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Steven Heller, Mirko Ilic, Beth Kleber
ID: 17010
Видавництво: Monacelli Press

An overview of the work of illustrator and designer Milton Glaser during the 1960s and 70s

From 1954, when he co-founded the legendary Push Pin Studios, to the late ’70s, Milton Glaser was one of the most celebrated graphic designers of his day, whose work graced countless book and album covers, posters, magazine covers, and advertisements, both famous and little-known. Glaser largely defined the international visual style for illustration, advertising, and typeface design and interest in his legacy continues unabated, with modern creatives acknowledging his influence; for example, in 2014 Mad Men creator Matthew Weiner enlisted Glaser to design the ad campaign and branding for the show’s final season.

His renowned work garnered solo exhibitions at the Centre Georges Pompidou in Paris and the Museum of Modern Art in New York. Creator of the iconic 'I ♥ NY' logo and cofounder of New York magazine, Glaser received numerous accolades and lifetime achievement awards. Across thousands of works across all print media, he invented a graphic language of bright, flat color, drawing and collage, imbued with wit. This collection of work from Glaser’s Pop period features hundreds of examples of his design that have not been seen since their original publication, demonstrating the graphic revolution that transformed design and popular culture.

About the Authors:

Steven Heller is cofounder of the MFA Design / Designer as Entrepreneur at School of Visual Arts, the program where Milton Glaser taught his Design and Intentions course for over ten years. He is also the author or coauthor of more than two hundred books on design and popular culture, most recently his memoir Growing Up Underground: A Memoir of Counterculture New York (2022). He has written for The New York TimesThe Atlantic online, and Wired, among many other publications.

Mirko Ilić is a designer, illustrator, and activist based in New York. He organizes and curates shows and lectures around the world, including most recently the Tolerance Poster Show, which has traveled to more than 150 locations in more than forty countries worldwide. He is the coauthor of more than ten books, including The Design of Dissent with Milton Glaser. Not only did he and Milton collaborate on many projects together, but their studios were adjacent to each other for decades.

Beth Kleber is the founding archivist of the Milton Glaser Design Study Center and Archives at School of Visual Arts Archives in New York City. Prior to opening the Archives to the public, Beth spent two years selecting and preparing the collection with Milton Glaser at his studio on 32nd Street. In her role as Head of Archives, she lectures on design history and research and assists visiting researchers. She is curator and cocurator of several design exhibitions, and her essays have appeared in design anthologies and PRINT magazine, as well as contributing to the Container List blog.

Ціна: 3200 грн
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Stefan Sagmeister, Steven Pinker, Hans Ulrich Obrist, Steven Heller
ID: 16545
Видавництво: Phaidon

Найновіший проект Штефана Загмайстера спонукає до довгострокового мислення та нагадує нам, що багато речей у світі покращуються.

Спочатку задумана у 2020 році, коли світ увійшов до карантину через пандемію, Штефан Саґмейстер створив книгу, яка розглядає стан світу сьогодні, висвітлюючи через зібрані дані, як далеко ми зайшли, і заохочуючи нас думати про те, куди ми можемо піти звідси.

Статистичні дані яскраво оживають, оскільки числа перетворюються на графіки, інкрустовані на картинах дев’ятнадцятого століття, вишиті полотна, лінзоподібні гравюри та розписані вручну склянки для води.

Книга містить передмову психолога та провідного експерта з мови та розуму Стівена Пінкера; есе графічного дизайнера та історика Стівена Хеллера; і розмова між Загмайстером і Гансом Ульріхом Обрістом, куратором і художнім керівником Serpentine Galleries у Лондоні, і припаде до смаку всім читачам, що розуміють візуальне мислення, забезпечуючи позитивну реакцію на бурхливий цикл новин останніх років.

Опубліковано в м’якій обкладинці з клапанами «Зараз краще» міститься у вирізаному футлярі та супроводжується лінзоподібним принтом, розробленим Sagmeister.Now is Better – це інтригуюча та вдумлива візуальна медитація про наше повсякденне життя.

Про авторів:

У 1993 році Стефан Сагмайстер заснував нью-йоркську компанію Sagmeister Inc. і з тих пір розробляв її для таких різноманітних клієнтів, як Музей Гуггенхайма, Rolling Stones і HBO. Його роботи знаходяться в музейних колекціях по всьому світу, включаючи Музей сучасного мистецтва в Нью-Йорку, Музей мистецтв Філадельфії, Художній інститут Чикаго, Музей сучасного мистецтва Сан-Франциско та Музей прикладного мистецтва (MAK) у Відні. Він викладає в аспірантурі Школи візуальних мистецтв у Нью-Йорку.

