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The marketing and promotion of fashion are entering a fast-moving and challenging phase.

This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows and sales promotions, plus costing a campaign. These are supported by case studies and interviews with leading professionals.

About the Authors:

Barbara Graham is a lecturer specializing in fashion branding and communications and business enterprise. She has taught at London Metropolitan University, Liverpool John Moores and the University of the Creative Arts.

Caline Anouti is course leader and senior lecturer at the University of Westminster and senior lecturer at Istituto Marangoni, specialising in consumer trends, branding, marketing and promotion.

The autobiography of Mary Quant — the inventor of the miniskirt — was originally published in 1966 at the height of Swinging London.

After opening her groundbreaking boutique Bazaar on London’s King’s Road in 1955, Quant soared to international fame with her brand of witty style that fitted perfectly with modern city life. She was at the forefront of fashion’s democratization — seeking to eliminate snobbery and “make fashionable clothes available to everyone.” Her joyful, evocative autobiography captures the world in which she found inspiration — and which she ultimately helped to define and change.

About the author:

Mary Quant (b. 1934) studied at Goldsmith’s College in London. Famed for popularizing the miniskirt, she was awarded an OBE in 1966.

From Togas to Top Hats. The evolution of style from antiquity to 1888

Racinet’s Costume History is a landmark in the study of clothing and fashion. This reprint presents Racinet’s exquisitely precise color illustrations, as well as his delightful descriptions and witty commentary. From Eskimo attire to high French couture, this is an unrivalled encyclopedia for students, designers, artists, illustrators, and historians, and anyone interested in style.

Originally published in France between 1876 and 1888, Auguste Racinet’s Le Costume historique was in its day the most wide-ranging and incisive study of clothing ever attempted. Covering the world history of costume, dress, and style from antiquity through to the end of the 19th century, the six-volume work remains completely unique in its scope and detail.

This TASCHEN reprint presents Racinet’s exquisitely precise color illustrations, as well as his delightful descriptions and often witty commentary. Spanning everything from ancient Etruscan attire to French women’s couture, material is arranged according to Racinet’s original plan by culture and subject. As expansive in its reach as it is passionate in its research and attention to detail, Racinet's Costume History is an invaluable reference for students, designers, artists, illustrators, and historians; and a rich source of inspiration for anyone with an interest in clothing and style.

About the Author

Françoise Tétart-Vittu studied art history at the Sorbonne and specialized in the costume history of the 18th and 19th centuries. For many years she was head of the graphic arts department and curator at the Musée Galliera, Musée de la Mode et du Costume de la Ville de Paris. She is author of many books on costume history.

Embodying a chic casualness that is uniquely American, the Polo shirt is a cultural symbol, worn by everyone from movie stars and presidents to athletes and artists.

The Polo shirt is to Ralph Lauren what Mickey Mouse is to Disney or the Empire State Building is to New York City. Whether worn with the collar popped up, open and untucked, or dressed up under a suit jacket, the Polo embodies the optimism of American style. In Lauren’s words, “It’s honest and from the heart and hopefully that is what touches the diversity of all who wear it. It was never about a shirt, but a way of living.

”Featuring a gallery of stars from the worlds of sports, politics, film, and music — from Leonardo DiCaprio and Spike Lee, to Bill Clinton and Oprah Winfrey, to Pharrell Williams and Venus Williams — as well as everyday people who make the Polo their canvas for self-expression, The Polo Shirt looks at the enduring cool of a wardrobe classic.

Included are the full range of colors, styles, and fits the shirt has been produced in during its more than 50 year history. From the classic white to the weathered Polo, from the striped Polo to the US Olympic, US Open, and Wimbledon Championship collaborations, this catalogue celebrates the full spectrum of the Polo, making it a collector’s dream.

About the Author:

Ralph Lauren began his career in 1967, designing neckties under the label Polo. He has received numerous awards for his work in fashion, philanthropy, and human-itarian causes and is the only designer to receive the CFDA’s four highest honors: Womenswear Designer of the Year; Menswear Designer of the Year; Retailer of the Year; and Lifetime Achievement. In 2019 he received an honorary KBE for Services to Fashion from the Prince of Wales. Ken Burns is an Academy Award–winning film-maker. David Lauren is the Chief Innovation Officer of Ralph Lauren, Vice Chairman of the Board, and President of the Ralph Lauren Foundation.

