365 daily design mantras from four leading industry experts, providing you with valuable design dos and don'ts for every day of  year. Packed with practical advice presented in a fun, lighthearted fashion, this is the perfect book for the ever-growing group of non-designers who want some graphic design guidance. And for more experienced designers, individual entries will either bring forth knowing nods of agreement or hoots of derision, depending on whether or not the reader loves or hates hyphenation, has a pathological fear of beige, or thinks that baseline grids are boring. In the style of a classical almanac, 365 entries combine a specific rule with a commentary from a variety of experienced designers from all fields of the graphic design industry. Covering topics such as typography, colour, layout, imagery, production, and creative thinking, you can either dip in at random or use the book as the source of a daily lesson in how to produce great graphic design.

About the Authors:

Peter Dawson (gradedesign.com) has over 19 years experience in the UK design arena and co-founded his practice, Grade, in 2000. He has won a number of awards for his work including an ISTD Certificate of Excellence, and, most recently, Best Jacket/Cover Design at the 2010 British Book Design and Production Awards. He is a Fellow, and former Chair, of the International Society of Typographic Designers and has also acted as a visiting typography lecturer at a number of Universities.

John Foster was a teacher for 20 years before becoming a full-time writer. He is the author of twelve books of poetry and over 150 anthologies. He has performed at all the UK's national book festivals and visits schools and libraries regularly. His books include The Poetry Chest, The Oxford First Book of Poetry, Dinosaur Poems, Dragon Poems and Magic Poems. He lives in Oxfordshire.

Tony Seddon is a designer and art director. He is also the author of Images and Graphic Design for Nondesigners. Luke Herriot is a graphic designer. He is also the author of Instant Graphics and the bestselling The Packaging and Design Templates Sourcebook. He lives in Hastings, UK.

Sean Adams and Noreen Morioka are partners at AdamsMorioka, a Los Angeles-based strategy and communications firm with offices in Beverly Hills and New York. AdamsMorioka has been globally recognized by every major competition and publication, including Communication Arts, AIGA, Graphis, and the New York Art Director’s Club. Adams is the national president and past national board member of AIGA, and past president of AIGA Los Angeles. www.adamsmorioka.com

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Пролистать книгу Graphic Design Rules: 365 Essential Design Dos and Don'ts на Google Books

Hand-drawn lettering has never been more popular, and every home designer is in on the act, creating energetic, quirky fonts that seem to jump off the screen, the poster or the page. To the uninitiated this free design can seem a little intimidating can anyone join in? Can you learn to draw appealing letters without a graphics course?

Draw Your Own Fonts proves that the answer is a resounding ‘yes’. A lively mix of inspiration and workbook, it offers 30 complete alphabets, drawn in a variety of styles by an energetic line-up of young artists and illustrators, with tips and demonstrations on how you can copy or adapt them to make them your own. With sections on how to use your fonts online as well as on paper, this is a do-it-yourself book that will appeal to anyone who has ever begun a hand-lettered project (or simply doodled a highly decorated word or two on the cover of a notebook) then wondered why it didn’t have the panache of professional work.

Typography, Referenced is the single most comprehensive volume covering every aspect of typography that any design student, professional designer, or design aficionado needs to know today.

In these pages, you'll find:

- Thousands of illustrated examples of contemporary usage in design
- Historical developments from Greek lapidary letters to the movie Helvetica
- Landmark designs turning single letters into typefaces
- Definitions of essential type-specific language, terms, ideas, principles, and processes
- Ways technology has influenced and advanced type
- The future of type on the web, mobile devices, tablets, and beyond

In short, Typography, Referenced is the ultimate source of typographic information and inspiration, documenting and chronicling the full scope of essential typographic knowledge and design from the beginnings of moveable type to the present "golden age" of typography.

"The many authors who worked on this volume - Haley (ABC’s of Type), Richard Poulin (typography, Sch. of Visual Arts NY; The Language of Graphic Design), Jason Tselentis (Type Form and Function), Tony Seddon (Graphic Design for Non-Designers), Gerry Leonidas (typography, Univ. of Reading, UK), Ina Saltz (electronic design & multimedia, City Coll., CUNY), Kathryn Henderson (Online and on Paper), and Tyler Alterman - have created an attractive, informative book with an uncertain purpose. The introduction pitches the title as something between a reference and a book for casual perusal (likening it to Judy Jones and William Wilson’s An Incomplete Education). A later section, ostensibly on designing with type, provides plenty of colour pictures of modern applications but little textual analysis, making this section like part of a coffee-table book. However, the overall breadth of material, both conceptual and practical - including information about existing typefaces and how to work with them - and a section at the end listing schools, periodicals, conferences, museums, and websites related to typography, make it suitable as a textbook for an introductory college class on typography. Unsurprisingly, the book is also well designed. VERDICT: This title is somewhat technical for average readers, and the number of authors leads to uneven writing. Still, high school seniors and college students beginning their path toward careers as graphic designers or commercial artists will find this guide invaluable." — Library Journal

About the Authors:

Jason Tselentis teaches graphic design and typography at Winthrop University in Rock Hill, South Carolina. He is the author of Type, Form, and Function by Rockport Publishers.

Allan Haley is Director of Words & Letters at Monotype Imaging, based in Woburn, Massachusetts. He is responsible for strategic planning and creative implementation of just about everything related to typeface designs, and editorial content for the company’s type libraries and websites.

Richard Poulin is design director and principal of Poulin + Morris Inc., in New York City. He is a faculty member at the School of Visual Arts, and he is the author of The Language of Graphic Design by Rockport Publishers.

Tony Seddon is a designer living in Alfriston, East Sussex, UK. He has written three books: Images: A Creative Digital Workflow for Graphic Designers, Graphic Design for Nondesigners, and Art Directing Projects for Print.

Gerry Leonidas is a Senior Lecturer in Typography at the University of Reading, UK. He teaches typographic design and typeface design at under- and postgraduate levels.

Ina Saltz is an art director, designer, and author of numerous articles on design and typography. She is the author of Typography Essentials by Rockport Publishers. She lives in New York City.

Kathryn Henderson is a writer, editor, and designer interested in the convergence between design and pop culture. Currently, you can find her at Pentagram Design obsessing over new design work and assisting with daily communications as deputy editor of Content Development for https://www.pentagram.com. She resides in Brooklyn, NY.

Tyler Alterman is a fourth-year student in The City University of New York's Macaulay Honors College studying creative behavior change. His obsessions include the science of persuasion, cognitive neuroscience, graphic design, cinnamon pita chips, and any fine type with high contrast, ball terminals, or geometric forms. He lives in New York City.

At some point, almost everyone will produce a piece of graphic design. It might be a birthday card for a relative, a poster for a neighborhood event, or an advert for the office notice board. There are thousands of DIY graphic designers out there who have neither the time nor the inclination to study graphic design formally, but do want to know how to get results that move their projects beyond the amateurish. Graphic Design for Nondesigners is the book for them, offering an accessible, jargon-busting guide to getting professional-looking results.

The book explains the basic principles of graphic design, such as use of space and structure, color, and type. It will feature do’s and don’ts, hints, tips, box-outs, comparative examples, and specially-commissioned illustrations. The book includes 20 step-by-step projects for everyday design items, such as adverts, logos, business cards, letterheads, menus, gift wrap, invitations, posters, CD and DVD packaging, websites, blogs, newsletters, and T-shirts.

* Packed with everyday design projects that are achievable even for the complete design novice
* Simple but effective work-throughs show what can be done using only basic software
* Outlines the best and most cost-effective materials and consumables, along with software and hardware recommendations