Стівен Пінкер – професор психології сім’ї Джонстон у Гарвардському університеті та автор багатьох книг про мову, розум і людську природу, зокрема «Мовний інстинкт», «Як працює розум», «Кращі ангели нашої природи» та раціональність.

Hans Ulrich Obrist (нар. 1968, Цюріх, Швейцарія) — художній керівник Serpentine у ​​Лондоні та старший радник LUMA Arles.До цього він був куратором Musée d’Art Moderne de la Ville de Paris. З моменту свого першого шоу World Soup (The Kitchen Show) у 1991 році він курував понад 350 шоу.

Steven Heller є співголовою програми SVA MFA Design. Він є автором, співавтором та/або редактором 200 книг з дизайну, ілюстрації та візуальної культури. Протягом 33 років він був арт-директором у New York Times для сторінки OpEd і розділу Book Review. Він працював у багатьох журналах, у тому числі The Atlantic, Wired, EYE, Baseline і PRINT, де він писав The Daily Heller онлайн протягом більше десяти років.

Ціна: 1980 грн
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Steven Heller, Howard Roffman
ID: 13559
Видавництво: Abrams

The instant and massive success of Star Wars took Lucasfilm by surprise, but in 1978, an industry unto itself was born, consisting of books, trading cards, magazines, video games, and merchandise. The art created for these projects continues to expand the limits and celebrate the iconography of the Star Wars galaxy.

Now the third book in the Star Wars Art series, Illustration, collects the best of these artworks, as curated by George Lucas. Featuring previously unpublished, rarely seen, and fan-favorite art from Mark Chiarello, Dave Dorman, Hugh Fleming, Tim and Greg Hildebrandt, Ralph McQuarrie, Jon J. Muth, Tsuneo Sanda, Drew Struzan, Jerry Vanderstelt, Christian Waggoner, and many others, Star Wars Art: Illustration explores the wide range of styles that illustrators have brought to bear on a galaxy far, far away . . .

About the Authors:

Steven Heller, co-chair MFA Design, School of Visual Arts, is the author and/or editor of more than 140 books, including Abrams’ Graphic Style: From Victorian to Digital and I Heart Design. He lives in New York City. 

Howard Roffman was president of Lucas Licensing for more than 20 years. In 1997, Roffman was selected as Entertainment Marketer of the Year by Brandweek. He lives in California.

Ціна: 1980 грн
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Alex Steinweiss, Kevin Reagan, Steven Heller
ID: 13025
Видавництво: Taschen

Music for the eyes. The inventor of album art

"I love music so much and I had such ambition that I was willing to go way beyond what the hell they paid me for. I wanted people to look at the artwork and hear the music."  Alex Steinweiss

Alex Steinweiss (1917–2011) invented the album cover as we know it. In 1940, as Columbia Records young new art director, he pitched an idea: Why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, and within months its record sales increased by over 800 per cent.

Over the next three decades, Steinweiss made thousands of original artworks for classical, jazz, and popular record covers for Columbia, Decca, London, and Everest; as well as logos, labels, advertising material, even his own typeface, the Steinweiss Scrawl. His daring designs, gathered here in all their bright combinations of bold typography with modern, elegant illustration, revolutionized the way music was sold.

The book includes Steiweiss personal recollections and ephemera from an epic career, as well as insightful essays by three-time Grammy Award-winning art director/designer Kevin Reagan and graphic design historian Steven Heller.

About the series:

Bibliotheca Universalis — Compact cultural companions celebrating the eclectic TASCHEN universe at an unbeatable, democratic price!

Since we started our work as cultural archaeologists in 1980, TASCHEN has become synonymous with accessible, open-minded publishing. Bibliotheca Universalis brings together more than 100 of our all-time favourite titles in a neat new format so you can curate your own affordable library of art, anthropology, and aphrodisia.

Bookworm’s delight — never bore, always excite!

Ціна: 950 грн
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Written by Steven Heller and Mirko Ilic
ID: 12508
Видавництво: Rizzoli

Красиво оформлене видання у гнучкому палітурці, яке постачається у футлярі. Це перше у своєму роді святкування, яке містить понад 600 прикладів людського тіла, представленого в графічному дизайні. Ця інноваційна книга сподобається художнім керівникам, графічним дизайнерам і шанувальникам дизайну.