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Пролистать книгу Ralph Lauren's Polo Shirt

A fully illustrated biography of iconic American designer Ralph Lauren told through the lens of fashion

From the author of Dressing the Man, the seminal tome on men’s fashion, comes the illustrated biography of Ralph Lauren. Published in time for Lauren’s 80th birthday on October 14, 2019, Alan Flusser’s book looks at the life of the iconic American designer through the lens of fashion and cultural impact. This high-level, yet intimate, reflection on the life and work of Ralph Lauren shows how a preppy young boy from the Bronx created one of the most recognizable brands in American fashion.

About the Author:

Alan Flusser is the author of a number of books about men’s style, including the bestselling Dressing the Man. Flusser is also well known for creating for Michael Douglas’s wardrobe in Wall Street, as well as his costume work in classic movies such as Scent of a Woman and American Psycho starring Christian Bale. He is the president of Alan Flusser Designs, a company that he founded in 1979. In 1988, Flusser secured a permanent spot on Vanity Fair’s International Best-Dressed List. He lives in New York.

Ralph Lauren began his career in 1967, designing neckties under the label Polo. Today, his collections include menswear, womenswear, accessories, fragrance, and home. He has received numerous awards for his work in fashion, philanthropy, and humanitarian causes and is the only designer to receive the CFDA’s four highest honors: Womenswear Designer of the Year, Menswear Designer of the Year, Retailer of the Year, and Lifetime Achievement.

Royal Shoemakers Rayne was founded by Henry & Mary Rayne in London in 1885, and were the pre-eminent British ladies luxury shoe brand throughout the Twentieth Century

Books Rayne is the name synonymous with the best in British 20th-century shoe design. Re-launched as a British-owned company in 2013, the remarkable design achievements of the company in the 20th century are illustrated in this sumptuous book. The business began in the late 19th century as a theatrical costumier and soon added shoes to its products, with a factory in Bermondsey near the current Fashion & Textile Museum. Early clients included the Ballet Russes and Nijinsky. By the 1920s, members of the British Royal family and aristocracy were clients, and a shop was opened on Bond Street with a new factory based at King’s Cross. By 1950, the company had three royal warrants, had supplied shoes for the wedding of Princess Elizabeth (now Queen Elizabeth II) in 1947, and had a strong American presence with Delman Shoes at Bergdorf Goodman, NYC, amongst other locations.

Sir Edward Rayne became a celebrity in his own right and collaborated with many famous designers such as Roger Vivier, Bruce Oldfield, Jean Muir, and the “Fashion Knight” Sir Norman Hartnell, and Hardy Amies. In the 1970s, Bill Gibb designed collections for Rayne, and Rayne supplied the shoes for several leading French couturiers houses such as Lanvin and Nina Ricci. In the 1980s Bruce Oldfield designed collections for them. Oliver Messel re-designed the famous Bond Street Store, which attracted stars of stage and screen, such as Elizabeth Taylor, as well as society ladies. Beautifully illustrated, this book offers a complete history of this remarkable brand.

A revelatory look at the influential and enigmatic designer behind Comme des Garçons

The great pantheon of fashion designers produces only a handful of creators who are masters of their métier. Rei Kawakubo of Comme des Garçons is one of them. Widely recognized among her contemporaries as the most important and influential designer of the past forty years, she has, since her Paris debut in 1981, defined and transformed the aesthetics of our time. This lavishly illustrated publication examines Kawakubo’s fascination with interstitiality, or the space between boundaries. Existing within and between dualities — whether self/other, object/subject, art/fashion — Kawakubo’s work challenges the rigid divisions that have come to define received notions of identity and fashionability, inviting us to rethink fashion as a site of constant creation, re-creation, and, ultimately, hybridity. Featuring brilliant new photography, and thought-provoking texts by Andrew Bolton, this book expresses the conceptual and challenging aesthetic of this visionary designer. An insightful interview and illustrated chronology of Kawakubo’s career provide additional context.

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Photography by Nicholas Alan Cope, Inez & Vinoodh, Katerina Jebb, Kazumi Kurigami, Ari Marcopoulos, Craig McDean, Brigitte Niedermair, Paolo Roversi, and Collier Schorr

This catalogue accompanies The Metropolitan Museum of Art Costume Institute exhibition.

