:

Mark Kingsley is a creative director and strategist with a wide range of experience and recognition. He is a faculty member in the School of Visual Arts Masters in Branding program and currently holds the endowed Melbert B. Cary Professorship in Graphic Arts at the Rochester Institute of Technology.  As Executive Strategy Director at Collins, he developed the new global positioning for Ogilvy and helped Equinox enter the luxury hotel business. For over 17 years, his studio Greenberg Kingsley specialized in music and arts, including several years of branding and advertising for Central Park Summer Stage; work for the Guggenheim Museum store; and music packaging for John Coltrane, Pat Metheny, and Quincy Jones. His current studio, Malcontent, serves global advertising firms, fin-tech startups, arts organizations, living legends, and Pulitzer Prize winners.

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Пролистать книгу Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands на Google Books.

Universal Principles of Architecture is a concise, visual introduction to 100 of the most fundamental elements of architecture. 

Take an expansive and provocative tour of architectural theory and practice, exploring everything from basic concepts to speculative design and subversive interventions.

Universal Principles of Architecture illustrates in 100 concepts the importance, possibilities, challenges, and roles that architecture plays in shaping the world. This radical and perhaps surprising survey is divided into five sections:Archetypes, Methods, Conditions, Relationships, and Imaginaries. And, each of the five sections in the book introduces in 20 principles architecture at different scales and stages of the design process.

Through an inclusive and holistic approach, the book refers to initial design ideas, creative design approaches, reflections on the effects of the built and destroyed environments, and architectural desires and aspirations to transform the world and engage with the cosmos.

Because architecture is the converging point where many fields of knowledge, ideas, forms, approaches, methods, sensibilities, and materials meet, the book provides a flexible and dynamic space where the material, conceptual, and social take shape. 

Written, illustrated, and designed by critically acclaimed architects, educators, and authors Cruz Garcia and Nathalie Frankowski of WAI Architecture Think Tank, Universal Principles of Architecture combines accessible writing with otherworldly images like the ones they have displayed in exhibitions at the Centre Pompidou Metz, Museum of Modern Art New York, Neues Museum Nuremberg, and Museum of Art, Architecture, and Technology Lisbon.

The principles include:
- Figurative Archetypes
- Parasitic Architecture
- Diagramming
- Modelling
- Three-Dimensional Printing
- Carbon Neutral
- Biomimicry
- Inclusive Design
- Participatory Design
- AI Cities
- Queer Cartographies
- Intergalactic Architecture

Intended as an intergenerational and transdisciplinary reference volume, the book presents an ambitious overview of what architecture has been and can be in a world full of urgent challenges and abundant opportunities for social and ecological responsibility, and design creativity.

This book will challenge your preconceived notions of what architecture is and how it can be used.

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

About the Authors:

Founded by Puerto Rican architect, artist, curator, educator, author, and theorist Cruz Garcia and French architect, artist, curator, educator, author, and poet Nathalie Frankowski, WAI Architecture Think Tank is an internationally recognized studio invested in the development of new curricula and experiments that support public engagement with architecture. They are particularly interested in decolonization and anti-racist reconstruction of the role of architecture in the construction of new worlds. Garcia and Frankowski are Associate Professors at Iowa State University, where they are Design for Critical Futures Fellows in Activism and Emancipatory practice respectively, as well as faculty at the Advanced Architectural Design program at Columbia University. Their work has been part of the inaugural Chicago Architecture Biennial and exhibitions at the Centre Pompidou Metz, Neues Museum Nuremberg, Museum of Modern Art New York, and the Museum of Art, Architecture, and Technology Lisbon. They are authors of Universal Principles of Architecture.

waithinktank.com

Cruz Garcia is a Puerto Rican architect, artist, curator, educator, author, theorist, and co-founder of WAI Architecture Think Tank together with Nathalie Frankowski.

Nathalie Frankowski is a French architect, artist, curator, educator, author, poet, and co-founder of WAI Architecture Think Tank together with Cruz Garcia.

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Пролистать книгу Universal Principles of Architecture: 100 Architectural Archetypes, Methods, Conditions, Relationships, and Imaginaries на Google Books.

Universal Principles of Design, Updated and Expanded Third Edition is a comprehensive, cross-disciplinary encyclopedia, now with fully updated existing entries and expanded with 75 new entries to present a total of 200 laws, guidelines, and considerations that are important to successful design.

Richly illustrated and easy to navigate, this essential design guide pairs clear explanations of every design concept with visual examples of the ideas applied in practice.