Цей новаторський том досліджує та висвітлює нове покоління художників і способи їхнього відношення до однієї з найвідоміших традицій в історії мистецтва: малювання та малювання оголених фігур. Ця інформативна (і іноді дуже зухвала) книга демонструє способи, якими нові засоби та нові технології підштовхують графічних дизайнерів до раніше невимовних висот художньої репрезентації, тим самим цементуючи місце графічного дизайнера поряд із більш традиційними засобами (малюнок, живопис) в історії мистецтва та критиці.

Від сумнозвісної рекламної кампанії PETA «Я б хотів бути оголеною» до Джона Леннона та Йоко Оно, які позували оголеними на обкладинці журналу Rolling Stone, «З голови до ніг» містить безліч прикладів оголеної фігури та того, як вона змінюється та маніпулюється як на службі мистецтва, так і комерції.

Про авторів:

Мірко Іліч викладає в Школі візуальних мистецтв у Нью-Йорку. Раніше він працював художнім керівником як у розділі коментарів у New York Times, так і в міжнародному виданні Time Magazine. Він працював майже з усіма великими виданнями, включаючи Rolling Stone, National Geographic, Wall Street Journal і Sports Illustrated. Він отримав численні нагороди, а його роботи представлені в постійних колекціях як Смітсонівського інституту, так і Музею сучасного мистецтва Нью-Йорка.

Стівен Хеллер є автором і редактором понад 130 книг про графічний дизайн, сатиричне мистецтво та популярну культуру. Хеллер є співзасновником і співголовою програми MFA Designer as Author у Школі візуальних мистецтв, Нью-Йорк. Він також є співзасновником програм MFA з критики дизайну, MFA з інтерактивного дизайну, MFA соціального документального кіно та MPS Branding. Він присвятив більшу частину своєї кар’єри сприянню місцям, можливостям і середовищам навчання дизайну.

____________

Погортати книгу Head to Toe: The Nude in Graphic Design на сайтi видавництва.

Ціна: 2500 грн
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Steven Heller, Julius Wiedemann
ID: 11389
Видавництво: Taschen

Fine Lines. 100 illustrators to remember

Drawn from TASCHEN’s Illustration Now! series, this go-to catalogue brings together 100 of the most successful and important illustrators around the globe. With featured artists including Istvan Banyai, Gary Baseman, Seymour Chwast, Paul Davis, Brad Holland, Mirko Ilić, Anita Kunz, and Christoph Niemann, the international overview provides an invigorating record of the dynamism and diversity of the illustration scene.

Each illustrator is featured with a self-portrait, samples from their portfolio, and a succinct description by Steven Heller, with a supplementary list of selected exhibitions and publications. In his introduction, Steven Heller describes the dynamic realm of illustration today and the challenging process of selection within this highly competitive and ever-moving genre.

About the series:

Bibliotheca Universalis — Compact cultural companions celebrating the eclectic TASCHEN universe at an unbeatable, democratic price!

Since we started our work as cultural archaeologists in 1980, TASCHEN has become synonymous with accessible, open-minded publishing. Bibliotheca Universalis brings together more than 100 of our all-time favourite titles in a neat new format so you can curate your own affordable library of art, anthropology, and aphrodisia.

Bookworm’s delight — never bore, always excite!

Ціна: 950 грн
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Steven Heller, Lita Talarico
ID: 8541
Видавництво: Thames & Hudson

Nearly 120 of the world’s leading typographers and graphic designers open up their private sketchbooks to reveal their creative processes

Aimed at all those who use type, whether by hand or on-screen and selected by the world’s most knowledgeable and well-connected graphic-design commentator, Steven Heller, this survey gets into the minds of designers who create typefaces, word-images and logos through their private sketchbooks.

Arranged by designer, this collection reveals how the world’s top typographers and designers strive to find new and exciting ways of communicating through letters and words.

Contributors include both the world-renowned – Milton Glaser, Erik Spiekermann, Peter Bilak and Jean Baptiste Levée – and the up and coming, while Steven Heller and Lita Talarico’s text provides invaluable commentary on the designers’ creative process, their design philosophies, inspirations, techniques and influences.

About the Authors:

Steven Heller is co-chair of the MFA Design: Designer as Author programme at the School of Visual Arts, New York. He is the author of many books, including Stencil TypeGraphicTypography SketchbooksNew Ornamental Type and New Vintage Type, all published by Thames & Hudson.

Lita Talarico is the founding editor of American Illustration & Photography and the other co-chair of the MFA Designer as Author Department at the School of Visual Arts. She is also reporter-at-large for Italian Design Graphics.