''What I've only ever been interested in are clothes that one has never seen before, that are completely new, and how in what way they can be expressed. Is that called fashion? I don't know the answer.'' —Rei Kawakubo

Rei Kawakubo of Comme des Garçons is widely recognized as among the most important and influential designers of the past 40 years. Since her Paris debut in 1981, she has blurred the divide between art and fashion and transformed customary notions of beauty, identity, and the body.

This lavishly illustrated publication weaves an illuminating narrative around Kawakubo's experiments in oppositions and the spaces between boundaries. Brilliant new photographs of more than 120 examples of Kawakubo's womenswear for Comme des Garçons accompanied by Kawakubo's commentary on her designs and process, reveal her conceptual and challenging aesthetic as never before. A chronology of Kawakubo’s career provides additional context, and an insightful conversation with the author offers a fascinating glimpse into the mind of this fashion visionary.

Also includes a bonus foldout poster featuring 2 Dimensions, autumn/winter 2012–13 and Invisible Clothes, spring/summer 2017. Photograph © Paolo Roversi, 2017.

About the Author:

Andrew Bolton is the Curator in Charge of the Costume Institute at The Metropolitan Museum of Art, New York.

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Пролистать книгу Rei Kawakubo/Comme des Garçons: Art of the In-Between на Google Books.

Effortless sophistication and timeless elegance are the hallmark of René Gruau’s fashion illustration. Filled with iconic full-page reproductions, detailed drawings, and biographical insights, this glorious celebration traces a career that is inextricably linked to the history of Parisian haute couture.

Before photography became the primary medium for marketing fashion, there was René Gruau with his pens, brushes, watercolors, and inks. Beginning in 1940 when he helped create the Miss Dior campaign, and for more than two decades, Gruau was at the forefront of fashion design. In addition to his long and fruitful partnership with Dior this book features sublime reproductions of Gruau’s work with luxury designers such as Givenchy, Balmain, Balenciaga, Lacroix, and Schiaparelli. It looks at the artistic influences — from Toulouse-Lautrec to Kabuki theater — that shaped his use of pigment and line and demonstrates how, with just a few strokes and a splash of color, he managed to capture the perfection of a woman’s hat, or make tangible a perfume’s alluring scent. A gorgeous introduction to French fashion’s golden age, this definitive volume is also an indispensable reference for anyone interested in fashion design, haute couture, and commercial illustration.

About the Author:

Holly Brubach is a widely published journalist whose work has appeared in the New Yorker, The New York Times, Vogue, The Atlantic, W Magazine, Vanity Fair, and Architectural Digest, and many other publications. She is the author of Becoming a Curator, A Dedicated Follower of Fashion, and Girlfriend: Men, Women and Drag. She lives in Pittsburgh, PA.

About the Editor:

Joëlle Chariau, a renowned expert in the field of fashion illustration, is the editor of Drawing Fashion: A Century of Fashion Illustration, published by Prestel. She is an intimate connoisseur of René Gruau's work and has worked closely with him over years.

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Пролистать книгу René Gruau: Master of Fashion Illustration

If you could saunter down the runway and slip backstage on the heels of Irina Lazareanu, who would you meet, what antics would ensue, and what on earth would you wear? Irina ― Karl Lagerfeld’s muse, Kate Moss’s BFF, and Pete Doherty’s former fiancée ― introduces you to her inner circle ― models, fashion designers, editors, Hollywood starlets, and rockers ― to pilfer the secrets to their individually cool and universally coveted rock ’n’ roll style. She details a host of wardrobe tips and essentials, including dos and don’ts for creating your own folk, retro, punk, or glam rock look. Including scrapbook collages and lively anecdotes from her life on the fashion and concert circuits, the captivating Romanian-Canadian top model-cum-singer shares showstopping sartorial nuggets that will give your threads ― and attitude ― a rock ’n’ roll edge.

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This book is a love letter to the magical people I’ve been blessed to meet throughout my twenty years in fashion, including Kate Moss, Karl Lagerfeld, Inez & Vinoodh, Edward Enninful, Carolyn Murphy, Hedi Slimane, Amy Winehouse, Mark Ronson, Yoko Ono and more. Some challenged me, some taught me how to dress, others taught me how to love. In this book I’ll share what I’ve learned from them about style and attitude. And while beauty may seduce you on the road to truth, getting through the voyage in style certainly never hurts.