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work — until now.

Each principle is presented in a two-page format. The left-hand page contains a succinct definition and a full description of the principle, examples of and guidelines for its use, and side notes that provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.

The book is organized alphabetically so that principles can be easily and quickly referenced by name. From the Abbe Principle to the Zeigarnick Effect, every major design concept is defined and illustrated, including these new additions:

- Feature creep
- Gamification
- Root cause
- Social trap
- Supernormal stimulus

A landmark reference for designers, engineers, architects, and students, Universal Principles of Design has become the standard for anyone seeking to broaden and improve their design expertise, explore brainstorming ideas, and improve the quality of their design work.

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

About the Authors:

William Lidwell is the Chief R&D Officer at Avenues: The World School, where he leads teams tasked with conducting research in education and the learning sciences; the development of new educational curricula, programming, and technologies; and the architecture and design of new campuses around the world. The co-author of Universal Principles of Design and The Pocket Universal Principles of Design, he has written other books in a variety of disciplines, including design, education, and management. His online lectures on the psychology of color are available at TheGreatCourses.com, and his online courses on the universal principles of design and logo design are available at LinkedInLearning.com. He lives in Houston, Texas.

Kritina Holden is a Human Factors Technical Fellow with Leidos at the NASA Johnson Space Center. She has over thirty years of experience working in the area of Human Factors, with a focus on human-computer interaction (HCI), human-centered design, and usability. She has served as Principal Investigator for several NASA-funded research efforts, including studies onboard the International Space Station. She is also a subject-matter expert for all of the major spaceflight programs. Tina received her Ph.D. in Engineering Psychology from Rice University. She lives in Houston, Texas.

Jill Butler is the founder and president of Stuff Creators Design, an interaction design consultancy. She has over twenty years of experience designing, teaching, and consulting in the areas of graphic design, information design, and typography. She has designed covers, layouts, and typography for more than a hundred published novels and children's books, and more websites than she can count. Her current focus is the UI/UX design of global online K-12 learning systems. Her online courses on the universal principles of design and typography are available at LinkedInLearning.com. She lives in Houston, Texas.

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Пролистать книгу Universal Principles of Design: 200 Ways to Increase Appeal, Enhance Usability, Influence Perception, and Make Better Design Decisions, Updated and Expanded Third Edition на Google Books.

Master the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia.

Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories:

- Consider
- Empathize
- Define
- Research
- Design
- Validate

And, features principles as diverse as:

- Design is not neutral
- Make the choice easy
- Some complexity cannot be reduced
- Map the ecosystem
- So you think you can scroll
- Don’t grade your own homework

User Experience is a field notable for its expansiveness, complexity and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It's a philosophical anthology of case studies, situations, problems, and contradictions encountered across more than fifteen years of working on real-world client projects that will teach you how to think, rather than tell you what to do. 

Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.

This landmark reference is the standard for designers, engineers, managers, and students who seek to broaden and improve their user experience design expertise.

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

About the Author:

User Experience Director and Designer, Irene Pereyra is responsible for translating business requirements into intuitive interactive solutions. She has led the strategy and UX initiatives for clients including The Met, Wacom, Balenciaga, USA Today, EA, HTC, Google, Nickelodeon, FOX, Verizon, BBC, Red Bull, and many more for both the web and cross-platform applications. Her work has been recognized by Cannes, The Webbys, FWA, Interaction Design Association and The European Design Awards. Irene has been a guest speaker at numerous conferences, such as OFFF and FITC, and taught at prestigious learning institutions like Hyper Island in Sweden, SVA in New York, Elisava in Barcelona, Harbour Space in Barcelona, and the Design Academy in the Netherlands. Her personal projects have been displayed in design conferences and festivals in Amsterdam, Antwerp, Paris, New York, Singapore, and Tegucigualpa. Originally from Amsterdam, she holds a Bachelor’s Degree in Fine Arts from the Art Institute of Atlanta and a Master of Science in Communications Design from Pratt Institute in New York. She currently resides in Barcelona and heads up her design studio, Anton & Irene, together with her creative partner, Anton Repponen.

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Пролистать книгу Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology на Google Books.

This expanded and revised version of the best-selling Universal Methods of Design is a comprehensive reference that provides a thorough and critical presentation of 125 research methods, synthesis/analysis techniques, and research deliverables for human-centred design.