Ціна: 1300 грн
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Edited by Esther K. Smith, Foreword by Steven Heller, Contributions by Wayne White
ID: 16138
Видавництво: Rizzoli

Specimens of Chromatic Wood Type, Borders, &c..це старовинний том із усталеним культовим статусом у бібліофільському, друкарському та дизайнерському світі. Спочатку опублікований як каталог ливарного заводу Вільяма Х. Пейджа в штаті Коннектикут, який вважається одним із найкращих у світі, цей зразковий збірник зразків 1874 року містить продумані шрифти, призначені для сповіщення про відродження наметів і цирків. На додаток до красивих складних шрифтів і грайливого дизайну, оригінальний автор розробив сторінки в такій довільній послідовності, що текст читається як жартівлива та дивна експериментальна поезія. Випадково чи ні, ця прекрасна книга порадує читачів гумором і красою кожного відбитка.

Це видання відтворює всі 102 сторінки оригінальної книги. Чарівний подарунок або ідеальне доповнення до будь-якої серйозної бібліотеки художніх книжок, цей том сподобається друкарям, дизайнерам, художникам, поетам, домашнім майстрам та всім, хто має погане почуття стилю.

Про авторів:

Естер К. Сміт, автор і дизайнер «Як створювати книги» та інших книг про книги, випускає обмежені тиражі в Purgatory Pie Press у Нью-Йорку.Стівен Хеллер є автором і редактором понад 130 книг про графічний дизайн і популярну культуру.Уейн Уайт – володар нагород арт-директор музичних відео, який став аутсайдером і художником, у чиїх роботах є слова та букви. Він отримав три нагороди «Еммі» за сценографії для Pee-wee’s Playhouse.

Ціна: 2000 грн
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Adrian Shaughnessy, Neville Brody, Steven Heller, Jo-Ann Furniss, Naomi Hirayabashi
ID: 15922
Видавництво: Thames & Hudson

The long-awaited third monograph on the work of the most important British designer of his generation, showcasing projects from the last thirty years of his career

Neville Brody’s work sits at the intersections between graphic design, communication design and graphic art, pushing boundaries and blurring lines between them as he fuses influences from art, design, fashion, music, low and high cultures. Brody has been one of the most consistently innovative and shapeshifting graphic designers of the past fifty years. He has produced a body of commercial work covering editorial, brand identity, typography, systems, information and interface design of unparalleled boldness and sophistication for global clients that include Shiseido, Coca-Cola, Samsung, Nikon, LVMH, Nike and Dom Perignon, and UK clients such as the BBC, Channel 4, Tate Modern and The TimesThe Graphic Language of Neville Brody 3 also captures a body of one-off creative works and site-specific collaborations that are motivated by creativity, political and cultural viewpoints, provocation, and expression.

The Graphic Language of Neville Brody 3 brings almost thirty years of work together in thematic sections that address the key fields of his vibrant design projects, including typographic experimentation, cultural subversion, and design systems. Richly illustrated, each project is explored in detail, revealing the work that has defined Brody’s recent practice across six chapters, from major brands to magazine editorials and features, revealing how Brody’s design language has been informed, evolved and remarkably stayed true to key themes and ideas throughout his career to date. Brody has produced a rich, dynamic and surprising body of new work that will attract a new generation of designers and art directors.

This inspirational volume will be essential reading for anyone interested in the evolution of graphic design over the past three decades.

Contents List:

Forewords
Intro
1. Image and Word
2. Re:Fuse
3. Typo/Graphism
4. Anti/Pro
5. Type/DNA
6. System Addicts
Outro/Backwords
Talks

About the Authors:

Neville Brody is a globally acclaimed creative director, designer, typographer and brand strategist, whose career spans over four decades. Well-known internationally for his iconic work on album sleeve designs and as art director for The Face and Arena, he has also worked on major projects for the BBC, The Times, Tate and Channel 4.
Adrian Shaughnessy is a graphic designer, writer and publisher based in London. He is a senior tutor in Visual Communication at the Royal College of Art. His previous books include How to be a Graphic Designer Without Losing Your Soul and Graphic Design: A User’s Manual.
Steven Heller is a graphic designer, art director, art critic and author. For over thirty years he held the position of senior art director at New York Times Book Review and U&lc magazine. He has authored and co-authored over 200 books on design and popular culture.
Jo-Ann Furniss is an editor, creative director and writer based in Leigh-on-Sea who has worked on The Facei-D and Arena Homme+ amongst many other key titles.
Naomi Hirabayashi is a Tokyo-based graphic designer and art director involved in creative direction, branding, visual identity, corporate identity systems, and design for apparel brands, stores, musicians and many other fields.