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Пролистать книгу Runway Bird: A Rock 'n' Roll Style Guide

Ever wondered why Yayoi Kusama dresses in dots or dreamt of asking Picasso: why the Breton tee?

Enter sARTorial, a fun guide to the signature looks of 60 key artists from the 19th century to today. Short texts unpack the style essentials from icons such as Claude Monet to millennials including Tauba Auerbach, revealing how they construct their looks and why it reflects the works they create.

Featuring fantastic images of the artists in all their splendour, sARTorial is essential reading for anyone looking to decode the ‘drobe, and gain valuable insight into the cult of the artist.

About the Author:

Katerina Pantelides studied Russian ballet and the body at the Courtauld Institute of Art, where she also taught. She has written style-related pieces for several publications.
 

A capsule wardrobe is timeless, stylish and effortlessly chic. Composed of go-to pieces that can be dressed up or down, it is the perfect antidote to the overstuffed drawers and ill-fitting cheap outfits from the high street.

In this practical but inspiring book, seamstress Arianna Cadwallader and designer Cathy McKinnon present sewing patterns and instructions for the five key pieces that will form the basis of your own capsule wardrobe:

A great shift dress
Well-fitting trousers
A simple yet stylish skirt
A light blouse
A jersey vest

Their focus is on quality and fit – all the patterns can be adapted to fit and suit you perfectly, whether you prefer long, short or cap sleeves, high or low waistbands, and slim, straight or wide legged trousers. You can then mix and match your garments to create a variety of looks and styles. Aimed at advanced beginners, the book guides you through how to measure yourself and all the techniques you will need. With a foreword by TV star Dawn O’Porter, this is the essential guide to creating your perfect wardrobe.

About the Author:

Arianna Cadwallader runs sewing school Saturday Sewing Sessions in Chelsea. She has a degree in Costume Interpretation and has previously worked on costumes for films including the Harry Potter series. She appeared on Channel 4's This Old Thing and worked with Dawn O'Porter on her BOB clothing line. Cathy McKinnon is the designer who founded Cloth magazine. She is now the art director for Simple Things magazine.

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Пролистать книгу Sewing Your Perfect Capsule Wardrobe: 5 Key Pieces to Tailor to Your Style на Google Books.

Showcasing more than sixty pieces from the Pierre Bergé-Yves Saint Laurent Foundation and the Museum of Lace and Fashion collections, Sheer highlights the designer’s mastery over transparent fabrics

Through archival drawings and photographs, and newly shot sheer silhouettes designed by Yves Saint Laurent from the collections of the Musée Yves Saint Laurent Paris and the Museum for Lace and Fashion, Calais, Sheer: The Diaphanous Creations of Yves Saint Laurent highlights the couturier’s pioneering work in lace and other sheer fabrics, uncovering how he was able to overturn codes of unveiling the body to present a new, powerful and sensual feminine figure.

The book shows how he worked to ‘reveal’ the body of the woman wearing his clothes with both elegance and audacity: the Nude Dress of 1968, for example, made entirely of transparent chiffon, provided ‘modesty’ in the form of ostrich feathers. Original outfits, sketches, collection boards and fabric swatches give an intimate window into the designs, while photographs of models and clients such as Catherine Deneuve and Naomi Campbell bring to life the designer’s creations in a way that still shocks even now.

Sheer is an essential read for fashion fans, and a fascinating and unique look at the work of one of the great designers.

About the Authors:

Patricia Canino is a photographer and filmmaker based in Paris. Émilie Hammen is Professor of Fashion History & Theory at Institut Français de la Mode. Shazia Boucher is Curator and Deputy Director at Cité de la Dentelle et de la Mode, Calais. Domitille Éblé, Judith Lamas and Alice Coulon-Saillard all work at the Musée Yves Saint Laurent Paris. Sophie Henwood is Collections Manager at Cité de la Dentelle et de la Mode, Calais. Anne-Claire Laronde is Director at Cité de la Dentelle et de la Mode, Calais.

Elsa Schiaparelli (1890–1973), one of the leading fashion designers of the 1920s, ’30s, and ’40s, was known for her flair for the unusual.