The text and accompanying photos and graphics of this classic resource are delivered in a concise and accessible format perfect for designers, educators, and students. This new, expanded edition includes updated information on scenarios, secondary research, territory maps, and other chapters. The addition of 25 new chapters brings fresh relevance to the text with innovative design methods that have emerged since the first edition, such as backcasting, behavioural design, horizon scanning, and transition design.

​Universal Methods of Design, Expanded and Revised distils each method down to its essence, in a format that helps design teams select and implement the most credible research methods suited to their design culture. Each method is presented in a two-page format. The left-hand page contains a concise description of the method, accompanied by references to further reading. On the right-hand page, images and case studies for each method are presented visually. The relevant phases for design application are highlighted as numbered icons along the right side of the page, from phases 1 (planning, scoping, and definition) through 5 (launch and monitor).

Build more meaningful products with these methods and more: Affinity Diagramming, Behavioral Mapping, Bodystorming, Contextual Design, Critical Incident Design, Directed Storytelling, Empathy Maps, Graffiti Walls, Image Boards, Parallel Prototyping, Simulation Exercises, Touchstone Tours, and Weighted Matrix.

This essential guide:

- Dismantles the myth that user research methods are complicated, expensive, and time-consuming
- Creates a shared meaning for cross-disciplinary teams
- Illustrates methods with compelling visualizations and case studies
- Characterizes each method at a glance
- Indicates when methods are best employed to help prioritize appropriate design research strategies

Universal Methods of Design, Expanded and Revised is an essential resource for designers of all levels and specializations.

About the Authors:

Bruce Hanington is a professor and head of the School of Design at Carnegie Mellon University in Pittsburgh, Pennsylvania. Prior to this, he was director of graduate studies, and program chair of industrial design. Bruce has dedicated his teaching and research to methods and practices for human-centred design, with an emphasis on design ethnography, participatory design, and the meaning of form in context. In addition to working with industry partners through collaborative projects and executive education, his work has been published in Design Issues, The Design Journal, and Interactions, with chapters in Affective Sciences in Human Factors and Human-Computer Interaction and The Routledge Handbook of Sustainable Design.

Bella Martin is a Lead User Experience Researcher in Atlanta, Georgia. After contributing to award-winning design projects for Microsoft Research, the U.S. Postal Service, GlaxoSmithKline, and Allstate Financial, she now invests much of her time working with organizations who are new to the methods of user-centred research, but eager to give their users a voice in the design process. Bella holds a Master of Design from Carnegie Mellon University, where she first began her ongoing work in visualizing user-centred research methods.

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Пролистать книгу Universal Methods of Design Expanded and Revised: 125 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions на Google  Books.

This handy, portable version of the authoritative Universal Methods of Design provides the same thorough and critical presentation, updated and expanded to include 125 research methods, synthesis/analysis techniques, and research deliverables for human-centred design.

Each method of research is distilled down to its most powerful essence, in a format that will help individual practitioners, as well as design teams, select and implement the research methods best suited to their design culture within the constraints of their projects. This valuable guide: 

- Dismantles the myth that user research methods are complicated, expensive, and time-consuming
- Creates a shared meaning for cross-disciplinary design teams
- Illustrates methods with compelling visualizations and case studies
- Characterizes each method at a glance 

With the concise, accessible format of The Pocket Universal Methods of Design, you and your team will be designing in a completely new, more effective way.

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

About the Authors:

Bruce Hanington is an associate professor, director of graduate studies, and former program chair of industrial design in the School of Design at Carnegie Mellon University in Pittsburgh, Pennsylvania. He has dedicated his teaching and research to methods and practices for human-centred design, with an emphasis on design ethnography, participatory design, and the meaning of form in context. He has consulted on design projects with GE Appliance and Johnson and Johnson, and his work has been published in Design Issues, The Design Journal, and Interactions, with chapters in Designing Inclusive Futures and Design and Emotion: The Experience of Everyday Things. Bella Martin is a design practitioner and independent consultant in Atlanta, Georgia, where she brings her expertise for design research methods to companies who are new to user-centred design but eager to give their users a voice in the design process. She holds a Master of Design in Communication Planning and Information Design from Carnegie Mellon University, where she first began her ongoing work in visualizing user-centred research methods.

Bella Martin is a design practitioner and independent consultant in Atlanta, Georgia, where she brings her expertise for design research methods to companies who are new to user-centred design but eager to give their users a voice in the design process. She holds a Master of Design in Communication Planning and Information Design from Carnegie Mellon University, where she first began her ongoing work in visualizing user-centred research methods.

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Пролисать книгу The Pocket Universal Methods of Design: 125 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions, Revised and Expanded на Google Books.