Ціна: 3000 грн
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Author Marvin Scott Jarrett, Contributions by Liz Phair and Wayne Coyne and Dean Kuipers and Steven Heller
ID: 14247
Видавництво: Rizzoli

This exclusive volume presents the best features and radically designed pages of the 1990’s most uncompromising document of alternative music, style, and pop culture.

Founded in 1992, Ray Gun was the only magazine wherein a die-hard culture seeker could find information on alternative music and the street-inspired style that really mattered. Punk rock had torn pop music to shreds and created a hunger for an original lifestyle beyond mainstream culture, and Ray Gun was its graphic chronicler: across its pages blasted a visual feast made up of era-defining artists such as Sonic Youth or Iggy Pop, music-inspired art, and a complete redefinition of sartorial style. The magazine’s original art director, David Carson, and his peers who followed, created an entirely new visual culture that shattered the limitations of graphic design.

Ray Gun was as radical as the lifestyle it reported on, deeply committed to visually representing an alternative culture as a new way of seeing and being in the world. With over 200 full-color photographs, Ray Gun: The Bible of Music and Style gathers the most outrageous pages from the magazine that helped to shape the ’90s. This epic anthology features exclusive photographs and articles on rock legends such as R.E.M., HenryRollins, Jane’s Addiction, The Pixies, Dinosaur Jr., U2, Marilyn Manson, Smashing Pumpkins, NineInch Nails, Mudhoney, Pearl Jam, Bjork, Morrissey, PJ Harvey, Beastie Boys, Soundgarden, Beck and an exclusive interview with David Bowie.

About the Authors:

Marvin Scott Jarrett is a celebrated creative force in the worlds of publishing, film, and television, as well as founder of Ray Gun and Nylon. Liz Phair is a legendary alt-rock goddess; Wayne Coyne is frontman of The Flaming Lips; Dean Kuipers is an arts and environmental writer; Steven Heller is an art director and co-chair of the MFA Design Department at the School of Visual Arts.

__________

Пролистать книгу Ray Gun: The Bible of Music and Style

Ціна: 2800 грн
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Steven Heller and Gail Anderson
ID: 12954
Видавництво: Laurence King Publishing

Playing with typographic puzzle pieces is one of the joys of graphic design and typographers have many entertaining, esoteric and eccentric options at their disposal. The Typography Idea Book presents 50 of the most inspiring approaches used by masters of the field from across the world.

Geared towards helping you evolve different typographic styles, the book contains none of the technical jargon or tired old rules found in traditional tutorials but is packed with practical techniques and iconic examples. From type transformation to abstraction, via overlapping, hand-lettering, vectorizing, novelty typefaces and puns, discover all the brilliant ideas you could be bringing to your own designs.

About the Authors:

Steven Heller is the co-chair of the MFA Design/Designer as Author+Entrepreneur program at SVA, New York. For 33 years he was an art director at the New York Times. He is editor of AIGA VOICE and contributing editor to Print, Eye, Baseline and I.D. magazines. He is the author of more than 170 books on design and popular culture, including Design Literacy, Paul Rand, and Stylepedia. He is the recipient of the 1999 AIGA Medal for Lifetime Achievement and the 2011 Smithsonian National Design Award.

Gail Anderson is a designer, writer and educator, and director of design and digital media at the School of Visual Arts Press. Anderson is the recipient of the 2008 Lifetime Achievement Medal from the AIGA and the 2009 Richard Gangel art direction award from the Society of Illustrators, and has lectured about design at organizations and conferences around the world.

 

Ціна: 780 грн
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Steven Heller and Gail Anderson
ID: 12953
Видавництво: Laurence King Publishing

This book serves as an introduction to the key elements of good design.

Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour.

The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.

About the Authors:

Steven Heller is the co-chair of the MFA Design/Designer as Author+Entrepreneur program at SVA, New York. For 33 years he was an art director at the New York Times. He is editor of AIGA VOICE and contributing editor to Print, Eye, Baseline and I.D. magazines. He is the author of more than 170 books on design and popular culture, including Design Literacy, Paul Rand, and Stylepedia. He is the recipient of the 1999 AIGA Medal for Lifetime Achievement and the 2011 Smithsonian National Design Award.