The first designer to use shoulder pads and animal prints, and the inventor of shocking pink, Schiaparelli collaborated with artists including Jean Cocteau, Alberto Giacometti, and Salvador Dalí to create extraordinary garments such as the Dalí Lobster Dress. Schiaparelli had an affluent clientele, from Katharine Hepburn to Marlene Dietrich, who embraced her outrageous but elegant designs. She designed aviator Amy Johnson’s wardrobe for her solo flight to Cape Town in 1936 and the culottes for tennis champion Lilí Álvarez that outraged the lawn tennis establishment, and her clothes appeared in more than 30 films, including Every Day’s a Holiday with Mae West and Moulin Rouge.

Schiaparelli’s fascinating autobiography charts her rise from resident of a rat-infested apartment to designer to the stars.

About the Author:

Elsa Schiaparelli (1890–1973) was one of the leading fashion designers of the mid 20th century. She is best known for translating Surrealism into fashion. Today, her garments are part of the permanent costume and textiles collections at major museums, and her work has been the subject of major museum exhibitions.

Published to accompany the major exhibition at the Musée des Arts Décoratifs, Paris, a must-have book for all fashion lovers

Brilliant, witty and liberated, Elsa Schiaparelli (1890–1973) was a key figure in the world of mid-20th-century fashion. From her first sweaters in 1927, decorated with trompe-l’oeil bow motifs, to her baroque gowns of the early 1950s, via her designs inspired by her friendship with Surrealist artists – the lobster dress and shoe hat inspired by Salvador Dalí, and her collaborations with Man Ray and Jean Cocteau – this striking and talented woman shaped fashion history with her vivid imagination. Her salons in the Place Vendôme were designed by Jean-Michel Frank, and her designs immortalized in sketches by Leonor Fini and Marcel Vertès. Diving into the world of Schiaparelli is a fascinating journey into the heart of Paris couture.

Contents List:

Preface by Johannes Huth
Elsa Schiaparelli, a Last Dance - Olivier Gabet

Essays
Shocking: Life between the Lines - Marie-Sophie Carron de la Carrière
Man Ray and Elsa Schiaparelli: Fair Weather for Creativity - Emmanuelle de l’Écotais
Three Asides - Patrick Mauriès
Dressing the Modern Woman - Dilys Blum
When Dalí Discovered Fashion - Jean-Louis Gaillemin

Clothing and Accessories
Elsa Schiaparelli - Valérie Belin

Jewelry
Costume Jewelry and Accessories

Schiaparelli Today
More Beautiful When Broken: A Conversation with Daniel Roseberry - Hanya Yanaghirara

Appendices
Clothing and Accessories from the Musée des Arts Décoratifs de Paris Collection
Bibliography
Chronology of the Life of Elsa Schiaparelli

About the Author:

Marie-Sophie Carron de la Carrière is a senior curator at the Musée des Arts Décoratifs and head of the fashion collections from 1800 to present.

An astute exploration of the most outrageous shoe designs of the 21st century

This fabulously illustrated book explores western culture’s fascination with extravagant and fashionable shoes. Over the past decade, shoe design has become increasingly central to fashion, with fashion companies paying ever more attention to shoes and other accessories. High-heeled shoes, in particular, have become the fashion accessory of the 21st century.

Co-written by one of the world’s leading historians of fashion and an authority on fashion accessories, the book features approximately 150 pairs of the most extreme and ultra-fashionable styles of the past 12 years, including work by such prominent designers as Manolo Blahnik, Pierre Hardy, Christian Louboutin and Bruno Frisoni for Roger Vivier, as well as shoes by influential design houses such as Azzedine Alaïa, Balenciaga, Alexander McQueen, and Prada. Avant-garde styles by up-and-coming designers such as Japan’s Kei Kagami and Noritaka Tatehana are also highlighted.

Shoe Obsession examines recent extreme and fantastical shoe styles in relation to the history of high heels, the role of shoes as a reflection of their wearers’ personality traits, and the importance of shoes in art and exhibitions. The book is lavishly illustrated with full-colour photographs of spectacular contemporary shoe designs.

About the Authors:

Valerie Steele is director and chief curator of The Museum at the Fashion Institute of Technology, New York. Colleen Hill is curator of costume and accessories at The Museum at the Fashion Institute of Technology, New York.