Gail Anderson is a designer, writer and educator, and director of design and digital media at the School of Visual Arts Press. Anderson is the recipient of the 2008 Lifetime Achievement Medal from the AIGA and the 2009 Richard Gangel art direction award from the Society of Illustrators, and has lectured about design at organizations and conferences around the world.

Ціна: 1100 грн
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Steven Heller and Véronique Vienne
ID: 12291
Видавництво: Laurence King Publishing

This accessible book demonstrates how ideas influenced and defined graphic design. Lavishly illustrated, it is both a great source of inspiration and a provocative record of some of the best examples of graphic design from the last hundred years. The entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation).

About the authors:

Steven Heller is the co-chair of the MFA Design/Designer as Author + Entrepreneur program at the School of Visual Arts, New York. He is the author of more than 180 books on design and popular culture and the recipient of the 2011 Smithsonian National Design Award.

Véronique Vienne has worked at a number of US magazines as art director and is the author of The Art of Doing Nothing and The Art of Imperfection, as well as Something to be Desired. A frequent contributor to Graphis and Metropolis magazines, she lives in Paris.

Ціна: 900 грн
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Steven Heller
ID: 13924
Видавництво: Taschen

The Objects of Youthful Desire. Playthings From the Past For the Present

Up until the 20th century, children’s play was not a subject that demanded much attention. While objects that entertained children have been present from ancient history, it was only with industrial mass production — and a developing urban middle class — that toys appeared more frequently. As playthings began to display a robust economic performance, an industry rose to provide this new market with the objects of their desire. European manufacturers dominated the toy market, with Germany, in particular, supplying the American market with the bulk of both singular and mass-produced products. World War I ended its dominance, and by the 1920s, bolstered by American ingenuity, an ever-growing consumer culture supported by the media empires of newspapers, radio, and television, American toys became ubiquitous in the consumer market.

Ranging from the simple to the complex, children were inundated with a commodity to be wished for and sold to by the millions. From frilly dolls to science sets, children were marketed to with gusto, first through magazines and comic books and later through television. Toys fell along familiar gender lines all while being developed with the unspoken subtext of stimulating developing minds and being vehicles of problem solving with educational value.

If the first part of the 20th century represented the rise of toys in America, the postwar period signaled a market unleashed by the baby boom. That one event gained traction for the toy industry and propelled it to its current state. Unforeseen was the next chapter in the industry — the advancement of the technical revolution — which would create another dimension of toy products that would captivate both children and adults as one century blended into the next.

In the world of toy production, the multimillion-dollar industry took the advertising of their product seriously, and toy manufacturers inundated customers with their latest product via trade journals. In New York City, the hub of the toy industry for most of the 20th century, annual trade shows introduced a deluge of new playthings to the buying public. Frisbees, board games, baseball mitts, Hula-Hoops, air rifles, video games, dolls, and miniature trains were all served up to generations of children, cementing forever the memories playtime.

Filled with a Santa’s sack full of surprises Toys. 100 Hundred Years of All-American Toy Ads takes us down the aisles of America’s toy store delivering the favorites and forgotten memories of toys that were hugged and hoarded, saved and disposed of, and now finally brought back in their pristine glory. Once again it’s Christmas, your birthday, and a reward for a job well-done.

The editor:

Jim Heimann is the Executive Editor for TASCHEN America. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’s SurfingLos Angeles. Portrait of a CityCalifornia Crazy and the All-American Ads series.

The author:

Steven Heller, co-chair of the School of Visual Arts MFA Design / Designer as Entrepreneur program, writes “The Daily Heller” for printmag.com and is author or editor of more than 190 books on graphic design, editorial illustration, and political art.

Steven Heller, Jim Heimann
ID: 13024
Видавництво: Taschen

Mad for ads: Advertising for the Space Age Gleaned from thousands of images, this book offers the best of American print advertising in the age of the "Big Idea." From the height of American consumerism, bold and colourful campaigns paint a fascinating portrait of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.

Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colours, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of mid-century marketing is at once an evocative period piece and a showcase of design innovation and advertising wit.

About the series:

Bibliotheca Universalis — Compact cultural companions celebrating the eclectic TASCHEN universe at an unbeatable, democratic price!

Since we started our work as cultural archaeologists in 1980, TASCHEN has become synonymous with accessible, open-minded publishing. Bibliotheca Universalis brings together more than 100 of our all-time favourite titles in a neat new format so you can curate your own affordable library of art, anthropology, and aphrodisia.

Bookworm’s delight — never bore, always excite!

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